New Britain Herald Newspaper, February 11, 1928, Page 3

* WONEN LEAD AS MAGAZINE BUYERS Tehir Choice Belies Myth They Lore fo “Gad Abont” (By FRANK J. CARMODY) Women read more magazines than | ing toward an inevitable prominence Reliability men; at least, they buy more, ac- cording to one of New Britain's largest dealers in periodicals, And women, in spite of the fact that many people say that they love to ““gad about”, favor the home type of magazine above all others. This type is a big favorite with its house- hold hints, recipes, fashions and other articles of interest to the in the fleld of transportation, pro- vided it keeps its feet on the ground. | This terse statement may be |taken as a symposium of the views of leaders in all phases of the in- dustry, opinions obtained ininter- views on a wholesale scale at the recent air conference held in Wash- ington under the auspices of the |bureau of aeronautics of the United feminine portion of the population. | The love story and sentimental |States department of commerce. In type of magazine in a big seller, but |thus appraising the future of thelr :1!\2 ymlngogr feminine element, the |Industry, its leaders, whether they “flappers”, favor that more than do {be manufacturers, operators, air others. Once in a while an older 8chool heads, pilots or those con- woman will purchase one of these nected with still other phases of fit, magazines, but the dealer is of the are not living in a fool's paradise. opinion that such purchases nre]They realize that aviation is not made more from curiosity than any- | going to succeed in the fleld of thing else. because “repeats’ are transportation merely because there not frequent, is a glamour about it, or because Humor magazines are excellent a0 occasional remarkable accom- mellers and are recommended in plishment is recorded in favor of canes of the “blues”. Many times, business men enter the dealer's store, stating that they don’t feel so #ood today.” A popular humor {the airplane, but because it has a | definite economic value. | Sums Up Situation Qne of the large airline operators magazine is sold ‘to them and they (hus summed up the situation con- weport having been cheered up con- l"on""‘ the newest transportation siderably, as a result. Usually these | jnqygtry: men become regular customers for| the parficular periodical that cured | “The airplane is entering the pub- their “blues’. |Ne carrier business. It makes its en- s |trance with one definite advantage feience magazines are purchased |oco "o y” o0 exclusively by men, according to the | Il other earriers—ita infinite- dealer, He told of an instance where a hoy about 10 vears of age entered the shop and asked for a science magazine, stating that he was an inveterate reader of them and showing a remarkable under- standing of matters dealt with in that type of publication. In fact, he appeared to be so well informed that the dealer was “taken off his feet”, according to his statement. Men who work in the factories or indoors are the largest purchasers of the outdoor and western maga- zines. Through them they get the atmosphere they are denied in real life. Professional men go in heavily for the better class of literary pub- lications, containing sketches of world events, stories and interviews. Professional and business men buy the financial magazines and the dealer stated that there has been an increased demand for them of late, many people doubtless follow- ing the financial trends of, a presi- dential year. Surprising as it may seem, a number of women are listed among the readers of financial pub- lications, Women also buy the radio maga- gines. They are among the best customers where the radio logs are concerned and they express through their conversation, a great interest in the stations, comparing notes on their DX records with as much en- thusiasm as do the men folks. Motion picture magazines are sold almost exclusively to women, al- though no wand then a school boy will make such a purchase, Men do not seem to be interested. The dealer handles about 250 dif- ferent magazines in his #shop and he has a considerable demand for all of them, he says. METROPOLITAN DISTRICT HAS 150,000 POPULATION Proposed Trading Zone Would Take In Suburban Territory For Miles Around That the: creation of a metropoli- tan district for New Britain, which would more clearly define the local whopping district or trading center, would be of value is the opinion of Fecretary Ralph H. Benson ‘of the Chamber of Commerce. The creation of such a district is approved by the toard of directors of the Chamber #nd last Monday the bhoard author- zed the appointment of a commit- tee fo secure data. The committee Yus not been appointed. There is some overlapping on these metropolitan arcasg, according to Mr. Benson, and while New Brit- ain, according to the U. & census bLureau, would be included in the Hartford metropolitan area, this city has the same right to include in its area its entire suburban ter- ritory. Although