Norwich Bulletin Newspaper, April 21, 1915, Page 8

Left to right—H. R. Woodward, James chairman committee on transporta tion; James Mara, Wi C. Macpherson, William F. Hill, S. A Ipheus Gilbert, John M. Lee, chairman committee on organization; Frank J. King, general chairman; S. E. Machette, J. D. Haviland, Will L. Stearns, m E. Perry. "NORWICH MERCHANTS WEEK From Saturday, April 24th, To Saturday, May 1st, Inclusive---Stores Of The Rose Of New England Will Be In Their Most Attractive Garb To Extend A Welcoming Hand To Visitors From Eastern Connecticut Towns---Rebate Of Railroad Fares---Special Attractions. ' ; Once more this year the retail bus- iness houes of Norwich are to offer the people of Eastern Connecticut the greatest merchandising occasion of the entire year in the observance of Mer- chants” Week. This is the line of business enter- prise_which had its initial introduc- tion to the Eastern Connecticut peo- ple last year and was so favorably thought of by the merchants of the that when it was suggested to hold it again this year, the suggestion was taken up at once and the plans for its observance have been under way for the last few weeks. his year Merohants’ Week in Nor- HERBERT B. CARY, Secretary Merchants’ Week Associa- tion wich will be from Saturday April 24th to Saturday May 1st, both dates in- clusive, and thus giving a full eeven days in whick the people of all the cities, towns, villages and hamlets of Eastern Connecticut may turn _their faces and their steps towards Norwich for a day’s outing and & day’s shop- ping. Focal Point for Eastern Connecticut. As the focal point for all Eastern Connecticut the logical trading center for all its residents whether from north, south, east or west, the merchants of Norwich are to offer in this week spe- cial attractions for the coming of out of town visitors. There will be a wel- come for all whether they come to be customers or not or whether their vis- its here result at the time in merely a very pleasant acquaintance which the Norwich merchants wiil be pleased to continue. But while the visitors are here the Norwich stores will be active and con- vincing in their determination to im- press upon the visitors that Norwich has no real competitor as a market and trading place for all the ter tory which this city, the largest in this section of the state, seeks to serve. Fare Rebate Plan. While the attractions furnished by Merchants’ Week will be numerous and varied, the main feature of the movement will be the rebatinz of rail- road or trolley fares to those who come to town and whose purchases amount to enough to entitle them to such a rebate of fare, either one way or both ways. How this rebate can be secureq is explained in a “Purchasers’ Certificate Book” which has been gen- erally distributed in all towns in New London and Windham counties within a radius of 40 miles of Norwich. ROSE OF NEW ENGLAND AS TRADING CENTER. Norwich Storés Furnished To Supply Every Need of Eastern Connecticut —Demonstration Through ~ Mer- chants’ Week. Through the push and energy of the most representative business men of Norwich, the retail merchants of the city will again this year carry out the plan of Merchants’ Week which was | tried for the first time with very grat- ifying results last year. Primarily it is an effort to demon- strate Norwich as the trading center of Eastern Connecticut. ‘The Norwich merchants are satisfled that they can do this in the week from Saturday April 24 to Saturday May 1st and also Tepeat the demonstration _indefitely through the year or any day that traders will visit their stores. For the Merchants’ Week plan the 'work this year has been carried out under an_organization which included Frank J. King as general chairman and Herbert B. Cary as secretary. Working with them were the follow- ing committees: Organization—John M.. Lee, chair- man; Herbert B, Cary, William C. Bode, C. M. Hutzlex James C. Mac- Dpherson, Will L. Stearns, Leo Kronig, Albert Boardman, Frank G. Aubrey and M. H. Hours . Transportation—Will _ L. _Stearns, chairman; Herbert, R. Branche, Sam- uel Kronig, William H. Cruickshank and James Mara. Advertising—William T. MecGarry, chairman; J. D. Rough, Abner S. Schwartz, Nelson C. Disco, and George G._Engler. Municipal _Attractions—Wiliam A. Somers, chairman; D. T. Shea, H. M. Lerou, J. D. Haviland, S. Alpheus Gil- bert, H. R, Woodward, and S. E. Machette. Automobile—W. _ Russell _ Baird, chairman; Edward W. Jewett, Willlam