The New York Herald Newspaper, December 14, 1858, Page 8

NEW YORK HERALD, TUESDAY, DECEMBER 14, 1858. ANOTHER BROADSIDE. * "Tae Mounr Vexwon Parens,” by the Hon. Ed- ward Bverett, will be commenced in the first number of the New York Ledger for the new year, which ‘will be for sale at all the book stores and periodical @epot throughout the country next week. A week or two ago Mr. Bonner occupied one page of the Henan with “ Opinions of the Press;” he now monopolizes another in a similar manuer. Theee notices are all fresh—bave not heretofore Been given—and are only a few of the many expres- sions of opinion which Mr. Everett's engagement to write for the Ledger has elicited. [From the Boston Daily Herald.) ‘Mx. Evenerr as 4 Newsrarer Warrer.—The re- ent compact between Mr. Everett and Mr. Bonner, which the former binds himself te cohtribate ‘Btty-two articles in a year to the paper published by the latter, for the sam of $10,000-—er two han- dred dollars an article-—-which has already been paid in advance, has excited, as it was well calcn- ted to do, a wide degree of attention and a great deal of newspaper rewark. The operation was a shrewd and @agacious one on the part of Mr. Bonner, ii he is making the most of it in a ba- siness point of view. But was it nothing more? We have been surprised to see comments in some of the papers unfavorable to Mr. Everett for ac- eepting this princely sum upon the condition of Writing for a weekly new paper, setting forth the dea that he degrades the high position he has risen to as a mun of letters, a siatesman and orator. It is an old saying, and a vulgar one, that “It isa foul bird that dirties its own nest.’ Those news- have indulged in cengures against z to write for a weekly pa- ified, are r. per upon the terms wh. he foul birds of the pr ef the noble and patrio rett hax devoted the past r, awakening the noblest emotions of the soul by his appeals to his fellow countrymen to rescue the grave of the Fa ther of his Country from uahallowed hands, and to which he now devotes his pen. His proud position im this reepect is sufficiently understood. What we wish to call attention to is the absurd and com temptible idea that Mr. Everett degrades his posi- tien by writing articles for the popular press. i ators and statesmen, if the wisest and pro- foundest men in the country are sincere when they say the free popular press'is the proud distinctive stitution of a free ; their daily and weekly instructor, spreading its leaves to every house, stamping its influence upon every mind, how can @ statesman—were he greater than an Bverett—how can a scholar, even more polished than te, degrade himself ‘by taking up the pen for this universal and diffusive —_ instrue- tor? ls the quality of goodness, of patriotism, of virtue, degraded by coming in contact with the ablic mind? We have not so been taught. Mr. Prerett, with his great and expansive mind, ean bring new power to the press. It is a fitting close illustrious career to sit in his closet, and by means of the popular newspaper, scatter the riclies of his mind throughout the land, and to every in- habitant the i jel who is com- ions will be de- And when an opportunity million at on all he be 2 himself for improv sha Mlered to meet 4 said to be ing that op- porten We rejoice that Mr. Everett has entered into our Profession. il! grace it well. It willlend new onore t rv it isamong the noblest employ- mente that engage the attention of a Ze. We pity thore newspaper writers who lament the degradation of Mr. Byerett in coming into their em- employment. If all were like them, he might be degrac Thank God, all are not like them. [From the Springfield (Mass ) Daily Republics New Yorn Lenoer « iuveness of New as publisher of the careless and comet the press upen his dashing way of doing business, and the literary rof some portion of the contents of his paper. prove him to have a soul above mere money making, and that he has a cre- @itable pride in the real literary excellence and moral tone-of the widely circulated journal to which he has given a world-wide ‘fame. In- deed, it is a fact that the Ledger is, per se, a far Detter sheet than people who have not seen it are in the habit of believing; and the sum ef its influence being instractive, clevating and in the best sense improving to the eat body of ite readers, there is abundant reason jor rejoicing in its great circulation. Itis read by many people who, but for it, would read ne paper, or those which are at least of doubtful character, if not of positively bad influence. The effect of a journal circulating 300,000 to half a million copies per week, and read by several times that number, «cannot but be very great upon the vast majority of the minds whe come in contact with it; and we rejoice to believe. and to know, that Mr. Bonner conscientiously feels the responsibility of this case, and is using it in such a manner lo no harm to the minds and morals ef the millions that come within his infinence positively to elevate and improve them. And this suggests a reason why Mr. Everett shoold have accepted Mr. Bonner’s offer to write for the Ledger. that we have not seen alluded to be’ In no other way is it possible for him, with #0 little effort, to instruct and elevate the popu Yar taste in literature, ant? inform the pub Nie mind the su which he may choose to to so great ar ont, as he can and will do in this enterpr dof an audience of two thousand, which erage of thore he has been ace he here speaks weekly to one of at! and of a character, too, more needing instruc’ and more susceptible to the intlueuce of men of learning and genius, than that of those who gather to hear his occa spoken words in our great cities. Indeed, is the first time Mr. Everett bas come actually in contact with the real masses of oar people; and it presents to him an opportauity @uch as few men of his ag ever have, and bie genins and knowled, $10,000 which he meeures to the Mount Ver y writing the J the «mal good which be me is contract From the tiartiord Pai y Courant When it was tirst unced that Bonn New York dre er, had paid the Hon. F rett $16,000. to write for his p ‘ article weekly, there was a disposition « of some of the ed | frateruity t Ledger, and at Everett for writing ovingly, admitting Bonner’s, and ew husiastic pi jowing the announcement that the Hon. Edward Everett was to write for the Ledger, the General teve of the pr has been that of u t ation. We de vt hat that the r of this bold move of Bonner’s will be to largely in crease the already immense circulation of the Ledger. Wat we have no idea that Bonner will stop where be ie, but that before long we shall hear of other taleated writers of note being engaged by him to write ¢ columns; for he is one of those indelatig yead men, never satistied with the present, bat cons at «onething one who iy, but ment of word & beyond toarch [From the Newark [milly Advert Mx. Bvenerr axp tie Li ae racore is a republe, or rath noeracy. Ey ry one stands on the “aine level. Shirt