Omaha Daily Bee Newspaper, June 27, 1910, Page 4

THE BEEK: OMAHA, MONDAY, JUM i 27, 1910. _THME OMAHA DAILY BEE FOUNDED BY EDWARD ROSEWATER VICTOR Entered at Omaba postoffice as second- | class matter, Daily Daily Dally Bunday Bee, Baturday Bee, ROSEWATER, TERMS OF SUBSC 3 Daily Bee (Including Sunday), per week.l5c Bee (without Sunday), per week Bee (without Bunday), one year.jd Bee and sunday, one year.. DELIVERED BY Evening Dee (without Sunday), per week.6o Evening Bee (with Bunday), per week one year.. v one” year Address all complaints of irregularities in CARRIER. 100 o L 600 The President’s Waterway Policy. The president hits the nail squarely on the head in his suggestions to con- EDITOR. | gress as to future rivers and harbors appropriation. He has afixed his sig- nature to the bill setting aside $52,- 000,000 for a miscellaneous 1ot of waterway improvements, whiech h been characterized ‘‘plecemeal” legis- lation, but he accompanied his ap: proval with a statement expressing ,vz“[:‘;‘dlnh\'or with this method of legisla- 1.60 delivery to City Clrculation Lepartment. OFFICES. aha—The Bee Buliding. Twenty-fourth and N. O Bouth Omahi Council Bluffs—15 Scott Street. Lincoln—618 Little Bullding. Chicago—i648 Marquette Bullding. New York—Rooms 1101-1102 Thirty-third Street. Washington—i2 Fourteenth Street, N. W. No. CORRESPONDENCE. Communications editorial matter Umaha Bee, Editori REMITTANCES. Remit by draft, express or postal order payable to The Bee Publishing Company. relating ehould nd addressed : riment. tion which combines such a variety of enterprises over such a wide section of country. He does not belleve the appropriation 1is exorbitant for the work to be done, but rather that too much has been undertaken to bring any of it to the successful completion it should reach. He suggests, there- fore, that in the future congress should submit to a commission of experts the matter of determining what projects should be prosecuted and appropriate the momey necessary to finish them in Only 2-cent stamps received in payment of | ) o oooner manner. mail accounts. Personal checks, except on Umaha or eastern exchange, not accepted. STATEMENT OF CiRCULATION. Btate of Nebraska, Douglas county, s3 George B. ‘Tzschuek, treasurer Bee Publishing Company, being d says that the actual number The Dally, Evening and Sunday Bee printed during tue 1910, was as complete coples of month of May, Returned coples Net Total Dally Average tollows: 43,5650 41,300 43,370 GEORGE B. TZSCHUCK, Treasurer. Subscribed In my presence and sworn to Detore me this slst day of May, 1910. M. P: WALKER, Notary Publie. Sabscribers leaving the city tem- porarily led to th should have m . Addressen will be changed as often as req ested. The The Jjoyful, drawing near. It is never too hot to boost for Omaha and Nebraska. Strange that it occurred to the long- est day to also be the hottest. Folks continue to give advice to the colonel and yet he has not asked for a word. How much more in bonds will the Water board ask the people to vote at the next election? France thinks the old stork has loafed on the job long enough and has decided to put him to work. With ong stroke of his pen Mr. Taft made it possible for Uncle Sam to see two new stars in the year of the comet. A party of British university stu- dents is to visit Pittsburg. to study the gentle art of civic virtue. A nolseless firecracker talked about for a long time, but we expect Invisible alrships to Dbeat it to us. Not only is Lilllan Russell airy and fairy, but flufty and fifty. it herself, and she is getting oft easy at that. Now it Texas will submit to a little carving, we may manage to bring the total up to an even fifty states before we quit. Colonel Vflouwuu has finally de- cided to slow down and ride in an au- tomobile, against which he has had an @biding prejudic has —— Members of the democratic minority are now In a position to give expert opinion on the relative merits of the big stick and steam roller. The Omaha Commerclal club is to try for 1,600 members. eligibles are here without a doubt. The lynching bees in Omaha, only thing 18 to get them enrolled. The murderous Fourth is Probably been She admits 1,600 clearings of 21.6 per cent over the corresponding week of last year is &) pointed out by pretty good sign for hot weather busi- ness, | ? l‘ An fncrease in Omaba | Why call it “A Third Party?" What| | has gone with the Bilver Republicans, | | the Greenbackers, the Populists, the| | Mug-wumps and a few other “Third } parties?" ‘5 Ot cour it the revenue of the | school board this year is $50,000 more | than it was figured In its budget, it will ask for $50,000 less next year. ‘Watch and see. The fnvitation of Archbishop Spalds; ing of Peoria to Colonel Roosevelt to |address the Knights of Columbus in- dicates that American Catholics have| not foolishly capitalized that Vatican | episode against the former president. Talk about your democracy of pleas- and