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REMEMBER—THE FACTORY END SALE WILL BEGIN %' WHEN THE STORE OPENS ON WEDNE&)AY MORN J ING, JULY 7th, AT 8:30. Our Annual Factory End Sale Will Begin Wednesday Morning, July 7th, at 8.30 This great merchandising event is looked forward to by thousands of people in Norwich and vicinity as the one time in the | Summer season when they can select the choicest seasonable and staple merchandise at practically wholesale, and in many " instances below manufacturer’s cost. | This Annual Factory End Sale is so comprehensive in char- TTCHELL C0. i e ‘anlity Is the Vanguard of True Economy Quality is the measure of useful- ness and service a purchase yvields. Economy lies not in spending the least but in GAINING the greatest advantage through the money spent. Factory End values will be greater than ever this season. A . 5 = 0 . Quaht? is economy—cheapness is acter, of such magnitude and so replete with real economies backward spring has caused manufacturers to give us |eivicne™" i Quality and it has prospered greater concessions than ever before—and we are mak- ing larger reductions on our regular stocks of merchandise. Our connection with the Dry Goods Umon, one of the great- est buying organization in the country gives us unusual buy- ing advantages. This advertisement can’t begin to cover the magnitude and scope of this value-giving. You must come to the store and see and examine the goods themselves to thoroughly appreciate the values. throught a rigid adherence to the policy of giving to our public an ECONOMY SERVICE as true' as steel. Out of these economies we have built a confidence that we can- not afford to lose. Our customers know that every article purchased here is backed by our guarantee, and back of this guarantee is a reputation that has been built on QUALITY MERCHANDISE AT FA R PRICES, % Presldmt BOYS’ WEAR At 39c—Men’s and Boys' Farm Hats, value 50c. ; A Factory End Sale is just what its name implies—a sale of short lengths, full ) ' Every manu- rer has these lots—but they are so desirable it is hard | to get them. It took several months to arrange for and .ct these Factory Ends, but we feel amply repaid for the e spent and labor expended. WOMEN’S WEAR G COATS AT 25 PER CENT. REDUCTION Our ent stock of Women's and Misses’ Spring Coats, at a reduc- This includes many snappy sport modils— Cloth, Tinseltones, Jersey and Velour, reg- 00—all at 25 per cent. reduction. extra large size Coats, size 43 to 49, of black and i Poplin and Serge—at 25 per cent. reduction. e e — Women'’s Jersey Suits, chic models, in good assortment —these are regular $39.50 that it has become a store institution. At 59c—Boys’ Straw Hats, from %c—at $1.00 from $149—at $1.50 from $2.25. r cent. ine Pol A Great Clearance Sale of Men’s Suits Our Entire Stock Is Offered in e At 59c—White Middy Hats, from T5e. At $1.00—Golf Caps, value $1.25—at $1.39 from $1.95. At 75c—Boys’' Souwester” value 95e. Rain Hats, At 85c—Children’s Rompers, value $1.25. i . 3 VallE, at +veseene... $23.75 Three Special Groups : i * AR o ; At $1.00—Boys' brown and blue Overalls, PR P . 