New Britain Herald Newspaper, November 6, 1930, Page 5

NEW BRITAIN, CONNECTICUT, THURSDAY, NOVEMBER 6, 1930. 1920-7. Theold Socony Metor Oil . a splendid lubricant for the motor, of that period. Outsold all others in New York and New England. 1928-9. Socony Aircraft Oil —a vastly improved motor oil; the oil most in demand in New York and New England during this period. And NOW—the New Socony Moter Oil. Perfected .. proved in every way! Evenbetter thanAircraft” foryourcar. THE LONGEST FORWARD STEP IN MOTOR OIL/ the new SOCONY MOTOR OIL 5'reasons for changing today to the New Socony Motor Oil other—what you want and should have in a motor il . .. full lubricating value. Perfected oy proved in every way! In the new Socony Motor Oil “full lubricating 1. Perfected Lubrication. Less wear on your value” means something more than it ever has motor. The new Socony Motor Oil is made from a Paraffine meant before. For we have perfected and proved Base crude, selected because of its greater ml‘crent oiliness P o s T h for adsorption). Refined by the new and cxclusive Socony Riyolionius soneior Slolitieve zeliarace Process which gives additional lubricating value. istic a motor oil should have. 2. Minimum Oil Consumption. Will not break down. No engine heat or pressure severe enough to decom- pose this oil or destroy its lubricating value. Only through contamination by foreign matter which finds its way into We have worked for more than two and a half years developing this finer lubricant. We have had at our disposal the most highly trained engi- the crank-case can the life of this oil be limited neers and the most modern research laboratories. 3. Easy Starting in Coldest Weather. Selected Par- We have had the pick of the choicest crude oils affine Base Oil ... completely dewaxed. More fluid at low temperatures than any other oil. Instant lubrication. Less (Even better than “AIRCRAFT” Jor your car) HIS is an announcement so important to every automobile owner that we put aside all technical language and tell it to you in the simplest words. We have produced the new Socony Motor Oil which gives you—to a greater degree than any and the most up-to-date refineries in the United States. We have had the benefit of 55 years of ex- perience in the manufacture of lubricating oils. We sincerely believe you will find the new Socony Motor Oil the ideal lubricant for your motor. We invite you, we urge you, to try it. drain on your battery. t. Fuel Economy and Increased Power. Maintains proper “body” at all engine temperatures. Result: perfect piston scal, maximum power, minimum fuel consumption. 5. A Clean Motor. New refining process reduces to a minimum all harmful elements which cause carbon, gum and sludge. The new Socony Motor Oil insures a clean motor. Every statement regarding the superiority of the New Socony Motor Oilis substantiated by actual performance tests in the air, on land, and on the water — certified by recognized authorities. STANDARD OIL SOCONY SPECIAL GASOLINE plus ETHYL @ . . . COMPANY SOCONY BANNER GASOLINE . . SOCONY Certified LUBRICATION . . . OF SOCONY MOTOR OILS NEW YORK