sorrow! Here is & set of St. policemen gathering up a wagon of men for spitting on the side- k and when they line them up at the they find an actor, & railroad fer, a physiclan, a reformed news- reporter and a preacher. And y were all standing gazing at & base scora board. f weekly bank | and to desist from reckless overspeed- ing. every automoblle driver take out a The president is undoubtedly cor- rect in assuming that this plecemeal system will lead to a continuation of A " iy sworn, | demands for money to finish these va ¢ full and Morning, rious projects, which are to run along for ten to twenty years before com- pleted. They are very likely to in- volve waste and unnecessarily heavier expenditures of money than if the more comprehensive system which he has all along favored and which he now proposes were followed. To de- termine definitely just what is to be done and to set about doing that and persist in the work until it is speedily concluded would mean much more for waterway improvement than this sys- tem of a little here and a little there can possibly mean A Law that Makes New Homes. A law enacted by the Sixty-first con- gress which is of the utmost import- ance to the people of this entire coun- try is that providing for the agricul- tural entry of the surface of coal land, while reserving all mineral rights to the government. Under its provisions 60,000,000 acres of land will be thrown open to settlement, which means thousands of new homes in the great west and a tremendous lifting of pressure from certaln congested areas of population. This land is chiefly in Montana and the far north- west, where the climate and soil are adapted to robust life and good crops of grain and fruit, conditions that in- vite most appealingly the man with energy and small means who {8 look- ing for a chance to establish a home and acquire a competency. This is one of the conservation laws which the president urged upon con- gress and one whose benefits it is im- possible to measure or estimate. Ap- parent upon its face, however, is that fact of its far-reaching advantages which will be available very soon. This land is not only fertile for agri- cultural purposes, but is believed to be prolific of mineral wealth, chiefly coal, and it s much more desirable for coal production than the coal land of Alaska because of its proximity to the market and the comparative cost of production. Nor will the present set- tlement and farming of the land in any way hinder its exploitation when the time comes for coal; rather it will facilitate it, for it will tend toward a general settlement of the country and the establishment of new towns or communities and shipping points. This act and the one clearly defining the power of the president to with- hold from settlement any land for the conservation of water rights are two of the most important conservation measures passed. Prevanm Better Than Cure. ‘With all due respect to Willlam Krug, who lost his life as a result of an auto- moblle ccident,” we do not think the than was that of the domestic who wi 0 unfortunate as to be “accidentally” killed last year at Sixteenth and Far- nam. The automobile madmen will go on killing one another and the public without police intereference until we have one big, grand lynching bee.—West- ern Laborer. Correct so far as the culpability for the killing of a domestic being equal to the culpability for the killing of a prominent business man. Prevention is better than cure, and what is wanted is not venegeance, but security against repetition. We do not want any but we do want automobile drivers and owners |to respect the rights of other people The thing to do, as already The Bee, I8 to make license subject to limitations of age and competency and suspend or forfeit the license for every violation of the law. Beyond Heading Off. Our local democratic contemporary seems o be laboring under the impres- sion that it can head oft the filing of the petitions belng circulated to put Mr. Bryan's name on the democratic primary ballot as candidate for United States senator. It evidently has an idea that its preferred candidate would fare better it Mr. Bryan could merely turn a deaf ear to this popular upris- ing and stand by his alleged promise not to run. But these petitions are beyond head- ing off. They must be filed with the secretary of state in due time, and Mr. Bryan must by his own act respond, or refuse to respond, to the demands of the petitioners. In other words, the petitions cannot be smothered or thrown into the waste basket like Mr. Bryan's letters to the dollar diners, without incurring the penalty of the law. The primary election law of Ne- braska in its penal provisions declares claimed to be unlawful: Any person, who, being in possession of nomination papers entitied to be filed under this act, or any act of the logisla- tire, shall wrongfully efther suppross, neglect or willtully fal to file or cause to be filed at the