Omaha Daily Bee Newspaper, December 10, 1915, Page 6

FOUNDED BY EDWARD ROSEWATER. VICTOR ROSEWATER, EDITOR. The Bee Publishing Company, Provflstor._ CoEE BUILDING, FARNAM AND SEVENTEENTH. Sntered at Omaha postoffice as second-class matter. TERMS OF SUBSCRIPTION. By carrier By mall or mo n)’:g and_Sunday. - 3:» without Sunday. Sundl.\ Bunda: mmfl or change of address or infnts ur m in delivery to ireulation REMITTANCE. two- by draft, express or postal order. recelved in payment of lmll oxcept on Omaha and eastern OFFICES. Bullllnl 8 N st mh Mlln street Ei th avenue ommerce. mntsmnnwm e communications relating 1 o Omane Bee, Eailorial” Depariment. NOVEMBER CIRCULATION. 53,716 County of Douglas ss; . eirculat rn manager of The Bee company, Leing duly sworn, says that the S rculmon for the month of November, 1915, WiGHT WILLIAMS, Circulation Man ribed In my pr-une.-r:'r'm' aworn to betore 16 20 day of Decembe BERT HUNTER, Notary Publfc. Subscribers leaving the city temporarily should have The Bee malled to them, Ad- dress will be changed as often as requested. December 10 Thought for the Day A man {s truly educated only in 8o far as he s “‘nnto his job. Lriplemas are good in their oWl place, butitis on'y what a man can do that [Of 4 counts. — William Havwley Smith, fla The only place w! the hyphen fits per- | el Itioctly lovely as a link is in Pan-America. SEEp———- Mr. Wilson can talk like a regular human ing when he gets among the democrats, — H‘ Standard Oll knows how easy it is to raise . little extra revenue by adding a cent to the { ‘irice of gasoline. | | [ wa i e — With the second section of the Ford peace at sea, the responsibility of Neptune is than ever noticeable, d — “America, first, last and all the time’ the eritage of the whole people, not the stage prop- of any political party. —— The breach between civilization and Bagdad tinues to widen, but the trail is plainly rked for a return visit. \ ————— ': Should no other reward come to Franz Von ‘anntintelen, he can rejoice in the possession of the h4ouble-cross of organized labor. However, Chicago can console itselt with e prospect of entertaining the only national y convention with a punch in it. Smprs—— War is really taking on & serious aspect en it interferes with the orderly delivery of r. Rockefeller's oll to his customers. S— An increasing flow of European parliamen- talk enlivens the cables these days. The r dodges his duty, or’is afrald to do it. ———— You can be a good fellow in lots of ways round Christmas time, and one of the beat 18 to help the Assoclated Charities, which ’mmm;mmnfl. Rev. Charles Aked says the peace expedition win, because it is supported by the dootrine brotherly love. But, didn't we have that e before the war commenced? E———— The weight of authority bestowed on na- preparedness by the presicent does not ter the fact that Christmas preparedness is most gripping ifsue of the moment, SEumpspa——— Treasurer Hall is not contumacious, but he 1d ke the supreme court to take cognizance his reasons for wanting to be guided by the titution in administering the state treasury. emmm—— Complaints of indifferent service and costly jon on ‘some stub lines would quickly it the railroad managers would install expensive power and rolling stock. Reason- accommodations make for development and business, Members of the Temperance soclety put on a socla) at St. Philomena hall, the characters being taken these amateur actors: Mesars. P. P. McGuire, John P. L. Sourd, Lou H. Baer, J. A. Linahan, Taggert, Mrs. P. P. O'Bryan, Mre. Nora f Jannery and Miss Deals Postmaster Coutant says that only one messenger imunfl 10 attend to the special delivery wo far de- in Omaha, and he has plenty of leisure at Since October 1, the special delivery letters re- here have numberd 975, new gas tank which is being bullt at the corner Jones streets is fast nearing com- ,w Callaway of the Union Pacific c mmmmmuu.. »mm-“".; , general agent of the Milwaukee, is » to Chicago. and John Fitagerald of Lincoln (THE OMAHA DAILY BEE | Carranza in Control. Recognition has come to Venustiana Car- ranza as president of the républic of Mexieo from the United States and from Great Britain, and ambassadors are being appointed between the governments concerned. This puts the full responsibility of executive and ad- ministrative control on the ‘“first chief” of the Mexican constitutional party and opens the way | to the restoration of order and government in that country, That the undertaking is a dell- cate as well as an onerous task is plain. An fmmense amount of tangled business awaits the coming of established authority in Mexico, and Carranza will find his path one of many pitfalls. It is not at all likely that either the United States or Great Britain ,will unduly harass the Mexicans by pressing for settlement claims that must ultimately be adjusted. Inclination to properly recognize and equitably eettle these will very likely secure for the Carranza admin- istration such consideration as will enable him