New Britain Herald Newspaper, July 18, 1924, Page 7

NEW BRITAIN DAILY HERALD, FRIDAY, JULY 18, 1924, As We Live We Grow” 190 & Jo24 /9]7 . . =K ¥stob/): s/fec/ 7800 Sg.# Added 2000 Sq. t STEPS OF i $565% 4 S, PROGRESS Added 4800 57. /tz 4 Back there in 1910, The Big Store started on its way with a floor area of 1800 square feet. So quickly did you respond to the selling efforts of the management that a year later 2000 square feet were added. : 4 Three years of progress were chalked up, when, in 1914, more space was again needed. So the then Bijou Theater was acquired, and it was turned into several new departments, giving 5000 more square feet. Three more years went by, and in 1917, seven years after the founding, | r The Big Store received its large brick addition of 8,000 square feet. Two vears later the entire store was re- modeled, the beautiful show windows being included. Today, as the Expansion Sale marks the addition and development of 4800 more square feet, The Big Store looms larger as “A Store for Everybody.” Because we buy for cash—because we sell for cash—we are able to make this step forward to serve you better—to sell lower than any other store in New Britain! EXPANSION SALE Regular $14.5 Si DRESSES High' class Sport'Dresses of Fru-Fru Silk, Satin Faced Canton, Roshanara Crepe, Printed Crepe de Chines, and plain crepes— § handsome models for street and afternoon wear—beautifully § trimmed with laces, buttons, panels, apron effects, and every other new feature of the present season. Sizes 18 to 44. All colors—light gnd dark. HOUSE DRESSES Fresh, Crisp Cool Garments for these ot days—A sale very well timed. $1.98 House Dresses—Odd lot of iresses, one and two of a kind, ging- hams, tissue ginghams, lmenes and wther fabrics; slightly soiled; all colors, Il sizes, formel")' 8179 $1 00 A ind $1.98 Bungalow Aprons—Big rcomy bunga- ow aprons, in neat pattsrns and fig- ives, trimmed with combination colors ind rick-rack braid, reg. 61,00 and $1.10 79C Linene Pickford Aprons—Reg. 79c, n plain color linenes, fine quality, trim- ned with rick-rack braid; 4'8 C il sizes . Tissue Gingham and Voile Dresses— Tancy combinations, plain colors, dotted roiles, figured patterns, neatly trimmed with organdy collars and cuffs, inserts, fancy bandings, big sashes, embiroider- hd collars and cuffs, sizes 1p to 46, reg. $3.49 $2 69 $1.79 Linene Dresses—Plain color, wool, silk and wool, DRESSES = $11.00 fl Scores of beautiful styles are included in this wonderful assort- ment, Absolutely the best values ever offered. Charming Dresses of Roshanara, Georgette, Chiffon, Tub Silks, Candy § All Better Silk DRESSES Expansion Sale Price B All of our better Silk Dresses must be closed out of this price— | Dresses that regularly sold for $24.95, $29.95 and $35.00. Sport Dresses, Afternoon Dresses, Evening Dresses, Dinner Dresses g and Street Dresses, in every color desired. Sizes to fit everybody. LADIES’ HEAVY SILK VESTS 69c Reg. price 98¢, plain and fancy, flesh, pink and orchid, all sizes. LADIES’ AND MISSES’ SUMMER SWEATERS $1 69 Values $1.98 to $4.98; Cricket, Kid Boots and Sleeveless models, in &ilk, novelty materials; all sizes, all colors, all weaves, all styles. § Stripe Silks, Foulards and many other seasonable materials, All @ B sizes. Values up to $22.50 in the lot. LINGERIE Hot days demand many changes. Buy now for your vacation. Part Silk and Cotton Costume Slips— Reg. $1.49, in white and colors,” with hip hem. Also st)l'iped English Sateen, shadowproof, in all G P el [ S S 000 D Ok 99(: Jenny Lind Gowns—DMlade