Norwich Bulletin Newspaper, January 19, 1917, Page 9

/ 1s goal Ji ) 1 \ / T The historic pilgrimage t6 the Sacred City of Mecca has made the name and meaning of Mecca known to all peoples. To men of all nations Mecca means goal. ‘When you hear a man speak of anything being the “Mecca,” you know that he means it is the goal he is trying to reach. The World Series, for example, is the baseball fan’s ‘“Mecca.” On a hot day the beach is the “Mecca” of all city folk. The Mecca cigarette is so named because _ it is the “Mecca” of all cigarette smokers. 455 Miles of Mecca— are smoked every day. If Mecca were not a good cigarette, all the advertising in the world could not make it se! like that. KKK KK Mecca was made because real men wanted a real man’ssmoke. When Turkish tobacco was to this country sixteen years ago, smokers thought for atime they had found the tobacco they had been look- ing for. But they soon found that Turkish tobacco lacked something. It had flaver and fragrance but it lacked the charactéer of American tobacca. On the other hand, straight American fobacco didn’t have just the flavor smokers swented. The Mecca blend solved the ques- tion. It combined the flavor of Turkish toliacco wizh the character of American. At last smokers had found a real man’s cigarette. The popularity of Mecca soon justified the name, More than a million men reach the goal every day»— and smoke Mecca. * Men tell us that after searching for years for a real smoke, they have found their goal in Mecca cigarettes. Try a Mecca yourself today. See why Mecca has become the goal of all cigarette smokers. In the handy slide box 5c for 10, in the oval foil package 10c for 20.