Omaha Daily Bee Newspaper, May 2, 1915, Page 11

AUTO SALES ON INCREASE High Prices Received by Farmers for Produce Makes Them Pur- chasers of Many Machines, FACTORIES BEHIND IN ORDERS Reports from motor car concerns all over the country indicate a heavier de- mand for automobiles than has ever be- | fore been known in the industry. Five hundred thousand cars were sold last vear, and there is every reason to be- | lleve that this figure will be greatly ex- céeded this year. The prosperity of the American farmer and the favorable crop outiook are im- portant factors in this development. Farmers in practically every section of the country are getting high prices and they are optimistic about the future. Seven hundred and fifty bushels of farm- er's wheat today will buy the same au- tomobile that required 1,150 bushels a vear ago and 1600 eight months ago. Making the lllustration with oats and corn it works out in about the same pro- portion. Finds Business Improving. E. 8. Jordan, sales manager of the ‘Thomas B. Jeffery company, in from a trip through Missourl, Kansas, Texas, Louiéiana, Florida and Kentucky, says that conditions all through thé outh ate picking up wonderfully. There has been a decided improvement in the cotton situation. Prices are going up and the armers are laying their plans for a suc- esaful crop this year. Mr. Jordan adds: “I believe the boom we are experienc- Ing in our own, business is typieal of improving conditions in other lines. We are in'for m record amount of busiess this month. The $,000,000 worth of truck orders recelved from Furope made it necessary some time ago to put our plant on a twenty-four hour basis—three eight- hour shifts every day in the week, and now wbt are taking on men evary day to turn out the pleasure cars ordered by our dealers in this country, No Letups in Orders. “Sp far this month we have shipped 1,100 pleasure cars and trucks, and there is no letup in sight. In fact, when we announced our profit-sharing plan on the Jeffery Four the factory has been. get- ting farther and farther behind in spite of steady additions to the working force. “The Jéifrey Four at the new pros- perity-sharing price of $1,150 is making a clean sweep of it. There is no question but what the Jeffery dealers will make more money this spring than ever be- fore inithg history of the company. The calamity howlers are being put to slience by actual boom conditions in the automo- bile bisidess." Loca.f Ford Branch Breaks ill Reoords A new High mark In retall sales every month has come to be looked upon as the regular thing at the Jlotal Ford branch.* The month of Aprll was ex- pected to establish a new record, but no one would have predicted a grand total of 20 cars. This is far alead of the best previous months' sales, and is an increase of almost 20 per cent over the corresponding month last year. W. C. Sample was high man, with a total of forty-nine sales to his credit, while the number of sales made by the lowest man would make a good year's business for most automobile dealers. The largest number of Fords sold on wny ome day was sixteen, on April 20, while the average for each day worked was eight cars. Among local purchasers of model ““T's" during April were: David Cole Cream-Jos. M. Daugherty ery Co_(5) Thomas Kilpatrick Trimble Bros. 6) Co, Sheridan Coal Co. (4)J. 'W. Smith ln()‘u-“("lln Biscult West Side Eleotric o . - (3) 3 Standard Oil Co. (3) Mrs. N, P. Dean Firestone Tire com-Geprge D. Rice pany (@) Dr, Fred Lake Union Co. of Om-U. P. Steam Baking aha (@) Co, Cudahy Pack. Co. (2)Louls J. Stein Ujpdike Milling Co.H. M. Donant 2) B. R. Hollister Morris & Co. (2) . Hayden Bros. (2) J. L. Brandeis & Sons () - A. H. Goodell rank L. Marks Ploneer Glass andOmaha Cold Storage Paint_Co. C Byron W. Hart H. B. Ramdell Gordon Van Ce. L. E. Scott Vogel Realty Co. A. F. Taylor, M. D. L. Duncan H. B. Hamilton,M.D.John Morris J. D. Holbrook Robert G. Brandon A. F. Levy Raymond G. Young Leo B, Van Camp Thomas Galloway I Fairmont Creamery Italian Merc. Co. Co. arles Yates John Morrell & Co, rank H Almquist J. B. Porter 0. E. Soderburg Arthur E. Galnes John Stahl J. 5. White S. M. Kent Lyman Sand Co, R. 8. Arthur Matt J. Murphy August _Oelke Will Rasmussen J. W. Long Charles Washa Henry Heitfelt McMichael D. H. Gifford . o M. J. Bimon P. Hanchett K. Eitner Morris H. Dunham T. C. Harp J. A. Way Frank A. Almquist Homer Hul J. O, Edwards Monarch Engineer- Douglas Co. ing Co. Katherine Krug H. B, Krebbs Joseph Pipal Mrs. H. L. Bond Paxton & GallagherJ. R. Sevick Co. (2 G. A. Rauh W. Sume B, w 0. Western Auto Sup- Co. E. Schindel Anna Haberstroh Peter Peterson Boyer-Van Kuran h Ty Lumber Co John Mattern W. J. Addy A. B. Sommers J. B. Braln Fev. Titus Lowe Fitchison Coal Co. H. H. Saffelder W. W. Mitohell Fred F. Sctoessler G. A. Setterquist J. W. Danlels Henry Peterson Burgess-Nash Co. Drim) Bros. George W. Sprague e A. A. Pricke, M.D. @. 