Omaha Daily Bee Newspaper, July 4, 1915, Page 10

10—A OMAHA SUNDAY BEE: JULY 4, 1915. Announcement for the * Season. ITS QUALITY IS With the announcement last wn.-u“nl‘I the new Velle “Six" at $1.06 it was as- sumed that this car was to be the com- | pany's entire offering for 1816, but wuch is not the oase’ The larger and well | known Velie “Biltwel” Six, model 15, will | be continued In both five and elx-passen- ger models at a reduction of nearly §200 | in price, namely, $1.400 The model 15 has & wheel-base nches, 34x4 tires on the five-pa size and 3x4% tires on the six-passenger. The latter model has disappearing wea which entirely fold away into the back of the front seat. The motor is a Con- tinental, 3%x5, with Gray & Davis start- fhg and lighting systems and Atwater- | Kent automatic ignition; multiple diso | clutch, spiral bevel drive and every fea- ture and appointment usnally associated With a car of much higher price. Quallty Not Cat. f'he quality .and finish of the new Models have not suffered in any way through this price reduction. Real leather and, curled hair, the wondeful “mirror” body finish, careful fitting and, work- | manship, and thorough testing and in- | spection are all well known Vetle att butes which are looked for and are ¢ Pected as a matter of course in Velle cars. 86 much has been sald In these coltmns during the last year of the pefformance and achievements of the Velle “Biltwel" Bix that little may be added at this time. The success of the car in the hands of thousands of owneérs, and the refine- ments incorporated at the new $1.400 price | s rsal assurance of remarkable value, The Velle Motor Vehicle companv at Moline, 111, has planned a large Increare th production, many now representatives | hive been secured and thelr well known | wervice plan s, (herefore, brought even | closer to the individual buyer. With the continuance of the larger car the buyer lor Moline, In San Francisco, may secure & Vells In any size he prefers. Studebaker Agent ~Has to Paint Out Sign cflp . 8, Trail ‘Bvery now and then the United States government tempers justice with mercy, although it will go to any length and wait for years for an offender, It waited several years for P. 1, Sands, a Stude- baker automobile desler and then it tem- pored justice with the merciful order that condemned Mr. Sands to take one of the most beautiful automobile trips in Amer- iea. “In the exuberance of breaking a record, Mr. S8ands once broke a federal law, He broke all speed records with a paint brush, but unfortunately he used his ma- terial on United States scenery that had the people in & national forest. The gov. ernment didn‘'t seem to appreciate t ke i § o i ) £ : g i the h--un'w n his Btude- "1t happened when Mr.. Bands, who is | 4t 2 3 4 i g1l 5e H | %E | A s o fisf g : H i I il zé b | i g5 i Hep i i i 28 _Eéidence of the amaring development BILTWEL IS 70 COST LESS/SELLS SERVICE WITH AUTO | Velie Makes Another Intereltingichulmen Motor Company Puts Its INCREASED | TO THROW IN 100 HOURS' TIME |ing of the word ‘service’ been dedicated to the enjoyment of all |ketting squared away for the wonderful sug_nm Climb| 4 | Offer to Customers in Black and White. With the instaliation of our new s¥- vice system the Chalmers Motor com- pany will give 100 hours free service with the sale of every Chalmers car,” declared Sales Manager Percy Owen coincident with the mnnouncement of his promotion to the newly Installed office of general sales manager In outlining the new plan of Chalmgrs’ service, Mr. Owen sald “The plan we have formulated in widely aifferent from anything ever un- dertaken by any manufacturer of rotor cars. Wa are lssulng a book of labor coupons that will be negotiable at any one of the %0 Chalmers’ service stations and absolutely without cost to the owner, In this way we expect to make Chalmers’ service something tangible, something that the owner may carry m his pocket; & health insurance for his car wherever he may go. “There has been a.great deal of con« fusion in the automobile world,” econ- tinved Mr, Owen, “as to the true mean- Up to the present time the owner has vaguely be- lieved that service was something due him from the dealer and the factory. He has had no definite conception of the limits of the word. Service has Aiffered In different cities. The motor car buyer might get & greater degree of service in one city than another, due entirely to the dealer’'s definition of the word. “A universal pollcy of service, whieh we belleve will be the greatest motor car service valus, the most definite, the gnly tangible service, wi'l henceforth e ®h added value that the purchasers of Chalmers cars will get. ““We are putting service In black and white. Wa are putting It In a leather covered book where the owner of a Chalmers can can put his hand on ft, and recelve car adjustments In oxchange for a coupon whethor he be In (few York “This plan will rob long tours of their terrors. Every town along the tourist's itinorary