to arrange his external relations while the work of reconstructing the internal affairs of his country is going forward. The most pressing need of Mexico at present is food for its starving people, and this will surely be provided. Carranza's return to the capital will open the way for the Introduction of relfef, and it now seems probable the hungry will all be fed. Restoration of tranquility to the country is not fully accomplished, but does not seem so far away now as it was a few weeks ago. Much depends on the man who has been glven the power. Perilously Close to “Lese Majeste.” Nebraska republicans can engage in better busi. ness than permitting themseives to be hoodooed into A favorite son movement on behalf of either Senator Norris or ex-Senator Burkett., With all respect to both of these gentlemen It must be admitted that neither of them has the slightest chance of con- necting with the presidency and it is exceedingly doubtful whether either would know what to do with it it he did.—Aurora Republican. In this Brother Clark Perkins strikes us as coming perilously close to ‘‘lese maje For has not Nebraska much of a right to have as many favorite sons as any other state? And who dares say that ours are not the equal of, or supe- rior to, some of the favorite sons that are being trotted out elsewhere? Hasn't Brother Perkins read {n “Little Boy's Copybook” that every boy born on American soil has within him the possi- bility of being elevated to the head-tableseat in the White House? Doesn’t he know that in this grand free-for-all tournament of president- choosing that requires only twenty-five auto- graphs to put a name on our primary ballot, without even 80 much as a filing fee, every one 1s eligible and no one is barred? Peace Talk in Parliaments. Questions asked in the parliaments of Ger- many, England and France have brought from ministers statements as to conditions under which peace terms will be considered by the belligerents. About the only significance that attaches to these utterances is that in each in- stance the question was ralsed by a soclalist delegate. That party has so definitely recorded its opposition to war that it may be expected to press at any time for information as to the pur- poses of either of the belligerent governments as to further prosecution of the war. The sit- uation, however, is but slightly changed from what it has been for practically a year, save that other nations have become involved in the ruin in that time. Germany has dominated the situation since the early days of the war, and has at all times been in position to discuss terms of peace. Any peace that would be concluded under existing circumstances would virtually be o¢n Berlin's terms. This fact is understood perfectly in London, in Parls, In Petrograd and in Rome, ‘What those terms would be may only broadly be guessed at. In the beginning, and since, the German announcement has been that only “‘the seat in the sun’ is sought. To restore condi- tions that existed before August, 1914, would not provide this, and, therefore, Germany may be expected to insist upon a plan that will meet with German approval and fulfill German aspi- rations. On the other hand, the Quadruple Entente allies, each with a definite purpose in view, have little reason for hope of gaining a single point through peace negotiated at this time. Only Germany's generosity would secure to Rus- sis the warm water port sought; Italy's “na- tional aspirations,” which include a considera- ble territorial expansion at Austria's expense, could scarcely be considered; and it ls certaln that Alsace and Lorraine would not be returned to Franoce, nor would Great Britain be confirmed in the domination of the sea trade of the world. Von Bethmann-Hollweg makes this very plain in his speech to the Relchstag, answering the soclalistic interpellation. Meantime, the Allies have renewed their pledge to make peace only on terms that will be satisfactory to all. Peace may be looked for when the belliger- ents are on more equal terms as to the military situation, or when one or the other has galned absolute victory. Until then peace talk will be interesting, but of little avail. Democrats Dodging the Hoodoo. Anticipating the outcome of next fall's bal- loting, the democrats have changed the time of holding their national convention, setting the date back one day in order to avold the possible baneful influence of the 13th of the month. This sop to superstition does the leaders of the party scant justice, but shows their augury fraught with the substance of signs that, like faith, are potent, if not ponderable. One day will not make much difference in the outcome of the gathering, a8 the renomination of Presi- dent Wilson is assured, despite the ome-term plank of the Baltimore platform. Mr, Bryan's work will, therefore, be that much lighter at St, Louis. Champ Clark, by the way, must have had his eye on the Nebraska vote when he expressed his personal preference for a primary to select the