New Britain Herald Newspaper, May 11, 1925, Page 3

NEW BRITAIN DAILY HERALD, MONDAY, MAY 11, R e SEES ADVERTISIN INPROVE LIVING Standards Higher Becanse of It Hoover Declares Houston, Texas, May 11.—Adver- tsing, becoming a most vital force in economic integral | rart of the foundations of clviliza- | tion, has 1ald upon its practioners néw dutics and new responsibilitien, Secretary Hoover today told the | Assocated Advertising clubs of the world in sesslon here, Not only must they meet the ommon standards of honesty In ac laiming the merits of commoditics for which they seek to arouse the | desires of multitudes, he said, must by Inslstent effort seck to in-| still tnto their conduct a code of cthles 1iko those which rula the pro- | fessions of law, engincering and medieine, Likewise, as advertising men dem- onstrate the ever wllening control over the minds of people in gener. hich the release of ideas achieves, | he avowed, they must recognize the | langerous fnerease fhey are bring- life and an complexity of so and he called uy ist in the policing of the conduct | of themselves and thelr clients, In e public nterest, that the govern- ment might not he foreed to extend | its Intrusions u althfully into the mduet of life affairs, IFollowing up recent {entatlive policy of Prasident Coolidge, he ask- ed them to “turn the public on them to as ment as a remes 1o maint business from ; ain at- in g0 that the forees of legal \pulslon might he less called up- m 1o maintain general rights. serious Purposes of Adevriising here was a time when adver ‘lising had ahout the same economic 1114 mor: status as the ba e the circus tent,” he said has found itself a most er how fine an ad- cpmfort or pleas- cle or sf ce may there is a diffusion of \0 S| nation with it will nat itself hecome ' incorporated to our standards of living andards of ng are v wonld the part pla serions accepted and SR adverti “Mode fiden of ar, your cor \enta of a mu of improve- ants on eve spreads a rest- f v competitor and | s pillow for ever Ny | ives him to f 1 faster ex- tions to keep p Not An Economic Waste. » notlon that advertising in its oad s<nse 18 an economic waste asy pro 3 been long since abandoned. But Te Are some onom wastes deh can be pliminated by the ad- ‘Mising manag ) al n. “1t is not too much fo say that the many inventions and the of 1 that are poured in the preparation of ad- <ing thera {s emerzing a ac Can you afford to neglect your eyesizht when it costs o little fn time and money ? Have an examination ! [ pert—immediately Frank E. Goodwii Vaesight Speclalist 827 MAIN ST. Phone 1005 NOTE—Over 15 years' experd- ence and a thorough knowledge of eye refraction. ThePath of Thorns Alice had a comfortable bome with her parents in tbriving little village. She had the usual opportunities for wholesome amusement— friends —a sweetheart who wi devoted to ber. Y, discontented. Life slow. She longed for romantic sdventure, excitement—a taste of what is called wine of life." Had she known the bollow mockery, the atter emptiness of the career of plnlun that beckoned ber, would never have made |hu tragic mistake that was to bring ber such agony of mind and soul. Her story, “TheFool That | Was,” appears in True Story Magarine for June. One of 18 big features. Get your copy today. Ar all newsstands 25( trade to a profession is the e llshment of group ethics. And just 80 far as those ethical principles are embodied in practice, just that far| will the public grow in confidence in | advertising and just that far have you progrossed into a profestion. | “Amerlcan business needs a lift-| ing purposs greater than the strug gle of materialism, Nor can it lle In some evanescent emotional, drama- tie erusade, 1t lies In the higher piteh | of economie life, in a finer regar l‘ for the rights of others, a stronger devotion to obligations of citizenship that will assure an improved leader ship In every community and in the nation, It lies in the organization of | the forcus of our economie life so| hat we may strengthen the home | and may produce happier individual lite, more secure In employment and | comfort, wider In the possibilities of enjoyment of nature, larger in its op inities of Intellectual life, The ent of organlzation for more definite accomplishment of these things in the practical day-to-day progress of business is a in our bLusiness world."” Great Inhumlw \mvmv Advertising as agency, may be ture as it has been applied to o tmportant ficl W. Dunlap, sistant sec ¢ Agriculture, told the Associate Advertising Clubs of the world today, advertising man,” he sald, should be Interested both fn develop- ing farm production along such lines and in such direction as will be | crally, and at the s taining a hig u high o of Amerfean farms in order that there N adequate market for ad d products, and mora the attention of rers has heen turned in re t years to problems of increasing his market, ¢ to the market vread whicl 1 this conn recognized the distinct i ertisir The ornia { growers’ exchar argely in well directed adve Not a few farmers are using tislng individuall; stock, cggs of s, and other prod ree years the de ultire has been studying the eftect of a In conn milk it stimnlated based on and more iceess of th type of ads that “]\l"l helps both consumer ar | producer.” F|\e \mcn 16;1; \eel\ British Golfing Title | By The Ausuciated Preas London, May 11.