New Britain Herald Newspaper, January 14, 1929, Page 5

GOOD THE new Ford is more than a new automobile. It is the expression of an ideal—an ideal that looks to bringing the benefits of modern transportation to all the peopie. Because of this purpose, the price is low and great care has been taken to insure econ- omy of operation and up-keep. Few features are of greater importance to millions of motorists. Conservative figures show that the new Ford averages 20 miles per gallon of gaso- line, with many Ford owners reporting greater mileage on long trips. Oil consumption is also low per hundred miles. There is a con- siderable saving on tires duc to the balance of the car, case of stecring and perfected wheel design. . All tires used on new Ford cars and recom- mended for replacement are specially buile by leading tire manufacturers according to specifications laid down by the Ford Motor Company. Mechanical up-keep is low be- cause of simplicity of design and the endur- ing quality that has been built into every part. FEATURES OF THE NEW FORD CAR Beautiful low lines Cboice of colors Quick acceleration Smoothness at all speeds 85 10 65 miles an bour Silent, mechanical internal-expanding six-brake system, with all braking swrfaces fully enclosed Four Howdaille shock absorbers Economy of operation and wp-heep Relisbility and lowg Iife Universal Ceedit Company Plan of Time Payments NEW BRITAIN DAILY HERALD, MONDAY, JANUARY 14, 1929. Prerrormance WITH ICONOMY Large corporations bave proved Ford economy Definite cvidence of the economy of the new Ford is shown in the repeated and growing purchascs by Federal and city governments, by police departments, and by large industrial companies which keep day-by-day cost records. ‘The new Ford has been chosen only after exhaustive tests covering every feature of automobile value and per- formance—from the time of pur- chase to the final trade-in. Here the Ford policy of not making yearly changes scrves to protect and main- tain the investment of every Ford owner. All improvements in the new Ford are made so that present owners may take advantage of them quickly and at low cost. The economy of good service at a fair price The availability of Ford dealers through- out the world and" close factory super- vision of all service are additional rea- sons for the economy of the new Ford. It has always been our belief that a sale does not. complete the transaction between us and the buyer but establishes a new obligation on us to sce that his car gives him servicc,. We are as much wtrte .. 7 / O R > 1000 r1nt vz, o I L1 s interested in his economical operation of the car as he is in our economical manufacture of it. For that reason we have installed a system of controlled service to take care of all Ford car needs in an economical and improved manner. We wish all Ford owners to know what they are entitled to in this respect so that they may readily avail themselves of this service. ' Ford service more important than sales This service begins with proper instruction when you buy the car and includes a free inspection at 500, 1000 and 1500 miles. It continues as long as you arc a Ford owner. FORD MOTOR COMPANY The new Ford Tador Sedan. A splendid family cer becanse of its economy, safety, reliability, speed, power, . and oase of operation 4l control. Finished in « choice of beaxtiful two-towe color barmonies. Richly spbolstered. All appointments fully nickeled. The new Ford Coupe is & pare ticularly good example of beanty and utility. Built to serve you faithfully and well for many thousends of miles. Equipped with Triplex shat- ter-proof glass windshield and four Houdaille hydranlic shock ebserbers. No matter where you live or where you go, you will never be very far from a Ford dealer who has been specially trained and cquipped to give you courtcous, intelli- gent, economical service. The cost of new parts is low because of the established Ford policy of doing business at 2 small margin of profit. The purpose of Ford service is identical with that for which the car itself was built —to help you get many thousands of miles of pleasant, enjoyable motoring at a mini. mum of trouble and expense. “Good performance with economy” is the reason for the unusual value that is brought to you in the new Ford. Detroit, Michigaa