Omaha Daily Bee Newspaper, May 15, 1910, Page 15

MOTOR lNDUSIRY'S ’ Iu Stability, at Fln?. Questioned, is | Now Firmly Settled. CARS NO LONGER A LUXURY 1 i Indispensable as a Railromd Train— A Factor in the Eeonomic and L Avkn 1ts contin growth. and phenomenal dug to Its stability in the busiess worl, the motor car industry is now re- celving the recognition and respect of those captaing of finance who at one time treated It a8 an upstart, and as a movement whi was likely (o pass away in a short time 15 like the self-madc man, for it Is proba ble that no such widespread business has started with way to succ 3t was entirely limited to Mhose in other and similar trades. The financiers’ lack of bellef and faith in its ultimate success was well nigly universal and as the industry grew this oppositior wecmed to increase. But progress, devel opment and demand could not be stopped- there was too much merit behind proposition. While this was yet a strug- siing Industry, seemingly floundering and gropifg in the dark Tor a gulding light, a mm,en\;n was made by who 2 dcubtides made a study that velop £0 many obstacles in its , and the opposition to Jealousy ot one hag it would take a panic to really the automobile industry. Stability of the ustry. This statement has since proved almost prophetic, and the man responsible for the mmom-m must be credited with unusual u!.‘x although he probably l!IP of the real truth this statement | carried. The depression of W7 measured | the nmmuu,/ strength and soundness of our country/ and every branch of trade, «nd 1t will be remembered that probably no other line held its own, while the auto- moblle business continued to grow In \Nlo of the would-be discouragement sides. Results have on all proven the that theré was lit- tle rveason for beyond the lack of confiden lef that the de- mand was not staple, and the remarkable part of 1t all Jay in the fact thal the most discredited industry at that time, the auto- moblle, was the greatest help in avert- ing the panic and restoring such confidence as was scarcely hoped for. The fact that the automebile business would not be kept down eaused the thoughtful to pause and consider. Saving of time and lessening of distance are two important faetors in our modern civilization. The motor ear is the great agency which has met these requirements n a practical way and to a degree neyer dreamed of, and it possesses a third and important virtuc of being able to do this at a very marked saving in cost. It is the &oing motor car which has forced recogni- tion, and it is today quite as indispensa- ble as the telephone, telegraph or railway train, Automobile Not a Luxury. It Is safe to predict that more than scratched the possiblo demand for the vehicle. The motor car was first looked upon as the rich man's and sportsman's toy, later as a pleasurs vehiclo to classed as a luxury; but today forced te admit that it the practical conveyanee of the future. It would be quite as reasonable to expect the nental traveler to return to hooner, as for the motor car user turn the horse-drawn vehicle. et, the step from the horse-drawn vehicle ta the motor car is quite us advanced as turning to the use of the rallway cars, ex- cept that the use of the motor car ks brought home to us in & more general and telling way. Maany do not today realize the firm way In which the motor car has established Itself. To the physician, the contracto fact, any man who finds it nec be in divers locations in (the routine of work, they we have not surface of the motor propelled the to to sary to ordinary GROWTH| It | I“L‘ of the situation, | de- | realized be | we are | transeonti- | praivie’| In | | in prove indispensable, ‘ THE (and as yet we are only begiuning to under |stand the possible uses the metor car can | | ve put to, to advantage. We have seen In‘l | industry spring up in a night, as it were— | Ac |and move from nothing to a position ..H probably fifth in lmportance among !h-\ great industries of this country, and in the | }‘)Ili‘f period of less than ten years. | There is another interesting phase. 1t has been said that the motor car in France affords employment to more people than | any other line, and in America we aro cin- [ ploying directly and Indicectly more poople | than they are. It his set a new mark in| }-m- consumption of rubber, It requires | hundreds of thousands of hides per year | upholstering. 