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| | e THIRTEENTH YEA —— Y -~ = o. Great i‘al Sale ! THIRD DAY OF GREAT SALE, THURSDAY, OCTOBER 11TH, 1883. Anticipating a sale thal ALL OUR PAST will exceed in magnitude ACHIEVEMENTS, We have made such arrangements in our store stock and and corps of employes as will be best calculated to the convenience and comfort of our friends and patrons, and enable us to transact our immense trade with accu- racy and dispatch. BIG BARGAINS IN DRESS 600DS! Our present stock is the largest we have ever shown, even overshad- owing all the other stocks of dress goods in Omaha combined. 7,600 yds. Wool Cashmeres and DeBeges during this sale at 74c, worth 15c. 3,000 yards double width New Colors and Black Cashm:re during this sale at 15¢ a yard, selling every- where at 25 to 30c. 5.000 yards Foule Beiges, Silk and Wool Garnet mixtures 6-4 Casbmeres reduced to 25¢, before the sale were 374, 40 and 50c. 3,000 yards 48-inch beautifu! Golo ed Cashmeres, Navy Biue Garnets, Wines, Brown, New Greens, &cat 45ca yard, worth 60 to 7bc. 1,500 yards 42-inch Fonle finish all wool Shnooda Cash neres at 6te a yard, before the sale were a bar- gain at 7bc. 2,000 yards Novelties Silk and wool mixtures double width will be closed ovt at a uniform price of 50c, worth $1.00 to $1.560 a yard. COLORED CASHMERES. Of same make and dyed by Guil- emet, the best dyer in France; we import an sell direct two qualities: Quality in wines, ga nets, browns, myrtles. navy, ¢ rdinal, av 5Thc a yard, usu- ally Sold at 73c. Quality the finest Cash- mere show oLors, in addition to myrtle, seal brown, wines, etc., all new shades, masti , mouse color, drabs, tabuc, brouze, clair, wood brown, etc., at 7dc a yard; these goods will be found equal to any sold elsewhere at 90¢ and $ 1. “N,? ————— BLACK G00DS! “GOLDEN STAR CASHMESES.” “A,” 84 in, all wool black Cash- mere, 274c. B, 34 in. all wool black Cash- mere, 374c. C, 88 in. all wool black mere, b0 (Cash D, 40 in, all wool biack Cash- mere, 6jc. E, 40 in. very fine black Cash- mere, 65c. F, 40 in. extra mere, 86c. G, 46 mere, $1. in. finest black Cash . We solicit comparison with goods -n smaller stores, who purchase from jobbers, at 26 per cent higher then above prices, 10 pieces all wool fine Bro- »ade Satines during this sale at 874c a yard, worth Sl.?ffi. 10 pieces very fine Silk War Henrietta at 41.26 a yard, worth and reduced from $1.85. “M,” very fine, all wool, A (Gotton Flannels! 10 Bales best quality finest Un- bleached yard wide Muslin 64c. 20 Bales very hest heaviest Un- bleached yard wide Muslin 7}c. 10 Cases very best Utica and An droscoggon yard wide Bleached Muslin at 8%c a ysrd, worth at wholesale 124c. b Cases good heavy Unbleached Cotton flannel at bc a yard, worth 10c. 10 Cases Bleached and Un- bleached Cotton Flannel at a uni- morn_price of 124¢, worth usu- ally 20c. b Cases Wamsutta, 23 yard wide, 10-4 B eached Sheeting at 30c a yard, worth 40c. 5 Cases Utica, 2% yard wide, 10-4 Bleachrd sheeting at 80c a yaid, wortth 40c. 4 Cases fine heavy Bleached Sheeting, 2% yards wide, at 25¢, usually sold at 30c¢ to 35c. 4 Cases best Unbleached Sheet- ing, 2} yards wide, at 224e, worth usually 30¢. - ——— BLANKETS, COMFORTS, 100 pair 10-4 white Blankets at $1.00 a pair worth $2.50. 100 palr 10-4 white Blankets of a quality and size that usually sell at $3.50 and $+.00 will be closed out on this sale at a uniform price of $2.50 a pair. 150 puir very soft Wool Blank ets, with handsome red or blue striped horders at $3 80 a pair. y the same Blanket retailing where at $5.00. 200 p: of 11-4 six pound all wool white Blimkets, very heavy and a big bargain, during this sale at $5.00 2 pair, worth $7.50. 100 pairs very fine 12-4 all wool Blanl by v iction sal day in New York markets $10.00, will be closed during this sale for $7.75, never before sold less than $12.00. 75 pair California all_wool Mis- sion Mills Blankets at $7.75 a pair, worth $12.00. o — COMFORTS ! 