New Britain Herald Newspaper, December 17, 1926, Page 4

NEW BRITATN DAILY HERALD, FRIDAY, DECEMRBER 17, 1926. ——————— e AreYou a Bull or a Bear on 19277 For years business men from coast to coast have looked upon the Curtis publications —The Saturday Evening Post, The Ladies’ Home Journal and The Country Gentleman—as barom- eters of coming business conditions. Their advertising pages permit a rapid, timely survey of what business is thinking, planning, doing. Here is reflected accurately how the keenest minds in the country view the outlook —men who back their opinions with money. They have made it possible for us to enter 1927 with the largest vol- ume of advertising we have ever booked for a year ahead—more of it on a twelve month basis— more of it in color. Coming from many diversified lines of industry, representing the combined judgment of industrial and banking leaders, this volume is more than the prophecy of a nation holding its own —it is a forecast of further national growth. With business becoming more scientific, less haphazard, each year, this increased volume of advertising clinches the position of the Curtis publications as barometers of what business is doing and expecting. This advertising is an index of the low inventories of trade, the healthy position of steel, improved railroad efficiency, general employ- ment at high wages, and the strong banking situation. | These facts are heartening to manu- facturer, jobber, retailer and public alike. They are evidence of a widespread confidence that business is on the threshold of the greatest year yet ex- perienced. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA Advertising Offices: Philadelphia, New York, Chicago, Boston, San Francisco, Detroit, Cleveland The Saturday Evening Post The Ladies’ Home Journal The Country Gentleman »