Omaha Daily Bee Newspaper, July 18, 1915, Page 8

> SUNDAY BEE: JULY 18, 1915. STUDEBAKER NEW MODELS Price Reductions Announced that Are Startline to the Motor- ing Public. HIGH STANDARD MAINTAINED By announcing for 1918 a seven-passen- ger, forty horsepower four at $8% and s seven-passenger, fifty horsepower six at $1,060, Studebaker has once more startled the motoring public. And once more Studebaker has proved that quantity production, sclentific man- ufacturing methods and a wealth of man- ufacturing experience can reduce prices and yet maintain high standards of qual- ity. 74 That these are high grade cars In every essential will be evident from the most superficial examination and the specifi- cations as given by the engineering de- partment at tbe Detroit factory Indicate that the quality Is even higher than with last year's cars. They show that | finer steels have been used; that the | upholstery Is of the highest grade of leather the market affords; that the fin- Ishing operations have been Increased to twenty-five in number, while numerous other detalls of manufacture are still further indicative of quality. Yot deapite all these Improvements and changes the prices have been radically reduced in comparison with those of last year. No four of this size and power has ever been offered at anywhere near the prico of $3%. No nseven-passenger fifty horsepower six ever came within hun- dreds of dollars of the new price of $1,00, The new cars fllustrate more conclus- ively than ever the accepted Studebaker policy of dignity In design. The Stude- baker has never gone in for unusual lines, belleving that the public does not care for cars that follow the fads of style that each new season sees. Accordingly, in this year's cars Stude- baker has adhered to its customary lines, #imply improving them in some slight | details that add to effect. The line of v 00d melts into the cowl and the cowl Itself has been made longer. The crown fonders are of a deeper design than ever and cling more closely to the curves of the wheels and the lines of the entire car flow in unbroken curves from the radiator back to the tail-lamp. Grace Is ever and more massive in looks, they are &mong the handsomest cars that have s E! é L H 8 1 i § Egigm more resil- roads will have further terrors for the proud pos- W Studebaker. Brake tests have devoloped 41-1, and 845 horsepower. power has been secured in enlarging the bore of the three and seven-elghths inches. For another, the carburetor has been transferred to the left side of the motor, | lessenlog the distance for the gas to ' travel and glving It freer passage. A separate iutake manifold ls another im. portant factor In securing & wider range of ability for the motor. | | i to Be Here Monday Horace Orr of the Orr Motor Eales tompany, spent the latter part of the Week in Bloux City with the Packard advance Jamonstrator. Automobile Row W. H. Head of the Lininger Tmplement company s lamenting the fact that the Oakland Six did not reach Omaha on July 15 as was expected. The demon- strator will be here late this week, how- ever, and the factory assures represen- tatives of auantity production by Au- gust 1. Dealers from all parts of this territory are crying for cars and Mr. Head says they could easily sell 600 cars in thirty days. F. D. Rudisell, branch manager of the | Firestone Tire and Rubber company, | starts this week upon a tour through the west for tne purpose of inspecting the branches under his supervision. The principal towns along his route will be Sloux City, Ja.; Sloux ¥idils, 8. D.; B {vile, Ta; Carroll, Ia.. Denver, Colo. Cheyenne, Wyo.; Lincoln, Neb.; Hastings, Neb., and Colorado Springs, Colo. Dave Sherman of the Omaha Metal and Tron Works bought a new Paige 6-3 from the Murphy-O'Brien Auto company, which had the banner week In retall wles, having sold Dodge Bros.' cars to the following: G. D. Shukert, Dwight Willlams, Charles McDonald, 8. 9 Howell, A. B. Stevens, T'r. Nicholas and | M. M. Foote. J. M. Opper, formerly connected with | the Maxwell branch as district man- ager, {8 back on Auto Row with his faith pinned to the Reo. Mr. Opper with Mr, Van Vieet opened the Kissel and Krit agency, which it now handles by the Noyes Auto company. Mr. Opper has Just left the Studebaker corporation to join forces with A. H. Jones of Hast- ings, Neb., in pushing the Reo. The new firm will be known as the Jones-Opper company. Fred G. Sharr, direct supervisor of service for the Omaha branch of the Studebaker corporation, recently re- turned from Detroit and s very en- thusiastio regarding the 1916 models. Dur- *1g the time Mr. Sharr was in Detrolt the Bald mountain try-out was given the new cars. old mountain is the final try- out In Michigan. If a car can go through the deep sands there It s branded a success. Mr. Sharr claims that the new Studebaker went through wtihout a hitch, A. B. Sturtevant, Palge agent at Tol- edo, O,, drove one of the new 1916 Paige 6-8 cars through to Fremont last weel. The trip was made through heavy roads. The car carried Mr. and Mrs. Gehring of Fremont, who came through with Mr and Mrs, Sturtevant. The only repairs needed on arriving at Omaha was a new fan belt. Mr. Sturtevant is highly elated over the oar's performance and antiol- pates an enormous business in his terri- tory the coming year. Fred Stubbendorf, 120 ‘South Tenth street, purchased a new Paige 6 from the Murphy-O'Brien Auto company last week. J. F. Porter of the Forbes Tea company is enjoying the luxury of a new Palge 6-46. Dr. J. J. Foster of Millard purchased & new 191§ Dodge Bros. Roadster from the Murphy-O’'Brien Auto company Thursday. This overwhelming victory of the Valve-in-Head principle doesn't prove WILL HANDLE BRISCOE CARS IN | THIS TERRITORY. Mr, Bixby aoccepted a position as dis- | triot manager for the Briscos Motor company of Jackson, Mich., for the ter- ritory of lowa, Nebra South Da~ kota, Colorado and