100 Bales pure white cotton filled ed Comforts, made of best stand rd Calico, $1.86, each reduced from $2.00. 50 Bales hest Turkey Red and Furniture Chintz Comforts at $2.00 each, reduced from and can not be bought for less than §3.00. ——— PRINTS AND GINGHANS 200 cases, fast color, new dark fall prints, at 3¢ a yard, sold every- | where at Be. black Cash- Cocheo, Allen, Arnold, PISM:_ Oriental, 5“'? s Merimac, cts. American, Yl:’rd. Richmond, Windsor, J 10c Indigo Blue Calico 6ic. 20 Cases best A'i)rau Check Ging- hams at 6}c a yard. 20 Cases new style, very choieest Dress Plaid Ginghams, all this sea- son patterns, at 74c a yard. 200 pieces very fineat French and Scotch Plaid Ginghams, new Fal patterns, 16e a yard, worth 25¢? 1| &e., at bOe OMAHA, NEB. SATURDAY YRNING, OCTOBER 13, 1883, DAILY "0.S.P.Morse & Co, 1315 & 1317 FARNAM STREET. QOccupying the largest S:ore nd carrying the Largest 8 Chicago and San Francicco. cck of Dry Goods between THE INAUGURATION OF OUR IMMENSE FALL SALE! Tuesday Morning, October 9th, 1883. We know that the public of Omaha will expect great results from us and we pro- pose to sell them goods with the three distinét profits of the manufacturer, jobber and retailer, placed, as it were, in the pockets of our patrons. Our magnificent stock aggregating S300,000.00 will be offered at this sale, from our pins and needles to our Silks and Velvets; from a yard of printed Calico to our Richest Fabrics. All will be sold AT THE ILOWEST PRICES ever known in the annals of the Dry Goods trade in this country. BLACK Silk Department. That our patrons may obtain the greatest burgaing they « wve ev rye seen in Black Silks, we have d- ided to reduce offr entire stock, and. as is appare t toall wio visitourstore, it is by far the 'argest stock wm Omuha, aud the only .ne bought in Lyons, at The Looms Direct. 50 pie 2and 24 inch Lyon , Cashmere finish Black Silks wili b offeres during this sule at #1 00 « yard; were sold by the manufactu- rer heretofore for §1.25 und §1.50. 25 pieces ("ash mere Princess Black Silks, double warp, rich, lustrous finish, full 22, :nd rome 24 1.ches wide, at $1.85, worh $L.76 to $2.00,all w.rranted to wear with- out bieaking. 28 pieces C: inch Black S this sale at hmere Alexandre, 2 vill besold duri g yard, Th-se a e the rezular $2.00 quality, w th su- perb lustie ¢ wei bt ard are always considered cheap at $2.00 a Cashmere Alexandr ack Silks, the quiliy usually retailed east 0, w il be sold by us on this sale at 32.10 a yard. 12 pieces widest, heaviest and best quul ty of Cashmere Alexandre 24 1 ch Black Si ks, usually ~old by all best easiern honses for $3 00 t $3.00 a yard, will be sold by us durny this sale for $2.50. CROWNING BARGAIN. .6 piece: of the celebrated Tap- pisier Freres’ Grease Proof Black Silks, full 24 inches will be a yard. These are the y that is made in these we advise ~uch of our patrons as we sapprinted in ob- tainiog thein from us lust spring tn cas hey will sell in the w duys of this sale, being th only silk made that is wairanted n t to wear sh ny or greasy. ‘T'hey ae a rare bargain, FLANNELS ! 256 pieces heavy, wide white jbukn-r Flannel at T3¢ a vard,worth 2bc. 26 pieces all wool Red. Flannels at 20c, reduced from 26¢ A Big Bargain in California very heavy Red Twill Flannel, during this sale at 46¢, never sold under 60c. 50 pieces best quality Basket Sacking Flannels, Red, Wine, Navy, Cardinal, Pink, Light Blue, a yard, are sold else- where at 60c, Napkins&TfMéIs 100 dozen § Bleached Damusk Naptins, worth from $1.00 to $1.2H,will besold in one lot at 75c. 150 dozen § Bleached Damask Nupkin:, very tine and choice pat- tern-, at ¥1.00 a dozen, worth from $1.50 to $2.00. 200 dozens very fine Cream Damask Nuapkir s will be soldin one Jot at $1.6 a d zen; not a dozen in the lot 1s worth not less than $2.00 | and some $2.50. 100 dozen 4 and § Double Satin Damask Nupkins ot $2.00 a dozen, reduced from $3.00, BED SPREADS. 