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== 'l‘W LI I‘h YmAR OMAIIA“ NEB | 'l'h"l SI\A Y MORNING MAY 81, 1683 ) Mane and Co. THIRD WEEK, ONE SPECIAL FAGT We wish to call the attention of the public tois: Independent of our large \\hwlvmln- business, we are the largest retail house west of Chicago; we are thus en- abled to purchase and handle ata single transaction immense quan- tities of merchandise direct from the nmnul.utun-u both in this ¢ and Burope, oftentimes ss loss to them. We have a resident buyer in New York who visits European mar- kets twice a year, with tull pow from us to close out any desira- ble lots of goods suited to our trade. The .nl\mh.m- we thus hold to constantly place before the public the most unaccounta- ble 1 Goods 1: SUN fiMBRELL S We closed out last week one lot of 125 Silk Umbrellas, and we purchased the entire lot of a manufacturers stock of =26 AND 28 INCH Silk Umbrellas, double faced and extra heavy twilled Silk, suitable for ladies or gentlemen, which we will sell at $3.50 each, worth every cent of $5.00 (OTTON DEPARTMENT. Our stock in this department was bought at the present low price the lowest known for years. 36-Inch L EACHL D COTTONS 50 cases Maple Leaf, Fearlecs, Herc Cabot, bleached, 6} cts neyer sold under 8 cts, 25 cases fam ly, half bleached Langdon, &e, at 9 cts, never sold under 12} cts, 10 cases Pride af West, Wam- sutta, Waurezan, New York mills, & at 114 cts worth 124 cts at wholesale, 36-Iuch ;BROWH COTTONS, 40 bales F‘e'uTnss fine close Brown Cotton at & cts a yerd. 25 bales Lake George and Windsor Brown Muslin at cts. 20 bales Bennington, Sea Is- land, Prescott, R., &c., yard wide at ()i cts, worth 9 cts. 20 bales very best Standard brewn, heavy and fine Cotton at 74 never sold under 9 cts a yard. WIDE BROWH COT IO, b cases Pembroke 9-4 Bm\\n ver sold under 274 cts. Mohawk \‘.l“(‘) 10-4 and Lockwood 9-4 both at 23 cts best value ever offered in Brown Cotton. WIDE BLEACHED CDTTONS b cases Mohawk valley 9-4 bleached, 25 cts. worth 30 cts. 3 cases New York and Wam- sutta linen finish, duck woven 10-4 sheeting at 30 cts, the best made and worth 50 cts. On an average our cotton goods are cheaper than cottons have been for the past twenty-five years. LAWN DEPM'T We open to-day from our wholesale reserve 250 pieces ex- tra fine, fast color printed Cotton Lawns at 4 Cts. Per ¥Yd, 150 ‘.wu-\ best quality Cotton wide elegant design 8 1-3 cents, wholesale price 15 cts, SPECIAL Our entire importation of IRISH LINEN LAWNS, pur- chased by our buyer in Belfast this season and duties paid at the Omaha Custom house, will be sold during this sale at 174 cts., usual retail price everywhere 23, EMB ' OIDERIES, 200 pieces Cambric l,nllnuul:-n at 124 cts, would be cheap at 25 cts, 300 pieces wide and narrow fine muslin Embroideries at 30 cts a yard, worth 50 to 60 cts, lin SILK GOODS S b N,{)’hSB & Co THIRD Wlsnn, BLACK SILK DEPT. AS A Crowning Trinmph, To the great success which has met our efforts to place before the ladies of Omaha BARGAINS 4~, VALUES which have surprised even our competitors, S, P. Morse & Co, we shall open in our Black Silk department to-day and Monday 200 Pieces wOF s Alexander, Giraud & Go.’s LYONS BLACK SILK, 24 INCHES WIDE. At prices which barely cover the cost of manufacture and duties. 20 pieces Lyons Black Silk, a first rate quality, at 75 cts. per yard. We will guarantee it a better Silk than can be purchased in Omaha for the money. Examine this Bl.nl\ Silk at 75 cts. before buying elsewhere. 15 pieces Lyons Black Silk, a splendid quality, at 8 . per yard. You cannot mat llt in the west for less than §1.25. pie 22 nuh Giraud Black Sil} $1.25 per yard. This Black Silk will be found UNACCOUNTABLY CHEAP. A small lot, 5 pieces, 24 inch Giraud Black Silks at §1.45 per yard, would be a bargainat 1.95. 15 pie Alexander Girauds Ca h]nm blime Black Silks, wide, superb quality, awrd, never seen be- fore less than 2 75. 