serves are aa good as lawn. There is no privileged place or clase. lords as well a« laborers have become le tarers. This is not theory, but fact. Every man’s Works appear everywhere, are printed on the same paper by the same types, are seattered abroad and reed like every other man’s wor There is no premdency, ambasmadorship or secretaryship ix literature. Brougham, though a lord, and once a Jord chancell than in writ ver did @ more praiseworthy act United ergymen @ ies. Isang man or office taloved, is any man too high or tow sacred to walk with the cloan or dirty multi tude ie the street, to ride in an omnibus, oF wor ship God on Sunda,v# in a pew next to that of a ‘ale or female sory’-Writer? Has Mra. Sigourne nal the time weaping diswrace ape head by contributing ).er pure poetry to ve never read yt number of the Led taken the reps'tt of o » we ation, if anything worse npr than in the poll w arity, filth and ality have heen anfreqnent ingredients ix Many an arti We « by asking a question, and that ie, which ie better, t nd an essay toa paper Which contain poems and other writings, by’ such persons stories as Sigourney, Fanny Fern, Cobb and Bennett, or re them in person re of an exceedingly at the Academy ¢ sie bot | SUCCESS OF A HARTFORD ROY. {From the Hartford Evenmg Press, Dec. 11 \ ‘The recent payment of ten thousand dollars to Ton. Edward Bverett, for the Monnt Vernon Asso- ciation, as a remuneration for a series of articles for the New York L , has tarned public atten- tion to the paper in which they are to be published, and to the wonderful success of its proprietor, Mr. Robert Bonner, whe is able so muni ly to com- pensate Literary labor. We speak of Mr. Bonner as a Hartford boy, which, ina business point of view, he is, although not born here. He came te this city when about fiiteen years of age, and shortly after became a fellow apprentice with one of the publishers of this paper. at he Courant office, in this city. This was in 1859. He was a faithful apprentice, always at his post during working hours, taking an interest in the bosiness of the office, and cheerfully discharging whatever duties were assigned him. He wasa good printer and an unusually quick compositor, and enjoyed the respect of his fellow workmen ‘aad the confidence and esteem of his employer, the late Mr. Boswell. His leisare hours, ina great measure, were spent in improving his mind, and oecas onully articles from his pen found their way into the columns of the Courant, and, we believe, also, into some of the other city papers--secular and religious, The intimacy of apprenticeship days between the writer and Mr. Bonner has never heen interrupted, and many inci- dents connected with his success have from thine to time been familiarly told ue. Some of these will in- terest the pubhe, as well as show what energy, et and a high regard for principle will accom- plish. We write without Mr. Bonner’s knowled ze, and may possibly err in publishing what was re- Iated to us in the confidence of personal triendship. Soon after attaining his majority he removed to New York, where, for a time, his fortane varied but lide from that of journeymen printers generally, He was industrious and economical, saving a little from bis weekly earnings. His contributions to the columns of the paper upon which he was employed were frequent; and his employer, appreciating his xervices, advanced him from position to position, uptil he became regularly connected with its edi- voriel department. In 1848 he purchased, for a small consideration, the Merchants’ Ledger, a paper published at the low price of fifty cents a year, the design being to secure a large’ cirenlation, and a corresponding amount of advertising at remunerative prices. It was designed mainly for merchants, and special efforts were made to secure accurate market re- jorts, and other information in which they were interested. Their families were not forgotten, how- ever, and several columns of useful reading, ju- diciously chosen, were weekly given. Mr. Bonner’s energy soon added largely to its subscription list and advertising patronage, and the paper yielded handsome profits. At this time he was the New York correspondent of papers in Boston, New Or- leans, and other places, Some one, anonymously at first, proposed to furnish similar letters for the Courant. A few were forwarded as samples, and as they were unusually spicy for such correspon- dence, an arrangen was made for their con- tinuance, at a fixed price per letter. The publish- ere were not a little astonished to find that their auth Ho was none other than the former graduate of the o A business that would have satistied many, only spurred Mr. Bonner to greater exertions. He soon enkarged his paper and doubled the subscription price, increasing at the same time its value,so as to retain its patrous and secure new ones. At this tme “Fanny Fern” was prominently before the public, haying just pablished her “Ruth Hall,” hich made a greatstir in the literary world. Mr. believing tbat her pen would add to the interest of his paper and increase its circulation, wrote to her, offering twenty-live dollars a colamn for a story. It was declined. He increased the ofler to fifty dollars a column. It was declined. Again he wrote, increasing the offer to seventy-five dollars a column. Another declinatnre followed, but her admiration for the “plack” of one who seemed determined to secure her services, cost what it would, induced her to send her business agent to see what manner of man Mr. Bonner was. This interview resulted in Mr. B.'s increasing the amount to $100 a column. This was finally accep 5 and the “card” worked precisely as Mr. Bonner anticipated. The fact that “Panny Fern” was writing for the Ledger a one hundred dollar a solumu story, was published far and near, and or- for papers literally poured in, and continued » do so during its publication, which was continued tor several weeks, Other arrangements were sub- sequently made with “Fanny Fern,” who is still — of the regular weekly contributors to the edger. Mr. Bonner, not content to stop here, was an the look-out for additional attractions. Sylvanus Cobb, whose stories were very popular, was writing for Bellows Pictorial. Their moral tone and dramatic interest attracted Bonners notice, and he deter- mined to seoure the author's talent for the Ledger. After ascertaining that his pen was not exclusively engaged by an her paper, and that he could honorably accep commission, Mr. B. offered him donbie the eum (whatever it might he) that he was then receiving. f y. The offer was accept- and now for pearly e years Mr. Cobb has written exclusively for the Lew The character of the — having heen some- what changed by the exclusion of advertisements, and its cirenlation largely increased, the jealou of a Philadelphia cotemporary was manifested, an after @ very annoying attack upon Mr. Bonner, he resolved to punish them—not by a public reply, but by depriving them of their chief writer, Mrs. South- worth. He