New Britain Herald Newspaper, January 28, 1915, Page 3

Boston Store “Everything at Sale Prices for Adpvertising Major P. F. O'Keefe Suggests | Manufacturers— Secretary A. H. Andrews Out- lines Chamber of Commerce Work. The weak sputs in New Britain's Jthe Balance of the Month at our -, Annual | Chamuer inaustrial last nignt presiaeny mercantle ana pointed out . U'Keete, grim Puolicity s tne speaker at ne quarterly bersmip meeting of tne New of Commerce., Major O'Keele was particularly em- pnauc in his criucism ol the at- titude ot the retail merchants toward auvertismg and ne propnesied a rude | awakening it the mercnants did not wake up. “Your retail store: he | sala, “have no concepion of adver- using in the local newspapers. Some day a pig department store will be opened in New Britain and then you by Major | e Fil- 1oston, mem- Britain | wel ol vaauon of | ad. e | city s progress,”’ If possible come early | in the day and avoid the afternoon rush. Bundles delivered day af- ter purchase. PULLAR & NIVEN A. B. JOHNSON, D. D. S. DENTIST .3 National Bank Building. REPORT MANY CASES g OF RHEUMATISM NOW | Bays we must keep feet dry; avoid | exposure and eat less | > meat, Stay off the damp ground, avoid exposure, keep feet dry, eat less meat, drink lots of water and above all take a spoonful of salts occasionally to ‘keep down uric acid. Rheumatism is caused by poisonous xin, caled uric acid, which is gene- | ated in the bowels and absorbed into | the blood. It is the function of the | kidneys to filter this acid from th(“ blood and cast it out in the urine. | The pores of the skin are also a means | of freeing the blood of this impurity. | In damp and chilly, cold weather the | skin pores are closed, thus forcing | ghe kidneys to do double work, they | become weak and sluggish and fail to eliminate this uric acid which keeps | accumulating and circulating through | the system, eventually settling in the | joints and muscles causing stiffness, | soreness and pain called rheumatism. | | | At the first twinge of rheumatism get from any pharmacy about four ounces of Jad Salts; put a tablespoon- ful in a glass of water and drink be- t each morning for a 3 is sald to eliminate uric acid by stimulating the kidneys to normal action, thus ridding the blood | of these impurities. Jad Salts Is inexpensive, harmless | and is made from the acid of grapes and lemon juice, combined with lithia ».And is used with excellent results hy thousands of folks who are subject to rheumatism. Here vou have a pleas- ant, effervescent lithia-water drink which overcomes urle acid and s beneficial to vour kidneys as well. Makers of the Mgfm Gt Tirkish and Egyptian Clgarettes in the World | the other fellow ftwo | creased through a 58 manufacturing !"through that contact, : stopped will wonder why you did not wake up. Mr. O’Keefe suggested tive per cent. as a fair proportion ot tie tatal business of a store to be invested in using. “T'he weak spot in the line of the he said, “appears to lie in the ract, that the Yankee genius of her people has been so busily oec- cupied 1nventing and manufacturing everything from suspender buckles to printing presses, and selling goods in every market, that they have forgotten to keep an eye on New Britain. I have heard complaints of the local trade situation—that New Britain buys | in Hartford instead of at home. “Just what are your merchants do- ing to remedy that evil? Judged by the amount of advertising carried in vour local papers, practically noth-| ing. You can never hope ta beat‘ whether in busmess‘ or sport, by doing no more than hm“ Hartford merchants are taking as much advertising space in your local ,pbapers as your own merchants. A column advertisement that costs less than five dollars, does not seem to me to represent a very strohg bid for customers to the annual sale of | one of your leading dry goods houses; yet that is the limit of its appeal in a local paper last week. Brockton and dozens of other cities might be cited where concerns of the same rel- ative size as your local dealers would ' take a full page at three times your local advertising rate to make a sim- ilar announcément. If you adver- tise at all, you must make it say something, say it loud, and make it clear. “This matter of local trade is, how-' ever, nothing more than an incident in the growth of New Britain; and, now that it .will be taken up by your new Chamber of Commerce, a decided improvement may be looked for in the near future. While the local trade of New Britain may be in- “Buy in New Brit- ain”’ campaign, her businessmen should not overloak the fact that an increase in the city's manufacturing industries will mean additional wage earners and a corresponding increase of trade.” Major O'Keefe's criticisms mixed with considerable praise New Britain and he made many val- | uable suggest:ons for the development | were for the foreign as well as domesti trade of manufacturers. He said: City's Name Should Be Known, the The most striking thing in connec- tion with your city is, to my mind, the fact that although New Britain is the leading builder’s hardware center of the world, it is not