1 [ our entire sizes 3 to 8, value $1.25. L Three models Q‘Q e 1% Men’s Suits, comprising ti White Wash. Skirts, neatly stock of $35.00 Suits, for men and § tailored—they fit perfectly $25 00 —Boys’ i ¥ e e P $7.50 young men, reduced now to. J....... 0 At $1.47—Boys’ Play Suits, value Boys Norfolk Suits ; ;—P ; AT s . ; : - ; $1.95. At $8.45 — regular price $12 ? Women’s Gingham Dresses, Men’s Suits, in the newest Spring At $.95 — Boys' Spring-Weight : : i of excellent quality Plaid styles, our regular $45.00 and $50.00 $35 00 Overcoats, value $9.50. Atszts la $ £ : 2 — regular price 8 Gingham, our regular $5.98 Sudits, reducediforic oo TR g At $7.35_Boys’ Rubbér Raincoats, d Misses’ 5 qualitygrat o e LU0 $ETS ) 3 i1 LR Women’s and Misses : J % Men’s Suits, comprising the finest il Sweat g Four models, in Women’s The 3 2 b k) % ; d suits ‘in our. stock, former prices At $239—Boys' . Washable Suits :445 Z- regular price $1.60% i Gingham Dresses, pretty $55.00 to $70.00, red d 4 0 Salie 52,00 At $7.45 — regnlar price 300" § : laid binati & 7 reduced now to.... . 3 At $10.45 — rezular price $11.00 3 & plaid combinations, regular At $350_Boys Washable Suits, | At $11:42 — resular price 31350 5 3.5 y d 14.45 — regular price $17 i 1Y $7.50 and $8.50 values, at $6.25 value $4.50. izu; 5 Fefilar price sl | e Annette Swimming Tights, 5 : : 2 ¢ sizes 36 to. 46—these are Men’s Trousers Men’s Underwear Men’s Hosiery WOMEN’S GLOVES RIBBONS i & regular $1.25 value, at. . 98¢ :‘ $2.19 — regular/ value $2.50 Men’s Balbriggan Shirts and Men’s Light-Weight Cotton Hosi- ‘Women's White Lisle Gloves, in Moire Taffeta Ribbon, in black, i - gsg: T pesuiar vawe $430 | Drawers, regular Tic, value, at 8¢ | ery, black only, regular 2% valus a full line of sizes, regular 3% e e E e r valu X < * o v nches wide, r 29 g WOMEN'S VOILE WAISTS, AT $1.98 At ios _ remuar value $1.00 | aton®s shirte and Drawers, Law- | at - 1o | [RS8t s T e e % i Tent £ Women's Voile Waists, styles are semi-tailored At $6.95 — regular value $6.50 | Loooynro Chalmers make, reg- Men’s Mercerized Hosiery, black, Chamoisette Gloves, all sizes, Moire Taffeta Hair : $1.98, regular $2.98 value, ular $1.00 value, at ....evuie.. 85¢ | navy and tan, regular 45c value regular 39c value, at ......... Dls inches ,‘Z:;fi’ar' 0 > iy ¥ Men's “Roxford” Shirts and Akl iahe : An odd lot of Women's two- o vy Moire Ta A C,A.LDREN’S GINGHAM DRESSES 5 % Drawers, 'all styles, regular Woicelvomies Clasp Black Silkc Gloves, not Dow. Ribbow, i inches. wi 2 ; BT R R Men’s Raincoats $125 VA108, 70t . sokionanoe e sas 95c | o Tk quite all sizes, values up to black, white and colors, reg i gham and Cham- = 2 7 2 3 plated, in black, tan and gray, $1.00—Sale price a pair ...... ular 75¢ value, at .eeeeeeeon.. bray dresses of the hg?(ep grades, At $495 — regular price $5.50 Men's Nainsook Shirts and regular 63c value, at ......... 47¢c Many other styles of Gloves at | Black Velvet Ribbon in all wi At $12.95 — regular price $15.00 Drawers, regular 95c value, at 79 | yon's Tisle Eosicrs 16 oot Factory End Prices. at Factory End Prices. At $1550 — regular price $18.00 | Men's “Rockingchair” Nainsook well known makes as Ever- AN Shirts and Drawers, athletic Notaseme, Onyx and AR e 2 f;x;ts ?mletic style, regux:u-$ Notaseme and Shawknit Silk Toilet Goods Stationery AL At §219 — regular price $2.60 .85 value, a - $159 | Hosiery, in all the wanted colors, 7c Crepe Toilet Paper, rolls, at Writing Paper and Envelopes, ¢ WO‘ViEN S i}dZa ELOO}\?EE.{S A"l; 98¢ Men's “Rockingchair regular $1.09 value, at........ T9¢ Citsens 26 1i m;'gquh.cnbow fpmey pf’nk e of fine qualii atiste—| Tni its, 55¢ R < z y actory End Sale ;‘tmon Suits, regular e e L Soap, at 5c | blue, burr and lavender — s0c Suit Cases . S EXTRA SPECIAL: Men's Toc Moth-proot Wrapping Paper, value, & box at . Men's “Lawrence” ed Union ight-weight Cotton Hosier: size 40x: a sheet, at.......... Autocrat Writ WOMENS $1.50 CORSETS, AT $1.29 At §335 — regular price $400 | Suits, skort sleeves and ankle in black and cordovan, sizes 156 Tollke Paperi Minete, 508 il E o & in pink, made of excellent quallty Coutil, At $4.95 — regular price §5.50 | length, regular $2.00 value, at $1.69 | | ar* ©° 1% resular 50c value, gheets 1’ é'" 9 | white only—60c value, & box 430 o ry End Sale Phice $1.29 a pair, regular value $1.50. At $9.95 — regular price $ I OO b SRR 250 Resinol Sogp, & 190 alue, At $21.95 — regular price $25.00 2ic Leather Goods WOMEN’S $1.50 GOWNS, AT $1.29 Men’s Paj 50c Pebeco Tooth PASte ....... 39¢ ; men ¢ Muslin, low neck styles, t i en's F'ajamas Women's Envelope . Shape V! rimmed with Men'’s Pajamas, made of Percale and Men's Night shifl‘s Smnll Wares Leather and Patent Leather . At $2.39 — regular price $2.75 Men’s Cotton Night Shirts, in our paper, three sizes, 10c value, at 7¢ | black, regular $1.50 value, at $1.15 §} At $495 — regular price $6.00 g be g : = - . g DeLong Wilsnap and Madison Sty S WOMEN S $1.50 CHEMISES, AT $1.29 At $650 — regular. price $8.00 e e L PR Ei Snap Fasiners, wil sizes, biack | Women's Moire Silk Hand Bage e = At $8.95 — regular price $10.00 Pl ¢ ke 39 — regular price $1.50 and white, 10c value, at ....... e | s , bl = - s of fine Muslin, in a variety of styles, trim- At $1250 — regular price $15.00 At $3.69 — regular price $4.00 At $1.69 — regular price $2.00 Inside Skirt Belting, 2 inches ors, regular $4.00 value, at... $3.29 nd fine laces—Factory End Sale Price $1.29, rez- At $14.50 1 ice $16.50 At $2.19 — regular price $2.50 wide, black and white, 12%c Sakie 50 — regular price $16.5 » P Skl value, &t ....seeosccciiioacens 10 Thermos Bottlés At $17.50 — regu]}r price $20.00 ( N l. . 39c Gros-grain Silk~ Belting, WOMEN’S $1.75 PETTICO. ATS, Men s Negligee Shirts 1% inches wide, black or white, Thermos Bottles, pint size, blacl ol 2 AT $1.39 At $169 — regular price $2.00 .| Gi 3 e s 2e | ¢ brown case, with aluminum Petticoats, trimmed with pretty Hamburg embroideries Washable Neckwear ACDD © i 48 50 and Knitted Neckwear e T ef;’e‘s" cup &nd shoulder, regular $3.00 »~chry End Sale Price $1.39, regular value $1.75. At b re;um sz At $2:69 — regular price $3.00 At 63c — regular price 75c $6.5¢ value, at . . value, at .. . 8219 L . 2 _At $3.19 — regular price $3.30 At 79c — regular price $1.00 i 1 fi: 359; —— r:;:u l?;r pr\rcieceso?c‘% At $3.69 — regular price $4.00 At $1.29 — regular price $1.50 H.l.r Neh Copynght BDOks ; o gular p Factory End Sale Prices on all Silk | At $1.69 from $2.00 and $2.50 15c Real Hair Nets, cap shape, $1.00 Popular Copyright Books, - Muslin Underwear, Corsets, Etc. ces—Factory End Sale Prio: $1.29, reg- Women'’s Oufsize Split Foot Hoslery, full seamless — our regular ¢ quality — Sale price a pair . Men’s Caps 1raveling Bags At 79¢ — regular price $1.00 HANDKERCHIEFS ‘Women’s Handkerchiefs, with colored edging — Factory End Sale price six, each ......... style, regular $1.00 value, at... Men's “Kenosha” Nainsook Union 85¢ nit, regular 65c value, at 47¢ Our entire line of Everwear, Madras, in stripes and plain colors : and Fibre Silk Shirts. At $269 from $3.00 to $4.00 Some of the Best Values in the F. actory End Sale Will Be Found in This Department Millinery phatically reduced for final clearance. Small Wares, Toilet Articles, Etc. TUnion Brass Pins, 300 pins to black and all shades of brown, “Sharris” and “Lady Fair” brands—Sale price $1.35 a dozen, 15 Pyralin Articles Pyralin Ivory, plain and Dubarry patterns, Hair Brushes, Mirrors, Combs, etc.