New Britain Herald Newspaper, March 3, 1925, Page 19

~> v 'RED CELEBRATING 20TH BIRTHDAY Company Out in Front Meeting Public- Wants, A twentleth anniversary, That's what show time means to Kenneth M. Scarle & Co, just now =~ for Reo s colebrating Its twen- tieth birthday, and motor fans are all invited to the party, The featuro df the birthday party Is a motor car, of course, the Twon- tieth Annfversary Sedan and demon- strators take pleasure in handing out samples to Reo guests. The new oftering s ong of the sensations of the show, ‘for It i5 the ouly five- passenger, four-door sedan on a 120-inch whoelbase for: its price— Which is just that of the touring ear, Thus the 'much talked of closed car, lower “price trend finds Reo right at the front, Last year the Reo automotive in- novation was “balloon tires, a stan- dard equipment,” This year it's the aniversary sedan —— the outstand- tng and value of Reo history. | Without Looking Beyond | Reo has taught these distribn- tors tos look for automofive looking . beyond their own ! rooms. Thett viiey discover an open | car priced sedan that is a g four-door job with two fuctors stressed: Power (from the standard six-cylinder engine) and comfort (from perfect r0ad balancs) pro- vided by Reo's -Jouble-frame crad- ling of vital unitd — and from de- sign and fitting of the car itself. Progress: In body contour, Twentieth Anniver alds the styles of 1925 the | ry Sedan her- | Hood and cow! merge into a straight line from radiator cap to windshield | base, continued throughout the | hody panels, This makes for sedan beauty, with an unbroken sweep cquipped, custom-built roadster, it | Product j\!.ir:x must meet a more designed for this car and it has es- | from end to end. They are com- | " 00 4= 0 T T ard six. | OF less) fised price, the two being | tablished an excellent reputation in menting upon these lines at the |\ aP A B0 1 proportlonate overhead ex- | the alst few years. Recent mmm-\ show. | “¥inished in two colors, desert|PCNse and middlemen’s profits on | cering Improvements hava multi- | Harmonizing with the gencral de-| (o 0% L P 0 G ts Lought from other makers. | plicd the possibilities. of this most slgn are the tapered drum head-| ., e une to the latest ideas fn lines | ) eliminate the first obstruction | remarkable power plant. This 1\-. lichts and parking. Wghts, curved| o 'spio"4vna or car. Its instrument [0 Auality — high proportionate | ception: motor combined with the | rub caps and harizontal door han- |y " SEP0 B B B R overhead costa — meant _ building | Lexington sturdy chassis, which 1s | dies, alt suffielently trimmed with | (EC 08 0 t specdometer, am- | 8TCat plants filled with machinery | sald to bo a marvel of engineering, nickel toiintenaityithesrichefinisn ot o S 0 s ie s fh e et {and equipment of the Jatest design | make the Lexington one of the most the body. |”“"" and clock — grouped in a | to short-cut 1\v'v1'1r?|<::v and nrm]‘uf‘c‘ [v'\./’.l onflflw‘ 1,.;). v ‘ Then there is that thoroughness| . .~ =, rust proof metal plate, | {he largest number of good units at | Space No. 1 ‘x<‘r\wvvm! to ‘ of body construction which means| " (8 year Reo mado a sensation | (D lowest costs, - : ract considerable. attention | that it Reo has turned out a genu- |\ % e ing ‘halloon tires as stan-| S0 Studebaker's SALILI00Bot bR oY, | done so forgetting th e R Y S S e the last seve cars an Rt ol ) R public demands quality. Tho frame. | f1ekeS further progress by offering | (ol d, * B0 P G0 and| PARKING FOR SHOPPERS work 'is of selected hardwood 5 machine known to the industry for Milwaukee department stores nroughout, consisting of the finest | h SRR AN expediting production. have combined to afford parking :a:hm:agnd maple x-rvc;‘“’ahlm Every | ELEOTRICITY BEST Lliminating middlemen’s profits | conveniences for their customers, | joint is carefully glued and. further Most battery rejuvenators shorten | meant building the cars complete, | 1y motorist coming into a store secured by bolt or screw. Liberal|the