Omaha Daily Bee Newspaper, January 9, 1916, Page 20

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A | ! TR == BANKERS STUDY BSaxon President Says Fimncill“ Men Now Regard Automobile | Business as One of Nation’s Soundest Industries. MONEY IN ALL TRANSPORTATION | Writing from the New York Automo- | bile show to the Saxon dealers through- | out the country, H. W. Ford, president of the Baxon Motor Car company, makes many keen observations about the prog- | ress of the automobile industry. Among | other interesting comments he says: | “The thing that impresses me most | about this 1916 automobile show is the substantial interest which is being taken by the biggest and most influential bank- ing interests in the show and in the prog- ress of the Industry tmere illustrated. There was a time—not so very long ago— when the automobile show, although it attracted big crowds, although it brought out soclety folks in large numbers, al- though it drew to New York hundre@s of dealers, did not create a ripple in the banking and financlal world. In fact, the bankers looked askance at the automoblle 25 a fad and an extravagance. “Within the last year, however, and particularly in the last svx months, there has been a change of attitude, which is wery readily observed at the show itself. Good Investment. ‘“The big banking Interests have always been interested in transportation. From the early days in our country they have backed various agents of transportation, first the salling vessels, then the gteam- ships, then the rallroads and then the electric trolley lines. In fact, ghe founda- tions of many of Amerfca's blggest for- tunes were iaid through wise Investments in transportation companies, “Transportation securities have always been prominent on the stock exchange. The securities of the strong, substantial transportation companies have almost preparedness program, but automobile owners everywhere point to the vast inuwnrk of good roads all over the coun- | main contains 2,500,00. Another million without exception been for years consid- ered good wound investments for family estates and trust funds. “Now the bankers and financial people ‘vidual locomotion in centuries. Regarded at first as & rich man's toy, then as a middle-class luxury, it has finally become recognized as an absolute necessity in our business life. And as the eco- nomio importance of the automobile has increased the attitude of the financis! toward automobile companies has greatly ehanged. At the Omaha Automobile Club 0 Come, All Yo Faithtull” + Fifteen club members drupped into the club room on the second day of the mew Year and paid up their 1916 dues. - Most of them wore business men with mighty little spare time on thelr hands, but the essence of their conversation was to the effect that, “I am glad to be & meriber of & club that is doing so much good for the man who motors.” The choir will now sing: O Come, All Ye Faithtul. Come On and See. The club room blackboard displays a cartoon on Douglas county's erying need of paved main highways. Drop in some time and have a look. We're not saying it 18 a work of art, but you've got to l‘-‘llnll that there's a whole lot of truth t. The Other Side of the Question. Whenever an automobile aceident oc- curs, the fickle public Is yrone to criti- cize the man who owns the automobile. How about the pedestrians who use the streets—do they always observe the rules? How many people, before crossing a Street, stop and look carefully up and down by way of precaution; how many, alighting from w street car, cross to the nearest curb; how many, when a driver sounds his horn, igmore it and try to ©ross the street ahead of him. The ave erage motorist is a careful driver and a respector of others’' rights. It is the con- #plcuous exceptions you see on the street that creates the impression that the'av- erage driver is a road hog. Atlanta, Ga., i3 conducting a publicity campaign to enlighten pedestrians as to thelr rights on the public streets. Atlanta is seeing %oth sides of the question. Popularity of Bond Issue, Thirty counties in Illinols are right Bow figuring on special elections to vote ‘on bonds for pesmanent county high- ways. J. R. JAMISON, Pres. Adamson of passed & law AN The " UhAlA [ - ' | high authorities as a reason why the tax bilization of troops. try, which thelr fees have in large part | will be added this year on cars and gasoline will not be imposed. | helpea to bulld, as a splendid contribu- | price of the cars now In use is $672 The automobile is an Integral part of the |tion to this very preparedness program. |that wonder state of no large cities, but machinery of modern business. To ham- |Good roads, as Hurope iz testifying to [a world of rattling good medium sized HAM | per its national usage would mean stag- now, are very essential for quick mo- |towns, has a machine for every fifteen |nation of business, which would defeat SR, the very purpose of the tax. The pro- people, or a total of 168,000 cars, with a posed tax is part of the revenue ralsing ‘ Autos, Autes Everywhere. Tosd upkeep revenue of $1,137.600 coming A o gy B DS e from the licenses. Kansas 15 rapidly |In this state,” said A. D. Willlams, chair- |today,” declares Joe L. Long, the fam ? e g man of the state road bureau of West | €0od roads expert and editor of the Road | Los Angelea’ Big ‘“Report “In MecDowell county roads Maker. ‘“The loss to this country fro*a 76,000 cars. Californfa, with 16,000 cars, | were impassable when convict labor was |lack of good roads In 189 there were only 3,700 automo- |eomverting its blacksmith shops and liv- biles. Today your Uncle Samuel's do- |ery stables into garages with its total of | Virginia STRDK v P AN ¢ ¥ o 24881 The average every county, from the Oregon Towa, [to Mexico, could mobilize ¢ bodied man in the state in two We find prison labor in road line clear Why Doesn’t Nebraska Follow Suit? | Roads Higmest every part of the eounty ery, able- | h ood roads, nearly all built by pris days nomic Question. bullding | “The good roads tion is the bigzest the nearest railroad station | 80 satisfactory that it'has come to stay |economic question before the people In 1915 over $3,500,000 was spent in Los weans more in & year | Angeles for gasoline You Can Now Get the Big Comfortable 35 Horsepower Overland for En bloc 35 horsepower motor Electric starting and lighting system Electric control buttons on steering column Four inch tires With unerring judgment of value— With a rush that swallowed up a record production in jig time— The public took more than 50,000 of the $750 Overlands in six months. In six months we’ve absorbed all the overhead; absorbed all the develop- ment expense; realized on all the ex- perimental cost that is usually spread over a year. We covered our material require- ments at before-the-war prices—saved three and a half million dollars on aluminum and another million on steel. We have increased our production capacity of 300 cars per day last June 20 1000 cars per day. %695 Roadster $675 f. 0. b. Toledo Model 83 B So again we have broken all records. Again we have planned and bought material for a bigger production program. And again we are setting a new and supreme standard of value— You can now buy the big, roomy, comfortable, thirty-five horsepower Overland for Sg;ys. Here is the value which has clearly dominated the automobile market for the last six months—now made even more clearly dominant. Here is the car with a performance record never even approached by any car of its size ever built—fiftygthousand in every day service. “Made in U.S. A" [ Demountable rims; with one extra 106-inch wheelbase Deep divan upholstery One-man top; top cover And though the price is reduced the car is improved. It has an up-to-the-minute power plant, en bloc type, developing full thirty-five horsepower. It has abun- dant power and speed and an exception- ally quick get-away. The value is pre-eminent—un- approached. We guarantee that the price for this model will never be lower. But this price reduction is made in the face of a rising material market— we cannot guarantee that it will not be higher, See the Overland dealer now—an- ticipate your requirement if need be —but make sure of your delivery now, OVERLAND OMAHA CO., DISTRIBUTORS, 2047 Farnam >t. The Willys-Overland Company, Toledo, Ohio Phone Douglas 2643. ' —

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