Omaha Daily Bee Newspaper, December 16, 1909, Page 6

ONMLTL, WIDRSDAY, WOIMMDRUA 29, 1999, Here’s a letter that will make interesting reading to the entire Automobile industry---especially dealers and buyers who prefer to deal with the manufacturer direct. We thought best to publish the exact fac-simile and thereby avoid any misunderstanding or mis-statements of the facts.---E-M-F COMPANY. ToE E-M-F CoMpPANY MANUFACTURERS OF AUTOMOBILES DETROI'T, DIl CHIGAN, WeBeA. Decamber 9th 1909. 8tudebaker Automobile Company. 8outh Bend, Indiana. Gent lemen:« You ars hereby notified that we have electad te end do now treat as rescinded and annulled all contracts and agresments made and entered inte between us whereby it was stipulated and agreed that the Studebaker Automobile Company should act as the sole distributer of the products of this Company. / Our reasons for so treating such agreoments as rescinded and annulled ®re as follows: (a) Because you have refused and negleoted to take end pay for tho number of E-M-I' "30" care ordersd By you during the months of Octobar and November 1909. i (b) Because of your feilure and neglect to give any valid reason or exouss for such non-perfarmance of the agresments on your part, or any assurance that you will in the future porfora suoh agroements adoarding to the terms thereof. (e) Becsuss your meticns evinoce an intention not to perform your ocon- tracts and agroements with us, and to be no longer bound thereby. ¥o balieve that some of the causes which have contributed to your faile urs to perform and carry out the agreements between us, in taking end paying for the number of cars orderad by you are as follows: FIRST: Instead of establishing a fair ard uniforn line of discounts to ‘agents you have taken advantage of the tremendous demand for E-M-F "30" and Flarders "20" cars to foree deslers to handle this line oen dircounts that are unfair and unprofitable and which would not compencate them for teking preper @tudebeker Automobile Company - ¥2 December 9th 1909. THIRD: In our opinion it was a very grievous commercial blunder for you to recently announos through the publio printe that there would be no 1910 mndal of the E-U-F "30" car manufactured by this Company. You kngw et that time *lat ¥n had brought out a new model differing in several important feamturss from tto predecessor; notably, a new form of front exle, improved epring suspension, iu~ proved design of body and a clutch of different type from that which had been used formerly, eleo a genoral rafinsnent of dstails. FOURTH: You have, threugh your advartisements, misled the publioc into: the belief that Studsbakers omned e controlling interest in this Company, theraby onnfusing agents and buysrs and injuring the reputatien of the product, as wa believe, in nany lncalitiss. ; The fact thet some of the Studebskars are minority stookholdors in this corporation has given you firet consideration in the sale of our product, but as Detrojt cepitalists furnished all the money that has ectually besn used in the formation end operation of this Company, they have too much at stele to riek their, investmonte and the investments of other stockholders, on a sales policy, which experiance has demonstratel, doss not f£it in with the manufanturing pregrem laid out, by your assant, for the production of 29,600 automobiles for the year beginne ing September lst 1909. To insure pernanency in a business of this magnitude it is of the uts) most importance thet liheral treatment bc accorded dealers and buyers of eutomos biles in order to oreate oconfidence and develop new business.; 1 5 "7 Therefore, commanoing December 9th 1909 we will esll; indepandently of Btudehnkers, the E-M-F "30" and thn Flandars 20" automobiles manufectured by us. Ve will snter into negntiations immedintely for the sale of our product from branch houses or through deelers or agente whom we will seleot in the United 8tates, Oanada and foreign countries, provided such deslers are free to smccent the selling proposition we have to offer them. Yours truly, EVIRI?T~METZGER-FLANDERS COMPANY UE are of thal stoners intaini T 1 t L - O [ olr cu ard maintaining the reputation of our produat. G f Pl AL A Y 0 ’ SECOND: You havo also used the populerity of the E-M-F line end dealers! - enxiaty to handle