no figures or statistics are available, records of the credit bureau of the Chamber of Com- |ly greater speed. Before it can |capitalize upon this advantage f{t must demonstrate its capacity to {carry passengers, mail and other |cargo with complete safety and on [regular schedule, Now, we in the |industry have no doubt of the {plane’s ability to make this demon- |stration. It is being made daily and |as a result we sce an expansion of |air-mindedness. That air-minded- |ness, however, has not reached the stage where it might be termed i(‘ompls‘to. It will be, I believe, at an |early date.” | This statement might be accepted as the keynote of the conference {summoned by the department of commerce wherein leaders of the {industry, on the basis of their re- {cently gained experience, might of- fer suggestions as to methods of hastening the day when aerial com- merce will take on a stature pro- | portionate to its promise, Charged | with the responsibility for guiding of the aeronautics bureau through- out the five days’ sessions mought |the views of all aviation groups on ithe form that federal guidance hould take, No phase of the aviation situation was ignored. Subjects ranging from {safe plane design to the get-rich- ‘fore the delegates. Perhaps the most significant sessions of the en- tire conference were those relating to proposed changes in the air icommerce regulations. During the period of their application, the present regulations have worked out satisfactorily for the most part, in the opinion of Assistant Secr tary Willlam P. MacCracken, ir, {head of the aeronautics branch of ,:V!\e department, and Clarence M. {Young. director. Most of those |manufacturers and operators who have been affected by them also are of this opinion, it was brought out. Regulations Extended However, the feeling i current in |some quarters that the regulations well might be extended, moditied or amended in some respects to the in- {industry's advantage. These, in the main, include the propoml to limit [the use of war surplus planes in the field of passenger carrying for hire, the testing of aircraft for licenses, | increasing the requirements for pi- |lota seeking transport licenses, the ;mu:mce of a master pllot's license | for the exceptionally qualified man, the use of a hand-book as a guide | In airplane design, the rating of air- ports and the use of such airports Ly licensed planes. These were the amendments of {which departmental officials | the authers. On their part, membera of the industry proposed amend- ments dealing with stricter examine- {tion of mechanjcs, one to permit | operators greater latitude in the in- spection of their own craft and the acceptanc: of international stand- arda of construction in the intereat iof the export of American airplane products. | ‘While the views expressed on |the destiny of the industry, officials | quick school of flying were laid be- | - | nesignor to The Hart were | merce, indicate that New Britain's these questions were not lacking o | metropolitan district extends as far | d°finiteness on the part of individu- as Terryville, and includes Bristo!, | a!8 'and groups directly concerned; po Is Being Rapidly Demonstrated Leaders of Industry Have No Illusions That Glamour Will Sell Planes as Public Carriers. hundreds to aviation, from gelfish business reasons, or the conviction that certain of these planes still iwere capable of service, it was the scnse of the conference that the ge- partment should take no action limi- ting their use beyond requiring that they meet the necessary standard of airworthiness. Stricter Requirements On the other hand, it is regarded 43 certain that stricter requirements will be established in the matters of pilot licensing and, plane inspection, as well as a more rigorous enforce- ment of the air traffic code which, some charge, is being violated or ignored in many of its most {im- portant provisions by certain oper- ators of private fields. The code, simple and remarkably terse, is re- garded as calling for absolute obedi- cnce, particularly in the face of the growing number of planes in the air, and it is certain that the Bureau of Aeronautics will proceed reason- ably but firmly in seeing that it s enforced. £ One of the particularly significant notes of the gathering was that a Jarge majority of the leaders in avi- tion circles are definitely behind the department, being fully convinced of the soundness of its judgments. the airplane, the industry approach- es the next step in its development with the firmly implanted idea that it has a splendidly practical com- modity to sell and one that will sell it the market is approached pro- perly. (Copyright by the Ullinan Feature Service) List of Patents Issued To Connecticut People (List compiled weekly from the Gfficial Gazette by the Office of Harold G. Manning, Manning Bros. | 8hoe Co., 211 Main St., New Drit- ain.) | Gustave F. D signor Lo Columbi |§top mechanism. i Murray C. Beebe, Waterbury, A. Murray, Cincinnati, Ohio, and