eandida He may always have the consolation of knowing the people voted for him, if the “great commoner” didn't. Em——— Southern California deftly counters on the northern balf by pulling off a volcanic outburst and earthquake. The incident merely reminds San Franciscans and Mount Lassen's admirers they can have all the comforts of home ia the lemon beit. ' THE last step | BEE: OMAHA, FRIDAY, DECEMBER 10, 1915. Willam D. Wyman, Address to Association of Life Ins, Presidents. While the assets of American life Insurance panies have doubled in the last tem years, the amount loaned by them on real estate mortgages has Increased more than two and a half times. This has been ac complished under many difficulties, Including rather unsatisfactory conditions in many states with respect to mortgage laws, title registration acts, to say com- nothing of indifference on the part of prospective boi- | rowersa to the importance of efficient management of thelr lands pledged as security, from which principal and interest of loans must ultimately be paid. Whil the making of real estate loans under such circum- stances may seem to have required the taking merely of an ordinary business chance, the trustees of funds held by Ilife insurance companies are not permitted to take chances. Therefore, it is with much gratifi- cation that we are able to report that these vast sums have been Invested with practically no loss. Of the assots held by life insurance companies ut the end of last year, over $1,700,000,000 were invseted in real estate mortgages. Existing statistics did not show a separation of these Investments between farm | loans and other kinds of real estate securities. Wo now have, however, the statistics collected by our association, which came from 148 out of the 20 life insurance companies in the Uhited States. These 148 compnnies had 9% per cent of all real estate mort- gages held by American life insurance companies. 8o the fallure to obtain reports from about 100 small companies involves a loss from our compllation of only about 1% per cent of the total holdings These reports show that $655,000,000, or 139.03 cent, were at the end of 1914 invested b: companies In farm loans; §993,480,000, or 59.24 per cent were invested In other real estate securities in the United States; while the balance of $28,971,00, or 1.3 per cent, were invested in real estate securities of other countries, chiefly in Canada. As the value of farm lands and improvements, according to esti- mates of the United Btates Census Bureau, is only a little over 30 per cent of the total value of all real property in this country, it appears that life insurance companies have shown a marked preference for farm loans as compared with city and village loans. One hundred and twenty-six of the companies re- ported to the association, their farm mortgages by ates. Th companies hold about §7 per cent of all such loans made by American life insurance com- panies. Thelr figures are of interest as showing a preference for farm loans in sections of the country where farming has achieved its highest development, and supplies of local capital are comparatively limited. Out of the total of about 346,000,000 of farm loans, only $104,000 are In the New England states, and $827 000 in the middle Atlantic states, while there are $284,000,000 in the northwestern group; $187,000,000 in the southwestern; $117,000,000 in the central northern; $20,000,000 in the Gulf and Mississippi valley; $20,000,000 in the Bouth Atlantic, and $16,000,000 in the Pacific group of states. That these holdings of farm mort- gages, by life Insurance companies, in the various groups of states have little relation to the amount of all farm mortgages outstanding, is shown by United States census figures for 1910, which indicate that the total farm mortgages in New England and the middle Atlantic states, where life insurance companies have loaned less than $1,000,00, are nearly two and a half times as great as they are in the south Atlantic and lower Mississippl valley states, where the life in- surance companies have loaned over $1,000,000. These discrepancies between total farm mortgages and the amount of farm loans made by life insurance com- panies are undoubtedly accounted for by economic factors, chief amoung which is the relative supply of home capital, such as {s afforded in the New Eng- land states by sevings banks and by private investors. Another point quite as interesting is the enormous amount of money which has been loAned in what is generally termed the “Great Corn Belt,”” where farm values average the highest. In. the northwestern group, the farm mortgages held by life insurance companies at the end of 1914 amounted to 64 per cent of the total farm loans reported for these states by the United States Cdnsus Bureau in 1910; in the south- western group they amounted to 69 per cent; in the central northern to 2% per cent. With such a showing as this, it {8 no wonder we find that life insurance companies as a clash are