accordingly visited Georgetown, her residence, and after ascertaining that her engage- jt was such that she could honorably make a nage, told ber that, without knowing what she ‘as receiving in Philadelphia, he would double her compensation. This was an argument she could not e<ist, and Bonner came away with “the doc its” in bis pocket. Distinguished writers in other departments of literature have from time to time n added to his corps. He recognizes the fact that newspaper renders are notall Everetts, or Cobbs, or Fanny Ferns, and hence the varied talent called to hi- assistance. He believes in employing the best writers and in liberally compensating them. His last at stroke is in engag- ing the Addisonian pen of Mr. Everett. Leaving out of view the fact that the sum paid i. for the benefit of an ohject which has enlisted the ties of thousands, the compensation is than has ¢ before been paid for a serie paper articles, nent is mutu tageous—Mr. securing valuabl ns and increasing the literary reput , while the Mount Vernon Society e addition to its treasury. The Ledg culation of three hundred the y is not aw ngs his wine 1 claims a copies, and as five readers to each want average, Mr Everest b ntact with a million and a half of persom kly, exerting an _infinence ter than it ® | poseible for him to do through any His engagement is only @ part and parcel of the | progressive policy Mr. Booner has pursued from the tirst, and that it will be pecuniarily profitabl ne her channel it. Whatthe next gr: etermine. That it w ascertain as that Mr, Bonner lives. In hie Wosiness Mr Ronner has always pursued plan— owing no one overa Saturday night and allowing po one to owe him. Profits are ne swallowed up in bad debts, and he has already salted down,” outside his basiness, a handsome fortane. When in New York some months since riter asked him why he did not sell out hi« vax and live like a prince if it suited hic fancy KB. inquired what amount of m us, and upon a moderate sum being named, exhi bited securities for several tim amount, re rwarking that he faust have some business to occu py his mind, and if the earth should open and wal i whole entablishment, be still had enong! had owen Os. ight as well publish the Ledger as any the eash wy would aiid) onner has been ealled the “prince of adver tisers.” The newspaper press has certainly no rea- son to complain of hi hat agency. There are but few papersin the Union that have not 1 for him in one shape or another. At «he directs a part of a story to be sent to every daily paper in. the United States—at another, to every Weekly paper where there is not a dai comnected with it, Within a year, upon comm ing anew story, he paid for printing and distri J posters seven thousand dolia he paid two thousand dollars fo ares in a New Ye a single day. ne months hb is nearly all rh eh ergetic, prompt-pay . Pettingill & Co.) amounts to five thousend dollars, and they h touner’s cheek atone time for nearly that While he hax foand his profit in the ex amount penditare of euch large sume, there are, even in this nineteenth centary, merchants who look upon wvertising as a humbug, Some of the papers which have noticed the re cent engagement of Mr. Everett, have spoken con ly of the Ledger—they certainly canno lers. Its publisher aims sud always has » to give ft the very highest “moral and admits nothing into its columns not. inculcate the yurest ino. rality nothing which innot be read aloud in any family without having to hesitate and stam ble over dowhtfal sentences, And this fs done from principle as well as interest. When \'r. Bon- ner first went to New York, as a journeyman, le peremptorily refused employment in any office where he was required to work on the Sabbath. His fellow workmen jeeringly told him that with «ach reraypnions notions he never could de anything in New York. where all the daily papers require their ixty « « delivered bh wre r place compostore to work on that day. He promptly re plied that if he could not earn his living at his pro: fession without violating the Sabbah he would at | whose narrow minds of the once change his business. When an ntice, even, he took a lively interest in the and benevolent associations of the day. We well re- |, dhows hia missionary societies was one in the office mak- ing collections. The foreman, oe. peapoud to give five dollars, thought Mr. B., other srention 5 gt well give each. He inquired of the foreman if he would give double the sum he (Mr. B.) would contri- ute, and upon receiving an affirmative response, immediately put down his name for eight dollars, which was certainly liberal, considering that it was nearly a fourth of his annual salary. The same respect for religious institutions was carried to New York, where he has been prominently connected with the Westminster church. A single incident tells its own story. The church was embarrassed by a heavy debt, and other societies had offered it sixteen thousand dollars on condition that its own members would raise the balance, Every string had been pulled, and between two and three thou- sand dollarsremained. On a Sabbath afternoon the pastor made a last appeal, and urged his con:re- gation to meet on the next evening and see if the proposed aid could not be secured—hoping almost against hope that a few hundred dollars mihgt then be raised, As the pastor descended from the pulpit Mr. Bonner met him, and told him that he should he unable to be present at the proposed meeting, but that, whatever the deficiency might be, if he would call at his office the succeeding morning, he would give him his check for the amount. These incidents show the principles and kindness of heart of the man, and in conducting his paper he aims to act in accordance with them. We bave said that Mr. Bonner has claimed for the Ledger a weekly circulation of three hundred thous copies. We know it is much greater. To print this enormous edition, eight power presses run twenty-three hours out of the twenty-four—a breathing epell’of only a half an hour being allowed between twelve and one o'clock at noon and at midnight. His weekly bill for white paper alone is not far from $5,000. Each number is electrotyped four tines, one set of the plates being preserved for printing back numbers, the calls for which are so great as to give constant employment tw one press ‘ We have occupied more space in detailing these incidents than we intended. There are but few in- cidents of such snecess on record, and the steps by which it has been achieved may serve as hints to others. Industry, perseverance, energy, moral rineiple and correct business habits, lie at the foundation—on these a superstructure has been reared whose proportions astonish ail, and proba- bly none more than Mr. Bonner himself. {From the New York Tribune. ] The country journals are still engaged in disenss- ing the recent engagement of Mr. Everett to write for the New York Ledger, and, very naturally, some take one view and some another, though the great majority incline to