H. V. | Herlinger, Southgate, assignors to |The Wadsworth Watch Case Co., | Dayton, Ky. Photographic medium and proce: Joseph E. Blanfling, New London. Fuel-feed device. Clifford 8. Charles, assignor to Winchester Repeating Arms - Co,, {New Haven, Carbon-pencil-feeding tmechanism. | James A. Davey, Sound Beach, P. M. Davey and C. 1. Gaugler; said | Gaugler assignor to The Davey Tree | Expert Co., Kent, Ohio. Air com- pressor. Charles R. Downs, New Haven, | assignor to Weissc and Downs, Inc., Bridgeport, Phonograph as- Co. | phonic compounds | Walter N. Frank, I, D, Croninger, Dayton, Ohio, and R. Hill, West | Hartford, assignors to The Grolan Mfg. Co., Dayton, Ohio. Liquid-level | gauge. Frederic P. Gates, West Hartford. & Hegeman | Mfg. Co., Hartford. Attachment plug. | William Lorusso, Waterbury. Sled. George H Phelps, Warehouse | Point, and T E. Murray, Jr., Brook- {1yn, N. Y.; said Phelps, assignor te sald Murray. Electric pressing or torging machine | Arthur H. Pitney, assignor by | mesne assignments, to Pitney-Bowes Postage Mcter (o, Stamford. Pos- | tage-meter-register locking and re- | setting device. George E. Prentice, R. C. Legat, assignors to Prentice Mfg. Co. New Separable fastener. Frank P. Prindle, New Britain, Jar for fruit or other purposes. Alfred N. Reeves, New London, assignor, by mesne assignments, to TRerlin, G. Britain, and cr-stick check for looma. | William L. Russell, | Extracting hydrocarbons from bearing strata. | Morria G. 8hepard, N. Y., New Haven. oil- N ¥, Co., Naugatuck. Catalytic alkylation {of aromatic hydrocarbons. Paul B. Valle, New Haven, assigr or to The Acme Wire Co. Electri condenser. Burling D. Wells, Danbury, as | tric socket. Samuel P. Wyrfel, Hartford, | signor to The Arrow Electric Guard for foot pesses. Teade-Marks Registered The A atian Co, Moroen, and N Y. Y. Music rolls for automatic as- LODGE SPIRIT DIES AS APPEAL WANES Fraternity Branches Find Bram- bles of Apathy Along Road “Brother-So-and-80” does not the floor,” cropping out time after | time in business, in politics, and in the activities of other fraternities. “Joiners” Were Numerous | New Britain had ita “joinérs” too. | | Some men held membership in #o | | many lodges they were never able to enumerate them accurately with- jout using a pad and pencil. They | never refused anyone, it seemed, and | | their “brothers” were numbered by | the thousands. True, a great many such members never were active in | presiding of! seldom d indeed, reliable sources have it that | the ¢ a mere handful of members transact | Too Much Competition routine business every month or| The young men between the ages cvery week, or twice a month as the | of 18 and 30 nowadaya have learned has some part in the basis for ng: case may be, in meeting places that | that there are many ways of being | formerly teemed with excitement at | entertained besides dropping in on a cvery meeting. l1cdge program, and they also can Why the change? As aiways. there | think of more desirable week-ends differences of opinion, It has | than thoss spent worrying about the n said that the declining intercst | inances of their associated “broth- | is but another result of the chang- ¢ Undoubtedly, a spin in a sport ing conditions of the times, akin to | COUPe or a comfortable sedan, to a the substitution of the cigarette for |Jance hall along the turnpike, ap- milady's chewing gum, and the gin [ PCals to the young men, and young { women, too, more strongly than a meet “Brother Who's-this” as fre- quently as he did some yeara ago in New Britain, according to long time members of fraternal organizations who have had impressed upon them in the most positive manner imagin- able the rapid decline in interest in lodge activities during the past few years. In some instances, it has reached the proportions of apathy, and has consistently defied efforts to revive it. It has all the appéar- ances of a thing dead, not coma- tose, but indisputably deceased. There are, however, some forerun- nera of the approach of a brighter and more favorable day, which hold promise and, it properly nurtured, may prove the saving grace to sev- that they will cease to exist unless conditions change, but at least that their place in the life of the com- munity will be raised to a more prominent rating and kept there to { the envy of others, | In New Britain, there have been the work of any organization, their | 107 the ice eream soda. Association | | cf humans has taken a form differ- interest being hardly more than| passive but there were ofhers who | <Nt from that of the lodge room, it were willing to devote practically |t #ald. and will not revert to the every moment of their- spare time | O “;“"’_" T‘;‘ nge_for many | to the fustherance of the aims of | T*47 I ever, The radio, bringing some society or other, while still |\ O (0 o ving rooms in othera were partial to one organiza- | ;,°% M[u:p:“ e ‘;:':f:":;‘:l“f apeten | ; i it ; more en- tlon and worked inceasantly in it and | {15 ENTeS: the mews, and