E. Perry, Richard L. Tarrant, and William F. Hill The committee chairmen with the general chairman and secretary form- ed an executive committee. It is estimated that the 21 towns of New London county and the 15 towns of Windham county furnishing a_con- tributing population of over 160,000 and that a big proportion of all of these families represented will visit Norwich on one day or another of Merchants’ Week. For their visit the Chants will have their best garb, the clerks eager and at- tentive to eupply the wants of cus- tomers and everything done to make the visitors feel glad that they- have accepted the special invitation to come to the Business Hub of Eastern Con- necticut in the special Merchants’ Week. Norwich has .a shopping district in which every feminine want can be supplied, with as great satisfaction to the customer as in the big metropoli- tan emporiums, which the m ants who are enlisted in Merchants’ Week represent so wide a variety of trades that no want in any line can regain unsupplied for_the visitor. By day the Norwich stores make an inviting shopping center. in which it is a delight to do your purchasing, while by night their brilliant lighting makes a rarely attractive display of their goods and among “the stocks of all the 95 merchants who are enlisted in Merchants’ Week every. want . in size, quantity or quality can be sup- plied. NINETY-FIVE NORWICH MERCHANTS ARE ENLISTED Business Houses Where Purchases By Out of Town Buyers Will Give Them Credif, Towards Rebate of Railroad or Trolley Fare. Norwich mer- stores in _their To bring as many Norwich business houses as possible into the Merchants” Week plan, the organization commit- tee was the first to get to work after it had been decided to repeat this vear what had been done a year ago and as a result of their canvass of the retail business houes, ninety-five were found who became subscribers to the Merchants Week plan. The organiza- tion_committee was composed of John Lee, chairman; Herbert B. Cary, William C. Bode, Charles M. Hutzler, James C..MacPherson, Will L. Stearns, Leo Kronig, Albert Boardman, Frank G. Aubrey and M. H. Hourigan. - The following are the firms at whose places of business the amount of pur- chases made by out of town customers will figure in giving the customer a rebate of his railroad fare, one way or both wa ording to the total of his purchase: The Boston Store (the Hughes Co.,), Reid and The Porteous & Mit- Gotthelf and Co, ity Co., The Lyons Co., Mrs. E. Fay, Solomon Wiener. The Manhattan, Murphy & McGarry, Branche Bros, The F. A. Wells Co. White Star Clothing Co., Brooklyn Outfitters, Eagle Clothing Co., Thune & Lowenburger, Louis Pollock, Moran & Connors, James C. MacPherson (the Toggery Shop), Mme. H. Schwartz, A. Raphael & Co. S. Gilbert & Sons, Shea & Burke, Schwartz Bros, M. Hourigan, Lahn Furniture Co., John & George H. Bliss, The Plaut-Cadden Co., D. S. Marsh, H. R. Woodward, J. F. March, Mrs. William Friswell Norwich_Commercial school, Frank A. Bill, J. F. Cosgrove Co., The George W. Kies Co., George W. Hamilton, The National Shoe & Clothing Co., Bar- rows the Shoeman, Brockton Sample Shoe Store, S. J. Reuter & Son,, J. F. Smith, Geduldig Greenhouses, Disco Bros., George A. Davis, Cranston & Co., H. M. Lerou, John ‘A. Dunn, The Lee & Osgood Co. Smith's Prescrip- tion store, Charles C. Treat, Englers Broadway pharmacy, Utley & Jones, N. D. Sevin & Son. George Greenberger, Alling Rubber Co., W. R. Baird, (The Tire shop), The L. L. Chapman Co., Shetucket Harness Co., Herrick's Candy Shop, Progress Candy_Kitchen, Norwich Candy_XKit- chen, Providence Bakery, The Eaton Chase Co., Preston Bros., The House- hold, C. V. Pendleton Jr, William H. Murphy, J. P. Barstow & Co., New London 'Sign Co., F. W. Woolworth Co., Fagan’s Smoke ehop, Benfamin C. Hannis, George P. Madden, J. A. George, Charles A. Betting, Wauregan House, Mabrey’s, City Lunch and Mar- tin House, The Rose Restaurant, Cap- itol Lunch, Vellis Brothers. R. F, Smith, Somers Bros., The Mo- hican Co., J. P. Holloway, A. T. Otis & Son, J. M. Young & Som, H. D. Rallion, Justin Holden, Rumford & Co., Thumm’s Delicatessen store. Out of this list of Norwich mer- chants the out-of-town visitor can find provision made for every line in which his_wants are to be supplied. The list includes dealers in dry goods and fancy goods, carpets, men" ladies’ and children’s = clothing, to hats, custom tailoring, millinery, fur- niture, wall paper, bedding, range