the opinion that the ar- rangement is ‘a good thing for all parties. Ia tis, we dare say, they are right. it most indubitably isa good thing for Mr. Eve- rett. No other act of his life has been calculated to add so much to his popularity. Widely as he is known, it will make his name a household word in many families where it is hardly known now. It is certainly a good thing for Mr. Bonner also. Iu the first place, it will add largely to. his already immense number of readers. But this is not the only advantage, nor the principal one which he will derive from it. thas served to direct the public mind to amore thorough and full examination of the gene- ral character and contents of hisjournal; and to the formation of a more favorable judgment thereon, in many quarters, than was previously entertained. The result of such an examination has been to change, considerably, our own estimation of the Ledger. We knew that its proprietor was a man of great enterprise and superior business talents, deeply skilled Po the masterty art of adver but we were not aware, until our attention cently more especially called to the subje labor and care bestowed upon the differei ments of his journal, and the varied intere his numerous writers impart to its columns. Nor were we aware of, what is much more important the pure moral tone, and scrupulons regard to t nicest sense of propriety, with which it is conduct- ed. In this respect especially, it is worthy of com- mendation. We presume, from the course of Mr. Bonner, hitherto, that he will not rest with the engagement of Mr. Everett, but that other names, of similar eminence in literature, Will, in due time, be added to the list of his contributors. [From the Frederick (Md.) Herald.) Tne New York Lepoen anp Epwarp Evenrrr.— That Mr. Bonner, proprieter of the New York Ledger, is the prince of publishers, we think is a fact that will be — initted by everybody who looks mto its pages. ]t certainly requires no ordi- nary qualifications, of both a business and mental kind, to enable him to get a? a journal which can accommodate and gratify so large a range of tastes. The object of the proprietor is no doubt to make money; but, like a good tariff, in making money for himself, he gives incidental protection to good pur- poses, and helps to sustain and to foster an Ameri- can literature. He displays in his operations a princely liberality, which deserves that recognition and encouragement which he is receiving. Some of test and purest stars of American litera- ture shin Mr. Bonner’s galaxy. There we find the brilliant and pungent wit of Prentice—the pure and retined sentiment and genial humor of Fanny Fern—and there we find Alice Carey, who looks upon man and nature with a most kindly eye, and talks and sings so wisely and sweetly about them—and a number of others who have deserved- ly won high places in the ranks of American auvthors: so that even the scholar and best culti- vated amateurs can find something to please them in the Ledger. (From the Hartford Daily Port.) It is conceded on ali hands that Bonner's enter- ovise, in securing the services of the Hon. Edward verett as a contributor to the New York Ledger, was @ master stroke of policy. The newspaper press, far and near, are loud in their commenda- tions of the sagacit: foresight which so sue- ceasfully planned and executed the stapendous bi fn; and perhaps there is not another man in Jnited States wessing the literary and political fume of Edward Everett who would ha boldly the scruples which must have i side with the proposal 1 so tempting to sarcasm. might seem so hazardous to dignity. There is no donbt that he for wks of those snexs would not profound or candid view of the matter. Iding to Bonne ward Everett's His ] motive fame is not taraished, The ‘dignity chment. nity project is probably but a ety of the advantage which he doubtless hopes to guin by the measare. The influence thus placed at his command will be enormous. Through no other channel under heaven could «0 powerful an intellect speak with so power: ful a voice as through the columns of the Ledger. The class in which that paper has obtained so wide a circulation is the one of all others the most diffi- cult of eccess by a mind like his, and probably no other medium exists, or could be devised, through hich such a inind could have reached those com- posing it. And when we bear in mind that his con- ions will introduce the paper into circles which ld never otherwise have entered, while they nO Wise diminish its circulation in its old not well over estimate the tremen- will in channels, we dous power of the leverage he grasps. This was, doubtless, embraced in his considerations; and with such advantages before him, and such motives to gov- ern him, he ca nnot justly be censured for acceding to Bormer’s propos. His participation in the business should be held as much above criticism as it is beyond suspicion of evil: and those who at- tempt to ridienle his conduct expose their ignorance and stupidity as much as they debase themselves by an exhibition of their envy. [From the Wheeling (Va.) Gasette,) Warne vor THe Prese—A Jver Reaexe To Eprrons-—A number of inconsiderate journals have made the recent engagement between Mr. E tand the New k Ledger to contribute a series of articl consideration of $10,000, to be placed at the d lof the ladies who are nego- tiating for the purchase of the Mount Vernon estate, the sabject of bitter ecriticiem. Prominent among those who offended in this particular, is the editor of the Cincinnati: Kaguirer, and we are right glad to see that “An ex-Editor” hae administered to him, and all others milarly offending, a very wholesome and timely rebuke. We make the fol- lowing extract: — I would like to know what there is surprising in Mr. Everett's becoming an editorial contribater to the press. Is there anything in the calling and pro fession of an editor which isin the least decree dis honorable or derogatory to any man, however able or prominent he may be? There is nothing about Mr. Everett, either as respects his ability, previous antecedents or position, which will cause him to lose “dignity” by becoming an editor. On the contrary, the profeesion of an editor is more likely to confer Sin him than to detract fromit, Yea, were he ten times more distinguished as a histori- cal character, his connection with the Press would not detract from his elevation. Without disparaging Mr. Everett, I can safely say that there are editors connected with our leading journals who are fully hie eqnals in ability and in political and historical prestige. In England and France the most distin- ed public men have been editors and contribu- to the Press. We may mention in this connec: France both editors by profession. Dr. John- von and Ji the part of their in con with the Rambler and Te an Sar were respectively the editors. Away, then, the shallow con- temptible aristocratic sentiment that a staterman like Mr. Everett loses cast or lowers his esteem when he becomes one of