New Britain Herald Newspaper, November 28, 1919, Page 4

NEW BRIVAIN DAILY HERALD FRIDAY NOVEMBEK 28, 1910, hes 1ct0r output reac i norma g The shortage in Victrolas will soon be relieved Plans for expandmg the plant to meet the tremendous increase in demand have been fully matured and are under way— astonishing increases are assured within the next few months. The value of the Victor Talking Ma- chine Company’s output for October was the greatest in its history. The unprece- dented shortage of Victrolas will therefore soon be relieved. During the war practically 90% of the $36,000,000 Victor investment was devoted to war work. This was responsible for the almost total disappearance of Victrolas from the market. The armistice was sigued in November, 1918, but it was not until March, 1919, that the Victor Company could clear its plant of war orders. And as it requires at least four months to manufacture Victrolas in the way the Victor Company manufactures them and in the way they should be manu- factured, the rapidity of our recovery to normal output will be appreciated by all who know about manufacturing. The Victor Company is the only talking machine company in the United States which has a complete plant for the manufacture of complete talking machines. All others are operated more or less by a system of con- tract construction—the fabricating systen, Years ago the Victor Company found it necessary to erect a large plant of its own in order to maintain its own standard of quality—VICTOR QUALITY. NAVY DEPARTMENT ASHINGTON The work carried on daring the war by the Navy Department in developing anti-sulmarine devices and equipping vessels for anti-sulmarine operations had an mportant effect in reatricting enemy sutmerirme opsratione. 22 april, 1919. Dear 8ir: # Fesult was made posaible by the splendid assietanee and co-operation of the many distinguished scientists, engineers, and business men who ware in one way or u\othcr associated with the Special Board on Anti-Sutmari ices, which had been appointed ty the Department u -urmrflu work of this naturo. The Navy Department wishes to express ite’ mrocutson nf th. valuable assistance rendered by you n this connection, Very truly yours. Al S e i Acting Secrotary of the Navy. T1dridge R. Johnson, Presidest, Viotor Talking Machine Co., [ 5 As this plant happened to be exactly what the Government required to produce bombmg‘ hydro-aeroplanes and other sub- marine detecting devices, the Victor plant was chosen for the place of honor-and sacri- fice, while our less fortunate or less competent competitors were ignored and allowed to continue. R This is the true story, the cause of the shortage in Victrolas, which our competitors have not. been slow to take advantage of. Many of our exclusive dealers stood by their convictions, while some have not and TR e M Bt have put in competing lines which in many instances are inferior. This was their privi- lege, but' we"wish to point out that the advertisements which are appearing an- vouncing several lines of “standard” talking There can never be several standards. The shortage of Victrolas and the lure. of greater profits has induced the enidorsement of inferior goods. The Victor Company is the. original manufacturer of the Victrola and holds all the original patents. Inthe last twenty-three years the Victor Company has originated all the startling improvements in the type of talking machine which it manufactures. Other manufacturers have simply followed, manufacturing instrumenis which are Iargely imitative. The Victor Company is the ohly-coms pany in the United States fully equipped to make standard talking machines of " the gramophone type—the Victrola is a gramos phone not a phonograph. i There is only one standard talking machine and that is the VICTROLA. There can be but one standard in any line, and the Victor Company produces the standard in talking machines. NOTE—By reason of the above circumstances it is important that prospective customers visit a store where Victor goods are given fair presentation. Victor Talkiné Machine Co., Camden, N. J. S A ) MR A A AR R