The Nonpartisan Leader Newspaper, April 26, 1920, Page 12

Steels Make the Maxwell Thrifty EVERAL million dollars have S been expended to provide more elegance, more refinement, more comfort to the current Maxwells. It is in ever so many ways a superior appearing car; superior, too, in action. But not a single pound of weight has been added to burden the work of its great engine! Therefore, despite the many pro- cesses of improvement, it doesn’t cost a penny more to run a Maxwell than it did a year ago. The underlying principle of every Maxwell is to give economic trans- portation. This means light weight. But it means strong steels, as well. It is no easy trick to provide both lightness and strength in metal. Such a rare combination means high cost steels, MAXWELL MOTOR COMPANY, Inc. DETROIT, MICHIGAN And you would find, if you com- pared a Maxwell with any car, that it equaled that car pound for pound in fine metals. How such steels affect your pocket- book is obvious. 1. They are light in weight and hence give more mileage on a gallon of gasoline. 2. As they are fine steels they give long and uninterrupted wear. Which are but two of many reasons for that definite tendency of world- wide friendship towards Maxwell. In six years nearly 400,000 have _ found their answer to the motor car question in a Maxwell. This year 100,000 Maxwells are being produced. This will supply but 60% of the demand. More miles per gallen BMare miles on Hiras PAGE TWELVE Mention the Leader When Writing Advertisers \ ®« 4 r o P — e i o ey i 1 ! ) E) * ' 3