New Britain Herald Newspaper, September 11, 1916, Page 5

NEW, BRITAIN DAILY HERALD, MONDAY, SEPTEMBER 11, 1916. A1 A AN >z SANAN Certamn-tfeed Zhe roof of ? / 7 T ORI S Pl = | _— T R g the worde 18 ‘\\ \ T .z \ \ AN m 8 NHYIN QLAY & = JNl | Z] oY ] s mfi""‘% N ' ) A [l all | America first — Firstin A America \. . M)/’/ .0.—.0.M0fi6m‘x?0mm‘..‘\\ vROTE_(aT\O“ i fi' éfi}}m/af{_} SR 4 - bk s V.T, ' s h T : 5~\°‘\5~(an$ / Peslliioy 2NA I AL, fra JJ“MM Keeping up with the procession is not enough for the General—he must lead. And lead he does—in volume, in quality and in price. The General’s leadership is due to the enormous re- sources at his command—the five 7’s of modern manu- facturing—men, money, mills, machinery, materials. Men who have learned the roofing business through years of practical experience are in charge of every department of the business. Men who have made a life study of the blending of asphalts comprise the General’s Board of Expert Chemists. Money—the means to promote efficiency, increase out-put, reduce cost, prevent waste—is at the General’s call in abundance. Mills—the largest roofing mills in the world are the General’s. They are advantageously located at points where cost of fuel, access to raw materials and quick distribution of finished products are most favorable. General Roofing Manufacturing Company, World’s Largest Manufacturer of Roofings and Building Papers Machinery—the most modern known to the roofing business, equips each of the General’s enormous mills. Not a dollar is left unspent which would speed up production, increase quality or lower costs. Materials—the food of the mills—is bought by the General in enormous quantities and stored. This means the pick of the market and favorable buying, and no loss from idle machinery, due to shortage of materials. | Thus the success of CERTAIN-TEED Roofing is no secret, but is due to a combination of resources and experience without parallel in the roofing business. CERTAIN-TEED is made of the best quality roofin felt, thoroughly saturated with a scientific blend of soft asphalts, the formula of the General’s board of expert New York City Chicago ndianapolis San Francisco Los Angeles Milwaukee Cincinnati Atlanta Richmond Des Moines Co chemists. It is then coated with a blend of harder asphalts, which keeps the inner saturation soft and ge- vents the drying-out, so destructive to ordinary roofing. CERTAIN-TEED is guaranteed for 5, 10 or 15 years, according to ply (1, 2 or 3). Experience proves that it lasts longer. CERTAIN-TEED is made in rolls; also in slate- surfaced shingles. Thereisa type of CERTAIN-TEED for every kind of building, with flat or pitched roof, from sky-scraper to small residence or out-building. CERTAIN-TEED is sold by responsible dealers all over the world, at reasonable prices. Investigate it | before you decide on any type of roof. Philadelphia St. Louis Boston Cleveland Pittsburgh Detroit New Orleans Minneapolis Seattle Kansas City Houston Duluth London Sydney Copyrighted 1916, Geaeral Roofing Manufacturing C Rally for Certain-teed You Voters RACKLIFFE’S Is the Only Voting Place for Each and Every Party. CERTAIN-TEED ROOFING Makes a Suitable Roof for RESI- DENCES, BARNS, WAREHOUSES, FACTORIES, STOREHOUSES and in Fact for Any Building Requiring a GUARANTEED ROOF. . The Party Platform for 1916 Is CERTAIN-TEED Roofing. ing Contractors, Aiso by Our Own City Oificials. ADVANTAGES OF THE CERTIFIED ROOFING ARE AS FOLLOWS: IR OO0FING Put Up in Handy Rolls of 108 Square Feet A SELECTION of Colors: Red, Green or Grey €CEMENT and Nails Furnished with Each Roll IKLEY to Roof Satisfaction Is CERTAIN-TEED X ,EAKS are Unknown in Certain-teed Roofs X CE, Snow, Sun, Wind and Rain Proof EAMOUS for Quality, Durability, Backed by a Guarantee I ULL Directions for Applying Furnished With Each Roll ECFFICIENCY in Roofing Means Certain-teed 2 5= AMPLES and Prices Upon Application to RaCkfifife Br 0 S.’ CO., Inc. 250-256 PARK STREET, NEW BRITAIN, CONN. Selling Agents for New Britain and Vicinity Indorsed by ithe Leading Architects, Engineers, Build-