12 pieces Antoine Guinets and Alexander Girauds Cashmere sub- lime Black Silks 22 and 25 inch wide, their very best quality, will be sold now for §2.40 a ard, the ish, lustre and texture of these imply perfect, they are regular 3.50 goods. VELVETS. Our entire stock of Black Vele vets will be sold at 75cts. $1 50 and $2.25 worth double the price. Our entire stok of regular $2 50 colored Silk Velvet: all good colors, Myrtle, Mfirine, Bronze, Otive, Navy, Wine, Plum Seal, &e,, to be closed out durmg this sale at $1.95 per yard. Our wholesale stock of Black and Colored Velveteens about 40 pieces worth 76 cts. to $1.25 a yard, to be closed out during this sale at 374 cts. 50 cts. and 63 cts ayard. OUR RESERVE STOCK 1009 more lots and 500 packages in order in addition to the innumerable bargains alveady mentioned will be bmught for- ward as fast as the lots already advertised are sold out. LINENS, TGWELS,* 48-inch fast colors nnpmh d Turkey red table linen at 374c a yard, usual price H0c. H6-inch very choice patterns, best quality, fast color Turkey red Tabling at 50c¢, usually sold at 7dc. 60-inch best German T urkey red Tabling, best made, at 75¢, u~u|l| v sold at 90c and $1.00. Turkey red Napkins, H0c, $1.00, $1.25, extra large, $ 4.)0 { a dozen. 250 dozen unbleaced twilled and plain bleached huck Towels, usual price §1 50 a do: will be offered during this sale at 756 cts a dozen, 375 dozen various styles of huck and damask Towels not one of them worth less than $2 50 a dozen, will be sold at $1 50 a dozen. 175 dozen fine bleached dam- ask and kuotted fringe huck towels, will be sold at 20 cts each worth 374 ct BLACK CRENADINES We will offer our entire lot of superb quality all Silks br.caded and Striped Satin Grenadines at half the cost of nnpurr,utiun S, P Mose & Co, s S. P. MORSE & CO.} The Great Retail Sale of Our Entire WHOLESALE AND RETAIL STOCK WO IWEPORTANT EACTS CONCERNING THIS STOCK SHOULD BE BORNE IN MIND. It is not a single lot of goods. stock combined with our wholesa ted to meet the wants of everyho styles and qualities selected expres weever offered to the people It is not le, gives ly. Bearin mind that these are sly for our spring trade and in our history. a single department to which you are invited. 2 aggregate of $250,000.00 worth of dry goods caleula- e richer in variety When it is considered that thisentir offered at a reduction of 25 per cent in all, and 50 per cent in many cases, from the The retail new g d fresh :ruml~ of the latest ud extent than ock isbring 's at which these goods are selling to-day, and that it covers all standard lines of go ds, people ean begin to com- pu-lu-ml what an mlpmt,mt event (numer to the I wst word in these two pages. ing some of the bargains, wh in the annals of the dry goods trade this is, One thing before we trust every reader of this paper will closely study, down We ask our friends to try and visit our store in the forenoon, as they can then be assured of the proper attention that we wish to extend to every one, as in the after- noon rush our entire force are taxed to their utmost, and many unavoidable delays will occur, for which we ask indulgence beforehand. Dre:s. Boods Depar'nt| We shall continue he ale of about 7,600 yards Checxs, Bro- cades, Armures and English Silk Mixed Dress Goods at 10¢,worth 25 to 50c. The import duty alone on these goods was more than our selling prices. 1,900 yards Silk Brocades, all wool mixtures, Illuminated Ser- ges, costing 274 to 40c, will be closed out at a uniform price of Rbe. 2,400 yards, all Wool Foule Finish Nuns’ Veilings . all de- sirable shades of pink, cream, ecrue, navy, bronzes, ete., cost 28e¢ to import, will be closed out at 184c. 2,600 yards 46-inch all wool soft finish neat checks, pin checks, all wool fancy shepherd checks, uluu\' price of 62}c. 2,100 yards fine all wool 40- inch French Summer DeBeges in beautiful illuminated mixture bronze grey, blue grey, russet grey, efc., usually sold at 60c, will be closed at 374c, 1,300 yards double width Lupin's Black and Colored French Nun’s Veiling, 424c a yard, would be very che rap at 60c. 1,700 yards 44-inch black and white, hlue and white, bronze, my l"”f‘, and other desirable sha- ded checks, to be sold at 50c a yard; were bought to sell for 90c. 2,800 yards very fine, all wool French Cheviot Beiges at 60c; cost 99e to import. 