proper time in the proper office, shall on conviction, be punished by Imprisonment In the county jail not to ex- ceed slx months, or by a fine of not to ex coed five hundred dollars ($600), or hoth such fine and imprisonment, in the discre- tion of the court. Whoever may be in final possession of the petitions that nave been signed up to put Mr. Bryan's name on the pri- mary ballot will, therefore, have to file them before the expiration of the legal time limit, and Mr. Bryan will have to say “yes” or “no.”” The theory of the law is that anyone who procures signa- tures to such a petition In the number required is the trustee of the signers and legally bound to perfect the nomi- nation process. This obligation is just great if only twenty-five signatures are attached as if 26,000 are afiixed. A Pike to Pike’s Peak. The pathfinders who blazed the trail from the mlddle west to Pike's peak fifty or sixty years ago could scarcely have dreamed that a half cen- tury later their path would be made into a smooth, shaded boulevard over which automobiles, vehicles of which they had no conception, would be glid- ing from the Missouri river to the sum- mit of the Rockies. Yet that is an achievement of twentieth century progress now in process of realization. From Kansas City to Pike's peak a rolled, stone-dressed boulevard, shaded and beautified will be constructed; in fact, is being constructed, for the work is already under way through Kansas. When completed it will af- ford right-of-way to the autoist, who may speed to his heart's content along the historic trail which the pioneers of the frontier made in their “Pike's peak or bust” crusade when all this land was a wild prairie and Indian fighting a common part of travel. The New Santa Fe trail will be fol- lowed for some distance and a road from Kansas City to Newton, Kan., will form another link. The state of Kansas is giving generous support to the enterprise and in the western part of that state the work is well along. No doubt is entertained that Colorado will join with Kansas in bringing the turnpike to a successful completion, Neither of these states could well hesi- tate to balk at such a task, the most severe part of which had been done by those sturdy torchbearers of civiliza- tion who mapped out the path so many years ago. It will not only be a tribute to their early work, but a token of what the good roads movement means to this country and of what it may yet become. Need for Sanity and Honesty. Governor Hadley of Missouri told the graduates of the University of In- diana that the performance of political and official duties is a practical and not a theoretical proposition, and that the country needs no parlor politicians nor idle theorists today. He was speaking on the duty of -citizenship and he might have added that useful citizenship today demands nothing more than a sane, sober thought and Jjudgment, an honest and fearless con- viction and an unselfish motive, The peril of any nation that under- goes social or political changes in marked degree is the clever mounte- bank and the ignorant demagogue rad- fcalism. Against both of these the United States has to guard, for both are broad enough today. Governor Hadley puts it mildly when he calls them parlor politicians and idle theor- ists. False prophets are generally shrewd persons, intrenching them- selves behind some popular reform sentiment, secure in the knowledge that it is hard to attack them without cause of his death is any more eriminal fseoming to assall the cause that pro- tects them. But such periods of political unrest have come and gone in this country more than once and the people in the end have generally been able to sepa- rate the wheat from the chaff. It has cost us dearly at times to find the truth and to hold to it, to keep our heads amid the whirl and din of the fake crusaders, but in the end we have come back to safe ground. If commencement day orators would pursue the line of thought which Gov- ernor Hadley has and try to lay on the young collegian the prime importance of individual honesty and effort as a prerequisite to good citizenship and seek to show him the danger of the political charlatan, they would be do- ing a real service, not only to the grad- uates going out to meet the world, but to the old world as well The Lincoln Journal seems dis- tressed because The Bee ventures the opinion that those who expect the political millennium from the federal campaign publicity law are likely to be disappointed by the same short- comings as have been disclosed by the Nebraska campaign fund publicity law, That does not mean that The Bee op- poses the law. Quite the contrary, us this paper has always ndvocated and upheld it. Everybody knows that the publicity law in this state has been flagrantly ignored or evaded, and riost flagrantly by the Bryan political family, which makes the loudest noise for rcform. “What are you golug to do with the populist?” asked & delegate in the Fourth district democratic convention and added, ‘““Without the populist votes we cannot elect & congressman.” The answer I8 easy. The democrats are going to steal the populist votes agaln by misbranding their candi- dates, just as Mr. Bryan purloined the votes belonging to Tom Watson by among other things which are pro" masquerading his democratic pronldnn-' tial electors under the populist label. ——e The Omaha Automobile club has| resoluted to protest against fast and reckless driving by irresponsible per- sons, but it has not yet expelled any- body from membership for going the pace that kills. The club might do well to send down to the police court for a list of the auto speeders who have been arrested and fined. The net earnings of the rallroads in April were greater by nearly $3,600,~ 000 than they were in April of las year. The poor railroad magnates, however, can see nothing but bank- ruptcy ahead of them unless they are permitted to raise the freight rates and make the shippers come to their relief. With Omaha's editor-congressman clalming credit for the passage of the postal savings bank bill and Willle Hearst assuming responsibility for all the good features of the railroad bill, it clears up all doubt at the outset as to whom we shall have to thank for these measures. No intention to speak ill of a man, but George Bernard Shaw, who finds it impossible to like Colonel Roose- velt, is now trying to find out what his wife's income is so he can tell the assessor something about his family Ppossessions. William E. Curtis has just written a letter about the capture of Miss Ellen Stone by the brigands and Colonel Watterson asks is he a journalist or an antiquarian? Neither, but perhaps he is a historian. Mr. Roosevelt has set up a prece- dent that will make it rather embar- rassing for another former chief ex- ecutive to submit to the question, “What shall we do with our ex-presi- dents?" Those Fourth district democrats were unable to agree upon a candidate for congress to be endorsed, and there- fore agreed not to endorse any. Let the people rule. St. Paul Dispatch. The Department of Justice at Washington has borrowed Speaker Cannon’s Bible. That the Department of Justice should not have a Bible is quite as surprising as the fact that Mr. Cannon has one. The Short and Simple Way. Boston Transcript. Mr. Bryan gives the missionary confer- ence at Edinburgh a short and simple way for bringing about everlasting world peace. He says it is to make war impossible. His copyright has been applied for, Man Into the Air. Baltimore American, ‘Woman, contesting man's sway on the earth, s determined that his supremacy fn the air shall not go undisputed, as shown by the announcement of a female aviator that she will contest for some of the golden glory that awaits the daring. Cha Compulsory Reform. Philadelphia Record. The sugar trust is trying to reform. John E. Parsons, who has grown old and very rich steering it through the laws, has resigned. The value of his services may have been overestimated. He recelved a fee of $400,000 for or- ganizing the original trust which was held by the courts to be illegal. His later legal acumen has been discredited by the success of the government in its civil and criminal suits. PERSONAL AND OTHERWISE. The sultan of Sulu, coming with $250,00 worth of pearls, has successtully inter- viewed the silent oyster. Nevada is the Laven of the prizetighter, the chosen home of the divorce hunter, the habitat of the jackrabbit, and its name may be utilized for an imposing bat- tleship. / Those Barnard college girls who demand husbands with brown eyes and a sense of humor will find that the buff pay envelope with just plain, common horse sense also has its attractions, York, Pa., boasts of a hallstone weigh- ing fifty pounds, this season's crop. The ice harvest must be short in that section, or the town Is competing for the general headquarters of the Ananias club, Homer Davenport, the discoverer of the world-famous Roosevelt teeth, was com- plimented by Mr. Roosevelt on the trip over. The finder of these political nuggets was not aware of the quality of the Ivory he pictured when he first drew them at & Cooper Unfon meeting during Mayor Strong’s administration. Dayton, O. an industrial city unsur passed for Its size, tops its achievements with & journalistic plunge that will bulge the eyes of boastful metropolitan publish- ers. Two hundred and two pages comprise the one hundred and second anniversary number of the Dayton News. The occasion was the occupancy of a handsome news- paper home, fully equipped for expanding business as s shown In the quality and quantity of the boom number, The publishers have warrant for claiming the number to be “the biggest newspaper ever published in the world,” and may also credit themselves with producing a splen- aid article of its class, Our Birthday Book l June 47, 1810, Jefterson Davis, United States senator trom