Omaha Daily Bee Newspaper, April 23, 1916, Page 15

P L THE OMAHA SUNDAY BEE: APRIL: 23, 1916 Announcing ¢ A Last-Minute Model NOW ON SHOW John W. Bate—The Efficiency Expert Offers 26 Extra Features—Unique to the Mitchell All Paid for Through Factory Savings John W. Bate, the efficiency expert, has worked vears to create here the model motor car factory. It has meant the investment of $5,000,000. Nearly 45 acres have been covered with buildings. And 2,092 efficient machines are installed in them. Costs have been cut on thousands of parts and on countless operations. Now 98 per cent of the New Mitchell car is built in this model shop. And the savings are shown by the 26 extras which this car embodies. Pathers and sons in the Mitchell-Lewis concern have operated factories for 82 years. We have built millions of vehicles in- volving close competition. And we suc- ceeded beyond others through efficiency. In 1903— when we entered motor car building —we aimed to minimize factory costs in that line. We knew the time would come when supreme efficiency would make one car the master of its class. It has taken 13 years, because the line was new, Countless machines had to be invented, countless ideas evolved. It took ten years to arrive at a settled model, after building Fours, Sixes and Eights In the Mitchell Light Six we found, it seems, the type that has come tostay. And we are equipped to build that type in the finest way at the lowest cost. The evidence lies in the many Mitchell features which are not found in other cars The Wicked Waste The bane of this industry, because of its infancy has been extravagance and waste. It wasso with us and all Most makens started by asmembling their can Most makens still buy & large share of their para | For S-Passenger Touring Car or MPassenger Roadster l P Passeager Touring Rody $38 Exire o Dozens of separate costs and profits were in- cluded in a car. Thus the buyer got scanty value compared with other lines. But there has for years been an over-demand The value in cars was notscrutinized closely, Com petition forced none to close figuring. So factory efficiency has been litlle considered among cars of the Mitchell grade Insatiate demand is all that tided this industry through years of such matchless extravagance. Done by John W. Bate John W, Bate, expert in efficiency, was the first big man we brought to this motor car factory I'his great engineer had for 17 years devoted his genius to factory efficiency. Several vast industries 1ad been revolutionized rw his methods We secured able designers, inventors and sales men. But note that our chief man wasan efficiency oxpert. He came in our infancy as motor car butlders,. And the place the New Mitchell wil claim from now on is due to John W, Bate T'his great Mitchell plant is as fine an example ol factory efficiency s s found in any line in America Thousands of Savings Mr. Bate's methods called for oneatory build Ings everything on one floor The raw steel was to enter at one end, the fin ished car depart at the other. And all without wasting a second. They called for the utmost in automatic ma- chines, Hundreds of costly machines have been discarded for machines which could save a few pennies per part. They called for lighter parts, built of tougher steel. There are in the New Mitchell 184 drop forgings and 256 steel stampings. They called for simple construction. Every need- less part has been eliminated. Every man is given one operation. ’ These are some of the extras which the New Mitchell offers. No other car in this class, we be- lieve, offers more than two of them. o other car at any price offers more than three or four: Extra room—a 127-inch wheelbase. Compare that with other Sixes. Motor-driven tire pump, with a pressure gauge on the tubing. Reversible head lamps—searchlights which shine forward or backward, or wherever you want light A carburetor which costs 15 per cent more than the usual. Bate cantilever rear springs, which double the case of riding. Oversize steering parts, made of Chrome-Vana- dium steel and fitted with ball bearings Chrome-Vanadium steel for all parts which meet major strains, An engine with drilled pistons and other per- fections to give wondrous power for its size A 22.coat body finish of most enduring lustre, Electric light in the tonneau Fngine primer on instrument board Locked compartment for articles of value I'ool compartment under hood Not less than ten thousand important economies have been worked out under M‘r’ Bate. Costs Reduced Half This New Mitchell car is produced for one-half what it would have cost us seven years ago. It is built for one-fifth less than it could be built if we let others make our important parts. How much we save is shown by our extras. Our Vice is low for a big Light Six of the hifhelt grade, et we offer 26 extras—some very costly. And all of these features which rivals don't offer are paid for through factory efficiency. Some of Our 26 Extras Handles for entering car. Compartment gasoline tank, 1834 gallons. These—Plus All Else These extras and others-—26 of them~come on the New Mitchell, plus everything else which qual- ity makers can offer. These are new features in motor car building. Some of them are most important, All would be missed if omitted. And they all come to you in this car as a premium, paid ror by factory savings. Usually, when one maker gives so much more than another, you suspect him of hidden skimping, Let us remind you that the Mitchell has Ionfi been the first choice of great engineers, We wi send you alist if you ask it-—a long list of the ablest engineersin America who selected the Mitchel) car. We know of six Mitchell cars which have to- ether covered 986,227 miles—an average of 64,372 each. That's a record, we think, that has never been matched Every part and material —every standard of quality—is that which the best engineers have adopted. At twice the price we could find no way to improve one important detail, Efficiency means, above everything else, maxi- mum service to customers. And we shall never let a car excel the Mitchell in that An Atter-Show Design This New Mitchell bod u designed after the New York Show, [t came out three months later than most current mode! It combines all the new lines, beauties, features and ¢ vmsvlmm which our experts found in the 16 models It f W W 1 f rtists nsid 1 han somest models created. It has the new tonneau cow It has the n [ nent features— one man tap, ity (3 wals in neau, el he ister , A n with A «ACINE, WISCONSIN, U.§ J. T. STEWART MOTOR CO. 2038.52 Farnam Street. Phone Douglas 138 CARS FOR IMMEDIATE DELIVERY Thus the New Mitchell typifies, In every way, the current conception of a masterpiece car I'wice As Easy Riding In ease of riding the New Mitchell stands su- e. That is due 1o the Bate cantilever aprings, vhich no other cur embodies I'he extra comfort compared with other car, ms unbelievable. It rides the roughest places rides waves. There is never a jolt. No rhers are needed on this car. Your lealer can prove this in five minutes In ease of riding, and in the 26 extras, you will | the New Mitchell an unmatchable car. In other respect—in the chasis or body = you will find it the equal of the best. Go see it and how much Mitchell eficiency gives you that With 48 Homsepower High-Speed Six-Crlinder Motor, Wheelbase, 17 nches. Anti-Skid Tireson Rear. Complete Equipment, including EngineDriven Tire-Pump, Re. versible Searchlights, et e e s L e o . —————— . e ———