that has & Chalmers dealer will find his gervice book negotiable. It will be the travaler's check of the motorist, fdentifying him wherever he may go.” Fifteen Thousand Goodyear Tires Are Made in Single Day “When the Goodyear Tire and Rubber company bullt 5,102 automobile tire cas- Ings In one day, back in 1912, settigy a world's record in tire production, new mark for competitors to aim performance was heralded as a wonderfu) feat, as indeed It was," says J. M. Dine, branch manager of the Goodyear Tire and Rubber company. “‘But, as succeeding events have proven, we werée at that timf hardly more than production which was to follow. Only ® year and a half later Goodyear had more than doubled its output, and set Up & new mark of 11,082, being the first tire oomp-x to attain a production of more than 10,000 tires in & single day. ‘“The enormous stridles taken by the great tire Industry are emphasized by Goodyear's latest record-breaking feat of building 15,447 tires in one day, establish- ing another world's record. “Thesy tires laid flat and stacked one upon another would make a pile more than & nille high, or If placed side by elde would stretch out more than eight miles. A copservative estimate of thelr retafl value is $300,000. Ten day's output would smount to $3,000,000, which is as great a fortune as was accredited to the Count of Monta Cristo by Dumas “It will be but a short time untll' we will reach a regular dally output of 20,000 tires. The recent announcement of price reductions made by many automo- bile manufacturers indloates tfiat next soason's production of cars will be & rec- ord-breaker.” Has character- istic Oldsmobile touches. Oldsmo- Il ¢ biles have this at- traction always, they are quite out of the ordinary. ' Price $1095 f.0.b. Lansing, Michigan. N Drummond Iiom Go. 26th and Farnam, halmers 1916 Cars Here Astounding Values-Astounding Rices HE Chalmers Motor Company, with its new organization, even greater factory facilities, additional buildings, more men and still more capitafif and with a uadmp‘cd production is bringing out for the season of 1916 a series of cars the equal a} which have never been offered before. The Chalmers Company is the only leading manufacturer that is offering a new car for 1916 at a new price—in the medium-price class. Others have either put out a new car at a higher price, the same old car at the same old price, or the same old car at a cut price. This new Chalmers is the Six-40 shown below at the astounding price of $1275. The Light-Six and Master-Six are continued in improved models at lower prices. Such prices at higher quality than ever before are only made possible by cutting out middleman’s profits, buying, for cash on definite specifications, utilizing new methods of manufacture and administration, working on smaller profits and greater production. The Chalmers Motor Company has also inaugurated a new Chalmers Servicz Plan by means of which we are able to offer gratis to every new Chalmers owner sevowrce in the form of an interchangeable service coupon book, good for. a definite amount of work—at any Chalmers dealers—anywhere. s / diddddeds g Chalmers Six-40 $12 This is the most remarkable motor car that has ever been offered for $1275. - It is the lowest price at which Chalmers quality has ever been sold. It is the only American stock car with valve-in~ - head overhead camshaft motor, the type that Europe was working on when war stopped production. Itis this type of motor that broke all records for 500 miles at {oth Indianapolis and Chicago speed- way races, going at the terriffic speed of 90 miles 500 per hour at Indianapolis and 98 miles an hour at Chicago—the most gruelling test of motor car efficiency ever known. This motor gives the car instant get away, wonderful fiexibility, great power and ecomomy. The car rides like a Pullman. It is the superior of cars that three years sold for %3 or over. Be sure to come and see it. A Chalmers “Master Six” 2175 Bodios et Prices Ranging from =2 93350 These are the magnificent Master Sixes which have stood all tests of performance, appearance, quality and upkeep. People who demand the utmost in a motor car will find that the 191§ Chalmers “Master-Six” measures up to the highest standards of automobile construction and still remains within reach of the average purse. Seven-Passenger - - - - - $1550 This is the 1916 series of the popular Light-Six declared by thousands of enthusiastic owners to be the most satisfactory motor car they have ever owned. It is light where it can be, strong where it should be. It is the mogt economical car in America in upkeep cost and admittedly the best car made withi fioo {f ite"price. These models are on exhibition now in"dur salesroom. Firat orders will be filled from ct-ck, G R I ey A | ' Stewart-Toozer Motor Company ¢ 2048-52 Farnam St. Phone Douglas 138 . Qualtiy First We are closing our territery now and want good live agents. Write us for particulars. ““Let Your Next Car be a Chabmers®*