Arkansas, born June 27, 1862, He 1s & natlve of Arkansas, and was attorney general and governor of that state before golng to the senate, where he is In the same class with “Ben" Tillman as a fire-eater. Frank Dewey, deputy county clerk, s 48 years old today. He was born in Cedar Rapids, Ia., and is a bookkeeper and ac- countant by profession. Me has been handy man around the county clerk's office for many years. George F. Bidwell, formerly general man- ager of the Northwestern rallroad at Omaha and now retired, was born June 27, 1847, at Danville, N. Y. He commenced raflroad work as a common laborer In 1869, and kept steadily going to the top until compellea to quit four years ago because of falling G. McDonald, attorney-at-law In ndels building, is just 3. He was born on & farm In Spencer, Ia., and gradu- ated at Oberlin college. He studled law at the University of Michigan, and has been practicing in Omaha since 1900. | When the short session of congress closed last year, members knew how they were fixed for another term, and the sail- Ing dates of Europebound steamers were Studied with pleasure and anticipation. This year studious eyes and thoughts are turned to maps of congress districts. “The session has been a long and trylng one," remarks the sympathetic Washington Herald, “but the real work of the repre- Sentative begins with his arrival home. No gayety of the Iuropean capitals this year, but conferences at the county seats and heart to heart talks will ocoupy his time from now until November. Some of the more fearful members have already hustied to thelr homes and are busy with the electors. Those who are still In Wash- ington have extra clerks sending out through the malls literature for home con- sumption. For fear that some of thelr constituents have forgotten how they look, many of the statesmen have had new half-tone cuts made from their latest photos and are sending dupiicates to the papers scattered throughout their districts. The press of the varlous states will be embellished most likely for months with faithful reproductions of Mr. Representa- tive, who Is again seeking the votes of his beloved constituents. Colonel Thomas D. Murphy, of Augusta, Ga., the only simon-pure democratic post- master on Uncle S8am's pay roll, has been looking things over at the capitol lately, Besides being a warm personal friend of the president, Mr. Murphy is a newspaper man of long and excellent standing, and does not make politics the burden of his life. He accompanied the president on his memorable trip to Panama; made himself very agreeable, indeed; renewed the mec- quaintance when the president sojourned in Augusta last winter—and s now the post- master of that beautiful and charming southern city. That's all. Murphy is a democrat, all right—but he is also post- master. How did he turn the trick? Ask Murphy—and he won't tell you! Anyway, he has the job, and he is as fine a fellow along with it as one would care to know. The clerks In Senator Beveridge's room were almost thrown into a panic when the postal clerk brought in a suspicious-looking package for the senator, about ten inches long. The clerks approached the package cautiously. They finally mustered up cour- oge enough to carefully open it. Inside was a part of the bone of some large ani- mal, with a picture, artistically drawn thereon, and the following inscription: “Bwana Kidogo McCutcheon regrets that he had such poor luck as to miss the Hon. dog eat given by the esteemed chief of the Rocky Boys Band of Wandering In- dians in February, but hopes there may be something doing in the way of eats in the future. He will awailt in his tepee for the signal smoke on the hill that cails the bone-pickers to the crimson feast.” The picture represented a hunter chasing a lion, elephant, rhinoceros and giraffe to the tall grass, and was drawn in Cartoonist MecCutcheon's cleverest style. The novel message is much appreciated by Senator Beveridge, chlef of the Rocky Boys. “There is one way in which the new school of doctors with their continual harp- ing on preventive measures to fight disease in its inactive form has done a great service to users of paper money and inci- dentally has cost Unele Sam a pretty penny,” sald a treasury official the other day. “It is in teaching people that money is filthy lucre, indeed, when it is mdde of paper. Within the last few years the amount of paper money returned for can- collation has doubled. Now the treasury redcems and destroys about $2,000,000 in bilis daily, “Most of the notes are of the smaller denominations, the $1 and the $2 variety. “People have learned that death lurks in the dirty currency. They like the idea of clean, new crinkly bills in their pockets. The banks have learned that thelr custom- ers like this, and they are usually ready to redeem the old bills, because only the ex- press charges stand between them and get- ting all the clean money they want. “Formerly a note would Stay out for