1t s safe to say that the motor car bullders are furnishing the great- est number of orders placed with our ma | chinery buiiders, and the development of the most modern devices to facilitate pro- | duection and standardization s directly at- tributable to the motor car builder So that it can be seen that the moter car | has not only been forcing recogniti but {its requirements have reached out in vari yus ehannels until it has become a greal \nd constantly growing factor to the cto- nomlic and labor situations of the country Motor News SELLING RACES POB AUTOMOBXLES Racing Plan In Auto Contests private postoffice ter recetved or livery must pass JOY RIDERS OF THE COUNTRY fties Rural e Del Force Applauded Along the Way. of for record by The rural free delivery ot United States means the nearly 3,000,000,000 letters and parcels an- | nually along the highwuys and byways nf‘ every state and territory fr Maine to Alaska, A force of 41,000 carriers daily go over the routes assigned to them Bringing the mail to the farmer costs the nation $36,000,000 a year in salaries for th riers, expense of examining new routes, maingaining post offices, payments | of inspectofs, special agents, clerks and chiets of bureaus. | To secure Information to make changes | in routes and carriers where deemed neces | sary, to establish routes and to cord and tabulate statistics and da for the postmaster g 1 as well as for the | public, a force of only 110 persons is re- quired In Washington in spite of the great | amount of office work and correspondence | that must be finished daily 1,000,000 servicq the distribution of of only section, vet in copying mail they all outlay | partment om now for | be returnea to should have b What the riers, ments and newspaper ccelpts, new re- one in including the hims is doing. tatistic 'he esprit delivery is and | report. red by the of rural free | of the delivery in a year. Many of those received | addressed to the partment. time of opening and reading mis ‘ in Calitornia. sives not properly directed is a part of the Selling races for automobiles may be in-| work of the mailing section. It includes a | augurated at the Los Angeles Moto |rnmcw | atter this first big meet and, If successful | in the beginning, should prove a big factor | both in the racing game ar n the disposal ‘ of cars. In horse racing the classical and two-thirds of th aces are of the “selling” kind All ho entered In | the race are given a certain selling value | 1f a horse wins he Is put up at auction and | | the blas must start at the entry price. 1f | the owner desires to retain the animal he | overbids every one elsc and must pay thé | assoclation the difference between his bid | | ana the entry price. | | Mo apply this system to -auto racing is| | casy, according to those who have .m.n»d\ | the automobile game. Nine-tenths of the | auto races are for “‘stock’” cars—that ls, cars that have been turned out to be word | at the regular listed retail price and which | | have not been espectally built for racing. | | Porsons who have been evolving a scheme | to apply the selling race to cars would open the bidding to the public, instead of ||a'\'lv\;: owners try 10 buy each other's cars. In an auto selling rice the owners would enter their cars to be sold at a price to suit them- | | selves. If the selling price is below the liat price or aqual to it, a winner is almost sure to be sold on the spot; if the price is above | the last figures. the public can assure it- self that the car Is especially bullt as a racer; it the owner bids in the car at a higher figure than the public will bid, It may show his affection for the racer, and he will have to pay the difference into the association or the purse of the race, to be distributed to the other drivers. There has been a great deal of discussion on the reliability of the stock car races, and many charge that the majority of the cars are especlally prepared for racing. A stock car may be “tuned” without losing its | stock qualities, but when parts are rein- | forecd or replaced and new features added, A car loses its stock qualities and becomes a racing ear. A'mcqo Record-Herald. | every letters are received department 11,00 in ssals for cause are merely | To save . | eipally, | instruetions “gelling plater’ i Look for the triangle on the . ! radiator. We operate on the principle that the public wants quality in cars at a low price. But that it wants | them at just as low a price as the maker can sell \ | them, and still make a fair profit }PENSY I REVNXNG CRICKET No car-—we make this statement advisedly College Lads Have Started Playing selling for less than $1,600 can stand comparison English Game. | with the Hudson point by point. There is a com- PHILADELPHIA, May 7.+A revival {n pleteness in its construction and an elegance of fin- ricket 18 in prograss at the University of | ish which satisfies the most critical. Examine these Pennsylvania as the result of the selection | cars before buying. If you do not feel that you are of a coach Who has had long experience as an expert judge of a motor car yourself, then we | coach of the cricket team of Oxford uni- wish you would enlist the services of someone who versity. The first intercolleglate game in | is. any branch of sport, it Is said, was uluytdi at Haverford college May 7, 154, between | @ cricket eleven of the Unlversity of Penn- | | sylvania and one from Haverford college. The first game of cricket in America, ac-| cording to tradition, was played in Phila- | ’.