The Nonpartisan Leader Newspaper, February 16, 1920, Page 2

ELMANISM is able to promise advancement Pand increased incomes for the very simple rea- son that it gives workers the qualities that em- ployers are - “and searching for. Salary is no 'onger the ~crmining . consideration; the main ching is intelligent. service. - One of the country’s greatest executives, speak- ing recently to the writer, made this statement: “For every efficient man or woman, there are ninety-nine inefficients. Stenographers who lis= ten with one ear only, secretaries who can’t remember, clerks who keep their eyes on the clock, department heads who are afraid to make decisions of their own, superintendents utterly lacking in initiative and originality— nearly all of them a wool-gathering lot with- out ability to concentrate on anything but quitting time. Not one in a hundred with any real interest in their work beyond doing as lit- . tle as they can for the money they get.” The same complaint comes from the trades and orofessions. Carelessness, laziness, and indiffer- :nce, instead of inteiligent enthusiasm, driving pur- 20se, and quick thinking. A willingness to “stay out” instead of the eager ambition that fairly begs ‘or new opportunities and larger responsibilities. As a result, employers of every kind are the hunt- ors today, scouring the country in search of men and women who can “deliver the goods.” It used to be the case that one or two lines in the “Help Wanted” columns answered every business necessity. Pick up the papers today, however, and one }\;vill find expensive display advertisements such as these: - X We have an immediate opening for a man with the ability to organize, direct, and get re- sults from a staff of salesmen. He must have balance. He must have speed. He must have initiative and imagination. ‘Above all, he must have personality. For the right man, this car- ries with it the chance to accomplish some of ‘the biggest things ever done in business, and we wish to leave no stone unturned to find the right man. An industrial corporation offers an unusual opportunity for a man between 25 and 38 whe possesses forceful personality and good busi- ness judgment. A place on the Board of Di- rectors to the man who can qualify, in addi- tion to a liberal salary. The Mastef Words of Modern Life NITIATIVE! Imagination! Personality! Good I judgment! Originality! These are the master words of modern life, and it is precisely these qualities that Pelmanism develops, strengthens, and lirects. It opens your mind for inspection, letting Jou see wherein you are strong, wherejn you are weak; and, even as it adds to strength, so does it correct weakness. : y Where the average employer makes a mistake ‘s in assuming that inefficiency is willful and pre- meditated. ¥ 10t want to - ve'good service and to have real in- serest in adva..cement. This is true in very few cases. The general run of working men and women a1ave no desire to cheat, most of them have their 2o0pes of holding places of power and distinction, and all 'of them want to earn more money. The :rouble is that they express themselves in day- Ireams ‘and not in action. . - When analyzed, this is seen to be a misfortune, a0t a fault. How can they listen when they have 1ever been taught concentration? How can they have initiative and originality, when our education- 1l system tries its best to turn pupils into parrots and have them all uniform in type? How can they aave purpose, and hold to it, when our life ignores “he fundamental truth that the human mind has 7ot to be exercised in order to be fit and stay fit? As a matter of fact, the majority of workers are loomed to day dreams because their training, or ‘ack of it, has robbed them of their mental teeth. They can’t take hold and hang on. The mind, un- used to continued effort, tires quickly and jumps Zrom one thing to another like a grasshopper. Pelmanism Trains the Mind ELMANISM does the simple, obvious thing. ‘First of all, it teaches self-realization. Very few peoples really know themselves. They imagine “hey are this or that, and blunder through life the ~ victims of their own ignorance. In the second place, Mention the Leader When Writing Advertisers ig convinced that his employees.-.do- - them. e ADVERTISEMENTS i LMA N ¥ S M-By Ggoge Creel GEORGE CREEL Pelmanism trains the mind, exercising it scientifi- cally, meeting its new strength with new tests, un- til, at the end, there-is perfect balance, full power, and an amazing- endurance. Another great mistake, and one made generally, is the assumption that business is a purely me- chanical process. In older countries, where wealth is far enough removed from the source to be rid of any vulgar suggestion of having been earned, busi- ness is looked down upon, and:contemptuously dis- missed as “trade.” Thistheory has even gained ground in the United States, and while some of the misunderstanding: proceeds from affectation and snobbery, there is, on every hand, a general, well- grounded’ belief that business calls for the hard qualities, not the fine ones—that it is a thing of routine, not a drama of inspiration. : As a matter® of fact,"modern business is an or- ganization as interesting as it is vast, and its op- erations make steady and imperative demands up- on every mental quality. . Not a day passes that its generals, captains, and corporals are not called up- on to bring the functions of the mind into instant operation at high pressure. Routine efficiency is not enough. ! The call is for the quick, leaping brain that is able to create ideas, to find fresh viewpoints, to make decisions as logical as they are swift, and to manufacture opportunities, instead of waiting. for Imagination, courage and