it, to force the salo of ethor Studebeker lines of Gaeoline and Electries for which, independantly of E-}M-F, there was a vary limited demand. In many ocases dealers have complained that thay were forced to contract for ene or more such ears in order te get the egency for E-M~-F "30" and Flendsrs "20", Many first-clase dealers refuced to be to coerced and, therefors, ws are net properly repreccrtod in many locelities. MEMBERS ASSOCIATION LICENSED AUTOMOBILE MANUFACTUREES, LICENSED UNDER SELDEN PAioad To Automobile Dealers L IO L) £ 3 | Everywhere, we have just one word to say—HURRY. We “—Tit\\\\\\\ R R have on file thousands of applications from dealers who have " . asked for this line—E-M-F-"30" and Flanders “20"—but who declined the terms formerly offered and insisted on dealing with the factory direct. A veritable stampede will follow the pub- lication of this announcement. So, if you want the line there will be no time to lose. Wire or write, or better still, come on to Detroit forthwith. Come prepared to do business, and bring along such credentials as will enable us to determine your i . status. We want the best dealer in every city and town. We'll . see that you make money—and permanently. Of course other qualifications being equal, preference will be given those dealers F I AND E:RS “: :o” $ 750 who have handled the E-M-F line before—provided they are [ free to meet our terms. Whether or not you are one of those, Named after Walter E. Flanders, President| men who need a light ecomomical car for o - better get in touch with us quickly—this is an opportunity that and General Manager of the E-M-F-Company, | running ‘Jl"‘:,“"”"‘ they can drive them~ <& §’’ - B AR e this car combines all the experience and skill | selves. Made in (wo types—two and fous - - '] G won't happ gain, passenger—its uses are almost unlimited. 9 Deliveries of Flanders “20's” will begin in January as per of a corps of designers and manufacturers This car has achieved the most wonderful success| been substituted for the expanding ring clatch W gchedule. Those dealers who comie to Detroit can have a dem- 'h'\i,'l’T' . equal in this industry. Here Follow Brief Specificationss % " ormer models. Needs no adjustment. and stee Mok ol 2 S hile the capacity of {actories number during the past two years of any automobile ever| TEEL POET, L lher facing makes it take hold onstration in this car as well as in the 1910 model E-M-F-"30 sy e : e built. Over ten thousand are to-day on the roads in ! ing-clutch 414 And It lets o A ¥ 5 3 and 6—where, from the pig irca and the| MOTOR;—Feur cylinders; cast en bloc—in " 84, fmedthiy: a8 the, ring-aluisl nd It lets €9\ hich is now also ready for delivery. Your astonishment will oo piate ti % Badl 100 ‘cars laviiyl 8008EE with best Buropean and Amer- the hands of users. every time—which the other didn't, unieas very i At [ plate this car is built—is car: Y| Jcan practice in motors of tijls Lore and Our 1010 model is now being shipped. It differs| sccurately adjusted know no bounds when you have seen and ridden in Flinders yorking day, the demand already so far ex- sirone—ty Jln ?yu;’x'.r:fl l“n;:‘u:")rnfl‘-;: MAGNETO(—Spiitdort, and we bolleve the best in the “20"—else you are different from all others who have seen it. ceeds the possible supply that thousands will ? " N lea Eoan very slightly from the 1909 model, but those differ iy Lexh,. A0 '8 108 At y P pply 'l‘nAzununu,\n‘ Sem)-ssiuctive alidiug ses worl ver X out, and we never hear o hem. . “mothin, up - ences are important, for the few alterations made were | TI00 L B Pyl O about & magneto—so we . have to be disappointed. It will simply be] fyge. Epaecd trow "OILNE, od in reas 31T that” REtduadVien tn (e hands of thousands Of || wek/teta o aacd movre about thie ons I'o Prospectlve Buyers: s case of first come first served Early or-| 4xle "My 1ol S which "iad v o users could indicate would be better. CARBURETER:—Mas proven a marvel of flexibility ders will have precedence. A word to the| BCreR B Bt wn steel housing o tee 4 . : v fi S A 3 sieol, been unchanged. It Is a marvel of| Aand simplicity. Our own make so well made and ail In order that there may be no disappointments nor delays wise is sufficient. .:Cm,,.