New Britain Herald Newspaper, April 4, 1922, Page 10

NEW BRITAIN DAILY HERALD, TUESDAY, APRIL 4, 1922, Form e ’r Telephone Orders Tor those who find it incomvenient o shop in person, we offer i service that is unique, in that you may sit down to your iclephone, eall Charter 1580 and give your order to a young woman who knows the stock and will serve you in an eficient manner, Hartford | A L Hn—w Mail Orders We maintain & corps of specially trained shoppers in our mail | order department and you have by onre seventy- | five years of successtul merchan hat ers will receive | the most careful uttention and you'lt ln as well pleased as though yon | did the trading yourselt Hartford April 5, 6, 7, 8 our Days of Supreme Values At Bargain Prices Our entire stock, consisting of the highest grade merchandise, is offered to the people of New Britain and vicinity at prices that beat all previous records for value giving. Remember that your dollars spent here will bring you a number of times their worth of merchan- dise. Come in the morning if possible. Courtesy, service and reliability always in this Great Store of supreme values. Here you'll find us husier than ever serving the hundreds of people who will daily take advantage of the many Anniversary hmg’nnx in every depart- ment. Plan to shop early in the day. This great building was erected four years ago, but our store birthdays count from 1847. To three generations Fox’s has been known and respected as the Hartford store of merchandise par oxcel]ence—-priced for economy, and tomorrow there’s a welcome awaiting old friends and new friends to the opening of the really great merchandising event of the times—OUR DIAMOND JUBILEE SALE. Never avere plans more carefully made, more energetically carried out; never was buying more skilfully managed; never have manufacturers more willingly given their aid or more liberally granted concessions, than for this sale. And we have sacrificed far more of our legitimate profit thancould be afforded except for a limited period. This sale will continue four days; there will be hundreds of Anniversary signs throughout the store; look for them; they and the items we advertise tell a story of wholehearted price re- ductions only possible in a great stare, and only when that great store starts out to do something bhig. Four days only—Wednes- day, Thursday, Friday and Saturday. Four days of “Our kind” of bargains. “Who serves to succeed is bound to succeed;” and the small and little known store of Gerson Fox founded three-quarters of a century ago on the principle of sound values was built for the ages. Always a store of friendliness, a store of helpfulness and of co-operation with the public it continued to go forward with un- abated strength and vigor through the years of peace and con- flict. And today the store of G. Fox & Co., Inc. though great and far famed, is still greeting friends in the old ideas of good values and honest dealings in the foreground. Though the location has changed and the towering building is impressive, the spirit of helpfulness remains the same as in 1847. Tomorrow we welcome you to the opening of an event of moment—FOX’S DIAMOND JUBILEE SALE, celebrating seventy-five years in business. = It will be something move than a sale as Anniversary sales usually are blazed. It will make you realize that the big store has a soul—and wishes to show real appreciation to all of you who have contributed to the growth. Many Different Lots in All These Lines at Exceptional Savings Women's Summer Suits Silk and Cotton Dresses Women’s light weight Coats Silk and Cotton Waists Cloth and Washable Skirts Misses’ Silk and Cotton Dresses Misses’” Wool Suits Misses’ Wash Skirts Girls’ Summer Dresses ! Trimmed and Sports Hats Negligees and Kimonos Women's House Dresses Philippine Underwear Women’s Muslin Underwear Corsets and Brassieres Silk and Cotton Petticoats Babies’ Dresses and Rompers Children’s Muslin Underwear Thousands of yards of Silk Colored Cotton Dress Goods Dainty White Dress Goods Woolen Dress Goods Dress Linings and Trimmings Embrroideries and Laces Neckwear and Ribbons Thousands of Handkerchiefs Fans and Belts Pure Candies Leather and Fabric Gloves Sports Sweaters and Coais Men's Summer Suits Men’s Custom-made Suits Men’s Shirts and Neckwear Belts and Suspenders Straw and Panama Hats Men’s and Women’s Bicycles Boys’ Clothing and Hats Boys' Waists and Shirts Hosiery and Underwear Summer Shoes and Oxfords Jewelry and Silvenware Silk and Leather Hand Bags Household Linens Toweling and Towels L] Housekeeping Cottons Stationery and Fountain Pens Gireat Values in Furniture Rugs in Wonderful Variety Carpets, Mattings, Linoleums Curtains and Cretonnes Couch Hammocks Cedar Chests Metal Beds and Bedding Sewing Machines Umbrellas Art Needlework Supplies Wall Paper Watches and Clocks Toilet Preparations Thousands of Books Notions in Great Variety Photographic Supplies Dinner Sets, Miscellaneous China, Cut Glass, Art Wares Sheets and Pillow Cases Sheetings, Muslins Flannels Blankets and Comfortables Bed Spreads Refrigerators, Cooking Utensils Housefurnishings Baby Coaches, Toys, Games Phonographs-—Records Pictures and Mirrors Lamps and Shades Trunks and Traveling Bags Sporting Goods IMishing Tackle Porch and Lawn Swings And in the Bargain Basement Which Is a Store in Itself Are Very Exceptional Offerings— Articles of Seasonable Merchandise Just When You Want Them Most At Prices You Must Appreciate Any store can offer high grade merchandise at a fancy price-—but it's an Art of business to offer the same grade goods for a whole lot less. Here in the Bargain Basement we can do it, because we huy large and complete stocks and have the volume of sales to get quick turn-over. What we sacrifice on individual profit we make up in aggregate of sales. Wearing appecel for nen, women and children, shoes for all, wash fahrics, beaded bags, (now =o popular), and ¢ u\t]mm in the stocks of this big storve in great \dlld\‘ to snit every pirse, '\m\v ste and every necessity. Those who Iy to save will take advantage of the opportunity we present and fill every want they can possibiv anticipate before this sale is over.