pictures, jewelry, planos and plaver planos, optical goods, boots and shoes, flowers, crockery and kitchenware, books and stationery, drugs and med- icines, candy'and ice cream, rubber goods, liquors and wines, sporting goods and tires, carriages, harnesses, robes and whips, trunks and leather g ods, bakery. goods, hardware and electrical supplies, cutlery, paints and glass, motorcycles and bicycles, farm implements, signs and show cases, cigars, five and_ten articles, grocerie and meat and delicatessen, as well hotels and restaurants. SPECIAL ENTERTAINMENTS FOR MERCHANTS’' WEEK. Begin With Automobile Parade on Opening Saturday Morning—Special Matinees at Three Theatres on Other Days of the Week—Fire Department Demonstration on Wednesday. When the visitors from the adjacent towns ‘come here during Merchants’ Week, they will of course be particu- larly intent upon their shopping and trading plans, but it has been realized by the promoters of the plan that a little diversion by the way would not come amiss, so that the committee on municipal attractions has already ar- ranzed for something in that line on several different days and has further plans which it is expected will be ma- tured and will be announced later. Automobile Parade. For Saturday morning, April 24th, the first day of Merchants’ Week, the big attraction”is to be the automobile parade, in which the committee is atm- ing to have 150 machines in line, car- rying a heavy passenger list of school children. The parade will start at 10.30 o’clock. This feature of the week has been put in the hands of the automobile committee, consisting of W. Russell Baird,” chairman, Edward W. Jewett, William E. Perry, William F. Hill and Richard L. Tarrant. They have been at work securing machines and ar- ranging where the automobiles will call at the different schools to pick up their loads of school children. After the machines have secured their passengers, they will line up in Main street near the postoffice and from there take up the line of march, which it is expected will take them to Greeneville and _ Norwich . Town, as well as through the business streets. The children will make the scene a lively one with flags and horns as they enjoy their ride in celebration of Nor- wich Merchants’ Week. Special Theatre Tickets and Shows. The three theatres of the city have shown their willingness to co-operate in the attractions of Merchants’ Week by giving special matinee performances at 1.30 on three different afternoons to which the admission will be by a spe- cial ticket which will entitle the hold- er to admission to the theatre for five cents instead of the usual price of ten cents, These special theatre tickets will be distributed by the merchants who are subscribers to the Merchants’ Week plan and will be given not only to out of town visitors but to local persons who patronize the stores during the week. Only the price of the show of- fered by the theatres will be low, as quality and quantity will all be there. On Tuesday afternoon the special show will be at the Auditorium, on Thursday at the Colonial theatre, and on Friday at the Davis theatre. At each one it will be given at 1.30 o'clock. Fire Department Will Exhibit. That very popular feature of a year ago, the demonstration by the fire de- partment, .is.-to. be - given again. this year and will be on Wednesday at a time and place to be announced. Fire Chief Howard L. Stanton and the fire commissioners have very obligingly agreed to have the fire de- partment make an exhibit as it did last year and are at work on the de- talls, which are to be announced later in time 80 that people will have oppor- tunity to arrange to see the depart- ment work on Wednesday. These features of the week have been worked out by the committee on mu- nicipal attractions, which consists of Willilam_A. Somers, chairman, D. T. Shea, Herbert M. Lerou, J. D. Hav- iland, S. Alpheus Gilbert, H. R. Wood- ward and S. E. Machette. The Free Academy seniors ars re- hearsing their annual play, which is to be given early next month, Left to right—A. 8. Schwartz, W. P. McGarry, chairman advertising committee; W. Russell Baird, chairman automoblile committee; H. R. Branche, Leo Kro de—W. H. Cruickshank, Frank G. Aubrey, W. C. Bode. le—Samuel Kronig, William A. Somers, chairman municipal attractions committ Top to bottom, right Top to bottom, left s SO SO i R % 3 C. M. Hutzler. . N. C. Disco, D. T. Shea, H. M. Leroy, J. D. Rough, M. H, Hourigan