New Britain Herald Newspaper, October 9, 1930, Page 12

Starts Friday, October 10" at 1 0 A. M. and Continues For 14 Days First Anniversary In Our New Store! Tremendous Value Giving Such As You Have Never Seen Betore! 3 nniversary Values! 33rd Anniversary Values! i : r' , Misses’ and Women’s Misses’, Women’s, Little Women’s ; and Large Women’s Fur Trimmed New Autumn Dresses Dress Coats See Thursday’s Hartford Times for seven pages giying the whole story about Wise, Smith & Co.’s. great 33rd Anniversary Sale. Everything has been purchased specially for this event. Values excel all others we have ever offered. Free Suburban Telephone Service for Suburban Shoppers. Just Call Enterprise 1100 If you live in these towns—Rockville, Manchester, Bristol, S 5 Reg. Price New Britain, Meriden, Windsor, Farmington, Plainville Middle- $16.75 to $ 2 6 .OO Regularly $39.00 Styles Are semi-fitted, Princess effects, high belted, wrap around, flare models and also straight lines for larger women. ‘Colors are black, brown, tan, green and blue. Sizes 14 to 20, 36 to 46, 48 to 52 1-2. Furs of Manghurian wolf (selected dog), Cape Kit Fox, Arabian Lynx, Pieced Skunk, Lapin and Caracul. Misses’ and Women’s town. 33rd Anniversary Value! Hosiery 3,000 Pairs Full Fashioned Silk Stockings All Perfect Quality $11.93 $18.75 Dresses that every woman can afford at this remarkably low price. These beautiful dresses were specially purchased for this sale from one of the leading dress manufacturers in New York. Styles are tailored Frocks, Jacket Dresses, new Tunic models, new Silhouettes, Flared Skirts, Street Dresses, Frocks for afternoon and evening wear. Colors are Jet Black, Wood Brown, Hunter Green, Chinese Gold, Fabrics include Canton Failles, Crepe Satin, Travel Tweeds, Sheer Woolens, Chiffons Velvets. Jerseys, Filmy and Transparent Sizes 14 to 20— 36 to 46. 14 1-2 to 26 1-2 and 42 1-2 Rubytone, Guardsman Blue to 52 1-2. and Navy. Fur Trimmed Dress Coats $46OO Regularly $59.00 Furs Colors Fur pieces are are black, blue, tipped Skunk, Cana- brown, green and dian Wolf, Caracul, red. Materials are Muskrat, Kit Fox crepe broadcloth and Paradise Fitch. and Kashmirian tan. Third Floor $1’10 pair Three Pair $3.00 Never Sold for Less Than $1.95. Beautiful Chiffon, All Silk Splendid Service Weight. to the Top. All Silk to the Top. Made with a pointed heel which gives the ankle a slender effect. Women’s Full Fashioned 7 7 Sills Stockings i e Cc pr. Irregulars of a $1.95 Grade Main Floor 33rd Anniversary Value! Women’s and Misses’ 3 Piece Knitted Fall Suits $12.69 Regular $15.98 Values. Swanky knitted suits that are perfect for active sports but just as fashionable for business. Well tailored with slightly fitted jackets, or straight cardi- gan jackets, harmonizing blouse and tuck-in or pleated skirt. Sizes 14 to 40. New shades including tan, black, blue, brown and wine shades. Third Floor Styles Made in vionnets, pouch collars and fur border styles. Sizes 14 to 52 1-2. 33rd Anniversary Values! 1000 Brand New Autumn Leather Hand Bags $1.89 Reg. $2.95 and $3.95 A remarkable purchase from an outstanding manufacturer. Copies of the most successful hand bag fash- ions®f the new season. Featured are these outstanding shades: Black, Brown, Blue, Green and Tan. Styles Leathers Envelopes Florentine Backstraps Pouches Morocco Grain Lopg Handles Calkskin Zippers Alligator Grain Covered Frames Patent Leather Pristal Trims Pin Seal Swagger Goatskin Main Floor 33rd Anniversary Values! Misses’ ‘'and Women’s Nationally Advertised $10 “RED CROSS” Footwear $6.98 rir Every Pair Brand New! All Leading Autumn Styles Represented. A fortunate anniversary purchase through the courtesy of the “Red Cross” makers —we bought several hundred pairs to sell at this tremendously low price. ~Every pair a $10 value. Every pair is stylish, smart and of fine quality. Made over the famous Limit Last with Arch-Tone Arch Support, also the remarkable combination last which gives a snug fitting heel. Black Suede Oxford, trimmed with Black Liz- ard, covered wooden heel.” Black Kid Oxford, with applique of Black Liz- ard on the sides, high covered Cuban heel. Black Kid and Patent Leather Strap Pump with center buckle effect, covered Cuban heel.. 100% Pure Silk Crepe De Chine and Glove Silk Lingerie $1.89 Values to $2.98 Gowns in crepe de chine. Slips, Dancettes, Chemises, Panties and Step-ins in 100% pure silk. ” Bloomers—glove silk. Step-ins and Panties — 100% silk in regular and extra sizes. Models are tailored and lace trimmed in all new styles. 