Omaha Daily Bee Newspaper, May 28, 1916, Page 11

DEMAND FOR CARS IS UNPRECEDENTED Inter-State Plant Works Day and Night to Insure Prompt Deliveries, NOT A QUESTION OF SELLING | Regardless of the fact that all -ulo-} mobile manufacturers anticipated a| big increase in business for this year, the demand for cars, and especially | the medium priced cars, has grown so rapidly that nearly every manuface | turer finds himself in a position to| deliver far more cars than the most | radical estimates have predicted. The | most accurate information obtainable | shows that the shipments of cars in | April of this year were almost twice what they were in Apritof 1915, The Inter-State Motor company is having such an unprecedented demand for their product that doubling the pro- duction over last year may not supply the demand by several thousand cars. | ['he Inter-State plant has found it | necessary to work many of the de-| partments twenty-four hours a day,| and several nights hifts have been added to many other departments, Every conceivable effort is being made to insure prompt delivery on a basis of 6,000 cars; and at the present | handled for the Omaha automobile | the dea rate of increase in demand this num- | ber will fall short of the requirements, On May 10 the orders for immedi- ate shipments totaled a volume of business in access of $320,000, This| represents about one-third of the| specifications from distributers for May delivery alone, B, W, Twyman, general manager of the company, Mllrfi that he has never seen lny(h{u like the demand for cars in all hrl sixteen years of con« nection wtih the automobile business, “We see no reason why our entire production will not be (lt-f’ivrrctl from (hmf to sixty days ahead of the usual time, It certainly is not a ques- tion of ullinf cars, It now rests with every manufacturer to arrive at a| point of thoroughly efficient manu-| facturing, under the present strained | conditions of the material market, | and deliver cars in big cnnugh quan- tities to supply the demand.” Ideas of Workers Are Sought by Saxon Company "Ever{ employe of the Motor Car company,” says Kelly of the Noyu«étlly Motor com- | pany, “from the officers down to the day flhoruu, has opportunity to givé his advice and thoughts to bettering business methods and conditions, And | many of them have furnished hints that have been worked into improve-| ments now in use in the factory, “Co-operation of the employes and the desire to give attention to their thoughts about the company has al- ways been one of the ideals of Harry W. Ford, president and general man- ager of the Saxon Motor Car com- pany. He has a motto which is posted in all parts of the plant as a slogan for his workers, ““Think, decide—act’ That is the slogan, and it applies to the motor car industry with the same force that the famous watchword of Joseph Pulitzer—terseness, accuracy, terse- ness—applied to the conduct of his newspapers. Quite aside from the value of the slogan as a check to rash and unconsidered decisions, the ideal set by the words has brought a spirit of unity into the factory. | “Every suggestion of an employe is sought, in fact, solicited, and every suggestion is given due consideration | yy the heads of the company. There s no scoffing at an idea, foolish and | impractical though it may seem to be. If it cannot be used, the originator is told why and asked to keep on the lookout for others.” Saxon[ Maxwell Cars in Ha@flous {limh Time and again the Maxwell cars have demonstrated their superior powers as hill climbers, but the work of three stock touring cars in Mauri tius, an island in the middle of the In dian ocean, is the most gratifying per formance of its kind to be recorded Big Crowd Buys Used Cars Fast at the Auction on Market Place The used automobile auction automobile dealers by the Dawd Auc- tion company was pronounced a suc- cess by various dealers who had cars | at the sale, Cars of the moderate price type sold e oty News of the latest Maxwell feat, in‘ which a trio of touring cars climbed | the hazardous paths of Mount Chama- | rel, has just been received by the ex- port Department at Detroit. At the | time the Maxwells successfully made the climb, two others cars of Attieri-| can make attempted the difficult as- | cent and both were stalled, One of | these cars was a twenty-horsepower | touring car and it was forced to aban- | don the elimb when one-quarter of the way up. The other waw a forty-horse- power seven-passenger car and it failed to negotiate half the distance Omaha Man Tells How to Keep Storage Batteries Charged Elmer Rosengren of the Nebraska Storage Battery company says that| owners of modern motor cars often | ask him how to keep their batteries charged, complaining that their elec tric lamps burn dim, and the starter | is weak. Mr, Rosengren has this information to offer to owners of electrically | equipped motor cars: | “The complaint of dim lamps and weak starters in a