that band of men who, through the Press, than all the cabinets and statesmen It is astonishing to me that the gentlemen of the ress do not have more self-respect than to indulge in flings which can only be founded, in justice, upon the idea that their profession is beneath the notice and respect of scholars and statesmen. If Mr. Everett had taken a large fee to manage an intri- cate law case, we do not age that the bar would bave thought that in so doing he had made any sacrifice of dignity. Or if—as he was formerly a clergyman—he in accepted a parith settle- ment, would the minister have thought he had done anything out of character that looked surprising or remarkable? The editorial profession is at least on a par with either of those mentioned, and he is un- worthy of hale connected with it who thinks it de- rives any peculiar honor even from the accession to it of the ex-Unitarian clergyman, Edward Everett. I presume that the unfriendly criticisms of many of my editorial friends upon the connection of Mr. Everett with the New York Ledger were dictated by a desire to hit that paper. Still, it is neverthe- Jess true that their remarks were a reflection upon the dignity of their calling; at least so it will be understood by the great mass of the reading public. ‘The editors of the country have always been a self- sacrificing class, and have put too modest and ham- ble an estimate upon its importance. [From the Utiea (N. Y.) Indepen tent.) Bownek anv THE Lepoer.—The other day, while in Gotham, we threaded our way along Nassau street until we came to Ann. There we saw the sign of the Ledger, and determined to look at the lion in his den. We found Bonner—the prince of advertivers—the man who prints three hundred thousand copies of the Ledger. He was talking to the Rev. Dr. » Who was anxions to get some of his Jucubrations published at the same time [d- ward Everett's Vernon papers appeared in print. Had Mr. Bonner's paper the same merit it now pos- sesses with @ narrow circulation, Dr.——— would have give that office a broad margin. Mr. Bonner is about thirty-five years of age, short and stout built, of the sanguine temperament; has brown hair and dark eyes, a full, healthy face, and a well developed head. He is a man of great firmness and energy, gene1ous, sociable and polite. He edits his own paper, is a practical printer, knows how to nail a good bargain, and is shrewd enough to avoid foolish ones. He’ cares little for the criticisms of the press, for he insists upon it that his readers are competent judges for themselves, and bis own cou sciousness assures him that his paper merits the support of the people. [From the Long Ieland Journal.) Mr. Robert Bonner, of the Ledger, is the prince of newspaper publishers, He startled the world by paying Fanny Fern $100 per column, and now he doubles upon the till now unprecedented price, and pays the Hon. Edward Everett $200 per article, not fora few times, but for an entire year. Our readers ave well aware that Mr. Bonner has given Mr. Everett the muniticent sum of $10,000, to be devoted to the Mount Vernon Fund, for fifty-two articles, to be published in the Ledger the coming year, under the title of “Mount Vernon Pa| Since the days of the Spectator and Addison never has there been such a treat offered to the many ax Mr. Bonner will furnish for his five hun- dred thousand readers. We advise all our readers to subse for the Ledger tor 1869, assuring them that they will be amply repaid. Never, again, probably, will they have the opportunity to pur- chase tle productions of the ripest scholar of the age at so cheap a rate. {From the Fishkill (N. ¥.) Standard. XAMPLED LipeRaLity.—Bonner, the enter- 1g publisher of the Ledger, has made the mag- nenimous proposal to Edward Everett that, in con- sideration of his furnishing an article weekly for that paper for one year, he would pay him the sum of $10,000, and in the same noble spirit which has distinguished that great man, heretofore particu- larly in his efforts to aid in the Washington Monu- ment undertaking, he has accepted the offer, the money has haegl apy in a manner worthy of all commendation, the entire sum has been handed over to the “Monument Association.” Such noble enerosity_is beyond all praise; and while we now that Mr. Everctt is not profitted atall thereby, even if the Ledger should profit in it, which we trust it may, it is a generous, a princely act on the part of the publisher. {From the Brooklyn Daily Langer} T was glad to see your Seruscs of ew Youk Ledger against what! consider the attacks of envi- ous and malicious persons and ler one not, however, because | am Cage dy to that paper, for I am not, but because I think it a simple act of justice. I never read its long and continued stories, nor do I read ag tales br prin Sahn be did read = tion, the Ledger would empl! ly be my paper. do read the Ledger, however, and I find enoagh ia it to well pay the price of subscription that is not fie- tion. The Ledger basa greater circulation in this town (Pittsfield) than any other paper ever pub lished, not excepting the papers published in town, and it nombers among its ers the most re- spectable people among us. SHIRE. [From the Winchester (Va.) blican. The first number of Mr. Greten'e contributions to Ledger will be issued about the 20th of De- ber, im the volume commencing with the new year. Some of the critics, nicer than wise, have sneered at this arrangement, which they ascribe to roby gs Mage 80 on the part of Bonner, and de- re to be unbecoming a manof Mr. Everett's position and fame. Weill, suppose money should be made by Se evesieten: Is it not his business both to promote his own interest and to elevate the character of his paper? He deserves to make money forthe grand conception of enlisting Eve- ret. {From Harper's Weekly. ‘ow, when a man says to Mr. Everett that he will give him $10,000 for the Mount Vernon pur- chave if Mr. Everett will write a seri¢s of avieaes for his paper, he merely proposes to him to cen- tinne his work, only instead of preparing some- thing for two or three thousand people to Ensr, he is to — something for two or three hundred wand people to read. And who is to jndge of dignity” of the medium? Would it not be ed” for Mr. Everett to make $5,000 by de i« “Warhington™ in a cireus building, or , oF @ warehouse, or a railroad depot? Cannot the theme, and the speaker his elo- ——_ ‘dignify” any place in which he chooses to stand? The New York Ledger, so far as we have noticed, is a paper of perfect decorum. It isa proof of ite praprietor’s «agacity that it isso, It is free from the usnal faults of journals——malice and bitter par- tisanship. It is devoted strictly to the amenities of literature. Along its columns the gust« of politics wever blow. Among those columns Mr. Sores can walk as calmly a Plato under thove of the ademy. Aud if he will only talk as wisely ere will probably be very little more trouble about the “dignity” of his position. way, is an invention entirely modern, it having heen pursued scarce a hundred years as yew affords no more noteworthy success than has attended Robert Bonner and his New York Ledger. A few years ago Bonner waa bot a compositor, a young man, inthe Courant office at Hartford. Whether the Ledger was in existence at that time we don't know or care—very few had ever heard of such a paper when he took hold of it. He began adver. ne and the dollars rolled in. Few, at firet, stuck in hia fingers; he kept working the adverting mine. Bonner has been at it for three years or He is now unquestionably worth #100,00 asthe reward of his spirit and sagacity, and his J” is daily securing a better and more substantial footing. The “last card” of the successful and greatest advertiser of the age, is the employment of Edward Everett, the most accomplished scholar of the New World, to write an article each week for the coming year for his paper. ‘From the Somerville (N. J . Nov. 18.) Roxxer Forever.