1,900 yards very fine, all wool, [Muminated Checks, b‘ulmwre, Delaine, Beiges and French Twil- led Ivmulm 624c; previous re- tail price, $1.25, LINEN DEPARTME'T|, The caution which we gave to those who purchase for hotels, restaurants and all prudent house wives, at the beginning of this sale, to ant’ cipate tlwlr future wants even for two years to come hasmot been unheéded, and our sales have been enormous. Those who have not yet purchased, need have no fear that they can- not obtain as good values now as earlier, because we have our IMMENSE RESEREVE to draw from,and you will find that the fortunate possessor of any of our linen goods, at present prices, owns GOLD DOLLARS, or their equivalent for 50c. 40 pieces Loom Dice Damask, 56 inches wide at 15d a yard; regular price 3¢c, 25 p eces Loom Ilu se Damask, 56 inches wide at 25¢ a y.ml regular price 371c. 20 picces Barnsley eream Dam- 98 inches wide, in plain or -red border 4bc cts per yard, regular price 75c¢ 20 pieces Scotch bleached dam- ask at 874c a yard, would he cheap at 60c. 18 pieces G4-inch TIrish Cream Damask, made by Richardson’s Sons & Owden, Belfast, at 60c a yard; regular retail price 90c¢ 32 | white Scoteh Da 64 inches wide at 624 cts p 36 pieces white Scoteh Dan 64 and 66 inches wide at 75 cts per yard, 8 pieces white Scotch Damask 60 inches wide at 90c¢ per yard. 20 pieces hand-woven German double-damask, full two ds wide, the finest goods imported, at $1 25 a yard; \\m(]nnryunt of $2.50. P, Morse & Co, SUMMER SILKS, On sale to-day and Mnmlm morning, 100 pieces Llegum. quality pencil stripe silks, in Hluu Garnets, Browns, Bronzes, r Modes and l'urples, at 35¢ a yard, worth 60c 50 pieces élegant designs in fancy pencil nh‘llwn. checks, gri- salle. ete., all at 50c worth 7be. 50 pieces very choice high col- ored checks, fancy, grey stripes and bronze, navy, myrtle, wine colored silks at 6d¢, worth at reg- ular pric s 8bc. 15 pieces 24-inch Summer Foullard silks, nauy, bronze, ca- det, seal brown and black, with with white figures, at 50c a yard worth 7be. BLACK SATIKS. 25 pieces W, Shroeder & Son’s Golden Wheel Black Satin goods that cost $1.65 to import and have never been sold under $2.00 will be closed out by us at $1.25 a yard. 6 pieces of 28-inch extra black satins, elegant for skirtings, will be closed for $1.20 a ymd These goods would ge clicap at $2.50, aud we call the attention MERCHA'T TAILORS to them they being full 28 -inch goods. BROCAD:D SILKS 10 pieces Black Brocade: at figure, elegant s, will be sold at 60c. No one can sell these goods less than $1.00. 20 pi rich black Brocade Silks at 756ca yard, cost at whole- sale 1,05, 18 pieces hand woven rich lack Brocade Silks at §1.25 a e l during this sale only; regn- lur .00 quality. 12 pieces Bonet and Guinet black Brocade silks at 2,00 and 2.25 a yard, that haue positively never been shown less than 3.00 and 3.50. All our finest black French Brocade silks, in superb patteros, all beautiful texture, the finest goods imported, at 2.50 and 2.75 a yard, worth 3.50 and 4.00. COL.0RED SILKS, Our 7b¢ French gros grain Col- ored Silk has been the most successful feature of this COLOSSAL S:LE and has never before been sold in the country for less than 1,00 a yard, and always in the west at 1 At L17Jc we offer the very finest qn.xlm of American gros grain silk, full 21 inches wide and usus lll) sold at 1.95 to 2.00,a very close price on this hl“\ would be 1,50, but at our | price, 1.174¢, it is an absolute sacrifice, Corsets*~,Skirts 28 dozen French woven Cors ts at 1.00, usual 1.2 ..pullh 30 dozen genunine “C. Pala” Sir- ene” French Contil Corsets at 1.35, usual 20041!\;!