of figured and p]am batiste and lawn, pretty color combinations, regular 98¢ 69 C 1 Lot of Mussed Muslin Underwear-—— Including Costume Slips, Envelope Chemise, Bloomers, Petticoats, Gowns, Corset Covers and Step-ins—all of $1.00 to $2.00 value, about 25 dozen pieces in the lot—to close out at garment/ 590 0dd Corsets—An accumulation of odd Corsets of celebrated makes, values up to $5.00—During This flannel, jersey and traight line dresses trimmed with $3.98 and $4.98 raid and buttons, cretonne dresses ombined with plain linenes, braid trim- ned and appliqued; neat $1 39 ityles in all sizes $1.98 Gingham Street Dresses—Big ssortment—see our window displayy— harmu;lg models for street and house ear, a / BATHING SUITS The seashore calls—so should these low prices call Women's Bathing Suits—All wor- Surfl Satin Bathing Suits—Entire ed in solld navy, or fancy shades | stock close out of values $2 98 - faney trimmed styles, | up to $5.00 zes 36 to 46 $2'95 Bathing Tights— Misses’ Bathing Suits—["ine wor- Al um"g i ed In striped models, in navy or plors, sizes 12, 14 and Boys’ Bathing Suits—2.picce style, 6 sizen 2.4 white jersey and biye sl 00 " 9 Little Tots' Hathing Suits—All [ scsssalin ol kol y 00l and worsted, in all eolors, front | Men's Bathing Sults—1 plece style | | | in heather shades, sizes to 46, reg. $1.30 r shoulder SILK WAISTS $2.35 Charming overblouse models in plain and novelty tricoweaves, crepe de chine, canton crepe and novelty silks, sizes 36 to 46, all colors and combinations. EVERY WAIST In the Store REDUCED New Britains J/;opp/ng Center THE S .I.J.I.v Distinctive models«only one and two of a kind Finest workmanship and design. 81x90 BLEACHED SHEETS $1 . 1 9»« Each Good soft cotton, free from starch, with a 3 and 1 inch hem, very fine grade —regular $1.59. Extra Heavy ‘ SATIN BED SPREADS $2 .49 Each Extra heavy quality, pretty patterns, large size, 78x88, regular $2.98. Part Linen CRASH TOWELING 180 Yard With red or blue borders, for roller or dish towel use, reg. 29¢ yd.—a spe- cial bargain. BABY WEAR Every article in the Baby Dept. re- duced. Anticipate your future needs and buy now, §1.00 Rompers—2-color combination with pretty embroidery on waist—made of fine chambray and 55 IMAUPANG O SR G s C $2.98 Ma-Ma Dolls—Big size, doll fully dressed in pretty $l 25 colors, a splendid bargain . $1.98 to $2.98 Girls’ Gingham Dresses -—An absolute close-out of the better dresses—the balance of our stock— ]aorinnt 150 d s in the $1 00 Children's Sweaters—Value to $3,95 —coat style with collar and belt, in all pure worsted, sizes to “Carter's” Baby Vests— Reg. 59¢, coat style 39c Rand’s “Bunny Pants”—Reg., 49c, made in flesh and white with colored trimmings, ventilated top, medium and large sizes Girls’ GINGHAM DRESSES 69¢c $1.00 and $1.49 dresses in sizes 7 to 14 years—big assortment to choose from—pretty checks, plaids and plain colors, embroidered. HOSIERY This sale affords an opportunity to buy much at much less Women's Pure Silk Hose—Perfect | hose in all colors, plain or fancy $1.00 Silk Hose—Second quality, | $3.00 silk Hose—I"ull fashjoned, | lisle top, in all colors, very fine b diosinto g Pal $ 1 .77 Wonfen's Silk Hose—In grey, tan, black and colors, including popular black and white, fashioned, 39c flesh shades, all \'t v/'lwuuy( 7 80 16, 580 Maint/. - ) ,»’/ (/on* for [ver ybody- weave, very special regular 59¢ | vae 65¢ | Children's Silk Socks—Reg. §0¢ Men's 59c Silk Hose—Bjack and colors, in all sizes, plain | value in white and colors, some plain and others with striped | Pair 250