life of the battery plat So the largest grey iron foundry in 10p will get a slip entitling her use of steel or fron braces provide | though thiey do restore hie battery’s | the world was bullt; the vast plants | to free parking for from 1 1-2 {o | maximum reinforcement . at the | strength for a while. The best way | were arranged with special equip-| 2 hours in any of the downtown | points of greatest strain. below the covered with oll tion agalnst molsture, the exterior being treat:d to fouhdation for the follows, Attached to the of the roof Is an | made of pressed steel covered with | ; Vehicle Builders waterproof mate protection against sun reflections, A curved front edge for carrying away tributing to weathe new one-pieco fitting when clos adjustable to provi ventilation. Heavy plate gl clearness is placed nut:finished trimm and side windows proof channels ar cally controlled. T == rubberset ‘and vibration free — Is stationary. Solid Comfort 1 Btudious planning for imside com- fort is evidertéed of seating dimensions and the com modiousness of bot Obviously, a 120-i provides for generous body sions, but due to ness, the Reo s latitude for a other cars of eq pro- | There is room for long-limbed oc- gress, Again they find it — without [ cupants to lounge or recline v8- | unrestricted freedom These are some ne | why, with the advent of the y steel panels, formed on dies' to precise fittings, cover the cow! and ail body panels | rall, Inside surfaces arc caretully | paint as protec- | form a proper fine finish which front overhang adjustable visor, | rlal, and giving forms a channel drip water, Con- or protection is & “Kceping falth wit ed, yet instantly { automobile produced, do any degreo 8¢ " piving up 1o that ap lass of unusual | baker a in all windows household ings, ANl door| CAFVINE out new emp slide in rattle~ nd are mechani- he rear window | tion has been Jald When a finished delivered to a purcha { important parts ent construction, the cha workmanship and t) the materials used in are unseen — surface of its asseml by the liberality I comp: neh rtmer heelbase dimen- | ing it, more than on engine compact- 1 that goes with the car. W has far g Never, during its 72 body than | tinued successtul ual wheelbase, | Studebaker faith; henee it eidy with | “kept the faith; fou fight,” and the outst of the reasons |sales = during the Twen- | 19 hidden, last indicate the confidence it has| NEW BRITAIN DAILY HERALD, TUESDAY, MARCH 8 STUDEBAKER KEEPS FAITH WITH PUBLIC Makers Proud of Their Record as h the public” s @ (18 one of the most fmportant speci- | windshleld snugly | fications bujlt to ev. ry Studehaker pecification for 72 years has made the name Stude word | transportation has been a factor in and doors, and surrounded by wal- | wherever ires or in de- veloping amplires where the founda- automobile is wser, the most ering into its racter of its 1o quality of its completion below the bled entirety. The buyer accepts it on his faith in the integrity of-the firm produc- the wa ranty years of con- building, has failed fo justify that | ires, 1t has igbt the good anding record quarter of The firm 1tself is its own most clude the ds all its tieth Anniversary Sedan, Reo makes | inspired in the public the sweeping statement that “never before in automobile history has, cxacting critic. 1t buil $1,595 bought such a car.”” At the as though for its own ame time Reo models, including offers five the “Gold Stan-| 'This keeps dard Sedan” “Gold Standatd | actuated the pioncers Coupe” and the new roadster. | the business — the | spired, tc ild the The latter came as a complete | SPired, to "”""_‘ th surprise to motor fans attending | ‘Y OrKing to thig 72 the New York and is recharging by electricity. show, {had been in the process of design | | construction for | Bearing the marks of a completely impelled this corpora to the ‘tors which shut q terials and although it some time. ment to produce ever workmanship out use, demand- wilo founded will, self-in- best product