The Nonpartisan Leader Newspaper, June 9, 1919, Page 17

SR————————————— e - We Want Every Adv.er’tis\er to Know the Truth About the Leader ' ADVERTISERS of any products bought and used by farmers who have displayed their wares in the columns of The Nonpartisan Leader know that the Leader gets results. T R T A WA S I TR T They know that édvertising in the Leader brings greater results than advertising in any other medium reaching farmers in the West. This is because the Leader is the | farmers’ magazine, while other publications used for reaching the farmers are merely “farm papers.” There’s a big difference, as advertisers are finding out. They learn that farmers read and trust the Leader. But not all advertisers know this. Thereis a great deal of ignorance among adver- i tisers and advertising agencies about the Leader. This is because the Leader has grown 1B so very rapidly. They can’t'realize how a farmers’ magazine could grow in three years’ time from a little state weekly to the leading farmers’ journal of the West. : Many advertisers do not know that the Leader has one of the largest net paid circulations among farmers in the United States—and that its circulation is grow- ing more rapidly than that of any journal circulating among western farmers. We Want You to Help Educate the Advertiser— All the advertising we get helps to make the Leader a better magazine. The adver- tising patronage of the Leader has been greater—far greater—in the opening months of this year than it ever has been before. You are getting the benefit of the increased revenue in increased expenditures which make the Leader a better magazine. You can help us to make the magazine still better. The way to do this is to write to advertisers. When you write to Leader advertisers, either to ~ order their products or to ask about them, always say: “I saw your advertisement in The Nonpartisan Leader and I prefer to patronize firms which advertise in the Leader.” feRep=or e When you write to advertisers who are not using - the Leader, say: “I notice that you are not now. using ‘The Nonpartisan Leader for advertising. Why not? If you were to advertise.-in The Nonpartisan Leader you would get more of the farmers’ trade.”. : ~ A few advertisers say they will use the Leader if the paper will” change .its policies, but the Leader’s editorial policies can not be influenced by the advertisers. . You will not find their advertising in the columns of the Leader. Naturally you can not. expect as fair and honorable business treatment from firms which use their advertising as a political club. You can scarcely expect them to'do business in a businesslike way. You are safest in dealing with Leader advertisers. But not all the advertisers who fail to use the Leader do so for - political reasons. Many of them are simply “ignorant about the value of the Leader as an advertising medium. We can educate these advertisers by writing to them. We can also show those who advertise in the Leader that we appreciate their fairness if we buy goods - of them and write to them saying: ‘ N ST A AN N i R R “I saw your advertisement in the Leader and I prefer to do business with firms which advertise in the - ...~ farmers’ magazine.” : / ' ¢ P : j Y - v 4 / ) | Mention the Leader When Writing Advertisers S prepn gt N .~ Mention the Leader When Writing Advertisers