The Nonpartisan Leader Newspaper, April 19, 1920, Page 16

A R A ) A R Mention the Leader When Writing Advertisers PAGE SIXTEEN 503 . AR ST A AL, We Want Every Advertiser to Know the Truth About - the Leader DVERTISERS of any products bought and used by farmers who have displayed their wares in the columns of the Nonpartisan Leader know that the Leader gets results. | They know that advertising in the Leader brings greater results than advertising. in any other medium reaching farmers in the West. This is because the Leader is the farmers’ magazine, while other publications used for reaching the farmers are mere- ly “farm papers.” There’s a big difference, as advertisers are finding out. They learn that the farmers read and trust the Leader. : : i But not all advertisers know this. There is a great deal of ignorance among adver- tisers and advertising agencies about the Leader. This is because the Leader has grown so very rapidly. They can’t realize how a farmers’ magazine could grow in four years’ time from a little state weekly to the leading farmers’ journal of the West. Many advertisers do not know that the Leader has more than 200,000 net paid circulation—all among farmers in western states—and that its circulation is growing more rapidly than that of any journal circulating among western farmers. : WeWant Youto Help Eduéa't\'e the Advertiser All the advertising we get helps to make the Leader a better magazine. The adver- tising patronage of the Leader has been greater—far greater—in the opening months of this year than it ever has been before. You are getting the benefit of the increased revenue in increased expenditures which make the Leader a better maga- zine. You can help us to make the magazine still better. The way to do this is to write to advertisers. When you write to Leader advertisers, either to order their products or to ask about them, always say: “I saw your advertisement in the Non- partisal,l, Leader and I prefer to patronize firms which advertise in the Leader. When you write to advertisers who are not using the Leader, say: .“I notice that you are not now using the Nonpartisan Leader for advertis- ing. Why not? If you were to advertise in the Nonpartisan Leader you would get more of the farmers’ trade.” A few advertisers have been induced to oppose the farmers for political reasons. You will not find their advertis- ing in the columns of the Leader. Naturally you can not expect as fair and honorable business treatment from firms which use their advertising as a political club. You can scarcely expect them to do business-in a businesslike way. You are safest in dealing with Leader advertisers. But-not all the advertisers who fail to use the Leader do _so for political reasons. Many of them are simply ignorant about the value of the Leader as an advertising me- dium. We can educate these advertisers by writing to them. We can also show those who advertise in the Leader that we appreciate their fairness if we buy goods of them and write to them saying: “I saw your advertisement in the Leader and I prefer to do business with firms which advertise in the farmers’ magazine.” Mention the Leader When Writing Advertisey