ar-old ideal tion to elimi- last degree those two vality of ma- of a possible part used In an automobile and to pro- duce 1t better than it could be made elsewhere, | Having brought to minimum these | nonproductive expenses which otherwise would be saddled upon the cost of making a car, Stude- | baker had opened the pathway for | putting Into the product that finest | grade of material and that highest | character of workmanship which |always have heen synonymous with the name of the firm, | The A. & D, Motor Sales Co. of | 225 Arch street, local agents, arc exhibiting Studebakers at the show BENCE 10 EXHIBIT LEXINGTON HODELS Popular Dealer Will Hold Forth | in Space No. 10 at the Show Expected to stand out among the | leaders of the cars on exhibition at | the show Is the Lexington displayed | by the local agent, C. A, Be bi= 53 Main street, This car in the sc eral 1925 models will be space No, 10, Mr. Beneo states | Lexington is far the Lexington out, It tive that ud of peopla 1 has many new and attrac. features that he expects will find favor with patrons of the show. 9 Lexington exhibit will in- lark touring, the Star the popu anything e turned ard tourir “Minute e coach Man" sedan and the Con- other | ing the best ‘hat can be produced. |cord Six. alive the spirit which | The new balloon tir 1925 features, | The Ansted motor, which s the master of Pike's Pealk, having won the famout Pike's Peak trophy on Labor Day, is perhaps the biggest single factor in the | Lexington, Tt and other attractive s of the was originated and suc | storage places or garages. (AT AL 1 ’ | !L i 1\ j Il N NN\ N AN f.0. b. Detroit, plus war tax The only 4-door Coach-Brougham on the American market Performance Smooth engine performance is a quality now demanded and insisted upon by the better class of buyers. Vibration—noise—piston slaps—gear grinding—these are intolerable to the experienced driver—the man who pays for, and has a right to ex- pect, a sweet running as well as a powerful and speedy car. Of all forms of motor vibration the most serious are those violent “‘periods’” which used to be con- sidered a necessary evil in an auto- mobile engine. Not only do these “periods” of vibration affect the nerves of the occupants but they result in rapid M. IRVING JESTER ship. deterioration of the motor itself, and of all other chassis parts. Vibration betrays faulty design or careless workmanship. Noise is the outward, and audible, evidence of one, or both. In the new (Series D) Rickenbacker Six you will find a car that is amaz- ingly silent in operation. Peyiods af Vibration are eliminated by the “Tandem Fly Wheels,” by profiling cylinder heads, by perfect dynamic as well as static balance— and finally by super-fine workman- Drive this Rickenbacker Six yourself —it will be a revelation to you. _ | every territory found in | cars are equipped with | NEW REGORDS SET | BY MASH SALES Company Expects 1925 Will | Eclipse All Former Marks The remarkable of the emand throughout the country for the character | | Nash Advunced 8ix and Speclal Bix modcls has shattered record aft- er record since August 1, the date lof their introduction, 1, H. McCarty | general sales manager, says. Total sales of Nash cars for the last six | nmonths of 1424 excecded the same | period of 1423 by 3,000 cars, And the second half of 1928 the larg- |est fall period In Nash history. | Even the fiest half of fast year, with | its acthe spring demand,: was cclipsed by the roe six months An intercsting phiase tion has been the even demand all over the mer hig | pushed into 1 sreaking past of the count For- tied or sales marks were discard in nd the ne well as wor iealers, as like have met with tance of the Nash product t proved beyond anything i peri September starte when Nash lie ball rolii sales vigorous over the September mark ugo. While the industry {experienced during mber v sharp let-down i , Octol of this year found Nash with 7,500 cars oversold, Production was in- | creased to the highest p national attity 2 of walting « higher peak than v Aud as o H MeCARTY —_— new Nash models were entl tically abroad "M 8 / . 