—Five Americans are among the 151 golfers enterad for the British Amateur champion- ship to be played at Westward Ho luring the week beginning May Largely beeause of the inaccessibil- ity of the course, the number of par ticipants will be the smallcet s ided on e in 19 t was last de Devonshire eosmapolitan with tha firat Ratarl ent ara from France, Argentine away British colonles 3 lon and New Zealand PUNERAL OF LADY HOGG. London, May 11.—The funera Lady Hogg, wife of Sir Douglk Hogg. is to he hel in Al \'s church, Langham Place, at 12:20 p, m. o8 with iria in Maryle cemetory, lLady H { died euddenly yesterday morr She wau Flizaheth Brown of Judge s Brown, vl Bank of Serv GOLD RUSH BEGINS 'MOTHER'S DAY ‘DAY OBSERVANCE T0 CASSIAR CREE I(1 v~ e o 'Sourdwghs’ OO Their Wag i) o o0 auonsen e st Search of Fortune 'I»\ the Girl Reservos yesterday after. |noon, The meeting and the social | hour afterward ware In charge of the Pinnacle ciub, The program § — | was as follows Brei l)\lh‘ of the ice In tho Stikine| “Come, Thou Almighty King" sung river and the consequent opening of | by all, avel, was the signal for the| Recitation, *Wynken, Rlynken and exodus of” many gold-seckers who | Nod” by Arline Pawell, have gathered here on their way to newly discovered flelds in woatern British Columbia. Three boatloads o the first to lenve graph, B, O, graph they were to 1 mobile to Deaz Lake niies of the new gold ter PPoem to Mothers by Man Barnes Neading of *T bow Girlhood™ Agnes Monogha "olks at H«vnw’ sung tion, “Baby's Skies”" t Stankaviteh Helen Yuniekis Play, “A Flower of the Ages” Iy Pinnacla clnh Cassiar Creel, “Iay 18 Ty More than 130 to caterpiliar ng in the West" SARSLOTH Poem, “Only One” hy trucks, horses and oxen, pany the & A notic that only a sma derson “Follow the Cilea yer by Mi an of Girl Rasery Florence Andrews, o committer am, refreshments tors are new : » pro eing exporfenced sourd toms officlals re nting cere served [4 Canadian and Amer have he her rosts 1 A croup of girls from tha Camp street sehool have organizod a Girl Reserve elub and named it t) funshive elub, The officers elr are as follows: T ol Tilan Tus- ssand men have mushed through from Wran ”-‘]"’“”“ L anson; tifeat- to Cassii Chiristmas in | rer. B £ snow and ice, to seek gold in| T Il iofiipaning cterghurg | TTiangle will have a tea for mothers ep! Fram il he presented ed by the eh Kage of t amped ternational boundary St Landon: vieo-presi ftarnonr Sugzew' Avbitration m u nncmh Strike str 1lents Inst assembled today tn ame out of as ute thmifted e strip of rich places at a mass mer foun r &pposi ound on a e T physica on the Danie rd eai . demands. Tt on by N rion, (| clals 1o appoint treet, on Hartford of Howard to settic Tha demands are ¢ reinstated treat. The hoy ' ronbla that compulsary physic be reduced from to {wn years: that the student coun- trol all social activities of the 'riudents and that they he el on the academi ropres e council of OBRIEN FINDS BICYCLE el Have You Piles? had found in a v nt lot near the Willow bridgs on Ellis street. The icyela was found to be the property | Then You Have Something to Learn Thousands who have piles hay not t quick and perma Neither eut- any amount of treatment tments and remove the cause WIFE LEAVES HOWE M-ROID, is now sol ta. Dr. Leo rases with the marvelou crss in 98 per cent ar shonld be xold und yack guarantes Don't. waste any more time T hardt teied TATLORING SHOT ENTERED nutside ar ne, Geot a parkage man of 56 Tockwell a f HEM 1D from any good drug last night reparted to Sergeant 4 It has given safe ani Matthias Rival at poliea headquar- | las lie? to thousands ani tara tha sama for vou—it se] tha Talloring Shop | shonld do had heen ente | dom fails The Golden Key of the Tomorrows Tunlock the doors of comfori and plenty; I open schools and colleges to children; I provide during life and| afterwards for loved ones; ! I promote self confidence; I bring peace of mind; I create opportunities; I insure against emergencies; ; I am small but powerful; »é I am the savings deposit book tucked away m thrifty homes. Open on Saturday Yl : 6 to 8 P. M. 19z A IBRTUNITH /) u—/o' l/.f’l/]‘;fl 3’ AN ANNIVERSARY SPECIAL WE WILL PLACE ON SALE For Tomorrow—Tuesday Only In all styles including ¥ Posts >ancled Beds—2-inch and in all finishes, including: White fvory - Mahogany and ‘alnut The regular prices of these Beds are guar- anteed to range from 814 to & OUR ANNIVERSARY SALE PRICE [ S — e e . Don't Waii Tirst Come | — See Cur Window Dispi,.., "THE BIG FURNITURE STORE WITH THE LITTLE PRICES NEW BRITAIN,CONN,