—Kdward Everett has agreed with Robert Bonner, the publisher of the New York Ledger, to furnish for that paper weekly, for the term of one year, an ae article, in consi- deration of the sum of $10,000, to be appropriated to the Mount Vernon Association. The following apen sy ig: between the parties will sufficient ly explain the matter. Bonner is certainly a wide awake wenins, and deserves the appellation which has been given him of the “ Napoleon of the Press.” [From the Crescent City (Iowa) Oracle ) There is no getting arow fact that the New York Ledger fr the miscellaneous paper inthe Union. Every! avks for the /dqer at the news de before anything else. Indeed, we couldn't ge along without it, nor we don’t intend to. Don't ke our word for it, but try it. [From the Taunton (Mase.) Democrat.) ager Mn. Evenert ann tae Newsrarers.—The editor of the Boston Herald, like @ sensible man, thinks Mr. Everett hag done a sensible and honorable thing by gg mm connection with the newspaper ress. Mr. Everett certainly holds it in his power exercise an @: influence through the medinm of the be pie omg to which he becomes a contributor; and who doubts that his influence will be excited in a wise, patriotic and elevating direction? [From the Borton Evening Gavette. If Bonner, ot the New York 3 ain visit Roston, one of Parker's best suppers shall be offered ard peasibl: can intoce Mr. Everett to form the trio. Bonner, we adore you. Your last coup is worthy of Napoleon. Go on and prosper, for you certainly deserve it. If we ever forget our elves and utter an cath, it shall be “By Bon- ner.” [From the New York Fvening Post. Si ce Edward Everett's connection with the Ze / cer the eirenlation and character of that paper hove y onderfully improved among the Boston fa-- tidiour gentry. ‘It is reported that the fuculty of Harvarc College have it in contemplation to sub- seribe jor a thousand copies. [From the Noriolk Day Book. : Apvrrtis G ExTRAORDINARY.—R. Bonner, editor ofthe New York Le ager, who has probably paid more money for advertising than any man now liv- ing, still adheres to the custom, having lately paid ihe snug little enm of ten thousand dollars, in’ ad- vance, for the services of the Hon. Edward Everett as contributor for one year to his Ledger——the ser- viees required being very slight indeed. Mr. Bon- ner appears to understand the importance of adver- tising ebcut ae well as any one we ever heard of, as by that meens he has built up ac reulation for hie peper greater than any ap} paper ever pub- bed in this country, or probably in the world. i commend his course to many of our city mer- chants. [From the Meadville hag Journal.} Mr. Bonner, publisher of the New York Ledger, s, through the Hon, Edward Everett, made a do- ition of ten theusand dollars te the Mount Vernon Fund, on condition that that distinguished gentle- man will contribute an le every week for one year tothe paper in question, Mr. B. will more than double his investment. [From the Watertown (N. Y) Journal.) Copsiderubie interest has been excited in the literary world by the great coup de mam of the re- nowned Bonner, in securing Everett as a stated contributor to his paper by the offer of $10,000 cash, to te applied to the Mount Vernon fund. Mr. Everett has devoted himself with untiring zeal and disinteredness to the work of redeeming the home of Washington, and he had already received the (havks ef every patriot in the land. Mr. Bonuer has Simply done a smart thing for himself and his paper! No other weekly paper in the country can Loast of a weekly contributor from a man of his position in the literary world. {From the Windhom ¢ Y.) aera) Rotert Borer, of the New York Ledger, has engaged kdward Everett to write a weekly article for his paper for one year, The correspondence in relation to the matter is published, by whieh it appears that Mr. Bonner proposed to make a dou tion of $10,000 to. the Mount Vernon fund, if M Everett would write as above. The latter gentle- wan accepted the proposition, and it speaks well for his patriotisia. Butthe idea is a novel one— an ex-Foreign Minister, ex-Secretary of State, and the leading scholar and orator of the nation, writing “regularly for the New York Ledger!” [From the Philadelphia Daily Press.) Certainly the New York Ledger is ove of the peculiar institutions of the country, and a pheno- menon in the world of newspapers. It is priced by hundreds of thousands, and goes to the Post Office by cartloads. Eight power presses running twenty-ihree hours out of twenty-four, are kept wa- cearingly going, throwing off its sheets; and fr quently the extra demand is so great that pre are eniployed in other establishments to supply The Kverett movement is bringing, as might have been expected, new subscriptions by thousands. The present circulation of the Ledger is 340,000. Within the year past Mr. Bonner has expend over $100,000 in advertising. To supply the ci culation requires the weekly consumpuon of over seven hundred reams of paper. Sixty t copies are sent out in small packages by mail. News agents are supplied through Ross and Tousey. The net cash profits of the Ledger ave understood to be not less than twenty-tive hundred dollars per week. And all this may be set down as the result of ener- gy, enterprise and sdvertising. {From the Jamestown (N. Y.) Journal } One ot the celebr ties of the age, one of the shrewdest advertisers of the country, is Robert Bonner, of the New York Ledger. He is the stand- ing reproach of those dreaded folks who say, ‘adver- tixing is all humbug,” “nothing but the silly fancy of newspaper editors.” To-day he gives a thou- sand dollars fora column in a rate ny To- morrow he doubles the amount, and the price cheap, and the result hoe aces No paper has such a remunerative cit tion. It is a complete triumph of the maxim, “Advertise.” Bonner’s la- test device is the enlistment of the orator, Edward Everett, as one of his weekly contributors. How was itdone? Bah! He gave his check for $10,000 to the Mount Vernon fund, Everett's great scheme to buy the home of Washington. So that Edward Everett “writes for the New York Ledger.” The fact is (let business men note it) a gencrous adver- tising pays. [From the Augusta ((a.) Chronicle and Sentine!.) Mounr Vernon Parens ror THe New Youk Lopaxr—Corresronpesce Between Epwirp Eve REIT AND Mx. Bonnen.