New Britain Herald Newspaper, December 1, 1923, Page 12

NEW BRITAIN DAILY HERALD, SATURDAY, DECEMBER 1, 1923, Brighten Up Your Kitchen m @ = ® ® § ® § = (5 E = g We Carry a Complete Stock of These Ranges at Right Prices | Main Wedn honor wed { :SOCIAL NEWS:. | . - ¢ 30th annive uffet lunch Continued From Third Page). Mad igar Mrs. John J. Madigan, Job gan Jr. and Miss Lillian Ma visiting friends in Boston days Interest in Government .. ¥ Baker of Bosto Thanksgiving h his parents, Mr, and Mrs of Belvidere graduated spent the cnt men in 1 to ex end gu Lasher of My of Maple Hill with relatives | The wedding vt tor of Stanles Jackson o place Thu tory of St T. Winters Williams, a s officiat ter of Thomas Moo T. W hae retu Announcement the marriage of daughter of Mr Hultgren of 77 Cu fred Carter of Wa mony being per’ ¢ity on Saturday Mr. and Mrs. ¥ Bast street, Plai eighth anniversary of th Wednesday evening. Supper ed and a musical program They weore presented with a gift those attending. Fall River Liner Plymouth Main Shaft on Trip . Miss Maude E. Traver, directress purses at the New PBritain Genera hospitpl, is spending the werk.eiv at her home in Rochester, N ¥ o an Mr. and Mre. QGuer Johnzon of ;1:‘-nr came from Guinea. ting program rende Question = ¢ inter TOWED INTO PORY 25 West Main Street . STILL WITHOUT WORD OF ‘ MISSING AIR MAIL PLAINVILLE NEWS (Continued from Seventh Page) have (b e " | Flier From san Francisco Who I ave the clags meet every Friday eve ning starting December 7 in the| American Legion hall Tistructior will be given to any of those attemd. ing who desire it Plainyville 1 peared Yesterday Not Yet Heard Fre selectmen Dispose of School Bonds " Ter Ne wCourt Case is Continned—RBricfs, | § ested in Assem ning of the smen's association return t sprrding severs geles, California Mr. and Haven where the t reh was Institute death of My. Connors' cous Plano Teacher dowr ton, pupil of 1. Leslie 141 West Main strec | periods. Apply covered ded su ange without " NATION-WIDE ATTACK AGAINST LOAN SHARKS Kansas City Man Soes Alleged Vsore Mr<. Otta Malm, Involved in Chicago Shooting \firay Self With Sheet, vrs for $100.000 and Drive s Then Started Broak- CHRISTMAS GIFT SUGGESTIONS For Her For Him For the Kiddies On Today's Want Ad Page Classifications 65 A-B-C-D all of the se with being the - Whether he be a merchant, manufac- WOMAN HELD IN MURDER CASE ATTEMPTS SUICIDE Iries to Hang City Hall Building MAN| disap- l lock failed P d and 1ed throughout the night. Afr that and is olate stretch of The alert business man dealing with present day conditions knows that the big word today is “Turnover.” with ason turer, jobber, or banker, he sees that one thing with a clear vision unbiased by the limits of his own business, It is in the air, and on the tip of every tongue. being And yet many of them—entirely too many—are thinking on only one side of Turnover. They think of it as meaning rapid selling — putting money in and getting it out quickly and at a profit. They realize that they must put greatly increased ef- forts back of all their plans for selling and distribution. The other half of Turnover is the consumer. All selling plans and ef- forts fail if the consumer doesn't want to buy. His desire for the pro- duet must be created. the seller half way. He must be in a mood to buy before the salesman meets him across the counter. That is the function of Advertis- ing—to create consumer demand and He must mneet With One of These Wonderful Labor, Time and Gas Saving Clark Jewel Stoves [0 ] (] ] ) ) ] ‘EEEEEEE New Britain Gas Light Company For Quick Returns Use Herald Classified Aduts. Two Sides of Turnover consumer preference. With this de- mand as a fact all selling plans have a chance to succeed. Without it they fail. The only chance for salesman- ship to succeed without an existing demand is for salesmanship to as- sume the task that belongs to ad- vertising—the task of creating de- mand. If the present efforts that are being put into selling were amply supported by a corresponding <flort to create consumer demand through Advertising, the business conditions of this country would be rapidly changed into an era of great pros- perity—in spite of Old World condi- tions and everything else. The proof of this is in the fact that right now, under these very con- ditions, the manufacturers who are putting proper emphasis on creating a demand for their product, as well as selling it, are doing a big business and are actually getting the high turnover that others are trying so strenuously to get through intensive selling. The Herald is a member of the A. B. C. and would be pleased to submit a copy of the latest circulation report 10,000 DISTRIBUTED DAILY THE HERALD HAS BY FAR THE LARGEST CIRCULATION OF ANY NEW BRITAIN NEWSPAPER Demand Circulation Proof When Buying Space