Wyom! | quarters at Omaha. anything for the plain and simple reason that Valve-in-Head superiority was | proven past all shadow of doubt long before the Indianasolls race was even dreamed of. Twenty-thres of the twenty-four cars | entered in the Indlanapolis Speedway | race this year had Valve-in-Head motors |—~which doesn’t prove a single, solitary | thing. Adding two and two gives four as a result, but it doesn’'t prove anything— not at this late day. All the ‘‘proof™ involved in that process was established by the Arablan mathematicians centuries ago. Tdttle rain drops hold no terrors for R. B. Davis and “The Chandler.” Mr. Davis says “for the sake of the farmers 1 hope for better weather, but so far as m s concerned I have no €, H. Judd, California ranchman, drove through Omaha last Wednesday on his vay from Los Angeles to New York. His car, in addition to a party of five people, pulled a traller loaded with camping out- it, ete. The car was equipped with over- slze Lee puncture-proof pneumatic tires. M. ¥. McMahon of the Westinghouse Electri d Manufacturing company spent several days last week with the Powell Supply company. He Instructed the local service men on the installation of the Westinghouse starting and lighting system for Ford cars. C. B Haney, prominent Commercial club man of Glenwood, Ia., is & strong booster for Lee puncture-proof pneumatio tires. He recently sent the Powell Sup- ply company one of these tires which he 1916 MONITOR, $750 One Strong Support on Each Side The Foundation Beneath 2105 Farnam Street, Omaha il o THE MONITOR 80-horse power motor, cast en bloc. High-tension magneto ignition, Leather upholstering, 3-bearing orankshaft ‘Thermo-syphon cooling. Underslung rear springs. 82x3% tires, non-skid in rear. Demountable rims, with one extra. !ulllbl: diso eluu"ha lighting -hrtlnh \ it na T APt and ers. - il ¥ cla; Thatrummont. Yoad oh oWl GRahe 8:“"‘"" Mmunur control. l-mn.::.?. de curtains and top cover. Tiller on tnstrument board. Al Parts Guarantesd for One Year. MR. DEALER: You can’t swim against the stream of popu- larity—and why should you try. The motoring public is demanding _servloe, low upkeep and style at a reasonable price. Why not give it to them? $750 is the popular price for 1916—look around and see what splendid cars are being offered at this price. If you are in an open territory, let me outline the MONITOR proposition to you. Sales are convincing facts; and we have a num- ber of such facts to our credit. E. M. REYNOLDS & CO., Distributers Long Distance Phone, Douglas 3100 stated had run between 10,000 and 11,000 miles without ever being taken off the wheel A. K. Chambers of the Powell Supply company journeyed to Creston, Ia., last Monday and placed the agency for Lee puncture-proof pneumatic tires with Her- bert L. Jones, who has just opened up a garage and supply store there. WL 8. Livingston, manager of the Mas- tor Sales company, reports a marked in-| crease In sales last week. He said: “I| guess they have given up waiting for dry | weather and are coming ahead regardless | of the rain.” On July 6 Mrs. J. J. Parrott of 20 Har- ris street drove her new Hupmobile to Lincoln, and notwithstanding that the rains of the day before made the roads between here and Ashland almost im- passable, yet, without the use of chains, | the trip was accomplished in a wonder- | tully short time, to the satistaction of all | passengers. At 7:0 o'clock Sunday morning, July 11, V. G. Goodfellow, Hupmobile dealer | at Bruce, 8. D., with his customer, drove | out two Hupmobiles from Omaha. The rain of two days preceding had made the | roads in such shape that by actual count cleven cars were found along the route hopeleasly floundered, and one of those oars had been since Saturday noon and | had only gotten forty miles north of Mie- sourl Valley. Mr. Goodfellow reports that both his cars arrived In good condition in Bloux Falls at exactly 7:30 p. m., a dis- tance of something over 200 miles. p—————— Relief from Acute Rheumatinm. John H. Gronx, Winchester, N. H., writes: “I suffer from acute rheuma~ tism and Sloan's Liniment always help quickly. ment. 2e. All druggists.—Advertise- A Perfect Fit There are no wrinkles in it be- cause the cloth is shaped to fit the frames and the frames made to accommodate the cloth, There's nothing catches the automobilist's admiring eye quicker than a beautiful fit- ting top. We never turn out an untidy job even if we don't get high prices, Come in and Jet us show you what we can do even if you don't buy just now. Western Auto Top Co. Phone Douglas 3558 1915-28 Harney Street. 3 SR Y | ey i Ll 1' “ L 'M‘i‘lfii Donce BROTHERS MOTOR CAR: It was our expectation, from the first, that this car would play a large part in determining motor car values. We said as much in our advertisements almost a year ago. We expected it to set up in the public minda model and a pattern of what a car of moderate price should be. We expected that it would encourage buyers to judge motor cars by the standard of quality— not by price. Surely the results have more than realized our expectations. Surely you can see that the car is considered a criterion of what constitutes real worth. Once a man has driven the car, even for a few miles, nothing can distract his mind from its performance and its quality. He thinks of the price only in relation to the re- markable value it buys. That is why the first 20,000 fell so far short of sup- plying the demand. That is why the second 20,000 are being absorbed with equal eagerness. Donce BROTHERS, DETROIT Murphy-O’Brien Auto Co. Farnam at Nineteenth St, Dug. Bowie, Mgr. The price of the car complete is $785 f.0.b. Detroit Reduction in Prices OF MICHELIN TIRES One Quality Only---The Best “AS USUAL” Get Reduced Prices from Nebraska Auto Filling Company, 218-20 South 19th Street, Omaha. Telephone Douglas 7390. BE A SWAPPER Make swaps for profit. Look into the *Swapper’s Column™