33rd Anniversary Value Women’s New Autumn Lambskin Gloves $2.33 All sold at a2 much higher price. Paris point, over- sewn seam; black with white and brown and black. Also Novelty Kid Gloves with fancy cuff in attrac- Brown Suede Opera Pump, with spike heel. Extremely smart. Brown Kid Oxford with applique of brown lizard on the side, also Brown Kid Oxford with cutouts and medium low heel. Brown Kid One Strap Pumps with center buckle, Spanish and Cuban heel. 33rd Anniversary Values! Men’s Simon-Ackerman 33rd Anniversary Values! New Styles New Fabrics Suits tive new designs. Main Floor Colors—white, peach, flesh and blue. Second Floor New Colors in These Men’s Heavy Overcoats Regularly $2 3¢33 $35.00 Fleeces, Herringbone, Plaid Backs, Whitndy finish Chinchil- las, extremely warm overcoatings, blue, jerseys and others. Dou- ble breasted box coat model, half or no belt. Set in sleeve and raglan styles, shades of brown, tan, gray and blue in plaids or plain shades. Sizes 35 to 46. Men’s Topcoats $z 3 33 Regularly . $30 and $35 Tailored by hand of tweeds, herringhones, plaid back coatings and other fine fabrics. Single or double breasted models, box coats, belt and no belt styles. Shades of tan, brown and gray. Sizes 35 to 44. 33rd Anniversary Values! Berkey and Gay Furniture Now Offered At Exactly Half Price!! For this event we have placed the 1-2 tagon thsi well knowq line of furniture. ¢ Do you realize what that means? Simply, that you get outstanding designs and quality at the price of ordinary furniture. Regularly $50 to $60 $37.50 _ Made of the finest worsteds, twists, cheviots and unfinished worteds. Single or double breasted models, peak or notch lapel, coat with one or two buttons. Newest shades of brown although blues and grays are included. Longs, stouts. ~ Sizes 35 to 46. 33rd Anniversary Values! Boys’ Daddy’s Double Boys’ Chinchilla Suits Overcoats $8.33 $5.33 Regularly to $12.95 Regularly $6.95 to $7.95 Coat, vest and two pairs full lined knickers. The suit with 28 distinct points featuring double seat and knee reinforced at all strain points. Selected all wool fabrics in medium shades of brown, tan or gray. Sizes 8 to 18. 4 Pc. Bedroom Ensemble Usually $449.00 Selected Walnut Diamond Matched Veneers and Thuya Burl ase features of this well known Louis XXI design. $224.00 10 Pe. Dining Room Group. Usually $525.00 An adaptation of the Charles 1 Period. An early English design. Choice Burl Walnut Veneers with Whitney finish chinchillas, all wool lined, double breasted box coat models. Colors are navy blue and cinnamon. Sizes 3 to 10. Men’s Fine Winter Furnishings at Anniversary Prices! White Broadeloth and Fancy Rayon Stripe Madras Shirts b 143 Regularly $2.00 and $3.00 n these notable anniversary h as these have never sold y low price. Its our 33rd reason enough for this Men’s High Grade Pajamas Values te $4.00 $1.43 Superior quality pajamas of the highest grade fal hown in plain and fancys with both coat and middy styles. Girls’ $4.50 and $5.50 Buster Brown Oxfords and Pumps Sizes 814 to 11 ...32.98 Sizes 11146 t02 .. .$3.45 Oxfords of black or brown calf and patent leather, single strap with center buckle. Made over the Brown Health Lost, Boys’ “Buster Brown” Oxfords and High Shoes $3.43 Regular $5.00 values. Black or brown leathers, oxfords or high shoes, styled with wing tips. Sizes 12 to 6. Exceptional value. Main Floor overlays of Crotch Mahogany and Maple Burl makes it outstanding. $262.50 100% Japara Kapoc Mattresses The most resilient and 51995 9x12 Congoleum Rugs $6.33 buoyant of all mattresses. Weighs 37 1bs. to, the full size. Expertly tailored with deep Imperial rolled edges and covered in fine quality stripe ticking. Equipped with strap handles. 19 different choice patterns of these famous guaranteed rugs. Easily cleaned, save hours of drudgery for the housewife.