Omaha Daily Bee Newspaper, April 30, 1916, Page 11

| A4 many cars were produced this March EVERY FOOT OF COLE FACTORY UTILIZED Improvement and Enlargement of Standardized Plant Results in Increased Output. BUSIEST YEAR IN HISTORY | With the greatly increased production of the present season at the Cole Motor Car company in Indlanapolls, Ind., has ome a general improvement and en- argement of the standardized plant very available foot of floor space in the big factory is being utilized. The service tation has been removed to a place nearer the center of the city, and the hullding formerly ocoupled by this branch l las been converted into a new and en- arged final test department The Iarge court between the new con rate structare and the smaller brick bolldings occupled by the parts depart- ment and stoek room has been surfaced with cement and will be utilized to house ames and other materials which are oming Into the plant by the carload The arrangement of the receiving depart- ment has heen changed to expedite the handling of Incoming materfal, Schedules | for the moving of material through the | plant, for shipping of cars, etc, have heen worked out wystematically, so that | 10 delays will be experfenced anywhere slong the line, The traffic department of the company which in times like these, is looked to in etting materfals {nto the factory on schedule time, has been materfally in creased, Many men are constantly out on the road, working both with the ralironds | and with the parts producers seeing that | shipments are made and the materials | are not delayed along the Iine, | Work Day and Night, [ Fivery department in the factory has | been enlarged and strengthened. Work s | koing on night and day in an effort to supply the enormous demand for the Cole Fight which continues to increase day hy day "“This is the buslest year in the history of the company,” said Leon Traynor of the Traynor Automobile company, loeal Cole reperesentative, “I have been told by those who have been with the Cole company since Its inception that they have never witnessed such activity as | that of the present year. | “Nelther time nor money is being spared by A. T, Knobloch, the new genaral man ager, and his corps of efficiency experts to keep the wheels a-rolling. The factory | in taxed to its utmost, and though the | big plant seemed to us previously to be adequate to meet any conditions that might arise, thers isn't an inch of space fn it now that is not being utilized all of the time, “Our production for March of this year exceeded the production of the, same | month a year ago more than four times | over, Think of it, more than four times | a8 1ast, and every indication is that the | praduction of subsequent months will be proportionately greater, | “Df course, we all realize that there | is & material shortage to contend with, | But, despite this, the Cole company has launehed its biggest year of produetion wand gvery bit of its energy s being directed to Increase it every day.” The production for the year, according |miles in all kinds of weather and his | to officials of the Cole Motor Car coms | pany, will surpass that of any previous | vear, despite the fact that the organiza- ’ ton I8 concentrating its greatest effort | on the Cole Eight model, | e ————— e i = T M. s a racing car. We are quite content fellow™ take his ch an hour—while comfortably and or 30, But sery man wan automobile—and man who tours It is good to sit behir responds eagerly steepest hills will smooth boulevards heaviest sand road help-mate--not weakling that w the real work beg In & word, it is good & car as the Palge TR 1) The Mestwead “Sie0a ™ $1050 b Bwron he Fairfield” Power!! Few of us have the need or desire for This car s a thoroughbred—every speedometer needle registering 25 the slightest touch of the throttle It is good to know that you need only And-—best of all-—you can readily step on'' the accelerator—and the eatablish these facts for yourself It is good to realize that you command & vast store of reserve power which will eanily take you through the good to know that your autome hile is a staunch, sturdy, dependable The most spectacular automobile action ploture yet obtained by & camera was | filmed recently near Santa Barbara, ('l where the studios of the American 1ilm |company are located, when a Maxwell stock touring car leaped a chasm thirty three feet wide and twenty-one feet deep, It landed safely on the other side with folirteen feet to mpare, the total distance Saxon Six Show. 20-Mile Average On Gallon of Gas| If the present contest among motor car owners for economy records keeps up, the suggestion has been made that a set of rules for the game be formulated, This senson, as never hefore, gasoline milenge is the favorite topic of the automobile | fan, and it {8 no longer necessary for the motor car companies to have tests. The owners are doing the testing. This spring several reports from owners have been recelved unsolicited by the Saxon Motor Car company. They come trom all parts of the country and they bear a single message “The Saxon ‘Six’ averages better than twenty miles on a single gallon of gaso itne." Willlam oy of San Francisco kept a record of the mileage of his car and also of its gasoline consumption Auring the months that he was conducting a jitney worvice for visitors to the Panama-Pacific exposition, He travelsd more than 11,000 average mileage was better than twenty on one gallon of fuel. Out in