New Britain Herald Newspaper, April 1, 1926, Page 27

| | | | | fi NEW BRITAIN DAILY HERALD, THURSDAY, APRIIL 1, 1926, B. GEORGES' STORE CARRIES COMPLETE LINES OF ALL NATIONALLY ADVERTISED GOODS NEW BRITAIN NEWS B. GEORGES MAKES FREE CAMEQ OFFER B. GEORGES' SPECIAL PAGE 436 Main Street THOUSANDS EXPECTED TO ATTEND OPENING OF LARGEST - IN NEW BRITAIN THIS SATURDAY—JUST BEF B. Georges Thanks Friends Who Have Helped Put Store Among Leading Concerns. I want to take this opportunity to thank my thousands of New Britain friends and those in neighboring communities for the splendid vote of confidence they have given me since I founded this business two years ago. I want to also extend to everyone in New Britain, whether they are my customers or not, an invitation to visit my store this Saturday and see the wonderful stock of Jewelry, Watches and Diamonds, and get your free offer of a Cam20 Brooch that is to be given for this occasion. If you don't see me around, fust and never mind White Gold | What is it? Lots of folks are asking this question. We will take this opportunity to cxplain to you what is white gold. Some people have the idea it's silver over gold. Others believe the refiners melt it so that the color is white. Sl more people want to know {if it comes from the mine in that color. Ture gold comes from the mines and in its virgin state it is called 24-karat gold. into money until an alloy is added This is never made to harden it and give ity., Oth vear out easily. wearing qual- rwise it would be soft; Pure gold coming from the mines iz yello but by adding alloys it en almost any color de- Add a copper alloy and you gold. Mix a a red tinge on your d, you know. eing yellow, ean solid when we An article mu: stamped say sterl- stiver of to his own views. International makers of tal ¢ that the public ap ankness. We would o on any plece of frank about a customer se by being han lose N Will Give Beautiful Genuine Cameo Brooch To Customers During Anniversary and Opening Event Starting Saturday Morning. ued at a Great| Many Thousands; of Dollars and the Heaviest Ever In-| ventoried at B. Georges' Jewelry Store. B. Georges, well-known square deal jeweler of Main at East Main street, today predicted the heaviest buylng season his store has faced since its organization two years ago for the anniversary and opening of | the blgger and better fewelry store | in the city of New Britain that gets | under way Saturday, April 3. A genuine lhandsome Cameo | Brooch of fine European cut is to | “be presented to all folks making | purchases of $5.00 or more. Beginning Saturday morning at 10 o'clock, and continuing until further notice, every person making a pur- | chase of $5.00 or more will be pre sented with a gift of fine genuine Cameo Brooch, 50 popular now. Says Mr. Georges: “That is plain | English and th¥re is no strings at- | tached to it. My store has just | closed the most successful year in | tmelness and I want to show my ap- | opening of a new "article that | With a Stock Val-|B. Georges’ Special Service of De- ferred Payment Plan Puts Gifts Within Reach of Everyone. Declaring that he would make possible for every New Britain citi zen to own a Diamond, a gbod ateh, fine Jewelry and home ne- | cessittes, B. Georges, manager of B Georges & Co,, Jewelers, at 436 Main at East Main, today announced the service for his can buy any ly made for erred Payment customers, where the is sy cash stores on a 1 Plan. “'Only the world's best,” says Mr Georges, “is sold at our store and that's the story in a nutshell. The public does not want anything else, and when you try to give them any- thing else it is time to get acquaint- ed with the sheriff.” Here are a few: Elgin Watches, Tinois, Howards, Hamiltons, Due- ber, Hampdens, Standards, K and Bulovas, with other le known makes of Watches, with Holmes & Edwards, munity Plate, 1847 Rogers, Wililam Rogers, Willlam and Mary Pot | Sterling Silver, Parker Duofold Pens nd Pencil Sets, Wahl Eversharp Pens and Pencil Scts, Waterman ens. Bluebird Pearls and Oriental xclusive Jewelers' Pearls, Seth Thomas Clocks, Sessions, Waterbury, New Haven clocks, Simmons Chains and genuine Traub's Orange Blos- som Wedding Rings and Mountings for Engagement Purposes. Numecrous other items that space | does not permit listing you will find | eorges’ jewelry store when a = N ¢ of other gift | at B. Georges' jewelry preciatlonBliknon ofno " | vou want them and all are sold at that Wil Do welcomed by every | [ oy aqvertisnd prices on De- young man and woman in the com- | terred Payment Plan in a dignified munity.” | way. “HITTING THE NAIL” “Some of these credit stores think they’re giving a fellow something for nothing when they give him credit,” we overheard a party say the other day. He didn’t know how “square on the head he was hitting the nail.” k We have to have our little “put-in” with this fellow who drives nails so splendidly. We agree with him from shoe leather up. George Wash- ington never did a better job of telling the truth. If you're an honest man or woman, you know whereof we speak. CREDIT is SOME- THING your REPUTATION entitles you to. Don’t let any one “kid” you. Keep your eyes wide open—AND ON THE PRICE TAG. LIS- TEN TO SALES TALK BUT read those little prices. Demand dollar for dollar value RE- GARDLESS of how you're paying and see to it that you get it. WE ARE NOT A CREDIT STORE. BUT WE believe in CREDIT because it provides a means for EVERY ONE to own things they de- sire instead of a SELECT FEW who by master- ing the art of SELF DENIAL, are able to