Omaha Daily Bee Newspaper, December 5, 1915, Page 14

14—A THE OMAHA SUNDAY BEE: DECEMBER 5, 1915. CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS ; CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS . CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS 1 SAW SIX HUNDRED MEN BUY TWENTY-TWO MILLION DOLLARS’ WORTH OF CHALMERS CARS IN . FORTY MINUTES The New Six-30 with 3400 55 °vixic Engine at $1,050 It was an event—history. Not an ordinary dealers’ convention. It was a crowd of six hundred human dynamos—the best lot of merchants I have ever seen assembled under one roof. Mr. Chalmers called the new car the 8400, because the engine turns at a speed of 3,400 revolutions per minute. ; Walr ‘fi is the fastest engine speed ever developel for stock car use in mmor":v‘o u_u;“ z&@%fi mtnwfi. G " Such super-engine means great power from a small motor—a mhfm htpo.l:mh, -.nz all told, a lfve, pep) car. In other words, it does what the big brute of & car used to do, only this new 3400 Chalmers is a lot faster in acceleration and more alert.in every way. It is a six- cylinder car—the Chalmers 8ix-30. When he told us the price—$1,050, we were dumfounded. Then he showed us the car. One glance was enough-—it told a volume. The stampede began. In forty very short minutes I saw 600 men buy m.ooo.ummth of those new Chalmers. I bought all they would sell me, I wanted more! We all wanted more. We insisted upon more—begged for more. Some recited figures—others mentioned increase in wealth per capita in their communities. But it was no use. Ohalmers people said they simply could not build any more. ey took us, then, from the Convention Hall to another large build- ing. A oorwopeud. There before our eyes stood a phalanx of these bright new.Jhal- mers—not one, not two, Zntyg:mdndl c}; them. e ’ It :u & shock to our optic nerves, and to our imagination—but a one. ) For automobile dealers are used to going down to automobile con- ventions and a look at a pretty new model on a estal-—then home and waiting three months or more for deliveries. We cer- never expected to see more than one or two finished cars for deliveries of a demonstrator before sixty dnx- in lprwioua years was like asking the Rhode Island Red to lay the Golden Egg. Somebody got up and said that we would find a name tagged on each car and to go and get ours. It was like sixty football teams going down the field on a punt. I found maw I drove her in the big parade—a $500,000 ade that turned into a $22,000,000 procession for Chalmers. She traveled all over Detroit on a three-mile-an-hour speed, never buckled; never heated up. We are in a ros]iion to offer ilvE men ¥ the Best Selling Automobile Agency Contract ever written. See us now for territory In Nebraska, So. Dakota and western lowa. —— > 3 ‘When the parade was over I got her out in the open and stepped on the little button. I never before saw such acceleration. I have felt under foot Brussels and Wil but never have I felt real Velvet until now. 23 ve X It was magnificent. Then I got out and lifted the bonnet and opened the throttle. I ran her u{hmd up and up, and the faster the little engine sgled, the softoro and smoother she ran. I understood then why they called her the 3400 Chalmers. If there was one si Ie throb left in her, m; d right ear failed to record the irregularity. . yae I put the car over some of my own little hurdles and it gave me back the laugh. I could not tease her a bit. Then I lost no time in get: her down here in the salesroom. For I wanted my own people to see it—YOU people. I knew you folks here at home would go wild over her the minute you saw her in action. When I got back to the Chalmers plant, I got hold of Mr. Chalmers, took him aside and asked him how he could do it for $1,050. Now, Mr. Chalmers is a man of action. ‘When the war came he figured that the price of materials would rise. 8o he took advantage of a low market and bought. If he had waited and built his car of materials purchased in the present market, the chances are his cost experts would have put a list price of $1,400 or $1,600 on the car. Mr. Chalmers then explained to me what had been accomplished in the great Chalmers plant in the way of new practices and new opera- tions and new oqx:ilpment. You know that all Chalmers cars are manu- factured-—motors, clutches, transmissions, etc., all built from the raw in the great Chalmers S8hops—not assembled, not bought outside and assem- bled by Chalmers, but built completely in Chalmers Shops. I went out and looked the plant over, and I never stopped until I had been in every one of those twenty-two magnificent buildings. I saw every machine at work. I saw these new cars cominé through. Enthusi- asm was written large on every mechanic's face. Every man takes a pride in his good work. I saw machines I never knew existed before. I saw new buildings. I saw great quantities of materials piled high all ready for the foundry. There was hustle in the air. There was prosperity. I caught it in the first building I entered. Then I wanted to get back and tell you all about this magnificent new 3400 Chalmers—to show it you to—to let you ‘‘feel it.” To see it makes you reach for your check book—quick. It is here now. QCome see it. I am making deliveries in the order of sales. W. L. HUFFMAN, President. W. L. Huffman Automobile Co. 2036-38 Farnam Street Phone Tyler 456 Omaha CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS EVTLHUILCPLMDCCOINEIT AR Lo U UV SUSRPIIRIE SRS e