New Britain Herald Newspaper, October 21, 1927, Page 27

Meet Me at Jordan’s | Where Smart Style [’ Mef;ts Moderatei Price i e s - Meet Me at Jordan's Where Smart Sty]e Meets Moderate Price NEW BRITAIN DAILY HERALD, WEDNESDAY, OCTOBER 19, 1927 - j 215 MAIN STREET OPENING TOMORROW New Britain’s Newest, Smartest Apparel Shop - For Women Who Demand ’the Utmost in Fashion and Value *Not only is the Marvelous New Store a monument to the ideals and integrity on which this business was founded, but it is a notable addition to the finer buildings of New Britain, a milestone in the development of Main Street into one of New Britain’s finest thoroughfares. This street has always been a busy artery of traffie— today, more than ever, it is a center of the retail trade. And the business which was established in Hartford when Jordan's first opened its doors, a year and a half ago, has grown so tremendously that this spacious new home was required to meet the needs of our ever increasing New Britain and surrounding towns clientele. It is a beautiful, modern, efficient new store, stocked with the loveliest and newest apparel. It is a store for you, planned and stocked to perfectly meet your needs. ] A Typical Jordan's Value in COATS Lixceptionally Low Priced $58.00 Extravagantly furred are the models in this superb collection. individual A Typical Jordan’s Value in FUR COATS Russian poney-B, and brown caracul, (dyed coney), French seal, squirrelette (dyed coney), mendoza, beaver, (dyed coney) and many other luxurious furs to select from ing from beig Prices rang- Luxurious furs—the finest obtainable—long fur collars—huge cuffs or flaring hemlines arc featured in unlimited variety. Master tailoring on classic lines individualize these smart coats. Truly remarkable values. $79.50 to $250 Style, Quality and Value in Full A Typical Jordan's Value in Smart Silk Dresses $22.50 Not the ordinary type of dress one finds at this price, but unusually charming, beautifully made of the better grade of fabrics, advanced in style, chic in trimming, new satins, crepes and velvets. A Typical Jordan’s Value in New Sport Coats $24.50 Our own trade-mark and exclusive designs in the finest domestic and imported weaves, ex- quisitely tailored. Comprehensive color and size range. With fine furs or other distinetive trim- ming. C v A Tyfiical Jordan's Value in SPECIAL FOR OPENING IN A Typical Jordan's Value in WOMEN'S Extra Size Dresses $13.50 Velvet, trimmed georgettes, Canton crepe and velvet, georgette and metal- lic blouses with satin skirt—tailored silk dresses, flat crepes with velvet. SIZES FROM 141 to 50. , SERVICE—OUR IDEAL A P | In accordance with our constant en- deavor to please our customers with max- ur rll I " I Ie Oats . imum service, we have instituted our own 1 | | fast delivery system—twice daily. Special ‘ Usually $29.50 to $39.50. A real sensation, Jordan's 100% value in | AND MISSES’ trips when emergency requires—half an novelty and plain weaves with full crush collars of wolf kit, fox, Jap fox and hour from us to any address in New Britain. other furs. i it METALLIC HATS / Solid and in Combination with Velvet and Satin Colors Are Many—Shapes Are Varied These hats deserve special attention. They are smart, well made and the very latest in style. The regular price is much higher Characteristic Jordan’s Values in New Fall DRESSES $8.50 Usually from $10.00 to $12.50 New combinations of satin, georgette with vel- veteen in circular flare sides, drape styles, jabots, new colors, including malaga, balsam green, castillian, copper leaf, Canton blue, English oak, navy, black. OUR MILLINERY DEPARTMENT | The most complete in the city offering the newest in style at all times in high grade hates AT POPULAR PRICES Opening Specials Tomorrow Only Beautiful Seautiful Traveling HAT BOX | Brass Handle and Lock FREE With Every Hat Smart French Felts in all the | .ew fall shades. Latest stvles for niss or matron. \ll head sizes $ l 95 Regular $2.98 Traveling HAT BOX Brass Handle and Lock FREE With Every Hat Soleil Felts, very fine quality, heautifully tailored. Sold everywhere at $5 $3 .7 5 All Colors Evening dresses and bridal outfits our specialty. Our Motto—Service and Satisfaction