mus- ter together early in life the price to pay. But we do not feel that we are cutting oft an arm to give you credit. We are perfectly frank in saying that manufacturers extend us credit. It is a NECESSITY in business today and every store takes advantage of it regard- less of how they sell to you. WHEN THEY DON'T IT'S USUALLY BECAUSE THE SHERIFF HAS TACKED A SIGN ON THE DOOR. We pass credit on to you because we think you are entitled to it. An honest face buys ANYTHING IN THIS STORE on CREDIT and we don’t care how dirty is the face. Ask for our Deferred Payment Plan. B. GEORGES Says: “Friendly Relations Built This Business!” Six thousand satisfied customers have placed their seal of approval upon this estab- lishment. * This remarkable growth in two years could ONLY be attained through unquestioned satis- faction. It is a tribute to the loyalty of a buying pub- lic. It proves that people will read, will com- pare, and will go OUT OF THEIR WAY TO PATRONIZE A STORE THEY BELIEVE IN. When people walk past other jewelry stores, to walk in here—there must be some reason. Highest quality merchandise at lowest prices—friendly treatment and conscientious service are principal reasons responsible for the success of this business. The continuance of this policy is my Per- sonal Pledge to every customer—old and new. B. GEORGES, Square Deal Jeweler. “OUR CREED” I believe in the goods I sell T wouldn't sell an__vthmgz that Abe Lincoln wouldn't guarantee —is that good enough? I believe that honest goods can be sold a honest profit—and I don’t want any national holiday named after Georges just hecause I tell the truth. I believe in working—in laughing—and in boosting—in today and in the work I am doing —and in tomorrow. Tomorrow is but the mir- ror of yesterday’s satisfaction. I believe in cowrtesy—in kindness—in gen- erosity—in good cheer and friendship and in honest competition—in making hig customers out of the little ones and “Georges'” customers out of natives of New Britain. I believe that a man gets what he goes after —I am after the biggest jewelry business in New Britain—TI'll get it—because I have great faith in human nature—and in the city of New Britain. I believe in open-minded people in politics. Mayor Angelo Paonessa, George Quigley, and Mr. Weld are all nice fellows. B. GEORGES. THE WEATHER Fair and warmer for Main at East Main Street always. AND BEST JEWELRY STORE ORE EASTER Sterling Silver Thimbles for a Dime to Be One of the Features at Georges’ Store Birthday. No need for any New Britain woman to be without a fine Silver Thimble after Saturday, says Mr. Georges, jeweler, whose store will raise its cur- tain on its second great anni- versary event from 10 a, m. till 9 p. m. with a sale of Thimbles at, Special, Dime a Throw! He expects thousands of peo- ple in the store for the opening on Saturday and Thimbles will be ready Saturday morning. Walk right in, smile and throw a dime. We'll wrap the Thim- ble up, smile, and you're on your way, unless, of course, you want to remain for the rest of the party. Bughouse Fables Some hints to the young folks from one who speaks with authority on the subject, “Love”: It is not leap year—sleep year. But make the most of oppor- tunity, girls. Every young man should carry a Georges Diamond in his vest pocket. N Good - lookers are looking right now. Girls who look around and make comparisons get the best bargains. Don’t “sit tight" if you want to “sit pretty.” Get the Ring or you may get the gate. If he talks “waiting” till times get normal, girls, start looking elsewhere. He may get normal himself. Anyway, it's cheaper to “set- tle down” than to stay single and keep “settling up.” And tie the knot with a Georges Wedding Ring. Not a seam, not a divorce in a thousand. You may not get another chance soon. See me before you see the parson, And say it with flowers, but do it with Jewelry. And step lively! —B. Georges. | \ { [ | When a Customer Buys a' Diamond He Largely “Buys It on Confidence,” Says B. Georges, Jeweler, “and for that reason our firm is particularly anxious to see that each purchaser gets a Quality Diamond.” To the average buyer the se- ection of a Diamond is like ouying real estate in Siberia. Ie buys it sight unseen. We have an ironclad rule 1ere never to misrepresent our merchandise. If we say a Dia- mond is perfect, blue white, so many points, our customers have come to know that we mean it and that we are ready to back up any assertion we make on a Diamond as well as any other merchandise. I am in business in New Britain because I believe it is a good city to do business in. My home is here and my money is here; that's why I am most particular that as near as possible all the gamble in buying a Diamond is taken out of the purchase of a stone from B. Georges. We are proud of our mer- chandise because it is known merchandise, nationally adver- tised and backed by makers who stand behind our own per- sonal guarantee to you. On a policy of quality mer- chandise and dependability we are building our business, and hat the public is appreciative e facts is evidenced by a splendid patronage v are now giving us. Here one will find the types of fine merchandise handled in most exclusive jewelry houses —Rogers “1847” Community Silver- & Edwards and Williar rors & Sons Flat Ware In Watches there are Elgins, Walthams, Hamiltons, Illinois, Hampdens, Bulovas and other fine timekeeping Wrist Watches for women. Such famous designs of Pearls as Bluebird, “Orientos,” as well as many jewelry novel- ties from the foremost houses of America.