—The correspondence for itself; but such a remarkable instance i rality and enterprise on the part of Mr. Bonner, and of such continuous self sacrificing devotion to the noble object of the Mount Vernon Association on the of Mr. Everett, demands special notice. Many have supposed that the circulation of the New York Ledger was already so immense that no additional attractions could be of any benefit to it; but Mr. Bonner’s ambition as a journalist evi- dently knows no limit, and he spares no labor or expense to argrandize his most brilliantly success- in} paper. We all know with what generous per- severance Mr. Everett has travelled over the coun- try delivering his eloquent sad masterly oration on Washington wherever a multitude could be gather- ed to contribute to the Mount Vernon fand; and it greatly adds to the debt of gratitude due to him from the ladies of the Mount Vernon Association, that, for the sake of contributing still further aid to their enterprise, he has assume: the Lurdensome task of writing for a newspaper. [From the Susqu: harna Pennsylvanian ) Srrenerns. Jvupament.Robert Bonner has I 1 £16,000 at the disposal af the Hon, Bdward , to be appropriated to the paar © ai nevolent enterprise to which he is devoted hi . the purehase of Mount Vernon in contriluting to the Ledger, derogates from his dignity as aman of letters and a statesman. When is a seohlar and a statesman more than aman? When docs a man arrive ata height too sublime to make w opportunity to do great good to his fellows? When does a man become too exalted to dispense know- ledge. We have not yet learned of an answer to these questions. [From the Rock vivie (Mit.) Journal. | Mr. Benner, the enterprising publisher of the New York Ledger, has entered into a contract with the Hon. Edward Everett to contribute a series of letters for the columns of his paper, for whieh he has agreed to pay the sum of FS o00 ‘dy the purchase of Mount Vernon. Such libera ty on the part of Mr. Bonner can only be exceeded by his spirit. of enterprive. ‘The already unprecedeated popularity of the Ledger will no doubt be greatly increased by the acquisition of so invaluable a con- irilutor as Mr. Everett, whose name ix familiar even to children, in the remotest parts of this vast republic and whose unselfish devotion and patriotic efforts to build up his home to the memory of the immortal Father of his Country, has won for him the esteem of every American. = {From the Rhinebeck (N. ¥.) Citizen } Usexawrien Lineranity.-Bonner, the enter: er of the Ledger, has made the mag- posal to Edward Everett that, in con- sideration of his furnishing an article, weekly: that paper for one year, he would pay him th un of $10,000, and in the same noble spirit which has distinguis! that great man heretofore, particu. larly m his rts to aid in the Washington Monn ment undertaking, he has accepted the offer, the money has been paid, and, in a manner worthy of all commendation, the entire sam has been handed over to the “Monument Association.” Such noble generosity is beyond all praise, and while we kaow that Mr. Everett is not profitted at all thereby, even f the Ledger should find profit in it, which we trist itmay, it is a generous, a princely act on the part of the publisher. The title of the articles will be ‘The Mount Vernon Papers,” and they will, no doubt, appear very soon. [From the Pottevitie (Penn.) Journ Fowann Evererr “Wrires ror tie New Yorn Leporn.”—Mr. Bonner, of the New York Ledger, come few days since, offered the Hon. Edward Everett $10,000 in aid of the Mount Vernon fund, on condition that Mr. Everett should write every week for the Ledger for one year. Mr. Everett ac- cepted the offer, the $10,000 fen heen paid Mr. hverett, therefore, “ writes for the Ledger.” The arrangement is, undoubtedly, shrewd on the part of Mm Bonner, and will pay, while it benefits the choraeter of his paper. Ae for Mr, Everett, his ac- ion in the matter elevates him in the eyes of every thoughtful man. He is a warm admirer of the vir-, thes of Washington, while his talents are devoted without reward, except the gratitude of the na tion, t rving as a national legacy the former heme amb of the great American warrior and statesman. In the engagement concluded between ow. “ maesiinbiatiniasuiiaiiinaaia Mr. Everett and Mr. Bonner we see no occasion for satire nor light remark. Both are influenced by honorable motives, and are equally entitled to credit. — om the Nashyitlo (fenn.) Patriot.) Norry #.—Mr. Bonner, the publisher of the New York Ledger, has employed the Hon, Edward Fverett to write an article weakly for his popular journal for twelve mouths. He lms paid Mr. Eve- rett for this prospective labor ten thousand dollars in advance; and Mr. Everett has handed the money ever to the Ladies’ Mount Vernon Association. Was there over anything more handsomely or more nobly done? The transaction eoufers the highest hencr upon both Mr. Bonner and Mr, Everett. How can the enterprise fail when such acts as these are ‘done in its behalf {From the Washington Corre yondence of the Winchester “pr Just think of the proprietor of the New York Ledger making $10,000 by four cent sales of his eae It may be presun el] that each copy nets him about 24 cents, Bouner has written an admi- rable letter to the New York 7imes in regard to the ridicule attempted by some of the papers. ‘I thall certainly buy the number of the Ledger con~ taining the * Meunt Vernon Papers,” and so, like~ ly. will every member of the Mount Vernon Asso ciation throcghont fhe country. ‘ vom the Baltimore Daily American. | Tur Mount, Vernon Parens.—Perhaps the most remarkable cdfitract ever entered into inthe history of literary journaliem is that which has just been concluded between the Hon, Edward Everett andy Mr. Bonner, the proprietor of the ) York Jedger, by the terms of which the distingnished rand statesman receives the sum of ten thon- rard dollars for a series of articies to be contri- brted weekly to the columns of the Ledger daring? the year 1859. It is understood by the parties, and has heen set forth to the public in their correspon- dence on the subject, that the money is to be given to the fund for the purchase of Mount Vernon, to which Mr, ki tt has already, by his frequent re- petitions of ration on Washington, made such splendid donations, ‘The extraordinary nataré of the agreement, the patriotic purpose for which it has been closed, and the exalted fame of the gentleman who thus disinterestedly volunteers to perform a considerable «mount of literary labor, give to the matter a high public importance, and fuily warrant us in making ithe subject of edito- r omment. It is surely a noble ambition which has impelled Mr. Everett to consecrate the elosin, years