three or four years. Now I think the aver- age Is not over fourteen months. o, roughly speaking, the entire circulation is renewed about once in every two years and a half. The government finds it costs a little more, but it encourages the ro- newal! for all that. The old bills are put into an electrio machine that punches and then slices them at a rate of sometimes 1,000,000 notes a day. “And here is an unusual little hit of information also. Do you have any idea how many new §1 bills it will take to equal In weight a $20 gold plece? Probably not. Hardly one out of a hundred you meet and ask will be able to give even a good guess. Well, it takes twenty-six new ones. After they have been used and sofled and crumpled it takes only twenty-five. You can see how much dirt those notes must have absorbed to have gained a wholo note in welght.” So necessary has the American tin can become to the people of the Malay penin- sula that to be deprived of its manifold uses after having served the purpose of a container would be real hardship to the Malayasians, according to United States Consul General James T. Dubois of Sing- apore. It I8 used for everything from nutmeg graters to false teeth framework. The Malay peninsula produces about % per cent of the total output of tin in the world, which amounts to nearly 58,000 tons, valued at $1,000,00. One-fourth of this Is shipped to the United States and o quantity of it finds its way back to Malaysia carry- ing ofl and canned goods. It requires 1,300000 one-gallon cans to carry petroleum to that part of the world from the United States, and the purposes for which the cans are used after the ofl has been consumed is varied and peculiar. Thousands of the cans are used as water buckets. The interlor of a Malay tamil, or home, contains American tin cans of all sizes and shapes, put to some useful pur- pose. Sleves are made by punching holes and dustpans by removing one side and attach- ing a handle. Baking and cooking utensils of all kinds are skilitilly manufactured, and for storing articles of food against ant onslaughts the tin can In Malaysia 15 a blessing. “Hundreds of men are engaging,” says Consul General Duboig, “In manufacturing from the tin cans pepper and salt casters, tea and coffee pots, ladles, mugs, cake pat- ties, Chinese pipes, oll pumps, money hoxes and even the framework for false teeth,” No Retuor eket for Hazers, Baltimore American. Congress will not reinstate the nine cadets who were dismissed from West Point for hasing. With more of this upholding of diseipline and of the mill- tary academy's authorities, the practice can be stamped out. As long as cadets and midshipmen feel that there is easy appeal to the sympathy of congress, dis- cipline, the most essential point to be supported at the naval and military na- tional academlies, will be at the mercy of thelr own sweet wills, and they can afford to snap thelr fingers at their superiors who attempt to enforce it PASSING PLEASANTRIES, “Yo' jsn't never stopped at de Palace hotel befo' is yo', Hoss?" inquired the col- ored man who was plloting & just-arrived traveler from the rallway station to the ‘But what makes you so sure “Uh-kase yo' gwine dar now, sah."—Puck. You never saw & man more delighted t Flutterby 1s' What's the caus golng tor his poems at I “In print? “‘Not exactly. He's been sued for breach of promise and all his poems are to be read in open court.”—Cleveland Plain Dealer. a public hearing “1 thought surely you'd sell that lot of sausage,” declared the grocer. “You praised It highly enough.” “I praised it too darned much,” said his assistant. "It overheard me and wagged its tail.”"—Courier Journal. “The fortune teller told me that my band would not die a natural death.” “Well, I never thought that he would.” dian't?" ‘Nope; I've always thought that you would stay at home some day and have his supper ready when he got home, and he would drop dead.”—Houston Post. “To fllustrate the point 1 am making," sald the lecturer on “The Wonders of the Human Body," ‘“some women have such perfect control of the muscles of their feet that they can turn the great toe straight jup and the next toe straight down at the time. Any woman can do that!" shouted’ th men in the audience.~Chitago Husband (to wife, packing trunk) | how am I going to get my things in? Wife—I don't see (hat you need to much, my dear are.~Lite But ake You look very well as you “What makes Mrs. dreadfully discouraged?’ “Haven't you heard that all the Reno divorces may be declared invalld' “No, ~Has Mrs. Flipperty & Reno di- vorce? Flipperty look so she's had two!"