New Britain Herald Newspaper, February 18, 1927, Page 20

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o T AB.C.SAFEGUARD OF ADVERTISERS Protoction o Businessmen Be- cause It Guarantees Facts The Audit Bureau of Circulation is the “Supreme Court of Circulation in Publications,” according to P. L. Thomson, newly elected president of the organization, in an address be- fore a gathering of publishers and advertising men at the Hotel Astor in New York city. “The A. B. C.,” sald Mr. Thomson, ‘is an ideal expression of self-gov- srnment in business as opposed to the regulation of business by govern- ment. Through it we find seller and uyer agreeing upon standards with +hich to measurs the product—in ils case circulation—and then joint- v enforcing the observance of those <tandards without help from out- siders. “Why don't we hear of scandals in relation to the circulation figures of newspapers and magazines and the consequent grievances of adver- tisers who have been cheated be- cause they didn't get what they were told they were buying? Because, here 18 a business that has set its house in order on its own initiative, a business that has been made sound trem within by wise leadership among publishers and advertising agents and advertisers. “The Audit Bureau of Circulations is one of the principal means by which this has been accomplished, | and its code has a moral backing of | publishing and advertising interest that makes compliance with it as, universal as the non-observance of | some of our legislative-made codes is conspicuous. ]m!epd rha member- ship list of the A. B. is a verita- ble ‘Who's Who' in (h- world of | publishers.” Mr. Thomson's address was made | at a luncheon given by the New York Advertising club and other Interests affifated with publishing to O. C. Harn, the newly appointed managing drector of the A. B. C. to succeed | the late Stanley Clague, and to Mr. Thomson, who succeeds Mr. Harn as | president. Mr. Harn has been advertising | ranager of the National Lead Co. for 21 years, and a member of the| executive committee of the “Save the | Surface” campalgn since fts incep- tion. He is a conspicuous figure in the advertising world, having been president of the Technical Publicity assoctation, president of the Assocla- | tlon of National Advertisers, chair-| man of the National Advertising | commission of the Associated Adver. | tistng Clubs of the World, one of the | tounders of the A. B. C. and for the past six years its president. He was born In Dayton, Ohio, educated at | Ohie Weslevan and Cornell univer- sity and for a time was engaged in | newspaper work in Cleveland. Mr. Harn was the recipient of the 1 Bok Medal for distinguished servic to advertising, as recently announ to measure distances on the great military road leading from London. | i It was formerly on the south side of Cannon street, but medleval carts had chipped and worn it from the original pillar to a small stone landmark. It is argued that the situation of | the stone in its present position is not suitable for measuring distances | and that placing it at Charing Cross or Westminster Bridge would again allow its practical use as a point| i from which distances could be meas- ured. SOGIETY GIRL IS WORKING NEW JOB Pink Teas Bore—Now Answers| (uestions Atlanta, Feb. 18 (—"Where can I get a list of Canadian hay fever resorts?” “Would flesh georgette | do for a wedding?” “What should one wear to Bobby Jones' dinner dance?” “I love her, but she does | not care for me. What shall I do?” These are indicative of the hun- dreds of questions Mra. Eugene Harrington, Atlanta soclety mat- ron, now is answering instead of going to pink teas. Social life be | came monotonous, so she estab- [lished @ personal service depart- | | ment in a large store—and put it | across. First, the department was | signed to assist shoppers in purchase of goods, but now it developed into—well, let her i scribe ijt: ' | “We planted a book exchange, |ana grew a library. Instead of aiding a few shoppers in the store, | we buy for both men ana women | all over the country, plan trips abroad, sell theater tickets, steam- | ship tickets, plan teas and dances, | give advice to the lovelorn and find lost children.” Mrs. Harrington as a debutante by driving an army| { truck during the World War. she | | has traveled the world over. She! s trained numerous girls and | ed them in establishing busi- | nesses of their own. i | But she admits she and her as-| | sistants occasionally have to spar | ns over the tele- | and behind the office rail fling such questions as these: | ‘What is really the proper man- | | ner in which to act in a hotel?” ! “Where can I rent a punch | bow1?” [ | “How can 1 | Europe?’ “How do T recover a nickel from | | this phone?” | At that, she says, it is far more | Interesting than pink te | de- | the has de- | varied her life | work my way to | by the judges of the Harvard Adver- | tising Awards. Mr. Thomson has been advertising | manager of the “’o, for 15 years. Like Mr. Harn, he liad newspaper experience following his graduation from Union and Harvard. For several years he was a director of the Association of | was fits | Natfonal Advertisers and president in 1983-24. He has been « director of the A. B. C. since 16 One of his addresses in New Eng- land, as reported in the newspapers. CaAl dge and led the president to in- vite Mr. Thomson to the White House and to endorse the program of institutional publicity for business Western Electric | college | to the attention of President | | Beginning Tomorrow —In the Downstairs Shop | chances of | screen they’ve been both. HOST STARS OF set, was moved to| ) the present site in 1798. Before it | was moved weather and buifets of | {Blonde vs. Braneite Debate| Favors Latter Hollywood, Cal., Feb. 18 (P—The | debate on Blonds vs. Brunettes finds cameramen of the films prone to favor the darker side of the ques- tion. For, whatever may be the prefer- ence of the cameramen off the stu- dio lot, a survey of the featured women of the screen shows that 82 have hair dark enough to qualify them as brunettes while but 37 are “londes. The 1927 Wampas “baby stars,” elected each year by studio publicity men from among those whose succes sand stardom ncm brightest, proved to be nine { brunettes and four blondes. ‘The preference for actresses of the darker tresses is due to their better photographic qualities. Even light colored hair frequently photo- graphs dark, due to the vellow pig- ment, while the blue eyes so often accompanying golden locks are the bane of the cameraman’s difficult Job. “Burn ‘em up"” shouts the camera- man as a blue-eyed subject appears on the set. And scurrying helpers | arrange the strongest lights and pre- pare lens-ecreens, because the light- er blues “go white” in photography, |leaving colorless cavities in place of | eyes “Street blondes” is the title con- ferred on several stars whose hair | photographs dark although it pears light in off-screen life. ap- Mary Pickford, Doris Kenyon, Greta Gar- | | bo, Dorothy Mackaill and others are in this class. Many film stars qualify as author- | ities on the rival attractlons of blondes and brunett:es, for on the Wigs per- mit excursions Into the opposing | camp with brunettes often appearing | as blondes and the latfer less fre- | | quently wearing darker locks. Although always seen on screen with dark hair, Dorothy Gish really has light colored tresses. The transformation was adopted in part the | NEW BRITAIfi DAILY HERALD, FRIDAY, FEBRUARY 18, 1927. as a camera ald and also to distin- | guish her from her sister Lillian, OF LEGISLATORS { Newspaperman Writes Survey ol Filty Years Harrisburg, Feb. 18 (M—Practical {jokes in the legislature of Pennsyl- vania form a chapter in “Behind the Scenes With a Newspaper Man,” a book covering the recollections ot 50 years of E. J. Stackpole, long editor and publisher of the Harrisburg Telegraph. “Some years ago,” says the writer, ‘“there came to Harrisburg as o member of the senate from Somer- set county a statesman of the ag- gressive type who. was possessed of abundant hair and whiskers black as the raven's wing. Norman Bruce Critchfleld was his name. It was not long until he achieved definite lead- ership among the agriculturists on Capitol Hill. The strikingly black hirsute adornment of ihe Somerset | solon attracted much attention— | there was 80 much of it—and in de- bate it was a conspicuous feature of the senator’s ensemble. “Two years elapsed, and the open- ing scenes of the first day of the succeeding session were belng staged n the senate chamber. Much hand- | shaking and the usual good fellow- | ship featured the occasion. Moving | about among the senators was a ven- | |erable man with but little hair, | | which was frosted by many winters, and with gy whiskers, closely trimmed. He was introduced to the jmembers and officlals of the senate | |as a distinguished jurist, and much | attention was bestowed upon him. | | “Meanwhile Senator Critchfield | had not yet appeared. For an hour or more the judicial ‘stranger con- |tinued to receive the courtesies of | |the upper statesmen. Then the sen- | ate was called to order. In the seat of the gentleman from Somerset sat the eminent stranger. When the nameé of Critchfield was reached in | the formal roll call the ‘visitor’ an- | swered ‘Present.” Those In the secret | jolned with him in tho gale of | | | | | THE BEST TIME | to *have your car greased is just after we have || washed it. | store. No chance then to push the dirt into the bearings. || Let us grease your car regularly after we wash it at the Ten Minute Auto Laundry, rear of the Franklin Square Filling Station. F. E. R. Jr. ! laughter that followed the unmask- ing of the sedate Somerset law- maker who had publicly abandoned his black wig and eschewed forever the halrdresser’s embellishment. Critchfield’s practical joke and his | sudden transformation from a mid- dle-aged and vigorous man to one of threescores and more has never been duplicated.” Old Wisconsin Resident