of his life to the rescue of the mansion a tomb of Washington from decay and neglect, * * . * * * * As for the, unworthy sneers at Mf for reciting the Oration wherever the poe ular valled for it, they may be pemed by tious and ill-natured “for serious no- tice. The same fastidious evitios, had they lived: some three thousand years ago, would have light- ly esteemed a certain bind old gaberlunzie who went about Greece singing of love and war, the charms of Helen and the wrath of Achi they would set down the tale of Troy d very tedious rigmarole indeed. We may admit that Mr. Everett's discourse on Washiagton is not so great a work of genius as the Ih but we claim for him a motive in repeating it higher than any that impelled ner, Supposing mMen a person to have ever lived, which, perlspe, oor learned Thelans, with Wolf night incline w deubt. Let us rejoice, rever, for their benefit, that Mr. Everett desigua ve the Mount Vernon ise during the coming: i} in another manner. The “Mount Vernon apers,” in the New York Ledger, will ofer them. an opportunity of legitamate criticism, while such, conti butions can give no umbrage as being infra deg. in the mere writing of them, even in a retired Secretary of State. We lave expanded our remarks to such a balk that we can have © » a word or two to say con- cerning Mr. Bonner, the Fortunatus of publishers, who has found his ever-replenishing purse ina libera system of advertising. The munificent sum which he has paid over for the articles of Mr. Everett will be more than returned to him in the increased cir~ culation of hia already ubiqnitows weekly. Wo trust it will not be the less enor oucaged fn years to come for causing a series es to be writ ten whieh we feel assured will have @ permanent place in English literature. [From the New York Bernie Tir QvEsTION OF ApveRTISING.—Some of the journals in the interior of (he Staie and elsewhere ve discovered a new plese of mental aberra- tion—to wit, the insanity «i advertising. The chief vietim of this new form of delirium is the extraor- y Bonner, who publisies the literary weekly d the L rr, and who advertises it so exten- sively as to é the journals ask;— “Is the man who pays these enormous amounts. for advertising crazy, or are the crazy ones con- fined to the business men who do not advertise at The subject hus attracted a great deal of atten- tion on all hands. Somebody, it is quite certain, is crazy on this advertising point, and we are will to give as much - as we cau upon sv important a subject. It will be necessary to look fate tho philosophy and facts of the caxe:— We have heard that when the remarkable Bonner took hold of the Ledger, it was @ small andnot over- profitable concern. He originated a new and ori- ginal system of advertising, which bas had many mitators in a small way. Public attention was directed to the rand its sales is reared. Fioally cae the. great pay Ang body cut off the Inxuries. The ne oak weee was much depressed. ‘The pablkehe generally bent before the storm, licking Ing nothing, advertising nothing. M. ers nothing, se! of the old fashioned merchants aud traders followed, the same © taking in sail and relapsing into a stale of stagnation. A jew, however, had the bold hess to take a different conr-e. Bonner was crazy enough to advertise still more extensively than ever, filling column after column with the announce- ment of the contents of his paper. Other men— architects of their own fortunes, such merchants aa Alexander Stewart—also increased their advertis- ing expenses during the crisis. Some of the whole- aie dry goods men moved to Broadway, scat- tered thelr advertisements broadcast Uir mp the columns of the Hex a1, sold off their stocks at retail for cash ow the pail, and were ly to meet their payments. But of all these insane per- sons Bonner was the worst. The melancholy result of his insabity is that his paper not only sustained its clreulation through the hard times, but increased itto @ considerable extent. that, notwithstanding: the enormous amounts which he pays for adver= Using, he is a rich man, with a country house, two or three fast horses, &e., aud We soon expect: to sce bim esiling his own yacth, and making more of a*rhow than Chemung Smith himself; and that without rebhinw the corporation of a pen’ Now katthe old advertise at all. Wher invetrievab give way to y eh to walk in eno e old way. ‘The pnilic will judge as to the crazy ones from the in the case. ft will make ap ite mind that there rd deal of method inthe madness of Jinary Bonver, which brings him in a protit of twentysive or thirty thousand dollars per annum, and allows him to pay all his great ex- penses with cash down besides. Who are the crazy men’—Honner who advertises a great deal, or the old fogies who advertise not at ally - [Trem the Jamestown (N. Y.) Journal.) wwen's Last—We must give Bonner, of The our compliments with the “rest of man- ‘The last great stroke of this N. of Advertisers is the giving of his check to the Mount Vernon Fund for $10,000, and thas securing aa original article every week, for one year, from the pen of the Hon. Edward Everett for the New York Ledger. This Bonner knows the value of such ex- nee oe Hie is a living practical iiastration of the penetits of liberal advertising. [From the &t. Pee! Daily Proncer Considerable interest has been excited in the literary world by the creat coup de main of the renowned Bonner, in securing Everett’ as a stated contributor to his paper by the offer of $10,000. cash to be applied to the Mount Vernon Fund. Mr. Everett has devoted himself with untiring zeal and disinterestedness to the work of redeeming the home of Washington, and he had already earned the thanks of every patriot in the land. Mr. Bon- ner has simply done a «mart thing for himself and his pape ‘0 other weekly paper in the country an boast of a weekly contribution from @ man of is position in the literary world. [From the Hartiord (Conn.) Post.) Ma. Evenert ann tHe Newsrarens.—The editor of the Boston Herald, like a sensible man, thinks Mr. Everett has done naible and honorable thing Ly renewing his connection with the news paper press. Mr. Everett seta holds it in his power to exercise an extraordinary influence, through the medium of the newspaper to which he becomes a contributor; and who doubts that hi¢ « ufluence will be exerted in a wise, patriotic and elevating direction ? [From the Lonievilie Daily Journal.) Mr. Bonner, of the New York Ledger, bas, im his arrangement for the publication the Mount Vernon papers, only acted upoh the suggestion of Judge Story many years since, that “fame follows applause where Everett goes.” (From the Hartford (Conm.) Post.) A Sronrine Orren——The Pittsburg ( Penn.) Prees vnderstands that the proprietor of te New York Ledger deeming the President's salary en+ tirely disproportionate to his eervices, has made & [reposition to double it for the remainder of the Presidential term, prov 1 he will farnish his ex+ ecutive messages to the Ledger exclusively. " a |