New Britain Herald Newspaper, April 12, 1929, Page 4

NEW BRITAIN DAILY HERALD, FRIDAY, APRIL 12, 1929, FIRST IN QUALITY FIRST IN FASHION FIRST IN SELECTION FIRST IN VALUE 215 Main Street JORDAN'’S Known for Best Values in Town Store Hours 9 to 6—Sat. to 9 THE FASHION-WISE FRf® AND VALUE-WISE " WOMEN BUY THEIR CLOTHES AT JORDAN'S New Bntam, Conn. | - The GREATEST SAL WE HAVE EVER PLANNED Beginning — TOMORROW in All Departments EMPHASIZING OUR POLICY OF ALWAYS PRESENTING “NEWEST PARIS FASHIONS AT LOWEST PRICES” introduces the Style-wise Woman and Miss to a new era of Fashion—an achievement in Values—an outstanding demonstration of definite, visual and incomparable economies. 1000 Palr ! | Sheer kfhlfron Stockn;zgs SWEATERS For Sport Wear To Wear Right Now '1.68 All wool or wool with fibre or tinsel in the new color tenes, stripes and checks. Slip- on and golf coat styles. Regular 82,98, Sweaters of Fine Woo!l and Zephyrs '3.98 Values up to $10.00 Novel effects including new slip-on, golf coat, and surplice jacquette styles for sports and street wear. Women and Misses—Sizes 34 to 46 Most Unusual! Sale!! 51 Gauge Chiffon Hosiery Of a Well Known Maker 195 Regular 82.95 ver Before Sold at this Price vt en i New Spring Skirts Service Weight | Silk Stockings $1.45 a pair $2 98 10 34.98 Guaranteed 6 Weeks Wear—i2 Gauge > Strand ‘ Values & alues up to 510 A lv;m;““\ "-b}u-x\ SLOE (e . Jaunty, smartly-tailored models, in very fullf SR e light weight flannel. Made with scal- ’ loped yoke and front-pleats. Green, blue, ) red, orchid and tan. All sizes including | 11 to 20. JORDANS men’s and ) Where \mart Style \leds \ioderdte Price 215 MAIN STREET, NEW BRITAIN Here’s An Economy Event for Those Who Waited to Buy Their Spring Coats! 300 Smart—New If these coats were not specially purchased, you \\nu]d have to pay $39.50 to @41 50 each for them. Gthers At $13.50 and Up to $55 Coats that prove you need pay no more than $44 for the smartest Paris fashions. Galyak, squirrel, mole, monkey, American and Chinchilla broadtail trim fine broadcloths, bas- ket weaves, and even those crepe duvenettes seldom found in coats under §69.50. Sizes 14-44. Spring Dresses and Ensembles 3 Pc. Tailored Suits $12.75 $ 5.95 $'7.50 $ 1 2.75 With every Paris couturier glvmg prominence to the silk ensemble, it is small wonder that it plays so important a Smart interpretations of the most im- part in the spring wardrobe. Jordan’s portant fashion for daytime wear—ex- shows a unique selection of short to long A coat ensembles, in georgette, flat crepe ceedingly well tailored and splendid values and printed silk. at these low prices. JORDAN’S Women’s and Misses’ Apparel Where Smart Style Meets Moderate Price 215 MAIN STREET, NEW BRITAIN