New Britain Herald Newspaper, May 25, 1923, Page 10

~Third Floor— History Repeats Itself ARIS admits to its collections, the influ- ence of 1880 modes and seems to have a | passion, not only for the modes of 1880, but for combining plain and printed | crepe, The modes of the 80's of the *1 long-waisted bodice and pleated skirt are rapidly coming to the fore, The summer dresses are simply creations—never have the inexpensive frocks been treated so deftly by designers, as they are this season, Our stock is a joy to look upon. Glorious New Summer Frocks They are glorious too—not only in coloring but our dresses this season just shriek style in every line. Ginghams, Voiles, Linens, Dotted Swiss and Shimmering Summer Silks. $5 to $30 Besse Lelands —Third Floor— To run a clothing department like ours is perfect- ly simple. The easiest thing in the world. It's no secret. Lots of stores could do it, if they would. It’s just plain, straight, common sense, coupled with good business. It's not enough to simply say, “Come here for the best suits.” We must produce ’em when you get here, We must buy good-looking clothes, cut the way you want ’em and priced at the figure you want to pay. That's all. Stop in tomorrow and see how easily and success- fully a large men'’s clothing department does busi- ness with a price range of $19.75 . $49.75 —Main Floor— CHILDREN'S STRAP PUMPS In Brown Calfskin, trimmed with Brown Suede, of the Better Grade $3 90 and $4 40 NEW BRITAIN DAILY HERALD, FRIDAY, MAY 25, ‘f DRESSES Jashioned by (Raqy Oige NEW YORK —Third Floor— trade with us, man something he doesn't need. This condition of affairs differs when bargaining was the rule. The buying, knowing full well that the prc the first corner and lead him back to compromise, It's different now. To succeed in husiness today, you will not sell a Success comes through pleasing cus- tomers. Fakers have no place with us. The man who is a faker always resents the accusation. The man who is willing to be called a faker isn't one, but it is no tragedy to be called a faker. That is good adver- tising. The real tragedy is to be a faker. No success is based on hum- bug. Barnum said, “The American people love to be humbugged,” hut old P. T. himself, was too wise to practice what he preached, This great ey The new sclence of business is based upon mutuality, reciprocity and cooperation. We deal with our f{riends, for our cnemies will not tly from methods of long ago stomer usually depadted without prietor would follow, collar him at showman gave value received for every dollar he took in—that's why he succeeded, and that's the reason for the success of this store—value re- * cetved for every dollar we take in—then, now and forever. Evening Gown of Black Jet LEOPATRA might have worn such a gown had that exotic lady lived in mod- (G\ \:\;‘,J ern times, fflll ths" gndlc wrapped closg around the hips, rising to the front and the panels it secures are as old as Egypt. The material is composed of jet squares on black chiffon, A Great Big Store Devoted to Boys Straws ROM the kindergar- ten through the high school, we clothe him | at work or play. Racks filled with wash. suits, play suits, dress suits, Sunday suits and Saturday suits. Indian suits, Cowboy suits, Boy Scout suits and Base- ball suits. Everything else to go with the suits at prices to suit everybody. We just go the limit with boys from January 1st to December 31st, first, last and all the time. If there's a boy in"the family, him here tomorrow. His pals v here. You can depend on it. BOYS' STRAW HATS 95¢ $4.95 BOYS' WASH HATS 45¢ $1.45 \’\ EGINNING with The £%5 ) English sawtooth '( ' Sennit to many times ’/‘}‘ twisted, fanc_\'. braids with four ply brims and clever edges. We have gone the limit, in straw hat value. Real, honest-to-good- ness value. You can't help but get it. There's nothing else here. $1 50 . $5.00 BONTON IVY SWEATS Easy on the head, at $3 00 .. $3.50 PALM BEACH CAPS Sure thing—plenty of ’em $1.00..$1.50 Shoe Dept. —Second Floor— KEEPING IN STEP WITH WOMEN'S FOOTWEAR were to be 1 3 ning slippers. Nov Greens, Greys and Tans brave the clements graciously 1 make the selections of shoes interesti .t pleking a hat. We have a | riety of noveltics to choose from at Vopular Prices. MEN'S NEW OXFORDS Black imported Scotch grain with a cordovan saddle and soft toe cap; also a tony red calfskin with a square box toe—some- thing different for the young man. Priced at $6 90 —Third Floor— Summer Millinery [ I ARLY Summer features the small hat /| with a decided fondness for the cockade of faille ribbon, which brings forth much favorable comment, %.| Paris decrees that this early summer st madame shall reveal her eves by wearing her hat tilting slightly upward in front and pulled down in back, The front brim droops slightly and the back—well, there just isn't any back to the newer modes, Advance Summer models are decidedly larger in the brim. We are showing “Paige"” copies of or- iginal models by Hickson, Migrimman, Jay, Ar- nold, Thorpe, Ferle, Heller and Joseph., The orig- inals sold for $2200,00, Our duplicates are being shown for $7.00 Bride-to-Be Our north window depicts the Bridal costume—not alone the Bride but the Bridesmaid and Maid of Honor Gowns are shown in Canton Crepe, Georgette and White Satin. $20 to $125 Besse-Lelands —Third Floor— Men’s Furnishings Time was—when.the little men's furnishing goods store was pretty much no account. Couple of dozen neckties, some hard-boiled shirts and a line of red-flannel, fleece-lined underwear about told the story. Compare that picture with today. Thousands upon thousands of neckties in ail nu- ances of color harmonizing with all changes in dress. Shirts of finest silken tissue to basket weave oxford. Hosiery of ingrain silk gauze to heavy scraggly angora. Underwear of spider web texture to the finest Australian wool, combined with a thousand and one necessary luxuries for the well being of the man, well dressed. light now the White Oxford Collar Attached Shirt has the call. $2 $2.50 $2.65 $2 —Main Floor— WOMEN'S SUEDE PUMPS AND OXFORDS Grey and Tan, with Low and Medium Heels and Leather Trimmings $6.90