Hagemon, Ia., they had a little economy contest. Tt wase just a looal affalr and varlous makes of cars were Maxwel THE OMA |0f the flight belng forty-seven feet Thres passengors were carried on the perflous * Journey Another remarkablo tribute to Maxwell sturdincss ia contatned in the fact that none of the passen was Injured and the car was unharmed | The car was dreiven 1,000 foet on a tem porary board Incline to give it the mo. mentum necessary for its long leap included In the list. C, W, Holt, driving | miles on two gallons of gasoline as his | consumption was measmured by the judges. PAIGE PRESIDENT ORGANIZES RIFLE CORPS IN FACTORY Right in line with Ita active efforts among its own employes for the pro- {motion of preparcdness and the making of loyal and efficlent American citizens 1s the action jaken by the Palge-Detroit Motor Car company to organize a rifle | corps from the workers in its factory | Recently President Harry M. Jewett | addressed meventy of hia department {heads on the general subject of pre- | paredness and citizenship, fllustrating his |1deas with specific facts on the present state- of this country In the matter of | defense. The Palge company had also | opened a citizenship bureau so #hat every | employe In the great factory who had | not become a naturalized citizen might | {#ind the opportunity and the way made easy for him About 200 men accepted this invitation |and became Immensely enthusiastic over | the work that is-being done at the Young [ Mer's Christian assoctation Mgwest Fire Extinguishing Station, ATmost 00 milen of pipe, with 100,00 sprinkler heads, is the chief rellance of the Willys-Overland company of Toledo, | O, In fire fighting. Fires cannot be en- inch of it. to let the “other ances at 70 miles we spin along safely with the tsa Power in his out work particularly the apologies or “offer excuses Their vd a motor which ars are out of commission at one bouyantly - to time only--when they are locked flatten out like This car is by ment It} grueiling test year's road w ownen ® “on high All that you nee & treacherous troduce you ¢ lay down when ’ field". Listen to thelr experiences 10 own just m seven passenger Do this—while make immediate deliveries Paige-Detroit Mater Car Company, Detroit, Michigan Murphy-O'Brien 181418 Farnam St It is just as handsome as an automo- bile could possibly be, and easily capable of going 60 miles per hour if you desire so much speed. But irst and last consistent work-—day in and day Fairfield" owners don't have to make up in the garage at night no means an “experi with the nearest Paige Lot him prove his case. Let him in vested their money in the “Falr A ask for their honest opinions it is made for work M been put to the more than a full wk by thousands of tin touch caler » men wha have in the Dealer can still Auto Co. Phone Tyler 123 ]E’ruvides Thriller for Movies a Saxon 'Six,' made a record of forty-one | A SUNDAY BEE: APRIL through the atr. Albert Thompson, one of the film actore, who was driving the | onr, sald it had attained a speed of fifty | milea an hour when it left the incline bullt on the approach slde of the gulf. A large crowd was on hand to watch the | performance and the majority of the on- | lookers predicted the experiment would end in disaster. A A S tirely elfminated, but becauss of the ex tonsiveness of the spriniier system no | danger s felt of a large conflagration [MOTOHCYCLISTS ARE GUARDS FOR $180,000 IN GOLD Traveling over a trall strewn with dend | bandits, horses and mules, and infested | with rattlesnakes and ravens, was the | experfence of A. W, Burges, expert mo {toreyclist, and T. J, Bullivan, editor for | Motoreyeling, when they act as scouts | for an auto truck train carrying supplies |and $180,000 in gold for the United States | moldiers at the front, ‘The trip covered 1622 miles, 246 being on Mexican sofl starting at | Paso, Tex., and ending at | Casas Grandes, Mexico, the Uniteq States {army base 51085 F.O. B. Detroit APASHENGER TOURING CAR OR ROADSTER YRAR ROUND TOURING CAR, L1 LI ) LN Y T PARSEN Y melar sor secvng TOWN OR COUNTRY The Packard Twin Six is master of any situation to be met in town or country driving. On road, track, boulevard and moun- tain trail it has shown itself to be the eventual power for all particular service. It gives to the new Packard a rapidity of pick-up, a range of high-gear ac- tivity, an ease of hill-climbing and a sureness of sustained speed never be- fore combined in any motor car. The ““1-26,” with any Open Body, 82750, f.0.b. Detroft The *“1-85," with any Open Body, 83150, f.0.b. Detroit ORR MOTOR SALES COMPANY Farnam and J0th Streets Ask the man who owns one i il SK all the essentials of motor car satis- faction, and the Hupmobile furnishes them all-flexibility, smooth-run- ning, power, quality, econ- omy, comfort-as only the Hupmobile CAN furnish them. With a free-coupon service in addition. ll* Dealers are finding ready sales for Hupmobiles. TIn this territory the business is being accelerated by large newspaper advertising, and dealers are on an advantageous footing by reason of the Omaha fae- tory branch facilities for filling their wants easily and quickly. Thus the value of the Hupmeobile franchise is greater than ever. Apply for your ter e ritory if open Hupmobile Company of Nebraska FACTORY WHOLESALE BRANOW 2054 Farnam Street. Omaha McShane Motor Company RETAIL DISTRIBUTORS 2054 Faroam Street, Omaha PriniEcivw298 5 ) e ————— - MeeE TILise YT