today the largest holders of farm mortgages in the United States. Even the banks of the country, including both commercial and savings banks, held on June %, 1914, according to the report of the comptroller of currency, but $542,000,000 of farm mortgages—§100,000,000 less than was held by life in- surance companies at the same time. We have known In a general way, as insurance men, that a vast amount of money was being loaned by life insurance companies on farm lands and, in addition, that an even larger sum was being loaned on city and village real estate. We have been proud of the fact that the funds under our control were helping to develop the country in all branches of its economio progress. We have at times thought that the very large sum of money loaned on city and vil- lage property in the middle Atlantic states might mean that they were being specially favored by life insurance companies. Some of us did not stop to consider that It is impossible to determine the ques- tion of favoritism from the amount loaned without #iving consideration to relative real estate values In the various states and localitles. We knew that city and village real estate values in the east were enor- mous, but we did not know how much they exceeded those in other parts of the country. It was, therefore, Interesting to me, as I am sure it will be to you, to find in this report of the assoclation a comparison of farm and other real estate loans in the various groups of states expressed in their percentage relations to corresponding real estate values. Among other things, it is shown that the enormous sum of $58,000,000 loaned on real estate other than farms, in the middle At- lantic states, is a little less than 2 per cent of the city and village property values of these states. So, when we learn from the same tabulation that life in- surance companies have loaned on farms in the north- western group of states over 3% per cent of total farm values, and In the southwestern group of states nearly 3§ per cent of farm values, we are impressed with the notion that life insurance companies have distributed their funds in accord with economic law and with fair regard for the needs of all classes. In further support of this proposition we learn also that on total farm values throughout the United States, life insurance companies have loaned 1.8 per cent, ‘while on total city and village v they have loaned but 1.2 per cent. These figures seem to prove that #0 far at least as life insurance companies are con- cerned, farmers have obtained more in proportion to the security they have to offer tham city and village per these 148 folks have been able to obtain on their real estate holdings. People and Events A New York woman who married a man three hours after she met him now says he is a lunatic. He asserts she is crazy. No reason for doubting either assertion. The women board of censors of Dixon, 1., unable t3 agree on the proper length of vaudeville skirts, called in three men to break the deadlock. The job looks as risky as umpiring a baby show. Ohlo C. Barber, 74 years old, millionaire mateh manufacturer of Akron, O., restirred the old flame and married his private secretary, Miss Mary F. Orr, age 8 Behold what an anclent flame a match kind- leth. What looked like a fountain of beer spouted up in Philadelphia and drew a crowd of hangers-on eager for & free souse. The flood proved to be genus ine “suds” but not the drinkable kind. It came from & laundry. Pension laws for mothers and widows are not get- ting very far in Kansas, because the cash comes out of county treasuries. County officials in most cases ignore the law and spend the noney in other way: Governor Capper 18 prodding the tightwads with of- ficlal letiers. Vast Sums of Insurance | Money in Farm Loans | | | TheDeed | feffer Christmas for Colored Children. TUSKEGEE INSTITUTE, Ala, Dec, To the Editor of The Bee: During the last ten or twelve years it was regarded as o privilege by the late princioal of Tuskegee Institute, Dr. Booker T. Wash- ington, to distribute in the rural dis- tricts of the south Christmas remem- brances of one kind or another which were sent to him for those who, without | sorne such remembrance, would have nothing to remind them of the Christmas | senson. | Mrs. Washington, who always co-op- erated with him In thie labor of love, will be pleaseq this year to continue the custom of distribufing such presents as may be sent fto her for the purpose | named among the poorer children of the cotton-growing states, using smaller schools, churches, Tuskegee graduates and former students, etc,, as the medium | for reaching deserving children in wide | sections of the south. EMMETT J. SCOTT, Secretary, Tuskegee Normal and Indus. trinl Institute, Tuskegee Institute, Ala. Boy Scout Discipline. OMAHA, Dee. 8.