generally known as such out- side of the trade. You can hardly touch a piece of metal in your homes, whether it be a lock, a door hinge, | clothes hook, letter box, an article of table cutlery, a pocket knife, or any one of the hundred and one things classed as housechold specialties with- oul meeting a New Britain product; vet there is absolutely no suggestion of New Britain called up in your mind | Have you ever of the tremendous indirect advertising power that lie§ back of the national fame of Lynn, Brockton and Haverhill as the cities of shoes? New Britain cutlery factory i seventy per cent, the countr product of hinges, 3,000 difterent | kinds being turned out in one factory alone. She leads in the manufacture of household specialties, and turns out the finest carpenter’'s tovls, pocket kniv carvers, and table cutlery in the world. She holds more patents in proportion to population than any city in the country. The product of | her industries in every line is recog- nized as the standards of quality throughout the world, 1In view of her amazing achievement, isn't it ve- m ble to the least that the hardware” and “cutlery” have synonymeuns with New | as surely as collars and | Troy, N. Y., or bhreakfast for Rattle Creek, auto- Detroit, cameras for and for T.mnn or to think shelters in the of the largest | world, rlak | words not b Britain, | cnffs meax | food stands | mabiles Rochester, I Brockton? ome just for shoes Points Out Amazing Facts. The answer to t quesiton may be found in the fact that until re- cently New Pritain has | travel the road of indust | without the assistance of a live, en- ! ¢rgetic and progressive trade organi- ! Not the least astonishing that I have heard about New is that there has been no of trade in the city for years. | Equally amazing s the knowledea | that this city of 55,000 population is lay without w first class hotel. That wation tells its own story, ix any ity in the needl | services of a live business | ion, such as You now have in the | recently anized Chamber of Com- | lm(-r(‘u, that city 18 New Britain, ' Bri I board i country or org No | city {n the country, perhaps, owes | Merchants’ Amtude Toward situation | | the chance it ! nations can «l should embark ! position | although | products are sald all | clocks to | working machinery ! bing sensation in | taste in your mouth your eyes burn, s from Is Commercial Criticised Exhibit for of its industrial ntage of position resources, What New complished in the past tirely due to the enersy, ness and industry of her citizens. The real task of the Chamber of Commerce for the next few years will be found in marking New Britain on the world's industrial map, as she should have been marked years ago. It is not enough that New Britain is | the greatest hardware shop on earth, with a vearly product to the value of $22,000,000; that fact should be better known throughout the world. The chief problem of any manufacturing | center is not local trade, so much as it is & question of selling more of the | products of the city’'s industries. development to or to natural Jritain has ac- has been en resourceful- War Fu hes Opportunity. No better time could have been chosen for that purpose than the present; and no city in the country is in a better position to take advantage of the opportunity than New Britain. The industrial embarrassment of the warring nations of Europe furnishes America’s opportunity. A consider- alle slice of the foreign trade of Germany, Russia, France and Austria may be ours for the taking. There has been an end to the pessimism among American businessmen which resulted from the beginning of the struggle now going on in Bu- rope. Merchants and manufacturers throughout the country are looking toward the immediate future with their war shattered confldence fully restored. The position of the rail- roads has been greatly improved by the advance in rates granted by the interstate commerce commission. The new banking system is thoroughly es- tablished and, despite some lingering criticism, is giving indications of the general advantage to all lines of business. The money mariet has re- covered from the disconcerting effects of the war scare. Everywhere throughout thes country there is evi- dence of healthy optimism drawn from the granting of needed relief to the railroads, and from President Wilson's’ assurance that business dis- turbing legislation. has been con- cluded. “One said President Farrell ccmpany recently, “did ten vears of academic convince the American fereign trade is a vital domestic prosperity.” “Get out and do something. Now is the opportune time,” is the advice of Thomas A. Edison. No better op- portunity has ever been presented, nor ever will be, for beginning a cam- paign to boom the products of Ameri- can industries. If any good can be said to grow out of the fratricidal struggle now con- vulsing one-half of the world, it is affords American manu- facturers to educate the buying public to the value of goods made in the U. S. A. It is not enough that we merely seek to fill such orders as the warring no longer handle. We on a vigorous cam- paign of education for the sale of