Skates With Youngsters FElkhart Lake, Wis., Feb. 18 (UP) —Most men are agreed that when they reach the age of 90, they'll do little besides sit around the fire and keep warm. Not so with Willlam Fremy, who for 40 years has been a resident of the.town, and still has the skates he used when he first came to America. Almost daily Fremy can be seen at the skating rink, strapping on his anclent skates, and doing fancy twists and twirls for the edification of the younger generation. His activities do not stop at skat- ing either. He is an ardent believer in walking as a health tonic, and takes long walks daily. He at- tributes his long life to clean, regu- lar habits, and staying out in thel cpen air as much as is possible. Women’s Modern Hygiene More absorbent— — Discards like tissue By ELLEN J. BUCKLAND Registered Nurse EW women today cling to the old-time “sanitary pad”— risky and uncertain — because of a new way called KOTEX. 4 It ends the embarrassment of | laundry and disposal. You dis- ! | card Kotex as easily as tissue. Five times as absorbent as ordi- nary cotton pads. Thus you wear sheer gowns and gay frocks under the most trying conditions. Also deodorizes, and thus ends all fear of offending. 80% better class women now use it. Doctors widely urge it. Most hospitals employ it. Costs only a few cents for a pack- age of 12 at any drug or department Be sure you get the genuine | KOTEX, for only Kotex itself is Slike? I\Otcx KOTEX No laundry—discard like tissue Main at Pratt St., Hartford Albert Steiger, Inc, Telephone 2-4206 of which Mr. Thomson was an ad- | vocate. Stone Marker Removal NEW! Is Sought in London' London, (UP) — Representations have been made to the City of Lon- donm urging that the famous London Stome be moved from the present position ia the wall of St. Swithin's cherch to the Guildhall or Charing Cross. The London Stone was once used wsed h-fihi: hu._l‘;“ 76 more! 3 e n-\o—m:m':‘ fnd Saarcs s boor | It's instantaneous relief. bad breath? ur stomach has the BT BT serene digestion. !‘I Box FREE! has Stuart’s tablets, 25¢ and 60 e rimw:-mmf ‘. Senert | Co., Mershall, Mich. - Gt & mets] bl & .e.f:.pea.«flnd\wusuz | STUART'S DYSPEPSIA TABLETS e onhr & Diamond Dealer Up 1 Flight 299 Main St. | | | | SPRING DRESSES < A Special Low Price ! Sizes for Women and Misses 16 to 20 36 to 44 46 to 52 200 New Dresses Combining Style And Quality With Economy ! N exceptional selling! Not just “another sale” with in- ferior dresses skimped down to sell at a price, but a care- fully planned event featuring quality and smartness at a re- We selected exclusive styles, them copied for us in fashionable fabrics of our own choosing markably low price. —such as Stehli’s flat priced frocks, Superior in workmanship, too, with every dress and crepe, usually found only in Rose Beige Queen Blue had high carefully finished and correctly sized. By all means, see them! The Style Details That Prove Their Newness and Charm —the bolero style with fitted hip-line —the dress with geometrie tuckings —the two-piece dress pleated gkirt ON SALE IN THE DOWNSTAIR® SHOP—STEIGER'S general wear —the use of jabots, embroidery with —the bloused tiered skirt. top, —the straightline frock for Leaf Green Light Coral Compose Effects " Navy lace and Wt Brown Black Special Announcement! Sets No. 1 and 2 of Pictures In S GAME of PRESIDENTS Will Be Reprinted with Set No. 3 in Next Sunday’s SUNDAY.@ NEWS New Yorks Ticture JVéwspaper $10,0002° ..., Prizes Will Be Paid For The Best Answers! Due to the unforeseen. emormous de- Everybody who stars tomorrow will be ';-":‘ fo;’ :h:c 5\_‘ Ds;:m-_‘"f:::vml:fn“jg tully eligible for the $10,000.00 in Cash ork's Pleture New: 3 e the first two sets of Pictures in the great Prizes which will be paid by the SUNDAY NEWS for the best answers. riotic G. 2 OF PRESIDENTS, the SUNDAY 'WS will ‘reprint the first This fascinating game—the most inter- two sets of Pictures next Sunddy, to- esting and educational contest ever con- gether with Set No. 3. This will give ducted by any newspaper—is open to the young people and their elders who every man, woman, boy and gif. All that is necessary i3 to cut apart the have not yet entered this wonderful pa- triotic gani an opportunity to start pictures of Presidents of the United States and put them together right. next Sunday on cven terms with those who were fortunate enough to start the Try your skill! For fuil particulars see next SUNDAY'S “EWS. first Sunday. Don’t Miss This Last Chance To Enter! Get Next Sunday’s SUNDAY.8 NEWS New Yorks Picture Newspaper At All Newsdealers! Copyright: 1927: News Syadicate Co- -Allen & Co. 27171 INC. 2-7171 HARTFORD Sage | Wool Overcoats i $12.98 TWEED MIXTURES HERRINGBONE TWEEDS HOMESPUNS KERSEY CLOTH PLAID-BACK TWEEDS Smartly cut coats, 100% wool, straight and belted models. From the stock of Ackerman, a well-known Tifth avenue retailer. Light or Dark Mixtures. Navy Blue. Sizes 36 to 46. On Sale Saturday—Main Floor North Store

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