New Britain Herald Newspaper, June 2, 1927, Page 5

. NEW BRITAIN DAILY HERALD, THURSDAY, JUNE 2, 1927. % the APPOINTMENT of S QQ"Q The Bennett Motor Sales Co. (4 .- ‘as exclusive distributors of the SuccessMakes This Cong ratulate Us! Announcement Possible Stronger than anything we can say, the figure of Auburn’s remarkable sales increase (far ahead of those for _the entire industry) confirms thc judgment of Auburn owners. We are proud to announce that we have been given the privilege of selling the Auburn—America’s fastest stock car —the car that is giving value beyond comparison—leading the country in speed, beauty and price. The good will of owners, as a result of value received, is the only rea success. Radical changes and improvements are taking place in automobile building that are not all obvi- ous to the eye. They must be experienced. Auburn is a pronounced leader in this new development. smoothness at all speeds that is a distinct revela- tion; a totally new standard of comfort and sense of safety that not only saves your body from fatigue but equally desirable, relieves your mind from anx- With the door of competition oper wider today than ever, the car itsel! is the passport to public favor.. Le{ no one distract your attention from that fact.. It is irrelevant whether & car comes from a large or small fac- tory—whether it comes from ar independent or from a combine. What kind of a car it is, h'ow\ever, is all important. 1 \ Auburn’s painstaking efforts tc sincerely build honest, modern, merchandise has been abundantly | rewarded. as the new Auburn cars so strlkmgly prove. These improvements are not simply “niceties” or vague “refinements,” but are definite, fundamental bet- terments that completely obsolete yesterday’s type of engineering. Comparison is necessary to appreciate what vast progress has been made in every way; seemingly limitless power; responsiveness with a minimum of effort; almost) unbelievable ease of handling; a ‘ety. Add to those pronounced achievements a structural strength and inherent stamina that en- ables the Auburn to maintain its peak of efficiency over a longer period of time, free from ordinary troubles, rattles and annoyances and keeps it a stranger from repair shops. No wonder Auburn owners feel they enjoy advantages years ahead of others. No wonder Auburn dealers are con- tent to simply let you drive the car and if it does not sell itself you will not be asked to buy The staunch and growing public | allegiance to Auburn’s ideals, is re- | troactive. It comes back to you in the form of a better built car. i In this way we strive to deserve and | perpetuate our success, to the end that you may have the finest auto- mobile for the least cost. New models now being displayed— See it—drive it—and you'll want one AUBURN AUTOMOBILE COMPANY Auburn, Indiana 6-66 Roadster $1095 6-66 Sport Sedan 1195 Sedan 1295 8-77 Roadster 1395 8-77 Sport Sedan 1495 8-77 Sedan $1695 8-88 Roadster 1995 8-88 Sport Sedan 2095 8-88 Sedan © 219 8-88 7-Pass. Sedan 2595 Freight, Tax and Equipment Extra Bennett Motor Sales Exclusive Aubum Distributors 0. 250 Arch St, New Britain