1. H Keck Lestor F. 'onnel! Allan A. Blanchard J. H. Childs B. Wolt Frits Wistedt Henry Boyce w15 Hamiiton Central Coal an@ Coke Co. Henry Deerson George D. Mangold 0. A. Scott Walter Nichols Frank Walasek W, 1. Blackett Robert C. Uhlig Mary J. Kinsler Henry Brantz A. W, Price Northwest Ready L. D. Coleman Roofing Co. James Richardson M. C. Peters William Roessing Pasry bans = a Joba ¥. Pol BEE: MAY Maxwell Car is to Put On More Stunts Walter E. Flanders, president of the Maxwcll Motor company, Incorporated, one of the gigantic minds of the motor Industrial world, has more than once startled the motoring fraternity hy his criginality and the greatness of his con- oception; of the best business methods and his untiring energy to accomplish and {make successful whatever business en- terprise ho has on hand But perhape the greatness of this man's {master mind ia fllustrated better in his labllity to pick men and inooulate Flan- ders’ efficlency and enthusiasm before they have been with him any length of time. “Get comers, not goers'' is his slogan, for often a man with a reputa- tion forgets himselt so far as to try to plished, If suocessful; but inasmuch as the business world, especlally business conditions in the motor world, have con- stantly changed from year to year, past to making good with each season’s ad- vancement in both selling methods and increased efficlency of care. In no city of the country has Mr. Flanders demon- strated his ability to plok men better than Omaha. Both Messrs. Francis and Cullls, who comprise the Francis-Cullls Auto company, distributers for the Max- well, are self-made men-men who are starting up the ladder of success. As an example of the big way in which Maxwell selling and advertising ideas have been handled has just been evi- denced in the last week by the 1,000-mile utility run, where not only was the pub- lic given a dally history in the newspapers lof what a Maxwell car could accomplish to an extreme of 1,00 miles within seven days, but to further intensify the sin- cerity of Maxwell advertising, the most reliable and representative business men of Omaha were called In to act as ob- igervers. This run was completed on Wednesday last and gave one of the most remarkable examples of low cost of up- keep, coupled with the highest poseible percentage of efficiency Following this the Francis-Cullls Auto company has borrowed from the Ne- braska Cycle company a 1914 Maxwell en- live on what he has previously accom- | reputations do not count when It comes | when put to real business use and driven | | | | wzFravpErs gine that was used in a car driven by them for over 10,000 miles, and here again, in order to show sincerity, an atfidavit| as to the mileage and the amount of operation that this engine had boen given, has been procured from the owners and placed together with the engine in the window of Heaton Drug company at Fifteenth and Farnam streets, where it fs being torn down and asserabled daily | for the benefit of publie inspection. Fol- |lowing this will continue a number of | other practical demonstrations. | In speaking of the Maxwell car and |the present Maxwell campaign, Mr. Francls said: “We recognized more than a year ago the great opportunity in Omaha for the merchandising of an auto- | mobile that would stand all kinds of hard use and knocking about. In other words, | bullt to use and not to sell and still could |be sold at a cost of less than $.,00 to| the user, and while there were a number of cars offered to us, we went slowly, to | be right, or as near right as our business |judgment taught ue. We also had in mind that when we did take on a line of motor cars that our judgment would | be final