—To the Bditor of The Bee: Regarding editorfal in your paper on evening of December 7, regarding the Boy Scout organization. In a part of the country where the Boy Scout movement is very little under- stood, your statement that the above | organization 1s ‘“‘very likely essentially military” is very misleading, and I fail to understand your basls, unless it would be press reports on Mr. Seaton's reason for withdrawing as chief scout, The basls of the movement is decidedly non-military, and from all tie Informa- tion 1 have been able to gather has al- ways been so and will so continue. It should be understood that instilling pa- triotism Into boys Is one of the aims of the organization, and to this end a scout takes an oath of allegiance to his flag, gets a thorough understanding of what his flag stands for and the respect that is due It. A scout agrees to the law calling for: Trustworthin loy- alty, helpfulness, friendliness, courtesy, kindness, cheerfulness, obedience, thrift- iness, cleanness in body and thought and a reverence toward God. He takes a scout oath that binds him to do his duty to God and his country and to obey the above law, to help others at all times and to keep himself physically strong, mentally awake and morally straight. He has a pin that signifies brotherhnod, good citizenship and friendliness, and it is his reminder to do a good turn daily The tests that he takes in woodcraft, camperaft and elementary first aid to the injured and all other tests fail to show anything of a military spirit, but merely emphasize his motto to '‘Be I're- pared.” It certainly should be veh mently denied that the Boy Scouts are in any way miiitary, and that military control and military discipline are at all necessary for their welfare. A program tending ‘to make good citizcns is an en- tirely different proposition from anything essent.ally military, and if there is any one thing that a boy of 13, no mat.er where you find him, does not need, its a training or routine of a military nature. Yours very truly, CHESTER W. HINZEE, Scout Master, Troop Two, Boy Scouts of American, 46 Farnam Street. Musiclans' Union Rejoinder. OMAHA, Dec. §.—To the Editor of The Bee: In your issue of December 6, the manager of the Ancient Order of United Workman band attempts to justify the action of the Ancient Order of United Workmen relative to a recent protest. Many statements are made wherein excuses are offered, but I fail to find any statements which tend to justify the action. Instead, the statement is made that “Mr. Finn does not state facts when he says that our protest was against em- ploying union bands.” The manager of the band does say, however, ‘‘we protest most forcibly any action of the oity commissloners granting to any one class of musicians the exclusive right to public concerts.” Speaking of muslc, in its competitive sense, there are only two classes of musicians, the union class and the non- union class. The action of the city com- missioners In this instance was to the cffect that only one certaln class would be employed, the union class. If the protest in question was not directed against the one clase of musicians which were to be employed, then may I ask what class of musiclans was the pro- test directed against. The band manager now states that the lodge could not accept the proposition of the Musiclans' union, as in dong 8o the lodge would be just as llable to criticism from thelr non-union members as they are at present from thelr union members, hence that the lodge took the only stand that was left, neutrality. Entering the speculative field and thereby commerclalising the lodge is surely some neutrality, Speaking of paying taxes, the weight of votes and the right of lodge members to get an equal share of the money expended by the city, why confine this matter to music alone; in all fairness would it not be just as reasonable to form the lodge members, who are mechanics, into groups, glve them lodge designations, say “A. O. U. W. carpenters,” 0, U. W, plumb- ers,” etc, and demand that they be given an equal show with other mechanics in the money the cly expends in the construction of public bu ldings and in all public improvements. If such demana be not granted would it not be just as reasonable to then enter the same neu- trality contest Regarding the previous knowledge of Mr. Finn with reference to the position of the lodge In this matter, will say that the Musicians' union has been in- formed as follows: “The lodge can not dictate to any member In individual or personal matters.”” The action of the individual is not being questioned in this Instance; it is the action of the lodge itself that the Musiclans' union contends is unfair in this matter. No ‘‘sarcasm’' or “attack” on the Anclent Order of the desire to drew the attention of the fair-minded man and lodge member to the unfair position taken by the lodge band promoters. Do you think, frater- nal brother, that the interests of your lodge requires that the lodge band leave the lodge circles and enter the speculative Da you think that your order is benetited when the members of your lodge band split up into various groups and attempt to secure musical engage- ments, not as individuals, mind you, but & group of lodge members using the your order? procedure is commercialising the order, bringing it into disrepute and going en- tirely beyond the sublime objects and United Workmen is intended, but it is | GRINS AND GROANS. “Do you mean to ap appear in the street in that ekimpy costume? You told me your suit had as much material in it as the one you wore last winter.” It has,” sald the wife calmly, “The ki may be somewhat shorter, but I'm wearing an extra high collar.”"