1 and t ersold three export 1 t And w th i L G orthy 1 s ind : a | 1= 5 \ { - ¢ r ity and extrenc : % i ctivity, the company looks t i % = me Is com N ; e venr and sweep well heyond i ccord-hreaking totals of 1924 you co Sl \ SOty DON'T RACE MOTOR industy g the ¢ It you care to' keep. your engine I ¢ com- 1 t on a cold morn wis not crmit engine to Give the rather than buying during a presidential | year Nevertheless, despite these three adverse factor the demand for the Nash Advanced Six and Special Six | models mounted with such rapidity that it was not long @ the Nash I were compelled to work night #hifts to increase production It hardly seemed possible that this strong pressure from buyers | coutd continue through November, |and especially since the industry as {a whole was operating on a 65 per cent busis, - And yet & days | of the month had elapsed 3 had And w | ires were fal tlated at 1 oc « « 11 per cent r volume than mber prior to 1924 climax to brilliant sl period, December |Big Scoutmasters Class Gets Diplomas March 9 | The largest class in the history of the local Boy Scout council will be presented with diplomas at a bane et on March 9 at the ¥, M, C, A, this bringing to a close the biggest iid - most successful scoutmasters® school ever conducted by the New councll, Not more than 1§ w@ve received at any one of the pree vious schools, hut this year it s exe pected that nearly 40 will be pree sent vith these, which are issued I headquarters in diplomas a who attend at least six of the t meet | Britain 185 of the school, and mothe men who win them the iture scout learders of the ety will e committee in abarge of the uguet are George K Chapman, Dr, I, H. Hand, Waiter Fletcher, A. M. Hoburt, Earl V. Higbee, and Scout Commissioner Kharles E. Morgan A new troop wil he started at St. Mary's churgh this week under Scoutmaster Willlams and Assistant Scoutmaster Harry Fancher, former- ¥ of Troop 4 e ——— Makes Autos Go 49 Miles on One Gallon of Gas Sioux lulls, 8. Dak.—James A. May of *;5.C Lacotah Bldg., has perfected an amazing new device that cuts down gas consumption, removes all carbon, prevents spark plug trouble and overheat- Many cars have made over 19 miles on a gallon. Any one can install it in five minutes. Mr. May s agents, and 1s offering 0 send one free to one auto own- locality. Write him in each today.—advt U225 f.o.b. factory 187 ARCH STREET Nash builds also the Advanced Six Five-Pass. Sedan, $1485,£.0.b. factory 52 Special Six Sedan ELM STREET J. B. MORAN, 313!, CHURCH Nash Leads the World in Motor Car Value AT THE SHOW 112Y5-inch Wheelbase Five Passengers A Brand of Performance That Will Amaze You S-P-E-E-D! it. That's the result of the new-type engineering C. 60 flashing miles per hour when you want W. Nash has incorporated in the design of this perfected valve-in-head Special Six motor. R-O-A-D-A-B-I-L-I-T-Y ! Extremely low-swung and beautifully balanced, this car seems literally to drive closer to the road at high speed. C-O-N-T-R-O-L! N h engineered the steering mech- anism especially for use with balloon tire equipment and 4-wheel brakes. ease and lightness. B-R-A-K-I-N-G ! for the industry with these special 4-wheel brakes. o the Sedan handles with the most pleasing Unquestionably Nash has set the pace They are fully equalized on all four wkeels, never affected by climatic changes, and they pull the car down smoothly to a dead-stop in record-breaking time, without lurching or skidding. Their design is a model of clean-cut simplicity and it has fewer points requiring lubrication than any other mechanical system. V-A-L-U-E! : brilliant performance, superb body craftsmanship, At the price, $1225 f. 0. b. factory, with this and with 4avheel brakes, full balloon tires, and 5 disc wheels included Sedan is far and at no extra cost, the Special Sis greatest value of its field. A. G. HAWKER TEL. 2 ., Associate Dealer away the (185 ] 156 '