New Britain Herald Newspaper, September 7, 1917, Page 12

o NEW BRITAIN DAILY HERALD, FRIDAY, SEPTEMBER 7, 1917. DISCOUNT SALE Our first Six Months of business has been very successful, and we sincerely trust that the many friends we have made in that short time, have the same spirit of sat- isfaction, of merchandise bought of us. It is customary in our business to take stock every six months, and we have decided that prior to that, to give the purchasing public an opportunity to buy DIA- MONDS, WATCHES, JEWELRY, CUT GLASS and SILVERWARE at_practical’ cost to the retail jeweler today.. Below we display as many of the WATCH BAR- GAINS as space allows. REMEMRER the WATCHES you see in the photographs are of the highest grade make, and sold throughout the country at their STANDARD PRICES; NOW DEDUCT OUR 25% DISCOUNT, and surely you will realize what a wonderful sale we have placed before you. SALE TO START SATURDAY, S SEPTEMBER Sth | A Bargain never to be had again. These Watches complete in All watches bought at this sale will be guaranteed by us to keep in repair free of charge for two years. GENTLEMEN.S WATCHES WITH THE 25% DISCOUNT ALLOWED S WALTHAM | 5220, HAMILTON | %%, HAMILTON | %gwe. ELGIN LESS 25% DISCOUNT LESS 25% DISCOUNT LESS 25% DISCOUNT LESS 25% DISCOUNT IN GUARANTTED 25-YEAR GOLD FILLED CASE ADJUSTED 5 T0 POSITIONS Just im: _Jewel Hamjlton, in guaranteed 10-year Gold g = L an:h;e = owel 00. " B “ ‘l“ fhnt and repuiited . For the young man who has heen howling for a good FElgin 20-year Gold Filled (Stamped so by Manufacturer) Cases ed Cases at $15. sach Watch timed & —1 Do you realize it? 17-Jewel, adjusted to 5 positions, and the Watch—Take advantage now of the best offer ever made. Timed and regulated both by factory and ¢ Ready for a pocket. Iemember $ Entvions Ieaech feed on Al pallrodils, Al style < £ K vl mses—and guaranteed 20 $ ourselves. Sale Price Only $1 O 50 sale Price only 1 5 O at the cost priceof ! $24.00 years 7 50 LADIES’ WATCHES WITH THE 25% DISCOUNT ALLOWED ;321 00 Solid 14-kt. Gold FL.GIN 250 B GIN lgzjle(wel W ALTHAM | $10.00 - WATCH AND BRACELET| in 20 Year Guaranteed Case 7-Jewel LESS 25% DISCOUNT LESS 25% DISCOUNT . LESS 25% DISCOUNT SOLID GOLD : ‘ 7-Jewel This particular Watch has been increased 20 per cent., and we LESS 25% DISCOUNT 689 have just 16 in stock. Are being sold during this sale at | fhe movement is worth that much and you will buy a 15-Jewel Complete in Solid 14-kt Gold Open Face .Case. A beautiful less than cost price, in a 20-year Guaranteed Gold Filled Waltham, complete with handsome 20-year, guaranteed Watch and a most reliable timekecper. We b : 0y : it Wateh 18 <1t el dose 19 S e e eoing i 4 Gold Eilled ‘"’f‘;“ for "‘l“ ""“I“:"l i “; "‘°P _‘“h"':’:“‘;fi Genuine Solid Gold, Open Faco—7-Jewel Watch. . Handsome - N 51 x V. i § ated. 21.4 Standard Price : Stanaard Erice adeiiosny IS ORI B Standard Price #! small Watch worn on Chain or Chatalene Pin, A fine 25 per cent Discount. 25 per cent. Discount 25 per cent Discount $5.25 bargain at $10.00, Sale Price Sale Price For the Sale ' HANDSOME BRACELET WATCHES sgsics 100 ELGIN | A9 WALTHAM s LESS 25% DISCOUNT 7-Jewel High Grade - and Convertible Bracelet . . - SWISS LESS 25% DISCOUNT E A : [/ ILLINGIS WATGH ( N m) LESS 25% DISCOUNT These Bracelet Watches have just been increased again by The new style Elgin Convertible Br: acelet Watch, Put up in a altham factory, and it would not surprise our trade if | A Good Timepiece and guummecd 20 year, Gold Filled Case, A beautiful gifht. Solid 14-kt Gold Watch, with 15- -Jewel movement, and solid 14 kt Gold Bracelet handsome velvet box. In gold and white $ 1 5 75 they go up again before the month is over. $1 2 00 and Bracelet. $6 75 (convertible) complete $1 8 75 dials. Complete for sale, only ............ Advise puying at once, at Sale Price For the sale .............. R R RN . e S187D) SRS WD e D T These Rules WI“ Prevail During This Sale: Positively No Credit Given on Merchandise Purchased Prior to Sale. No Exchanges During Sale. Exchange or Credit Cheerfully Made After Sale. No M%ll ((i)rders Filled. We Reserve the Right of Sellmg to the Jewelry rade EED JEWELRY CO. *Phone 1738 164 MAIN STREET, NEW BRITAIN, CONN. “On the Square” .