New Britain Herald Newspaper, May 17, 1927, Page 3

NEW BRITAIN DAILY HERALD, TUESDAY, MAY 17, 1927. Starting Promptly at 9 o’clock Tomorrow Morning—Rothfeder’s Annual May Apparel Sales(z] GUARANTEED AND PERFECT Coat Values HOSIERY That Are Radically Reduced! Supreme! INAUGUARATING a series of important and vitally interesting sale events. Never were prices so mercilessly cut. Never were bargains so irresistibly big. A SALE OF ALL SALES. It is our established custom not to carry over garments from season to sea- son—all must go regardless of cost or value—nothing Our full fashioned—medium weight hose—with lisle top and feet—$1.50 and $1.65 values. $1 09 Our full fashioned, sheer and clear chiffon hosiery —most new shades—$1.65 and $1.85 values. All perfect and guaranteed. $1.15 Rothfeder’s super value hose—well known for its The finest among the season’s most exclusive durability—all new shades—fully guaranteed. fabrics, every color that appeals—Bowed Coats, Coats with fur, Coats without, every type of Coats. You will appreciate the as- All sizes but not in every color. | %3 Printed Georgettes, AR Flat Crepes, Romas, ‘ : R Printed Crepes and Washable Silk tonishing savings—sizes for women, misses and juniors. Individual styles in Twill—Satin— : Kasha—Failles and Sports Fabrics. % All Dresses Reduced! nif N Y] i o~ ? ; [ Regular Regular $12.95 Grades $19.95 Grades REDUCED TO REDUCED TO 37.95 $1 O.oo Regular $25.00 Grades REDUCED TO 378 Main Strest New Britaln, Cena. § oo M it Regular $40.00 Grades REDUCED TO Regular $9.95 Grades $12.95 Grades REDUCED TO REDUCED TO $5.oo $7.95 é LD 8 Regular Rothfeder’s ! 378 Main Street New Britain ‘ ALL OTHER COATS REDUCED Regular Regular R $15.00 Grades $18.00 Grades REDUCED TO REDUCED TO $1 O.oo $1 2.95 IN NEW COLORS % MAY SALE OF And as she marches up the aisle to the strains of Mendelssohn’s enchanting chords, hundreds of eves are focussed on her. She is the woman of the hour and her greatest moment is about to be realized. For such an important occasion nothing but the finest and most appropriate of apparel is in order. This store is truly the Store for Brides, for here every need has been carefully studied and provided. Trimmed Hats, Small Close- Fitting styles, Off-the-Face models, Large Picture Hats. A superlative collection with the smartest trimming. -— Small, medium large headsizes. $2.95 and extra Crepe de Chine and Georgeite SCARFS 1 95 Unusually smart: Finely tinted or brilliantly printed . . . to suit the need of your costume, or to fulfill your desire for a scarf. Especially priced at Stodt Bar HATS To bring & crowd we've marked them at this price for the opening day only — 100 HATS SACRIFICED AT sl 95 COSTUME SLIPS Sizes 36 to 44 Never before have we offered such a remarkable Lingerie value! Slips of Radium Silk, smartly tailored or trimmed with attractive laces. Buy them now to wear under sheer summer frocks. Each with shadow- $1 49 N NEW LINES AND TRIMMING EFFECTS SPECIAL CLEAN-UP OF GIRLS’ COATS Coats for all occasions with special emphasis upon the practical features. Marvelous values. Every coat full cut with exact tailoring. Sizes 7 to 14 S v ey S Y LEATHER Aw SILK BAGS SACRIFICED ! *1.95 Regular $3.00 values—pouch and un- | derarm styles, in many colors and WP = combinations. For tailored or dress | wear. \