New Britain Herald Newspaper, July 18, 1924, Page 6

NEW BRl'l \l\ DAHY HERALD FRIDAY JULY 18, 194 Added 4800 7/@ 8000 Sg. # THE REAS ON WHY Once more we respond to the needs of our customers! Once more we ex- pand this great store to serve you better! Once more we make still larger Connecticut’s largest daylight one-floor department store. Some weeks ago we signed a new square feet of space. That addition takes in 21-23-25 Myrtle street (now three separate stor es), and will even- tually give you an entrance on that street. With the additional space we will serve you better by means of an en- larged Dress Goods and Yard Goods | | | | Department—more space for Domes- tics—more space for Toilet Goods—a greater Shoe department—and space for the installation of the largest No- tion and Small Wares department in the city! So start out early tomorrow for this honest-to-goodness Expansion Sale! While the carpenters are work- ing on the addition, you will be able to choose fresh, clean, seasonable merchandise throughout the store. You know about our lowest-in-the- city prices! But this Expansion Sale will set a ne wstandard in “Our Buy for Less—Sell for Less” Policy. least providing for 4800 additional S— R EXPANSION SALE Silk Summer Wash DRESSES $1.94 Normandy Voiles, Printed Voiles, Plain light and dark colors; lovely Sizes 16 to 54. Expansion Sale Price Expansion Sale Price Regular price $3.98. Regular $10.00 value. Voiles and Embroidered Voiles; summery combinations; dainty youthful models. Remember—Regular Price $3.98 ALL REDUCED FOR QUICK CLEARANCE ming effects. Sizes 16 to 44. * or three of them. (———————n Extra Heavy Turkish BATH TOWELS BOYS’ WEAR The boys need lots of cool things dur- ing the summer. Buy them at this sale “AGAIN WE GROW” DRESSES $3.94 Printed Crepes, Canton Crepes, Crepe de Chines, Sumeripl Crepes, in all colors; new novel styles and trim- When you see these bargains, you'll want to take home two They can’t be beat anywhere. DOMESTICS Take advantage of these low prices EXPANSION SALE Dainty Summer DRESSES $5.94 | $10.00 and $12.00 Imported Voiles, Normandy Voiles in flock and floral patterns; light and dark shades; lace trimmed. Sizes 18 to 48. Also importe’ Linen Dresses. You will realize that these values are absolutely the most wonderful value you have ever seen, Styles suitable for large women. Expansion Sale Price DRESS FABRICS An enlarged dress goods section means new merchandise. What we have must go at ridiculously low prices. Extra Heavy and save money. $1.00 Sport Blouses—Sizes 6 to 16 years, neat stripes and figures, very fine quality 69 C $1.98 Wash Suits—‘Peter Pan” make —in Middy, Oliver Twist and Balkan styles, sizes 2 to 8 years, & guaranteed colors $1 .29 25 OFF on all Boys’ Suits during 0 this sale. Heavy Crash Pants—Extra heavy, all sizes, regular 79¢, cut very full 50 Denim Koveralls—Heavy plain or striped blue denim, trimmed with red, sizes to 7 years, regular 48(: Each Giant size, 25x50, regular 98c value, plain white only, limit 6 to a customer. e 39¢ 45x36 PILLOW CASES 4 for 98(! Absolutely no starch, ready for use, and prepare for future household needs. Fancy Pillow Cases—Embroidered and lace trimmed, wide hemstitched hem, ready for use, regular 59¢ Full Length Curtains—Ruffled edge, fine scrim, hemmed, with tie- 6 backs to match, reg. 98c pr. Pr. C 7;2.‘(90 Sheets—-Reg}. $I.(;)O, very fine quality, bleached, with wide hem, ready for use 79C Turkish Towels—For face use, bleach- ed, good size, regular 21c each 5 C 36 in. Cretonnes—Splendid colorings and combinations, big assortment, ex- cellent quality, regular DOUBLE BLANKETS $ 1 85 Pair Full size, white with colored borders, 100 pair in the lot—no more than 2 pair to a customer, reg. $2.98 value. All Silk Crepe de Chine—Big range of staple and high shades, $1 65 reg. $2.49 yard .... Yard . Tissue Ginghams—Regular 69¢ yard, handsome choice of patterns 39 and designs, all combinations C Roshanara Crepe—Heavy. quality, sultabledfgl plc&m% Sklutts' in black, navy and desirable brigh shades, reg. $1.98 yd. Yd. $1 u3.3 Normandie Voiles—All colors and combinations, flock, floral and plock pat~ terns, reg: 69¢ yd., light and 45 dark bhadei Vi Yard C 32 in. Dress hnms—]mported ginghams, in popular checks of all sizes in all colors, regular $1.45 value . good make, deep hem, extra fine quality 27c yard ————————————————— — Extra Heavy Turkish BATH MATS 69c In pink, blue, white and gold, very heavy, pretty designs—conventional and floral, reg. 98¢ each. Final Clearance— 100 TRIMMED HATS $1.00 $5 and 86 Hats to ciose out to the carly Saturday shoppers at only $1.00 Ydiculous pr for these wonder- ful hats but they must go. TOILET GOODS vour vacation supply at this sale at reduced prices. v 10€ 29¢ Secule Venida Hair Netee reg. 2 for 2ic It 'Ln“ Vanishing O ggc | Boncilla Vanis mu. ream— 9 7C = ~I| ‘II'-‘q‘uulllltr Compinct 790 Delica-Brow— ’ 45¢ 12‘c reg. $1.00 37(: I.ul-nm’.:n ‘1..".u. Brushes 25¢ Palmolive Shampoo— reg L Daggett & Ramsdell's Cold Cream—reg. 1 Palmolive Cold Cream— reg. 19 I‘ulnp ian Face Powder— Women's and Misses’ FELT SPORT HATS $1 39 Bought especially for this sale, reg. $1.98 and $2.49, in white and colors, ex- cellent quality, nice styles. /few Britains Shopping Center ; /' (fore for /.('/véoo’q 49c yard Yard 33 C 32 in. Madras Shirtings—All stripe effects, excellent quality, good assort- ment to choose from, regular 50¢ yd. ........ Yard 9c 36 in. Cotton Canton—Reg. 79¢ yd., in Navy, Tan, Blue and other popular colors, good assortment ......... «. Yard 9c 36 in. Basket Cloth—Reg. 59¢ yd., in le\f White, 'lgn, Blown{.l Navy, ete., ine for 1-piece dresses an children’s wear Yard 39c R 3({ ilg: Pure L(iinle{n'—-ln Orchid, Copen, Rust, Green and Rose, very fine quality, reg. The yd. Yard 49(: ’ Yard 196 $1.00 and $1.29 BOYS' WASH SUITS 69c Dark and light colors and coribina- tions, sizes 215 to 8 years, good styles, nice fresh garments of popular models. $1.98 and $2.98 CDD WAISTS 79¢ About 50 dozen in the lot, including tailored styles, lace trimmed styles in both waist and overblouse niodels, all sizes in the lot, while they last—at only 79¢ SILK SPORT SCARFS $1.00 Roran stripe scarfs, fancy printed silk scarfs, and plain color scarfs, with deep fringe, reg. $1.49 and $1.98. \:"\I‘«r’A/