1.000 full size Crochet Spreads, &un-h;w d by us at auction sales in ew York al half price, will be sold at 90c, worth $1.25. 500 extra large fine and heavy | 12.4 Marseilles Bid Spreads at X100 cach, would be cheap at| $1.25. 250 very finest 12-4 Marseilles Spreads that wers imported for samples will be sold at a uniform gn - $2.60, worth $4.00 wo TOWELS, TOWELS. 250 ‘dozen lerge size, all liren Muck and D imask Towels at 15¢ each, would be a good value at 26c. 300 dozen Finest Huck Damask and Knoited Fringe Towels at 25¢ each, usually sold at 374 to 60c. 190dozen Finest Huck and Dam- a-k Embroider od fri and cpen work finest good=, will be sold lot one as buc, worlh 75¢ to $1.50. 5 in —— Shawl Department 50 Ladies' heavy Beaver Shawls in beaut ful ¢ lors, will be suld dur- in7 this sale at $4.50 each, usuully considered cheap at 36 00, 100 finest, double all-wool, reversible S awls, size 72x144 inches, at $5.60 each, usually sold at from §8 to $10. 20 fine double Broche Shawls at $20, reduced from $30, Double 10 Superior (Juulitg need from Broche Shawls at $80, re $40. 12 best quality Double Broche Shawl- at $35 and $40, reduced from $46 and $50. Hosiery DEPARTMENT ! The bargains in this department will be suited to the wants of thc many, a8 from our cheapest to {« finest h se we sell, our patrons w find one and all at about half tu. usual price. 100 dozen Ladies' Seamless un- blenched Balbriggan Hose, with double heel and Toe at 20c a pair. 100 dozen Ladies' Seamlese Meri- no finish, ribbed Hose, warm and heavy, in red, blue and brown, at 16c a pair, sold last year at 23c. 50 dozen Ladies'ZSeamless Derby Ribbed English Hose, extra length and very choice assortment of colors ;tb‘fic, sold last season at 6b6c to c. 650 dozen Ladies' Bilk Hose, in black, brown, navy blue, garnets, cardinals, etc., at $1.00 a pair, worth $1.75. About 60 dozen Ladies' fine Lisle Cotton and Fancy BEmbridered Hose thrown in a 50c brx, nota pair worth less than 76¢ to $1.50. —cm— Children’s Hosiery 80 dozen Children’s Seamless Me- ri 0 Ribbed Hose, red, blue, brown, ete zes, by to 8% inch at 10¢ a pair; would be cheap at 20¢. 216 drzen Seamless Heavy weight cotton striped and solid color Hose, all sizes, & to 8} inch, red, blue brown, ete., wartanted fast colors at a uniform price of 2bc, warth 30c¢ a pair, 60 dozen Child’s Seamless Solid Color Cashmere Wanl Hose, all sizes, b to 8% inch, will be offered at 2bc a pair, worth 50 to 7bc. About 80 dozen Child’s fine qual- ity Bnglish und French Cashm re Hose, all sizes, b to 8% inch and beantiful colors at 80¢, worth 7b¢ to 85c. 35 dozen very finest English Cashmere Hose, all sizes and colors, and not a pair worth less than $1 will be thrown in one lot to-mor- row 6ac, Table Linens, 25 pieces 64 inch Scoteh Loom Damask, free from dressing, very heavy and a great bargain at 874c, never shown before by ony one for lesst han 6bc. 13 pieces 68 inch heavy Cream Satin Damask will be oftered on this at bbe, never retailed before less than 7be. 25 pieces newest and richest pat terns, sull two yards wide, Doubl¢ Satin Damask, very fine and heavy. being our own importation, will b offered on this sale for $1.00 & ard, are worth and never shewn ‘Lefore less than $1.60. S.P.MORSE & CO. THIRD DAY OF Great Fall Sale! : GREAT SALE, THURSDAY, OCTOBER 11TH, 1883, are necessarily large, when Spring. The importance of it accruing to the rich and mated. We, therefore, ask Coming at a time of year when household expenses a more expensive class of Dry Goods are needed for Winter outflttinfi' than in_the this sale and the benefits of poor alike, cannot overesti- that every reader of this paper will consult their own interest by studying our prices do vn to the last werd on this the result will be a great saving to t our stove in future, as in the past, the concentrating point for the largest RETAIL TRADE IN THE WESTERN COUNTRY. age, knowing that em and make our KID GLOVES. Anticipating our Semi-Annual sale one of the largest manufactu- rers in France made for us as a leader: 100 dozen 5 Hook, new shades, Kid Gloves, every pair warranted, will be sold by on this sale ot 7dc, worth and usually sold at $1.15. 