“')’ BALL'S HEALTH CORS'T- -8l usually sold at 1.25 200 dozen Ladies (un ‘ked and embroidered Summer wash Poplin Sklrh at 75 cts, worth from 1.25 to 1. ;0 each. [+ ] N LADIES JERSEYS. We have just received a ship- ment, our direct importation of Paris cut and made Ladies' Jerseys; they are beatifully shaped in the back and over the hips, but have come late; have turn over collar and sleeves trimmed with cuffs and buttons; they cost 8.00 apiece tmvnpnr( but we have placed them to the manufacturers or- der and he telegraphs us to sell them At $2.50 Each They are a very great bargain. CHILDHEN'S HUSE. Lot 1, Ten styles children's fan amless Cotton Hose all size 25 cts, have never sold under 50 cts. Lot 2. Fifteen styles of child- ten's fancy Cotton Hose at 35 cts, not a pair i this lot ever sold less thun 50 cts, and from that up to 75 cts. Lot 3. A large assortment of infants 3-4 lisle and cotton Hose that cost 0 ets to im- .port, will be sold at 25 cts. Our stock of Misses’ lisle thread Hose, comprising all the desirable styles amd the largest assortment shown in Omaha, is being offered at corresponding reductions. MEN’S 1-2 HOSE. Monday at 9 a. m., we will offer a line af abont 125 dozen s 1 ran Half Hose, at for six pairs. 75 dozen finest Cotton Half Hose, with faney silk stripes, will be sold at 374c¢ per pai Never retailed before under The balance of our fancy Silk Half Hose, in all the good shades, will be closed out ab $1.00 per pair. Never sold under $2.50. 20 dozen purest and best heavy Embroidered Silk Half Hose, worth $5.00 a pair, will be sold at $2.95. These are the best silk hose imported and all nice new colors, incInding black and fapey stripes. LAGE GURTAINS, We have accumulated about 100 7 I\ollmgh.nn, of fine Antique Ldu-t,ml.un\ inlots of 1, H 2, and 3 pairs that we will close out at just half original marked price. $15.00 Curtains for.....$ 7.60 20.00 it . 10,00 30.00 L4 15.00 45.00 i 17.60 a pair; they are ve 1) cheap and all fine g BED ©P.EADS. 10 cases full size Honey Comb bed spreads, suitable for hotels, &e., at 95¢ each, usually sold af 5 cases best quality 12-4 Honey Comb spreads, during this sale at $1.20, usually sold at $1.50. b cases of the heaviest knotted i “Bridal Quilt” spre ht and quality of the hi | standard, will be at each worth all of $2.00. 6 cases 12-4 imported Mar- 5, a purchase from a whurer, at $1.60 cost §2.00 to es 12-4extra quality, Mar- seilles spreads, are offered at $2.00 each. Same quality was considered cheap last season at §3.50. NERETI S, P. Morse and (o, P Morse & (). THIRD WEEK. BLACK GOODS. We have replendished our stock from our wholesale reserve, and added many new bar 40 picces 42 inch |"rx-m"| black Cashy this sale at 50 cts. a 70 cls. 20 pieccesof 32 inch all wool fine “Albatross” cloth, will b sold at 374 cts, previous retuil price 60 cts, 18 picces 46inch finest quality black Nuns Neiling, diring this sale 85 cts a yard, would be ched ap at 90 cts, 2 pieces very finest quality 46 b all wool biack French Gren- s or Lace Bunting, all new 90 cts a yard, usual retail price $1.25, g 12 pieces extra fine summer ght, silk finish, 42 inch Black use will be sold at 183 cts; worth usually $125. 28 pieces fine all wool Black s, 1 jour” during ard worth wi Nuns’ Neiling will be sold at 184 cts; usual price double as much. MOURNING GOGDS. 6 pieces English Silk warp Henrietta, dlnnw this sale at $1.20, usual price 1.50. 6_pieces Silk Henrietta at $1.66, worth and usual price 2 00 a yard. 4 pieces finest Silk warp Hen- rietta imported, will be sold now at $1.824 cts., imported to sell at 2.96. 6 piecces French Black Etam- ine Cloth, 52 inches wide at $2.90 very rich for Spring and Summer wraps and worth 4.00 a yard. .) pieces real Camels Hair vd, suitable for Dresses nd heing made from Lair, is worth 2.50 or \\ finest e to 300 ay HOSIERY DEPT. As an evidence of the extreme- ly good values in this department we would state that in one day of this sale we sold over 650 dozen fine Hose all at about 50 cts. on the dollar, LADIES’ HOSF, Lot 1. Ladies plain and fancy cotton Inm- in \uru-ly all re- dnu-d to 25 cts a pi Lot 2. Twenty sty npl(-nrlul ality Ladies solid color and y striped hose at 35 cts, f these cost as high as 9.60 a dozen to import. Lot 3. (,nmpnw a line of Ladies’ French lisle hose fancy ribbed in black. wine, seal, olive, &e. (They were intended to be re- ed at 1 00, but by spe angement \nlh the manuf urer who did not deiiver them until too late for us, we can sell act- them at 65 cts a pair. Lot 4. An elegant line French lisle in pink, blue c: of r- dinal \\uu-, &e,, usual retail rice $1 25, during this sale b cts. (Two lots comprising our en- tire spring importation of striped