New Britain Herald Newspaper, August 22, 1916, Page 10

Electric Signs Are Not Merely Indications Of Busy Stores And Busy Streets----- THEY ARE THE CAUSE. Our Special Offer For the Next Seven Days Only ANNOUNCEMENT For a second time within two years we have made arrangements with the Federal Sign System (Electric) of New York, to of- fer the merchants of New Britain an exceptional opportunity to secure Electric Signs on a new basis. During our campaign of last year, twenty-eight Federal Electric Signs were sold in New Britain under the same plan in one week. Such merchants as Besse-Leland, Porter & Dyson, C. L. Pierce, Wilson & Co., City Drug Co., York Hotel, Tom Murray, Scenic Theatre, Koverman’s Garage, Fafnir Bearing Co. and many others bought signs. Now you have a similar opportunity to buy an Electric Sign at Cost. The Signs will be made in the Federal factory which is a guarantee of best quality, construction and design. Representatives of the Federal Co. will be here for the entire period of the campaign for consultation with New Britain mer- chants on Electrical Advertising without any expense whatsoever to them. You can obtain all information without any obligation. THE OFFER SIGNS AND EQUIPMENT AT COST LAMPS AT COST SIX MONTHLY PAYMENTS OR SPECIAL CASH DISCOUNT We will Furnish Electricity for These Signs at Our Regular Display Contract Rates This Offer Closes Wednesday, August 30th. Act Now Phone for Appointment. Calls Made in Order of Their Receipt The United Electric Light & Water Co. PHONE 230. PHONE 230 F