—slight seconds — At Purses, leather or silk lined, in one hundred titles, taken from our regular stock—Sale price a COPY sassncassennsnsaensnns sass B9 Suit Cases Suit Cases, 0% Straw Matting, Fibre, Cane and Black Duck, slightly im- Women’s White Hemstitched REMEMBER—We earry no goods over from season to season that may be One-Haif Regular Prices. perfect—at 25 per cent. reduction. Wombn's White Lisle Hoal.- Handkerchiefs, regular value affected by change of ‘style. In pursuance of that pelicy we have made ery, seamless, regular 50c 8c—Sale Price .veeeessss P 6 | emphatic reductions on our entire line of Millinery—Hats (trimmad and value, at ........ Women's Fine Wnite' Hem. . :.':n"'m':r’l":‘:’l; f‘:m and all kinds of *"mmmn-. We hawe space to s Wei ht U d . = stitel ndkerc] s, value items. lnnm r‘a’ ar Women’s Cordovan Lisle 10c—Sale PriCe vecesssrescsanes & er-yeig naerwe i Hoslery, seamless, regular e e S R DRESS HATS, $5.85 Infants’ Summer-Weight Rib- Women's Extra Size Ribbed i | o S0’ vabia 4F Handbooehief et . bed Vests, regular 3% value, Vests, band top, regular 50c /.\rduov'fl bbed Black ) Bbeceioanenenians 3% oo, 12‘/;c—é‘a.le pricemse | 102 All our Women’s Fine Dress Hats—Pattern || | at...... teetiiecrianes eavese value, ..oviiieiiiiiiiieas 3 6 to 10—Sale Women’s White Silk Lisle e and Model Hats—reduced now to $5.5 o D ey Mo Children’s Vests, low neck, i 5 5 B Bt e e Men’s Khaki Handkerchiefs, a : 4 i B R mecuins trimmed, regular 50c value, B i Hianvy Tl Rib regular 85c value, at. 5 o 35:«: b I;a::ekesrd;éit e bablaiee’ 14 o o vAmE N Y R dsse xtr - — - omen’s Extra Size Ribbe 1 k Hosi st s cach ... SV sac e ey i Childs Ribbed Pants, I 9 £ e g e i Women's Drop-stiteh Silk . Lo Children's Ribbed Pants; fif:} Pants, tight knee, regular 6ic . 650 | EoSiery, n” black, regular Hone s bl CHu-me'S HATS, $1.98 8boecssraqueeevesatinceeess 196 | women's Union Suits, lace - $1.00 value, at. . 8¢ i o trimmed and tight knee, rez- _ eteseeananian quality—Sale Price ...o..eeeess Ghil i Women's Vests, low neck, B 8] nee, res: e Hosiery, Women's White Silk Hosf 7 = All our Childrens Fine Hats, sharply re- sleeveless—Factory End price 15¢ | ular 65c value, at .......... i v of regular 50c s Silk Hoslery, Men’s White = Hemstitched duced — all at $1.98, fi . W 's “Bodices,” Ilent Women's Extra Size Union ! rice a pair.. 20c | Seamless, regular 75¢ qual- Handkerchiefs, our regular 15¢c former prices up to ality. regular 355 value, at 26¢ | Suits, same as foregoing, reg- b 5, Wi 89 quality—Sale Drice ......s... 1220 1$5.98. Giie Y Ma N neR 2 ular 75c value, at.. 5 £ 9 1200 pairs of Women's Bur- S T o i Men's Fine White Hemstitched - Women's Vests, low neck, Women’s Union Suits, Sum- son Hoslery, second quality ‘Women’s White Silk Hosiery, Handkerchiefs, our regular 13c k ;19?‘:;;‘: :’:fld top, "t‘"flf mer-Weight, in all styles, of $% to T5c grade — Sale seam in the back, regular quality, at 3 for 50c, or each 17¢ Many very special values in Women’s Spert W i e fl ;gu]ar 83c value, at.. s 2 = 5 omen’'s “ ices, ne ‘om Ext PHiCE & AR serliveeeeseee. 3o | $125-value, at leee...... S50 Men's White Initial Handker- Hats, arl Wite Summer Hats—all em- ribbed these are our ree-. | Swis i 2 stylees relzul?i- ¢ chiefs—Sale pfloe?hahaxot ular 39¢ value, &t «..0000ie.. 35¢ ¥ $1.00 value, 8t cevvvennnnn. . 79