—Cleveland Plain Dealer. ACCORDING TO THE CYNIC, Trust no man, however pleasant, You have never seen before; Trust the men you know at present Less as you may Know them more. Tender smiles and ardent glances— Who would put his falth in these? All too fraglle are romances Shun the one who strives to please. People's actions all remind us Life is but & hollow sham, Divide us up and you will'find s Half the wolf and balf the lumb. For we llve to work each other Gain our way by honled phrase And also for that poor brother Who knows not the old Talks for people who sell things 1t is all very well for a manufacturer to advertise his goods or his trade- mark—he gets all the benefits, but the retailer can’t advertise that way. So say many retailers. Take Lord'& Taylor, in New York-—— they are retailers, they don’t manufac- ture a single stocking, yet “Onyx Stockings” and “Lord & Taylor” are Synonymous. 1t is a good stocking—Lord & Tay- lor see to it that it is kept up to their standard of quality. It is advertised constantly and consistently, and it is backed up with the name of a high- class dealer. Now, Mr. Retailer, what have you to sell that you cannot advertise and back up with your own reputation? Select any article in your store and you can advertise it and reap the bene- fits if you are willing to back it up with your own trade-mark-—your own name and reputation. It is the goodness of the article itself, and constant reiteration of its quailties in your advertising that sells it. An advertisement in The Bee will reach 120,000 readers daily. A four- inch space will cost you $3.92 per day and we will furnish the copy and illus- trations to make your selling argu- ments complete. Is this worth your consideration? 'Phone Douglas 238. THIS FRIGID SUBJECT MADE VITAL What the newspapers can do for small expense has been splendidly illustrated by an advertising man occupying an ordinary salaried position on a New York news- paper. The New York manager of the refrig- erator concern which makes the Bohn Syphon advertised extensively in the maga- zines had' occasion one day to insert a “want” ad, He was then seen on display advertising and it developed that, like most men, he wished to increase the business—the sales —in his territory. It was further developed that he was willing to spend $,00 of good, hard money if he could see the additional orders coming his way. The advertising pioncer got Into the newspapers with his §,000, and, with keen foresight, persuaded him to tell the story of the Bohn Syphon refrig erator in his own style—"just like talking " S0 without any trace of anxious Eng- lish, without apparent thought of logic or of climax, in rugged, homely language, the human interest side of refrigerators in general and the Bohn Syphon refrig erator In particular was given to the people of New York city through the newspapers. The first ad was three columns wide, full length, set In twelve point caps, writ- ten throughout In a personal style and giving a lot of first-hand information ot the making and selling of refrigerators, and told why the Hohn Syphon had ai ticipgted the health, convenlence and daily requirements of its users, It was a mighty Interesting advertise- ment, partly because it gave a lot of in- teresting facts and principally because it had honest conviction In every statement. This ad was followed by six short “talks,” each engaging about 200 lines single column, on the “Uses and Abuses of the Refrigerator,” in which the stories went right into the reutine and problems of every day home lite. They showed, practically, the dangers of the Ice box and visualized the Boba Syphon refrigerator in active service right there i the kitchen or pantry, and the writer of these stories Bave the reason in each case why what he sald was so, The plan sold the wcefrigerators? It couldn’t help it. Telephone calls and lete ters were received at the newspaper office from peoplie who had mislaid the address, asking where the Bohn Syphon retriger- ator store was located. A single order from an apartment house buflder paid for the whole campalgn! All of which goes to show that news- paper advertising, rightly conducted, Is immedlately responsive. There are cases other than this which have been conducted with equal success.. . . . The occaslonal manufacturer here and there Is seelng a great lght; he is having some pleasurable business experfences with the neswpapers—but just here and there, Deep down In every manufacturer's heart, and frequently on his lips, is the profound wish to know his public and to have his public know him. And it is the business, the mission and the duty of newspaper men to show him how to do It.—Newspaperdom. him to go 25 SEALED BOXES ! AVZRY PIECK SPILES UATLA CLUSTE" 3 QUINONES, TME AESULT OF 173 PERFECT COYSTMS/RATION. < ow Rates East OUND TRIP 34060. 41,85 and 43.20 New York City 34080 and 44.60 Boston, Mass. 342 36 and 46,35 Portland, Me. g2 g Liberal return limits and favor- able stopover privileges. Fast trains at conventent hours make direct con= nections in Chi- cago with all lines east. Y. $ 70 and 41.00 40" ‘Kiiantic ity 329.0. 32.00, 33.00 and 34.00 Toronto, Ont. $qE0 3 Montreal, Que. 33200, 33.00 and 34.00 PLAN YOUR TRIP NOW Niagara Falls Tickets on sale dasly. Ticket Offices 1401-1403 Farnam Strect Omaha, Neb.