and that we would not have to year after year seek a Letter line. I am more convinced every day that our judg- |ment was right. We have had more than remarkable success with the sale of Henry Heine D. W. Dudgeon Jerpe Commission. F. W. Vick Co. Ada_Riddlebarger C."'G. Elmore Frank B. Bogattz Herman Aye George 8. Dye J. In Thmms Mrs. R. A. Parsley . C. Moffet Omaha Paint and M. C. Wilkerson E. C. Schindler H. 1. Watkins 'Advantages of the Left Drive Are Explained Jitney bus owners and operators are learning that the location of the driver's seat and control levers is a matter of im- portance. Some declare that the saving effected by a one-man crew, made possi- ble by left drive and control is the dif- ference between success and fallure. The advantages of left drive and control in the jitney bus are apparent. The left side driving position permits of the en- trance and exit on the right side at the front end of the car. Traffic regulations require metor cars to stop at the right band curb and with this design passen- gers enter directly from the walk. With left side drive and right side entrance, only one man Is required to handle the car and look after the pay-enter collection system. The popularity of left drive and control in the jitney bus trade is exemplified in the demand for the new Packard trucke. BRICK HAULING BEE ' AT BELLEVUE SUCCESSFUL ‘The brick-hauling bee Tuesday proved & success. All of the 105000 brick are now on the hill and ready for John begin work next week. Visitors have been frequent at chapel exercises recently,. W. M. Danner spoke of work among the lepers Monday morn- ing; Tuesday Rev. Mr. Condit of Auburn delivered an address, and Thursday Mrs, Service B. C. SMITH Feoomtatlve Upeice NOoasinel: L Mitohen” Harte, the contractor, who expects to | 2230 Farnam Street. | W. C. Purviance and her small daughter, | Emmabell, interested the students. The Young Woman's Christian tion will give its annual May supper Sa urday evening in the village park. | At the meeting of the Omaha Presby- |tery held in Tekamah last week, Presis |dent Nicholl was appointed commissioner ito the general assembly of the Presby- |terian church to be held at Rochester, [N. Y. in May, He will also attend the | assembly meeting of the Presbyterian | College union and will act as Omaha | Presbyterians special representative ag the wssembly educational conference. Edwards Talks on Strong Points of ‘the KisselKar “If a sqlesman boasts that the car he offers is exceptionally light, insist that he show you just where it has been light- ‘enod.” says Frank J. Edwards of the KisselKar. ““Then compare these light parts with the construction of heavier cars and find out where the advantage lies In terms of stabllity, comfort and #ood service, In other words, ve satls- fied before you buy that the reduction in weight was effected to increase effi- clency and not merely to lessen the cost of production, ‘““The KisselKar weighs what it should for its size, that is, it is built to best | meet _every emergency of service so that |1t will show uncommonly low upkeep cost. The items of that cost, In the or- | der of their importance, are depreciation, repairs, tires and fuel and, on this ba I belleve a KisselKar 1s the most eco- nomical car in the world, Night Coushs Relieved. Dr. Bell's Pine-Tar-Honey eases your cough, soothes the lungs and invites sleep. Only %e. Al druggists.—Adver- | ment. J.D QULWIS CW FRANCIS Maxwell cars; we know that the factory stands behind us In the way that would | more than satisfy the buyers, and in this | campaign of advertising that we are| putting on at the present time our only | instructions from Mr, Flanders was that we were not to exploit “special stunts,’ but everything that we did was to have a thoroughly practical side that would show the general public the true worth of the Maxwell car, and our results so far have not only proven the wisdom of this, but within a few months we have convinced ourselves that 1915, at least, will be a successful year for us.' MARAGTHON American commer- cial supremacy is built on the policy | of ‘“‘not how cheap, but how good’’ and as long as we con- tinue to make abso- lutely the best mer- chandise that can be made, just so long will. we reign su- preme. Marathon Tires are emblematic of American quality. They stand alone the ies — t 42-Six. criterion by which to Jjudge all others, Built to Meeta Demand— Not Competition The concentrated tread is a remarkable example of American ingenuity and is an exclusive Marathon feature.