and openwork lisle hose, all goods that sold for §1 50 to 2 00 will be marked down to 85 ulul 95 cts. SILK HOSE Lot 1. Ladies spun silk hose all good colors, will ln- sold during tlm sale at $1 25, n';.:u]m 2 50 quality. Lnl 2, Our spring importation of fine quality pure silk l]nm- all desirable colors, reg %4 L)U quality, will be sold .nt lmL J " Our entire importation of very finest embroidered pure silc hose, regular 5 00 quality, to be sold at 3 00, Lot 4. Our entire importation of fancy openwork, Derby ribbed and drop sketch em- broidered silk hose, usuel price 5 00 to 7 00, will be sold at GRASHES. We have one lot of 16-inch Scotch Crashes, very fine goods, that cost 84¢ to import, and we will close them out during this sale at G}c. 10 hales of the very finest qual- ity unbleached crash h)wv{in full 20 inches wide, will be sut’d at 1bc yard; these cost 124c at wholesale. S P. Morse & Co. THIRD WEEK. CAUZEUNDERWEAR 50 cases LADIES' HIGH NECK LONG AND SHORT SLEEVE GAUZE UNDER- VESTS, at 25 cts each. They cost a great deal move to man- ufacture. ’ -4 MEN'S UNDERWEA 2 cases Men's. White Merino Gauze Ve all sizes, 36 to 44 inchesat 2He. 3 cases extratine Silk front Men's Summer Gauze Undershirts \F\i_lh finished seams 4He, worth The. ase Men's English Silk front mmer Gauze Undershirts at 6Goe, usually sold at 1.00. 60 dozens Men's unbleached pure Lisle Undershirts, long or short sleeves, will be sold at 8H¢; they cost 1.00 to import, and would be cheap at 1.25. Handker:hief Dept, MOST EXTRAORDINARY BARGAINS IN LADIES AND GENTS' HANDKER- CHIEFS., 1 case Ladies' pure hemstitched Hdkfs, 10c¢ each, usual 1dc quality. 500 dozen Ladies’ hemstitched Linen Lawn Hdkfs, and 2-inch hems v fine, at 16c each, worth 10 dozen Ladies' very sheer Linen hemstitched Hdkfs, and hemstitched, with blocks set in each corner, during this sale at 2be, cannot be purchased less than 50c. o) mw'c! CENTS' HD'K'F'S. As an unequaled bargain we offer 1 case, 275 dozen Men's pare Linen hemstitched Hdkfs, very fine quality at 25c; these cost 5.00 & dozen to import, and we have never offered their equal less than 6.00 a dozen. As we wish all our customers to participate in this bargain, and it will be impessible t duplicate them at the p not more than one dozen will be sold te each purulms‘cr CHILDREN'S STRAW HATS, We will open Mon(luy mornin, over 2,900 misses’ children’s an boys’ Sailor and Derby ‘struw Hats nt a uniform price of 25 cts each. These Hats are worth from 50 cts to $1.00. MAIL ORDERS. We take pleasure in affording those residing at a distance the superior facilities of our MAIL ORDER DEP'T. Assuring them of faithful and prompt service, Its organization is such that every advantage to Ye derived from a personal visit 1s secured to the customers whose wants and wishes are clearly expressed. Intended to be of practical service to non-residents of Oma- ha it invites correspondence con- cerning all wants, large and small. Please be particular to STATE FXPLICITLY whether goods are to be sent by mail or express as we forward all goods by ex- ress unless otherwise directed. Vhen desired by mail remit suffi- cient to cover postage. No C. 0. D, can be sent by mail, and pre- payment in full is rv:quiro(l on all mail matter. Parcels weighing 41b or less can be sent by mail at once cent per oz, articles such as Table Linen, Sheeting, lnnglmms, &e., often weigh over 4 th, In making selections from samples please make No. 1 and No. 2 in case first choice i3 sold when order arrives, As the rush during this sale is without precedent, we caution patrons that mavy lines of goods adverth 'd will be sold quickly and we, «dvise that they either have s \ friend make selections or entrust us to do so; we war- rant everything as repr esented, and will use the same care in so- lecting that you would yourself. If in want of any goods net ad- vertised here, you can depend on getting them at the lowest price atwhich Hn-) can be H()ld HOTELS AND REST'R'NTS are especially invited to our housekeeping l]opxu(mvnf as the goods in 1t are 20 to 50 per cent less than they have sold for in years, 8 P, Mureand [}n S, P. Morse and Co. 8. P, Morse and Co.