New Britain Herald Newspaper, July 11, 1923, Page 11

NEW BRITAIN DAILY HERALD, WEDNESDAY, JULY 11, 1923 - THE RUT The Fury of a Desperate Merchant Is the Cause of the Stupendous Sacrifice of a Mammoth Stock YOU ALL KNOW | THE S. W. MENUS STORE and the class of merchandise they carry. Their reputation for honest and square dealing is known far and wide, always selling a little be- low. But for the next 10 days there will be a voleanic eruption of business—All records of bar- gains will be smashed—It will be a rip-roaring bargain carnival— Nothing like it has ever been at- tempted, as it would be impossible for an ordinary merchant to sell 50 low and remain in business. W. J. BURACK CO. ALE THEBIG $50,000 STOCK OF THE S. W. MENUS STORE 398 MAIN STREET NEW BRITAIN MUST BE CUT IN HALF IN TEN DAYS Thursday TARTS Moming At $2.29 Men’s Dres: Cxfords in black and tan calf. All styles, good value at $6.00, to go at $2.29. Men’s Dress Shoes and Ox- fords, black and mahogany calf, English and Blucher style, $7.00 value, to go at $3.29. The well-known Marshal and Emerson Dress Shoes and Ox- fords, all leathers and styles. # Not all in this lot $10.00 sellers, to go at $4.29. i At $1.89 Men’s Work Shoes, Blucher and Scout styles, all solid $3.00 to $1‘J»l) value, to go at $1.89. At $2.89 Men’s Heavy Work Shoes, Army style, 2ll leathers, tan elk uppers, $5 value to go at $2.89. At $1.29 Men’s and Boys’ Tennis, suec- tion soles, heavy duck uppers, leather trimmed, $2.00 value to go at 81.29. SLIPPERS 50c To the first 50 customers we'll sell Ladies’ Felt Juliet leather soles and Moccasing 86 ...ooiiiiiiniie. 80€ - STORE CLOSED for marking and arranging the stock. No goods sold and positively no one allowed in store before Thursday morning when the Big Sale starts. DON'T HU BUT HELP WANTED Experience not necessary. If you know how to give away goods and wrap it, yow'll do. Apply at store to Mr. Burack. Reading This Advertisement AFTER READING IT Don’t follow the crowd. Lead them to it. Be there first. Let nothing hold you back. Postpone all other enragements. Defer your pleasure, but don’t miss the opening hour of this big sale. Come! No matter how far away you live.” Come regardless of weather. Come and bring your friends. Come prepared to carry away a raft of goods from this big sale; ' Come and see the wonders your dollar will work at this sale. Come the first day of this big sale and you’ll surely come again, attracted by the wonderful values you'll receive. SENSATIONAL | VALUE SHOTS IN FURNISHINGS Men's Balbriggan Under- At $1.98 One big lot of Boys’ Tan Elk Shoes, Blucher and straight lace all solid leather. Some are Good- yeéar welted, $3.50 and $4.00 values, to go at $1.98. At $2.89 Big Boys’ Dress Shoes, all welted soles, in black and tan calf, Blucher and English mod- els, good $5.00 value, to go at $2.89, Men's Athletic Union Suits at Men's Balbriggan Union Suits at Men's Dress Shirts, band or 89 Colltr attached, to go at.. C Men's $2.50 Dress Shirts, all shades and patterns, band collar and collar attached At $1.59 Youth’s Tennis Shoes, Top Notch make, heavy suction sole, brown and white strong duck, leather trimmed, $2.50 value, to go at $1.59. Men's Bathing Suits — The American Hoslery make, all wool, trunk and jersey style, or one-piece — All shades, to The Big Yank Work Shirts—In black, blue and khakl, At 89c¢ One big lot of Boys’, Youths,’ Misses’ and Children’s Tennis Shoes, brown and white duck, $2.00 grade, to go at 89¢. Traveling Bags, size 18 and 20, for- merly selling at $4.00. Men's B. V. D. Union Suits, at At 89c Misses’ and Children’s White Duck Oxfords and Strap Pumps, to go at 89c. At 89c¢ Children’s Play Oxfords and Strap Sandals in brown elk, stitch down soles. Sizes up to 11, to go at 89c. At $1.98 Misses’ and Children’s Patent Leather Oxfords and Strap Pumps, rubberized heels, sizes up to 2, to go at $1.98. At $1.19 Children’s Scuffer Style Shoe, tan elk uppers, stitch down soles, $2.50 value, to go at $1.19. The paramount feature of this big sale is the honest-to-goodness bargains. You are doubtless surfeited by the so-called sales where jobs and seconds are hoisted on the public at a few cents reduction from clean honest merchandise, not one cent of goods was bought for this sale. The S. W. Menus standard goods goes on the hx;gain block. Let none mislead you. Avoid making a mistake. Look for the sign OUT OF THE RUT over the rs and windows of THE THE W. J. BURACK CO. will have full charge of our store for the next 10 days with a free hand. Nothing held back and noth- ing reserved. Their only instruc- tions from us is, GET THE CASH, not to let COST, LOSS, or VALUE stand in the way. We advise all our patrons and friends to avail themselves of this golden money- saving opportunity; for they cer- tainly went the limit in price cut- ting. BUY NOW AT THESE PRICES. later. You'll thank us for it S. W. MENUS. . At 98 Ladies’ White Fabric Oxfords and Strap Pumps, leather and rubber sole, plain and leather trimmed, $2.50 value, to go’at 98c. At 98c Ladies’ Black and Tan Calf and Kid Lace Oxfords, military and Cuban heels, welted soles, value up to $6.00, to go at 98c. At $2.89 King Tut Sandals, all shades, red, blue, green, grey, white and all other colors, to go at $2.89. At $1.69 Ladies’ Patent and Kid Strap Pumps, welted soles and nobby Louis heels. $5.00 to $7.00 value, to go at $1.69. At $1.89 Ladies’ White Poplin Pumps and Lace Oxfords, military and flat rubberized heels. $3.50 value to go at $1.89. At $4.39 Ladies’ Oxfords in black and tan Kid and patent leather Cuban, military and low heels, extra hi-grade shoes, to go at $4.39. 398 Main St. New Britain S. W. Menus Store