The Nonpartisan Leader Newspaper, May 27, 1918, Page 24

'Want to Buy Anything? : Let the Leader Help You . HERE are two honest Ways to make money. One way is to earn it and the other way is to save it. The farmer can’t afford to neglect either. A dollar saved is as good as a dollar earned The farmers are organizing to save big money that belongs to them; that is unjustly taken away from them, filched by a bad system of ma.rketing. o . But there is money wasted by bad buying as well as by a bad system of selhng It is bad buymg not to look around and get the best you can for your money. It is bad buy- ing to build up by your patronage firms anxious to destroy your organization. The Leader can be of some assistance to you in buying right. Firms that advertise in the Leader are particularly worth a trial. It will pay you to write to them and to in- quire about their goods. They are anxious to sell to the farmers and to glve good service to the farmers or they would not be advertlsmg in the farmel;s magazine. Advertisers need to be educated out of the belief that they have a nght to control the pohtlcs of the publica- tions in which they advertise. No publication has a right to serve any interests but the interests. of its readers. It is they who support the publication, not the advertisers. The advertisers merely buy space for which they get full return in what the subscribers and readers buy of their products. You can serve the . | cause of honesty in journalism by helping to educate advertisers to advertiSe their products in the publications ~| which serve the interests of their readers first and last. You can helfito show the advertisers that when they want to reach the farmers they should advertlse ina pubhcatlon -which serves the farmers. The Leader - is the farmers’ magazine, not just a “farm paper.” - Cut Out This Coupon'and Mail TOday But the Leaer can give you further help than nday be given in the advertising. If you want to buy 50 N I O M something that you do not see advertised write to ] : : Advertising Service Department ® the Leader about it: The Leader business depart- - THE NONPARTISAN LEADER @ ment will make inquiries for you and tell you where u . Box 575, St. Paul, Minn. H you can buy to good advantage or give you a list = T e:h—:t-—l—t et i el = of firms from whom you can buy and ask them to rite p ain y her: € articles you intend purc asmg W1 s Ry . ° . =a reasonable time and we will nnmedlately advise reliable ‘dealers = .gl\-’e y_ou a description of“ their produc:ts ?nd th_elr @ to furnish you information on same, Kmdly limit your inqury to g Prices. If you want buying help of this kind write ® three articles at one writing. : = to ‘Advertising. Service Department, The Nonpar- L tisan Leader, Box 575, St. Paul, Minn., and your . B ) = ............................................................... : request will get promp{ attentlon . e 5 Slici N = ............................ L R AR e = Advertising Service Department = B WENBME: o o ad D on o ot e Ed e s s R.F. D. Noeououonnn H g : The Nonpartisan Leader ) U o M RN S S e State: .o b ‘ s : - Box 575 W OWN. S8 i S rmaas s Acres Rent: i R Acres H i | ' =lllIllllllllllllllllllllIllllllllllll St. Paul, Mln