m period of two or there hours in a meeting hall, under fire for failing to make a report for the committee on this-and-that. Is the spirit of fraternalism dead? Lodge members who, by long asso- ciation with numerous exponents of the spirit, are qualified to comment, in a say it lives, but in all probability it eral organizations, not in the sense | good standing in several, “Brothers” who held office in three or four societies were not un- common, according to those who re- call the history ments of the local fraternities, de- &pite the great demands resulting from such activity. Attendance meetings two or three evenings a week, with committee by city on Sunday to install ofifcers jor iron out some difference or other | & litetime in the old day: and accomplish- | at] meetings | eandwiched in and a trip to a near- | for it, although they remained in = { o3 ¥ | single evening than could be had in | finds expression in other channels. undoubt. | The son of the man who filled all between factions comprised the rou- tine of thcse men. In many in. stances, there was no thought of | renumeration beyond that contained branches of practically every fra-|in a trip to a national convention, Confident and full of fervor fos ! {N. Y., N. Y. Fusion of aromatic sul- | | Draper Corp., Hopedale, Mass. Pick- ssignor to The Naugatuck Chemical | signor to Molded Socket Corp. Elec- Co. | |and it frequently happened that the officers who worked hardest and | were actually the most faithful and | |sincere in the performance of their | duties found themselves the victims | of misunderstanding or jealousy when they attempted to advance be- yond the ordinary posts. Many men who, had they devoted the time and energy given to lodges, to some other line of endeavor, would have been highly successful and financial- ternal and benevolent organization r any prominence for a great many years and it is believed that the | great majority of adults have held { membership in one or more societies {at one time or another. Fifty years | ago, when anyone who predicted a | population of 80,000 for New Britain {in 1928 might have been laughed at, lodges in this city were well support- cd and even prior to that period the men of the community were wont to band together under the banne» ot {1y comfortable, lived to know the | traternalism. Women's organiza- | litterness of friendships misplaced tions, too, were not altogether un- |and confidences violated. known, but records disclose lhnll Todges Lose Their TLaure e e o tvity 20| The lodes and fraternities of the | | males during the past 50 veans thay | Present time, howevor, are mot. na | | capable of attracting and holding there was prior to that time, prin- |y, jnierest of the members as were pally on account of the inereasing | al | those of the period described, Vepulation sttt alienian: 100= | though it is entirely probable tha ,d"‘",}”" “‘(’:““’“ "t "‘°’;‘_” CONCENN- | 1,6 gum total of names on the vart. ed with matters not purely domestic. | gy rosters far exceeds that of the | “Smokers” Popular carlier period, as it should because The social side of lodge member- [of the greater number of residents ship was emphasized considerably in | Who are. eligible for membership. | early 1900's, with regular |Few charter members are alive and | ‘smokers” and entertuinments in. | their places have been filled by | tended to attract large attend:.uce at |sons and the sous of their sons, but | | 1 | meetings, and the anniversary cate | the active interest and the self-sac- | was always the occasion for appro- rificing endeavors of the old mem- i priate celebration. The organizations | bers are missing. True, there are | had committees functioning at all /members who love to work on com- | {times and the friendly rivalry be. Mittees and as officers, but the tween them was one of the features | backed meetings are gone, and al-| of membership. There were eard | though there is an occasional flurry | | tournaments, pool matches, carpet |When a debated issue comes up, the | Fowls, and other forms of amuse- | fiery clashes of the leading yarlia- | Iment and recreation, membership | mentarians no longer hold the par- | drives at regular intervals, with |tisans spellbound or stir them to | ! suitable prizes for the individuals |cheers and applause. The appeals | {and teams bringing the greatest :from the ruling of the chair, the! number of new members, Occasional | call for the previous question, and “ladies’ nights” were looked forward {the battle of wits between the maker 1o with great expeetancy, and eve of the “amendment tq the amend- | | thing was done to make pleasant the [ ment to the amendment” and the |visit of the wives and sweethearts | |of the members, meetings were frequently cspecially when there were ons of policy to be decided, und very cften when matters of ex- aggerated fmportance were sched- | uled, too. Men responding to the ap- | pellation of “brother” lined up on ! opposite sides of the hall and tought | one