great many cases is due to the fact that the owner does | not drive his car sufficiently without | the lights burning, or the starter in| operation, to generate suffiicient cur- rent for the battery to supply the de- mand of the lights, or the starter, when necessary. “This is especially true among the class of car owners who drive short distances daily, using their starting| motor considerably and not putting back into the battery the same amount of current they take out. Then they drive their cars at night with the lights burning and oftentimes let their cars stand at the curb with mo- tor dead and the lights still burning and using current from the battery. “Every car owner must remember that it is necessary to drive at fifteen or twenty miles an hour to generate enough current to affect the battery to any extent. A well cared for bat- tery is just about as dependable a thing as there is on a motor car, but one which is not given the proper at- tention will soon cause a lot of truble and expense to the owner.” HARRINGTON BROS. GARAGE 1325 Park Ave. nce that on and after JUNE 1st, , Oils, Accessories and Rep will | A Road Car of Wonderful Flexibility Consistency of Performance | at a Remarkable Price The Pullman Five Passenger has a wheel base of 114 the largest car on the market at the price. inch, full cantilever rear springs make riding easy over inches the roughest roads. Not wonderful hill.climber equipped with a dependable 32 H. P, motor T'wo, Three and F and Fifty. a racer—a husky puller and “ive Passenger Mode! MW E e o wheals tim and lahiing » eritmder | e vear femma Dale AL § WAN ) MM) ATE | IVERIES ‘1 THE T. G. NORTHWALL CO. | OMANA s . MOUX CITY MIDDLE STATH TYIRE CO [ [ heavy type did not reach so high a|it impossible to register all the bids, | people living in the rural districts {terested in buying cars B T et THE OMAHA SUNDAY BEE: MAY 28 1916. ’ SRR SR readily and at amounts which allojred | where the light car is more in demand. mated that there were at least 700 ors a margin of profit at| This is the first big auction which |people on the grounds at 1 o'clock The sale of the has been staged in Omaha and the|and that 1,000 people attended the | confusion of such a large crowd made | auction during the afternoon. | I'he advertising for this sale was percentage owing to the fact that|The Market Place, the stage of the handled exclusively in The Omaha | many of the buyers were out of town | auction, was packed with people in-| Bee. No other means of advertising It is estiy| were least an even break. O — T e which are tentative, call for the addi- | to the members are squash or hand IMPROVEMENTS PLANNED | tion of several athletic features, Each | ball courts, a swimming tank, a gym- AT UNIVERSITY CLUB‘pIan contemplates a full membership, nasium, bowling alleys and showers Y ey o [that is, an addition of fifty stock-|and lockers. l'nu'r _plans for improvements “‘hnltlmu members and twenty associ-| It is intended to finance the propo the University club have been sub.|ate members sition by ralsing subscriptions to sec- | mitted to the members. The ]vlnnl,J Included in the plans submitted | ond mortgage bonds, B e nin e i i e Why Y ou Should Own a Maxwell Comfort First, because it is a comfortable riding car. Plenty of room for five pe.opl?'. deep, soft cushions; springs made cof the best spring steel, scientifically heat-treated, accuratefy suspended and balan You will always be comfortable in a Maxwell. i 4 Second, because the Maxwell is a trim, smart, good-looking car. ~* W Many makers of heavy, high priced cars, as you know, have copied the general lines, the shape of the body and h of the Maxwell. This is more of a compliment than an infringement. Appearance Third, because the Maxwell, being a product of thirteen years evolution, is so de.slfqed and manufactured that it. gives unfailing, consistent an and satisfying service to thousands of owners. Service Maxwell cars are made of the best materials that money and brains can buy—and they are made right. You can get out of any car only what 1s put into 1it. Fourth, because you get everything in a Maxwell that you can get in any car and you get it for less money. The answer to this is that the Maxwell is a light car and it is built in enormous quantities. The Maxwell Co. is one of the three largest pro- ducers of high grade motor cars in the world. Low First-Cost Fifth, because the Maxwell will give you more miles per dollar than Low ; any car built, After-Cost We say this without hesitation or doubt. It is our honest belief and we are willing to prove it by Maxwell owners, by comparison with any other car or by any other way you suggest or prefer, The Maxwell will please you. We know it will, Let us arrange for a dem- cnstration and we'll take the responsibility of satisfying you completely, Roadster $635 Touring Car $655 F.O. B DETROIT C. W. FRANCIS AUTO CO. 2216-18 Farnam St., Omaha. Phone Doug. 853 Time Payments if Desired