resourcefulness are assets as ‘sfocks and bonds. g Pelman Develops Imagination HE competitive factor is ever present and im- Tportant, There are always the “other fellows” to be considered. What are they doing? In business, as well as in war, victories are won by quick thinking, quick striking. The Germans lost Paris because they walked their soldiers across Belgium. Armies had always marched, and the Germans followed tradition. Gallieni commandeer- ed every taxicab ‘in.Paris and rede his poilus to the Marne. Had any German general possessed Gal- lieni's ‘imagination, and shot his Huns across Bel- gium in automobiles, the French defense would not have had-time to form. Here is a parallel. It was the habit of a certain metropolitan newspaper to carry the electroplates in an elevator from one room toc a room seven floors “below. A new foreman padded the bottom of the shaft and threw down the plates, saving an average of three minutes, forty-eight seconds. This enabled the paper to place its “extras” in the streets ahead of its rivals, a time saving that meant success for the paper whenever a big story “broke.” In the same way, imagination and originality have always overcome.difficulties and ruled the world. i Thousands of dollars were being lost by lack of means to “keep” eggs, meat, ete. - They “spoiled” and there was “nothing to do about it.”” A young chap rejected this point of view. . With initiative that would not be downed, with a vision seeing he- yond all obstacles, and with an originality that de- fied discouragement, he continued his effort, and. ¢old storage was the result. 3 o Pelmahism Develops Business Power USINESS is the Great American Romance. It is "business that has harnessed the stream,. tunneied the mountain and the river, turne: deserts into orchards,;.and made the United States the world power in one hundred and forty-three “PAGE TWO: 7 s years. It calls for the best and it deserves the best. It is this best that Pelmanism develops, trains, and directs. : Business needs the whole mind, not just part of it. It is often the case that a man of vision, fore- thought, initiative, resource, courage, and confidence is forced to confess that he has “no head for detail.” On the other hand, masters of detail “fall down” “ when the big problem comes along. X The fault in each case is an incompletely develop- ‘ed mind, a mind which has been developed on one side but not on the other. The Pelmanist finds no difficulty in assimilating detail and he rises supreme when the big issues confront him. His training gives him the balanced mind, the alert mind, the mind that is receptive and responsive. And that is just thetype of mind which achieves success with almost miraculous ease while other men lag behind, puzzled, confused, and inert. - Go Forward or Go Back : THE appeal of Pelmanism is neither narrow nor specialized. The beginner will find the secret of promotion in it. The veteran “job holder” will get from it new courage, self-confidence, and a resourcefulness that will lift him above his fears and out of his ruts. Executive heads will discover that Pelmanism takes up “mental slack,” tones up . - the mind processes, and acts as a tonic to vision, decision, and imagination. = Business' permits no stand still. Those who do not go forward com- mence to drop back. This great course comes at a great time. Never before in the history of American business were such chances open to the intelligent ambition. Our whole industrial and commercial structure is in process of reconstruction. A world is waiting to be rebuilt. At home, and in the far places of earth, great tasks call to the creative, constructive, and administrative forces of American life. riers are down, the gates of success swing wide, and the ranks of the country’s workers are beihg combed for the “right sort.” GEORGE CREEL. Make Yourself That >“Right Sort”’! AKE yourself a Pelmanist. Do for yourself what 400,000 other men and women have done—put yourself in a mental position not alone to grasp opportunity when it comes, but to make opportunity come to you. Pelmanism is neither an experiment nor a theory. It has stood the test for twenty years. -Its students are in every country in the world. 'Its benefits are attested by hundreds of thousands of men and women in all walks and conditions of life. Pelmanism is taught entirely by correspondence. There are twelve lessons—twelve “Little. Gray Books.” The course can'be completed in three to twelve months, depending entirely upon the amount of time devoted to study, Half an hour daily will enable the student to finish in three months. Send for your copy of “Mind and Memory,” a booklet that describes Pelmanism in fascinating detail. . This booklet alone is really a lesson in Pel- manism. It is so rich in the facts of mind and memory cultivation that you will treasure it as your first step toward the development of the new man or woman that Pelmanism will make you. Send for “Mind and Memory” Today HE booklel is free. Fill out and mail the coupon or a postcard—today—now—before you forget it. Don’t “put off”’—decide to do a thing and then do it—now, not later. ; Write to Pelm: Institute of America, 7 Vente; New York. "__‘_..-.._...._...._...._.....:_--....-—...-—-_.-- : PELMAN INSTITUTE OF AMERICA, - Suite 327, 505 Fifth Avenue, New York, N. Y. [ .Pleaee send me, without obligation, you. free booklet, | “Mind and Memory.” [} Nnn'-le R R R R O SO SRR 3 2 . ; stvaesasenen 1 Add ' = ULES 14s s randaavasiiessbionsnrsusonsstosnnnsnsspaeisonsas Rome, oooud S RN Sy e 3 L p tesvesesiiianabannsenanannas 1 All correspondence _ strictly confidential, Mention the Leader ‘When»Writing Advertisers 7 Old bar- . Suite 827, 505 Fifth Avenue, - et S e &