‘.n {','..S:u“ ff:v::: f. LA my and performance. No motor of the| made alike. Never heard an E-M-F-"30" “missing ; Five of these cars have been on the roads| Piant ‘B T, har o . dimensions (4 in by 4% In.) produces within| In your life. 8he trims everything in her class at in deliveries to intending purchasers, we would advise that you undersoing the most severe tebts dbting” the u‘x‘-‘:‘;'r. O Ll Drop forgea siesl, in. ene 3 d and hil m 5 ary h f : : i Y pade 10 our oWh forke plaat, TRANSMIASION 1—Also ia unthanged. That we have [ MePt Can't be improved in any way we know Company direct. An agent will be appointed in your territory ~gineering ingenuity can devise has been tried| some in abicaiuns BRI, SR 7 81— v S , v ¥ 1 § o e car & low rakish Tetained it unaltered even in the alightest detall in | TTRES:i—Equipment has proven ample- :rfank.‘:o °8" at once.. Your order and deposit will be turned over to him to develop weak spots i any existed. The ¢ Bive oo car g ) b abs B F-"30" and also incorporated ft in Flanders being made of be loy ateels. consequently llght. . 4 . resulfs are phenomenal. Never did car Semi-eliiptic in front and fulh 20" pro t It has given entire satistaction ana | And it s b i bix snorlags in rubber—we Byt meantime we will advise you as to the exact date you can prove up better in its early tests—never were | S¥AANG2 o0 &et rubber tires. ember always to make ‘em 4 % 2 oh: .:‘:‘p:;:;." A kno:m‘mn“ put the car on the scales—atatementa are all rignt, expect shipment of your car. Present rate of output is sixty designers so well pleased at. the results of 4 inch; shod with § in. “Geod » but see It welghed yourself. And then remember / e We v i eliy- their work ) unabout with large deck at rean tory and g 1has e30aeaive-tire. aauiDMant slmply abiikates yoo' CATR PST da,\,_ While we can't guarantee you immediate deliv e A A o n.;;'\c_mm o O T s s fian malisable axles of other thous tek to pay more than you oukht for your tires. ery, we won't have to hold you up more than thirty-days—if Those deslers and expiris who have se eIt nto & huity Dubuiban 11 —and imitacion Is th ? : £ 18s ridden 1 the car have expressed the o 1d 100KIng like & #4080 ca S hra el datieer Ven bovws * | BODYi—~New “U Door" type—up to the minute tn the order comes at once. In urgent cabes we will make a spe- 4 1 -l\‘uvf’m ,"; ST l"’" ooy | £ i with B style finish. Tonneau a few Inches wider, 50 o he outp 2 \ ' v L when we sald SRONT “"i":;r:" Noaig Froeso e nd hes & trifie | (hat It seats three two-hundred pounders comfort- cial effort to ship at once, but the output of the next thirty days v at its performance. This, i e e Teaarat 48 aanen s amnle], bl will all be needed to supply new dealers with demonstrating cars, § os? own glowing promiscs 4 e '] Kl h.¢ appear » - Snce and conform te convention In tha: resard. COLOR:—Body dark blue, running gear yellow. From By the action just taken, by which we resume the sale of made when a8 model was frst announced ity yinailer vo 0t the melor— QLUTCH—Thia was the' only Important detall of | 35 sou cor aran ek ‘:“""’" tell whether it was & our own product, we are able to guarantee every buyer ot our Flanders “20" does not compete in any pyi b, 250 one. 7 : Ay colten siucilo E-M-P- that required adjustment. And some | o000t S b R i it cars that uniform courtesy, prompt and liberal treatment that is way with its big brother E-M-F-"30" It 18 B e hokdwhis: Ab : —t tee. A And hereafter we'll see ery buyer pays only necessary to make friends and create new business, designed 1or futility even more than for :q.::pr];::;:‘ anu tube horn complete the bis pro-rata of fretght are shipped three i plea,ure. 1t just meets the requirements oi v gemp PRICE I —Runabout (seating 2). $760, t. o. b, Shagere In s, savieda siakibi "B’ 01 A SATISFIED OWNER IS THE BEST SALESMAN. Lusiness and professional men 1n all waiko— | ""Dcvore " S8 therd" et Balled 5.l e st ———— LET’S SEND YOU “A TALK WITH FLAND:'.!;IS,"; Iitdez (l;ooklo( F i ” i hich lain how E-M-F “30” and Flanders “20” cars M- COMP AN i Manufacturers of E-M.F 30 and :owminu‘::c!e:r};;,mhom the pig-iron and .t!xg steel plate to A F LANDERS “20” Automobllel the finished car, and prove how, by our facilities, we are ubl‘! i 2 to manufacture a better car for less than any other concers’ Factories and Sales Offices, Detroit, Mich. in the world. oy