New Britain Herald Newspaper, February 7, 1917, Page 9

NEW BRITAIN DAILY HERALD, WEDNESDAY, FEBRUARY 7, 1917. . C. FULLER COMPANY ANNOUNCE THE OPENING OF THEIR ANNUAL FEBRUARY MARK-DOWN SALE On Their Extensive Stock of Good Quality Homefurnishings At Prices Reduced From 15 to50 Per Cent. g What Is a Home? To most of us, the Home is the Ideal, the cen- ter of happiness, the ‘place where we rest in the intervals between working day and working day; and anything which will go to perfect this center must benefit all of us physically, mentally and spiritually. In order to realize this ideal, we must strive to surround ourselves with good and beautiful things; and in making a Home of this kind, the buy- ing of good furniture becomes “An Investment in Beauty.” \ Two Things are Necessary in the Ideal Home Comfort and Beauty are the two necessary fea- tures in the ideal home. ‘And who does not want a home that is beautiful and comfortable; and who after learning of our February Mark-Down Sale with the special selling of worthy and beautiful furniture and floor coverings would not want to take advantage of the unusual savings? Now is the Time to SpendMoney on Your Home NOW during our February Mark-Down Sale is the time to spend money on your Homes; the time when we are clearing our stocks for the com- ing Fall Season. Hundreds and hundreds of pieces of the finest made furniture in beautiful designs placed on sale in preparation for the New Season. Complete suites—odd pieces—it makes no dif- ference what you want, you'll be sure'to find it at an attractively low price. Dining Room Furniture One entire floor devoted to Dining Room Fur- niture and every piece now offered at a reduced price. Period Suites in various finishes of Oak, Mahogany and American Walnut. Exceptional values in Odd China Closets, Serving Tables, Buf- fets, Extension Tables and Chairs. Upholstered Furniture Our upholstered furniture is not only attrac- tively designed and covered in beautiful fabrics but it is properly constructed to give lasting service. Unusual values in luxuriously comfortable Davenports, Wing Chairs, Fireside Chairs, Loung- ing Chairs, Couches, Morris Chairs, Three-Piece Suites, Odd Chairs and Rockers covered in beauti- ful Tapestries, Velours, Damasks and Leathers. We make a general discount of 15% throughout practically our entire stock. On many-odd pieces, discontinued patterns, etc., the reductions range as high as 509. We do not buy up a ot of factory odds and ends made up cheapy for sale purposes. We think too much our our reputation and build too much on the future. Our Sale is on our regular stock of good, honest merchan- dise priced low at regular prices. Being somew hat out of the high-rent dis- trict and due to most advantageous buying connections, we are able to sell our goods for little less than the other fellow at our regu- lar prices. The reductions from our regular low prices for good quality homefunishings will make this store a busy place during the rare merchandising days of this sale. If you have any needs, present or near future, in the line of homefurnishings, don’t fail te take advantage of this big value giving sale. Come early for first choice. HUNDREDS OF BEAUTIFUL PIECES OF 600D FURNITURE FOR LIVINGROONS, BEDROOMS; DININGROOMS, PARLORS, HALLS, ETC --ALL AT REDUCED PRICES OUR ENTIRE STOCK OF RUGS--WILTONS, BODY BRUSSELLS, AXMINSIERS, VELVETS and TAPESTRIES IN BEAUTIFUL PATTERNS and COLORINGS-- ALL AT REDUCED PRICES A 43/ B 40 an X ! ?7 [Ty M 2 I m? Wil OUR DEFERRED PAYMENT SERVICE Conservative Convenient : It was formerly our policy, as it is quite gener- ally, to conduct our Sales on a strictly cash basis. We found, however, that there were many desirable customers who did not find it convenient to pay cash in full and, consequently, were barred from tak- ing advantage of the exceptional values which our Sales offer. We have now made arrangements whereby we can allow Sale Prices on a Deferred Payment Account. This is the plan as we have worked it out. We require an initial cash payment of one- third of the amount of the purchase at the time of et e @ e D 2. Ao P —— ———— —— —— ] Dignified Satisfactory purchase; the balance is divided into six monthly payments so determined as to close the account in full by September 1, 1917. For example: You wish to purchase from us goods which at Sale Prices amount to $90.00. We require a cash payment of $30.00 and six monthly payments of $10.00 each. This offer is of proven merit. We have tried it out at several of our more recent Sales and prac- tically without exception it has worked out to the complete satisfaction of our customers who have taken advantage of it. . C. Fuller Company “Where Quality Is Higher Than Price” 40-56 FORD ST., Hartford. Overlooking Capitol Grounds Floor Coverings During this Sale, we will offer at reduced prices every Rug, Carpet, Linoleum, Oilcloth and Straw Matting in our stock. We have. made radical re- ductions in discontinued patterns in all grades of 9x12 and 8-3x10-6 Rugs. You can make a marked saving by purchasing your floor coverings during this Sale. Bed Room Furniture Adam, Queen Anne, William and Mary, Post and Scroll Colonial, Sheraton Period Suites, in Mahogany, American Walnut, Ivory Enamel, Cir- cdssian Walnut and Decorated Black Lacquer, all - at reduced prices. Many Odd Dressers, Chiffoniers, Dressing Tables, Chifforobes, Washstands, Chamber Chairs and Rockers in all woods. Reduced from 20 to 50 per cent. All Brass, White and Ivory Enameled Iron Beds and Cribs, Springs, Mattresses, Pillows and Couch Beds at reduced prices. Fumed Oak Living Room Furniture Over fifty attractive, up-to-the-minute patterns of Fumed Oak Library Tables priced from $12.00 to $40.00, to be sold for $9.50 to $34.00. All of our fine line of big, loose leather cushion Comfort Arm Chairs and Rockers for Living Rooms at reduced prices. Davenports, Settees, Arm Chairs and Rockers in a big assortment of patterns—all at reduced prices. Bookcases, Desks, Stands, Ceilarettes, Tabour- ettes, Hall Racks, Hall Sea: roor3 at money- saving reductions. ' Special Sale Offer on Glenwood Ranges During this Sale we will sell any Glenwood Range on a six months’ Deferred Payment account at the CASH PRICE. We require an initial payment at the time of purchase of one-third of the price of the range; the balance to be paid in weekly or monthly payments determined so as to have the range paid for in full by Sept. 1, 1917. These terms apply whether the range is bought for immediate or future delivery. For example, during this sale you can purchase a $50.00 Glenwood for $45.00 by making an initial cash payment of $15.00 and six monthly payments of $5.00. ! This offer makes it possible for you to have a Glenwood Range installed at the cash price and to have the use of it for six months while paying for it. THIS OFFER HOLDS GOOD ONLY DUR- ING OUR FEBRUARY SALE. o )