‘a"nl,;uTu by British officers quartered nm»i HUDSON The new coach is M R. Huisi, who, be- sides coaching Oxford for nine years, has| 2044-6-8 FARNAM ST. 1been a prominent member of several (‘nuluy‘ teams in England. BODY-—Up-to-date straight line design. passengers. Touring type. Five CHALMERS T‘he Cost to Travel in a FORD 1t will cost use the him shod; using the how little you him and keep expense by not Contrast that with the Ford you dom't lessen the animal. you cannot expect over ten miles a day, average. 0.00 a year to feed one horse and $30.00 more for shoeing and recalking. No matter horse, MODEL T FORD 5-Passenger Touring Car. ¥950.00 Complete you have to feed At the most, A Building Contractor in Detroit was spending Ten thousand miles (i\l\H\ Ql\h\\ BEE: through wh sent very one of the letters sent from this department is a mechanical system, saves the labor of a hundred copying clerks | even where the hand copying pi carbon method has be seventeen clerks is needed in this addition for postage expenses of the de- || and sort and examine the dreds of Ietters daily the directed service does plications for new routes, decisions of the department, Published accounting section, it is a record of what this postal assistant Bve is tabufated in type. corps best shown by During the the were only 1. the total number of deaths. The reasons for the dismissals were incompetence No dismissal H. E. FREDRICKSON Licensed unde: Selden Patent. a year 18 easily! possible, and the upkeep cost for gasoline, tires, repairs and oil will be less than the expense bill of the horse. In November;, 1907, the American Can Company bought a Word Car for its Detroit salesman, Twice a year he sends in to headquarters an itemized ac- count for his automobile expense. The last report, just sent in, shows an average expense of $9.94 per month for the entire twenty-seven months. This includes every cent paid out on account of the car. A continuous speed of twenty-five Lo thirty miles an hour is an easy average for a Ford Car. It will make forty to fifty miles or three ta ten miles if re- quired Physicians whose practice required three horses have, by substituting a ¥ord, cut down the expense, increased their calls, and had more leisure time A FORD DEALER IN ONTARIO, the Royal City Garage of Guelph, advertised to contract for the entire upkeep of a Ford Modgl T for $125.00 per '} five thousand miles. If the average load is but two passengers, that makes it a cent and a quarter a mile per passenger. The cost of travel by train Is from two cents to three cents per mile per passenger 4-Cylinder, 20 H. P, 5-Passenger Tour- ing Car, 100" wheel base, Vanadiun steel throughout. Weighs 60 lbs, per H. P. Price includes lnu‘ncw and all the equip-' ment, four dollars a week car fare between two jobs in opposite parts of the city. He later on found that the car fare alone would pay the total upkeep cost of a Ford Car. Then add the vaiue of the time lost, easily worth four dollars a day, and you can appreciate the real worth of this car to that con- tractor. There are many people in this city to whom the cost of a Ford Car would be less than nothing. The Model T Ford will run twenty-five miles per gallon of gasoline; the heavy car from eight to fifteen. A Ford won an economy test in Pensacola, Florida, Feb. 2d, by making twenty-eight and one-half miles over sandy roads on one gallon of gasvline, and the official observer traveled in a car that consumed three and one-half gallons at the same time. to thirty Hundreds of Ford Cars soid in 1909 have the original wind in the tires right now. They have never even had a punctu The light weight of the Ford is responsible for this. 'The Ford tires will average about double the tire life of the tires on any two-thousand pound car manufactured Fifteen thousand miles on a set is quite common, and then, when finally worn out, the price of a new #et i8 80 much less, because the size is smaller, due Temporary Location 1818 Farnam St. Phone Douglas 2082 MAY 15, 1910, let- de- stealing from the malls or other dishoncs.y is on the records. Considering the differ ent kinds of men required, this is inde remarkable testimony to their faithfulness and speaks well for the organization.—The Hookkeeper. - Babies Strangled by crop, coughs or colds are instantly re- lleved and quickly cured with Dr. King's New Discovery. 60c and $1.00. For sale by Beaton Drug Co W every relative to rural half million and more copled whieh | s or the n employed. A foree te handling and | keep a daily record of hun. recelved which must postoffice where they A Dangerous Point He was a jolty old tar of the first water, and what he didn’t W about and boating parties w ing. to make more money or get the most out of those who patronized his boat; so when he rowed out & party of women to “the Bmugglers’ Hetreat, ' as he @ small cave that you could hardly littie boy nto, smiled affably at his fair customers. “Now, ladies,” he said, with & nautical smile, '~ “we've reached ‘Consideration Point.’ “How interesting!"" “What does it mean!" asked one “Well, mum, it's just like this, old salt. “Between the cav we're in there's a lot of sunke | Jagged things that ‘ud rip up iike a bit o' calico if it touched ‘em. This total dis- |18 ‘Consideration Point’ *cos parties always stop and say whether they'll pay 60 cents 2 less tpan | 1o go the safe and long way round or | whether they'll only give 2 cents each and | | risk betng drowned. Which way shall it | be ladies?" And once again the jolly his 50 cents. t worth consider- in receiving ap- petitions for car- the pay- is told by the postoftice every day by the jam a counting house, Jutmaster general murmured ¢ y important item of : ladies. saig the and thiy boat rocks—blg old craft of the rural free the last annual year it states that out service the prin- to obey | whatever for and failure i old tar secured —~New York Herald, This price includes full lamp equipment, generator, horn, tools, pump, jack and tire re- pair kit. WE ARE NOW IN POSITION TO OFFER Immediate Delivery On positively the best car in the world at the price. WHEEL BASE—110 inches. MOTOR~Long stroke, vertical, four-cylinder, Renault type. Cylinders cast en-bloc. Bore, 3% inches. Stroke, 43 inches. - TRANSMISSION—Sliding gear; selective type; three speeds forward and one reverse, CLUTCH—Leather faced cone; slip spring under the leather, providing easy engagement. FRONT AXLE—One piece I-beam drop forging of most approved design. REAR AXLE—Semi-floating type, shaft driven; equipped with bevel compensation gear. Torque taken on a tube concentri with the driving shaft. CONTROL—Accepted standard type; throw and spark on,top of steering wheel; clutch and brake pedals; foot accelerator. AUTOMOBILE CO. PIERCE-ARROW THOMAS OMAHA, NEB. The Cost by Horse, Trolley or Train. to the light weight of the car. But the weight is plenty heavy for every possible requirement. The Model T Ford will go anywhere any other car in Omaha will, and lots of places many of them will not. Every Ford buyer is a booster. Every sev- enth car sold in the United States in 1009 was a ¥ord Car, and every car made good. Your neighbor owns one-—ask him. It is the light weight of the Ford Car that accom- plishes this result. The car weighs but twelve hun- dred pounds. Its twenty horse power engine has to propel only sixty pounds per horse power. The average 30" weighs twenty-one hundred pounds or seventy pounds per horse power. This larger en- gine requires more fuel and oil; this increased weight demands more expense to move it. That is just plain, ordinary horse sense. You cannot in- crease the Joad without increasing the cost to haul it, be it potatoes or automobiles, welght is barder on tires. and the tires mult be larger. We know of a forty-horse power car in Omaha that costs its owner three cents a mile for tires alone. Also the greater If you are skeptical, let us fix up a demonstra- tion. Select the hardest route you can find any other car come along, if they can “follow the Ford.” You will get the most convimeing demon- stration that an automobile ever made, and the other car will need to be a good one,. if it stays with us. Say when, please, Have TOURING CAR ROADSTER Tou Cou TOWN $ 950.00 900,00 950,00 1,050.00 1,200.00 boating | He was never at sea for an ided how | sed 0 call | be paused on his oars ana | DIREGTORY 0f Automobiles and Accessories BABCOCK J acC k sSon e lfi'fi“fi%mv. neil Blutfs, R. R. KIMBALL, 2026 Farnam St. 2209 Farnam § Street | =Goit Automobile Co THE PAXTON-MITCHELL CO. 2% Elcctric Garage DENISE BARKALOW, Propriets 2218 Farnam Streel. I:I:'itas class without a peer. 0. F. LOUK, 8tate Agent, 1808 Farnam 8t. 0 i % (1| AUTO GO '$1,600 30 K. $3,000 60 K. P. 2129 Farnam St $2,000 60 M. P. MOTOR CARS VELIE AUTOMOBILE 0., (902 Farnam St. John Deere Plow Co.,. Distributors. | | | MOTOR CAR 'Hlomas Hudsan o Pierce, Rapid, Chalmers-Detroit "s‘f,T.?.":fi'..'..“.fi.' Doug. 7281— 2318 Hnrno! ,.,,t,?’t' —A-lell Mason RN B & MALET, 1 o . FRANKLIN cor . smree ser v 5. Ford 5 S o, ’BAKER ELECTRI HALLADAY KISSEL KA VELIE Ford Motor Co., 1515 ramon . 6’6&2]&. Mattheson Locomobile : ;e Detroit- Electric weitipiemant . | TaE T i Wallace Automobile Co. | 24th—MNear Farnam Str iw L. Huffman & o, s, ot owe 2025 Farnam Street. $660; Hupmoblle, $760.. BRUSH RUNABOUT *iecyec™ ; App erson :fzezasfu EALES AsHch I - arnam St, H,E. FredricksonAutomobile e Deright Automobile Co, ¥ i Henry H. Van Brunt Chezend™ ii ” Repair MARM"“ O F. _I-OUIa(ugci‘Fm;nam Street, SVIEET-EDWARDS AUTO CO. 2052 FARNAM STREET The eamest riding car in the world. “AMERICAN '$4,000 -MOON... ... $1500 PARRY ....$1285 Nehraska Buick Auto Company e moblle Car: ‘ Lincoln Branch, 13th and P Sts, K. SIDLES, Gen'l Mgr. __Omahs Branch, 1913-14-16 r-rnm Bt, LED RUFF, M. W. L HUFFMAN & CO., 2025 Farn M. Aurumoauz INSURANGE 500 @randeis suiiain ‘500 Brandeis Building Phone Bouglas 29 |H. E PALMER GON & Cu., John W, mdlck Mer. Auto. napl 'He Who Advertises in The Bee Keeps His Autemobile Busy