456 dozen Dogskin driving or street cuff gauntlets, all new goods and new styles, warranted, will be closed out at $1.26, worth $2.756 to $2.00. 120 dozen Ladies’ 4 Button Biar- ritzg Chamois Skin Gloves, iu new shades of tan at $1 a pair, worth $1.60 30 dozen 8 Button *Bon Vacche” IKid Gloves, 1u new shades o1 mode, arab, tan, ete., will be sold at 75¢, woath $1.25. 50 dozen b Button “Bon Marche’ Kid Gloves af $1.00, never before offered less than $1.50. Ladiés@erw’r. b Cases’ 1eft out of the immense stock Ladies' Fine Mérino Vests opened by us a week ago. will be closed out at 35c each. The-e will be found fully as good as any one is selling at 60 to 6Uc. Very best quality Domestic heavy Merino Vests with silk embroid-red necks and finished seams at 66c each, exactly the same lot otheis ask $1.00 for. 40 dozen Ladies' all-wool Scarlet Vests and Pants, fine quality «ilk finished, at $1 each, never shown under $1.25. 80 dozen Ladies finest quality all wool Cochineal dye Scarlet Vests and Pants, durinn this rale will be closed out at ¥4 asuit, sume quali- ty always sold b 85, 100 dozen Child's Merino Vests and Pants at 25¢, 3b¢, 45¢, s quality usually sold at #0c, bUc, Cloak Department. SECOND FLOOR FRONT. We have a beautiful assortment of Plush, Silk, Satin and Brocade, Dolmans and Jerseys, and call at~ tention to one immense lot of 120 fall-wool Dolmans, plush trimmings at $5.00 each, actual value $16.00. 100 all-wool Dolmans, trimmed in cut plush ornaments and cords and tassels, will be sold at, $7.60 each, worth $20. 150 new, heavy winter weight Jersey Jackets, just opened at $11 each; were bought to sell at §15, but come under the general reduc- tion, 60 Silk Plush Jackets, quilted silk linings and handsomely trime med sor §26 each, worth $35. 25 Seal Plush garments trimmed with Seals<in ornaments. In fact, cannot be told from real seal skin, 48 inches long and a great bargain at $48.00. 26 Seal Plush Dolmans, 48 inch- es long,with quilted silk lining, seak skin ornameats, a beautiful rich garment at $39, usually sold at $40.00. IMEIN S Furnishing Goods. ——— CorsetDepartment We have sccured two of the great- est bargaing in Corsets that have ever been shown in America and we now offer our customers: 100 dozen Satine French Corsets with 60 bones and rows of cording between, in all colors, red, black, light blue, pink, gold, cream, ecru, white, emb oidered with colored silk floss, will be sold ot 7dc each, worth $1.50. 80 dozeu 300 bone Frcnch woven Corsets, white and drab, will be “losed out on this sale o D0 each, usually sold at $1,60 and §2.00.2;, We advire our customers to se- cure the above at once. 1t will be impossible to duplicate them, Velvels:filfishes 40 pieces extrr fine “Arcadia” and *Nonpareil” Velveteens at 60c a yard usual retail price One dollar. 20 pieces 21 inch new shades, silk plushes reduced to 2.00 dollars 1 yard, sold everywhere at 2.50 to 3.00 dollars. % 60 pieces our finest quality 19 nch Skirting and Suitings velvets, reduced to 2 15 a yard others sell them at 2.76 to 8.00 dollars. 46 pieces all we have left of 19 inch fine Skirting velvets in newcol- ors at 1.60 a yaed would be a bar- gain at $2.00. 1 Case men’s very fine finished seam, fancy striped undershirts and drawers, two in a box, reduced to 75¢ each, usual retail price, $1.25, 1 Case fancy vertical stripe Shirte and Drawers, at $1.25 each, never shown before less than $1.75. 80 dozen fancy mottled and striped Scarlet Shirts and Drawers, at $1.50 cach, never sold before less than $2.00, Men’s Handkerf’s. 80 dozen Men’s fine linen, full size, printed border, Hemstiched handkerchiefs, will be sold at 286¢ each, worth 50c. Men’s Gloves. 50 dozen Men's stitched back, dogskin driving gloves, all sizes, 7% to 9% inch, every pair warran will be closed out at $1.36.