—Loulsville Courier-Journal nal lodges are fair-minded men and be- lieve that if the members of the Ancient Order of United Workmen can be made to understand the evils of this system, they will be prompt to correct it. J. M. FINN, Secretary Musicians’ Union. Endorses the President. OMAHA, Dec. 8—To the Editor of The Bee: President Wilson in his recent de- nunciation of hyphenateq Americans who seek to bring discredit upon the adminis- tration and dishonor upon the nation by their malicious and wanton acts of piracy and murder has sounded a key- note of far-reaching effect. It means laws will be made to deal especially with criminals of this stripe according to their just deserts, A man who deliber- ately places a bomb in a factory, know- ing it will destroy many innocent lives, | under the impres:ion he is alding his fatherland with the resultant property | damage, is no better than a man wio commits murder any other way. It i3] also gratifying to know that the nation | | DEAR MR.KABIBBLE behind these murderous activities is given | MY EX- HUSBAND CANNOY to plainly understand we are running the SEND ME MY ANY ffairs of thi i s fit ani GET HIM A JOB! “I am practicing oratory on every oc- ra!lfln ** gaid the ambitious youns speaker, in hopes some day of attaining to burn replied his ki ing_eloquence.” “The only wav to do, that un#ympathetic learer, “is to tire of all your speeches. American “'Did_the dealer ey ! ha would send our conl around next week ‘Yes, he eald he had our ocoal slated for Tuesday. 1 don't altogether like the t. “fllllerl. eh? sound of that."—~Chicago Pos! A Reclpe. OMAHA, Dec. 8.~To the Editor of The Bee: This is December, the month of mirth, good will to all and peace on earth. When all the families together #hall be, let's all eat a pudding from this recipe. A pudding made thus ls acknowl- edged the best, the easlest to make and also to digest: If you wish to make the which everyone delights; Of six pretty new-laid eggs, take the volks and whites Beat them well up in a bBowl' till they on't you take my seat?” said the man In the street car as he lifted his hat | to_the pretty girl. “No, thank youl she replied. been skating all the afternoon and rm tired of sitting down."—Puck. pudding in “Now, wife, we must look around a little béfore buying an automobile.” “Fortunately, we won't have to go to that trouble. I have had called to my attention the most perfect machine in the you must | thoroughly combine, world.” And be sure you chop the suet up par- “Who was telling you about this car?™ ticularly 'fine. “The agent.,'’—Pittsburgh Dispatch. Take a pound of seeded raisins, and a pound of currants dried, A pound of powdered sugar, and some candied peel beside; Rub them all ug well together with a und of wheaten flour, And et them stand to settle for a quarter “Ia Bliggins a reformer?" “The worst kind." H‘:\nn do you mean by ‘the worst ‘'There are objectionable as well as of 8 hots, prnlaheworth¥| "fiflma"ru gins utmn Then, tie the mixture in a cloth, and put b Pt B g T 2 & Po Some people like the water cold, and |St™ #ome prefer it hot— But though 1 don't know which of these two plans I ought to praise, I know It Dul(hl to boil an hour for every pound it welghs. SAMUEL L. MORRIS. ‘T Ew a weather report the other day couched in terms which struck me as be- ing about the right kind to use.” T T i e mpro| alr, per] n, may! clearing.—Pittaburgh P THE OLD RELIABLE ROYAL BAKING POWDER Absolutely Pure Contains No Alum The Best Christmas Present Ever Remington Junior Typewnter No Christmas gift could be more none more practical; none more ucful To the small boy or girl it will be a delight and an education all in one. Think of his his own ing his oun kfmut like h ‘Think of the educational vlh‘ 'l'h e e To the young man or woman, the valueof the type- writer is obvious. To many it means a livelihood. To many more it means a good extra hn-: mymmrk pays well, there is plenty To all it means a neat, convenient, rapid, time= snvmg method of writing. iters, the new REMINGTON JUNIOR ie most acceptable Christmas Gift is small, Hght -—«!nnum. Why ..u.,r“..r_..,..... TEE .,. r-"rd:-mh.:.':.. 5 fi,m 'd 1 llnmhdd b. -;:-“Ah‘gl.l" a—iflnb—flnwdnulnm and lot w Aa—n-uu-mw-mn-muummwm R emington Typewnlter Company 201-8 So. 19th St., Omaha, Neb. mlflfl Ofnll oal) Persistence is the cardinal vir- tue in advertising; no matter how good advertising may be in other respects, it must be run frequently and constant- ly to be really succcessful.