another tooth and nail over the uestion of continuing another “brother” on the rolls after a stated ime for expelling him had passcd, and there were wordy battles of great fierceness and cloguence about | the proposed purchase of a piano or | the re-furnishing of the club room Often, the bitterness was left he- hind when the presiding ofifeer | :losed the meeting, but occasionally, | | At the New Rates Apartments at THE GLEN Actually Cost You the chairs and served in state offices ofeone or more lodges may net . aspire to those honors, yet he can be us famillar with the teachings and principles of the fraternities &8 | was his parent, and believe in them | and practice them just as frequently. DISMISSAL URGED 3 CGhicago, Feb. 11 (UP)—Captain J. Leland Bass, U. 8. A., yesterday ‘was found guilty by an army court martial board of four of ten charges of conduct unbecoming an officer. !The court martial board recom- mended that he be dismissed from | the service. } INTRODUT™ BILL | London, Feb. 11 (UPU)—Major Ralph Glyn's bill authorizing the use {of the Pari-Mutuel betting machine |at 11~ British race tracks was in- troduced in the house of commens | yesterday and given a reading. The s¢ nd reading is scheduled to he reached March 16. FINALDAY Auction-- Today from2to5andfrom 7 to 10 P. M. —Today, Saturday, your last chance to buy Garber Brothers Fine Furniture at your own prices. Come, bring your friends—Follow the Vorestville, Plainville, Southington, Cheshire, Milldale, Berin, East Ber- in. Kensington, Newington this side of Newington Center and part of Farmington. It is felt the creation of such | district would give New Britain a metropolitan population of about 150,000 people. WOULD TAX SIGNS Albany, N. Y., Feb. 11 (UP)—Ad- vertising signs and bill hoards visible from highways would be taxed by the state at the rate of 5 cents a {they were not conclusive. On the |musical instruments. | basis of what it learned through the Cheney Brothers, South Manches- mediun: of the conference on these | ter. Silk plece goods. \fia"d acores of less important sub- | jects, the department soon will pro- i mulgate modifications in the exist- | ing regulations. Although officials have given no intimation of what will be their eventual action on the specific recommendations considered by the conference, observers pro- |fess to see some important changes | Trade-Mark Applicants, on the way. These will be concerned | Cheney Brothers, South Manches- with removal of many of the lesser [tcr. Woven, knitted, netted, textile, hazards that still surround the oper- | 4q pile fabrics. Hartford. Machinery packing. Charles C. Rahn, Thompsonville, to Charles C. Rahn, Springfiela, Mass. Pasteboard cases, boxes, and cartons. The Risdon Mfg. Co., Naugatuck. | Electric ranges, stoves and ovens. Colt's Patent Fire Arms Mfg Co., | The average cost of fuel for cooking and hot wa- ter, per month ..... Fuel (coal) for heating, per month ............ Ice, per month Laundry facilities, month .......... Vacuum service, per $12 to $22 Per Month The Most Outstanding Apartment Values Ever Offered $ 4.00 $15.00 $ 1.50 co... $ 800 Your month’s rent includes all of those expenses. The new rate are $55 crowd to the Railroad Arcade month .......... Janitor service, per month Elevator service, per month ........... Solarium, worth month Conservative estimate on the main features worth to each resident of the Glen, per month ....... $43.50 See the few remaining apartments at once—profit by this unusual renting opportunity. Call at the Premises Under the Management of Louie S. Jones Agency 147 Main Street square foot under a bill introduced | 2tion of some types of planes at cer- | The Collins Co., Collinsville. Ma- in the state senate by Senator J.|tain flying fields and flying schoosw. | chetes and exes. Griswold Webb of Dutchess coun-| It ia considered unlikely that the | war surplus plane will be removed from the picture by officlal action. | This type of plane is automatically | passing out of use as new produc- tion planes are perfected and made | more available and the public de- | mands more and more in the wry of safety. Whether from sentiment Lecause of the vital-part the old ships have played in introducing DIVIDEND BASIS CHANGE New York, Feb. 11 (#—Common stock of the Jewell Tea Co. was placed on an annual dvidend basis of $4 a share yesterday with an ini- tial quarterly dividend of one dollar, payable April 16 to stock of record April 4. The regular quarterly of $1.75 on the preferred also was de- clared. MOORLAND FARM GOLDEN GUERNSEY MILK The Best Milk Sold in the City ) Absolutely Safe Raw Milk, containing all the vitamines. Costs More. Worth More. C. R. Weidman, Supt. $ 100 $65 : = building R Per Month : You actually pay from $12 to $22 per month. fows more slowly, in these joints where the veing begin, are smaller than any body. Therefore, the deposits in blood are more liable to lodge in the joints wrists, knoes, ankles, ALBERT SIMONS, Auctioneer Tel. 3940 Tel. 140 Tel. 140