\ It makes possible-the 5,000 mile guarantee, Akron-Marathon Rubber Co., 2 Farnam Street, 0-:30. Neb., Doug. 2366 OPENS TOMORROW STARTING, LIGHTING and IGNITION GENERAL AUTO REPAIRING Largest Delco Service Station West of New York Station ¥. H. WHITE, Formedy Ohief Tecbuioal Man Delco Service Department. Jot down our address--sooner or later your car will need our expert attention. ance of serviceis constant endeavor to improve it. S. & W. Auto & Electric Co. Phone Douglas 3697. LOOK FOR THE WHITE BUILDING ON REAR OF LOT. Qur mainten- Able. Car iy P 'WO cars in one—a handsome touring tonneau when the weather makes open driving desirable ~—a luxurious sedan when the chill of spring or blast of winter calls for the comfort of a closed car. All-year driving without the necessity of owning twor seEarute cars or complete interchangeable bod- at’s the service range of the ALL-YEAR KISSELKAR. The top can in your own garage—by two men—in fifteen minutes. The price of the Detachable Sedan To mounted on either the $1450 KisselKar 36-Four or $1650 Price includes all fixtures and equipment. removed or attached is but $350, Ask for specifications and details of this ALL-YEAR The Light Six As It Will Be KISSELKAR; a new catalog is now ready. Think What Security - One Gets in a HUDSON The HUDSON is built by one of the strongest concerns in the industry, It 1s buflt by the largest builder of class cars—ocars that cost over §1260. It is designed by Howard E. Coffin, whose designs have for years led the trend in America. It shows the Light Bix in perfection. Scores of engineers worked for years to get every detall right. And 12,000 owners in 43 countries have proved this Light 8ix faultle In the past two seasons they have driven it at least 30 million miles. Our Prize Success There have been many successful HUDSONS, but none so successful as this. When this Light Bix came out— the first model-—it took a year to catch up with our orders, Bales last year—$11,600,000—nearly doubled the year before. This year shows anothér amazing increase. And never was a car so widely copied as this HUDBON-—the ploneer Light Six Look a Year Ahead buy a Light Bix look a more than consider There are When you year ahead. Do how rival cars perform now. many years coming for the car you buy. You want a Light 8ix when you buy a class car. You want lightness, economy, low upkeep cost. Crude, heavy cars are not popular now. Get the Light Six that has proved itselt right. The HUDSON has done that for two seasons, in more than 12,000 hands Luxury’s High Mark This HUDSON sets a new high mark, in beauty, finish, comfort and equipment. We have given a whole vear to refinements since the model itself was perfected. You will be proud to own fit. Last spring there was a shortage of HUDSONS. Buyers waited weeks for cars. Now we have larger output, but there will be far from enough, we think. With such a popular car it is wise to choose early., We urge you to come this week. 7-Passenger Phacton or 3-Passenger Roadster, $1580, {. o. b. Detroit. HUDSON MOTOR CAR CO., Detroit, Mich. Among the best features in HUDSON cars is the HUDBON dealer service, 1t insures permanent satisfaction. Let us explain it to you. 2563-67 Farnam St., Guy L. Smith. HUDSON Light Six. Coutral Oity.. P. F. Hall Orelghton. Falls Oity. wowa Peraia John E. Peterson Clarin Lisle Mtg Co. Council Bluffs, Willlam Roper. Dunla; W. A Chauncey Farragut. ... The Farragut Automobile Co. Marlan Booth Implement Co. 0] Chas. F. Putnam. Malvern Sulyers & Kayton Red Oak Petty Automobile Co, Siduey Charles Monson. Shenandoah. .. .J K. Stickler. Mo. Valley . !Foote & Sann NEBRASKA Mashek Bros. Fred Echtenkamp D, L. Best .V. D. Andrews Auto Co. Peter Powers—Powers Garage. .+ D, H, Schall G. A, Rathmann «+ Tke Tiaden. by ,P. C! Bandoz - Kentop Bros C. L. Harris & Son. Mr, E. A Brandes. .Lord Auto Co. Curry Bros Newiman Grove Auto Co. y Hollingsworth. P 'Y W I Becker. . V. E Bly ...Douglas Grotelueschen. . A T Crawford oo B T O'Hara. «.Mr. W, E. Lautenschlager, her Aute Co. ". Alex ¥, Prancke . Geo. Bprouse . Holmes & Adkins.