American goods at home and abroad. It is about time that we got over our silly subserviency to the imported humbusg. The great change that is develop- ing in the world’s trade has already been seen in the recent American loan of $15,000,000 to Argentine. Taking everything into consideration, there is no community in this country that has more reason for taking an op- timistic view of the future than New Britain. She enjoys a pre.eminent her particular field and, the present time her over the world, she is far from holding the pos tion in foreign trade that she could secure by a concerted and systematic effort. week of the European war,” of the Steel more than discussion to people that element in in at Our Export Trade. It might be interesting at this time to review partially just what we are doing in the way of export trade ¢n Lardware, e lndthxne mo;s, ete. In X3 we s/ table and other putlery to th “vathe o '$i,142 148, of which $204,412 went to l‘an- (la. $279,117 to South America and 300,042 to Kurope. We shipped the value of $1,8 000, a quarter of the amount going to Can- ada and about one-seventh to South America. Our total exports of metal and machine tools $16.097,315, of which to South America and amounted $517,919 to went WHEN HEADACHY TAKE CASCARETS i FOR THE BOWELS | Tonight! Clean your bowels and end headaches, colds, sour stomach. Get a 10-cent bax now. You're billous! You have a throh- yvour head, a bad your skin is *llow, with dark rings under your eyes: your lips are parched. No wander you feel ugly, mean and ili- tempered. Yaur system is full of bile not properly passed off, and what you need 1s a cleaning up inside. Don't continue being a bilious nulsance to ! yourself and those who lave you, and don’t resort to harsh physics that ir- ritate and Injure. Remember that most disorders of the stomach, liver and bowels are cured by morning with gentle, thorough Cascarets — {hey wark while von sleep, A 10-cent hox vour druggist will keep your liver and bowels clean; stomach sweet, and your head clear for months. Chil- dren love to take Cascarets, because they taste good and never gripe or sicken, I ) of cutle $ ;326,420 ta Canada. Our exports | of locks and hinges amounted to $6, 310,461. These flgures furnish indexes of the extent of the lines cited There is to the story, however While we exported more than a million dollars’ worth of razors and cutlery in | 1903, we imported g worth . per pocket knives, | scissors, shears, etc.,, of which about 80 per cent. came from Germany. | What we are doing in this line in the South American field may" be seen| from the fact that in 1911 our cut- lery trade with Brazil amounted to $209,647, while that of Germany amounted to $750,973, and England | sold $315,301. As in the case of | our cutlery trade with Brazil, inves- tigation in other lines will show con- siderable room for expansion. South | America, as a result of her trade dis- | turbance brought about by the war, | must of necessity develop more in- timate trade relations with the United | States. \ Tn the Canadian markets, articles that have heretofore come from Eu. ropean countries should now be sup- | plied in growing quantities by our manufacturers. In 1913, Canada’s imports from Germany and France amounted to about $30,000,000. A large ‘portion of Canada’s imports of cutlery, etc., formerly coming from | England and Germany may now be secured by New Britain manufactur- | ers. Two months ago the Russian Chamber of Commerce in America was organized in New York. M. Nar- odny, an expert agent of the Russian government, is authority for the state- ment that an active campaign will be started in this country to con- vince American manufacturers and ex- porters of the great opportunities awaiting American enterprise in the Russian industrial fleld. Importance of African Field. If any study of the possibilities of foreign trade is to be undertaken by the New Britain Chamber of Com- merce, particular attention should be given to the African field. To the average American, Africa remains, in fact as well as in fiction, a dark con- tinent. Few realize its potential commercial possibilities. At the risk of boring you with statistics, Ty would call your attention to the fact that in 1913 South Africa imported jewelry to the value of $760,000, of which we supplied $856 worth. During that vear, she purchased from us cutler nails and screws to the value of $56 000, while she bought three times as much from Germany and ten times as much from England. As I have suggested, the chamber of commerce should begin at once an energetic campaign not for the boost- ing of New Britain alone, but equally to boost New Britain products. T city should be recognized for the rfu- ture as a great merchandising con- cern. There should be no delay in the establishment of the proposed man- ufacturing and industrial bureau. The commercial museum of Philadelphia and the exhibitions maintained by the export houses of New York have been powerful factors in building up the foreign trade of these cities. Following their example, the manu- facturers association of Seattle pur- poses to install the most complete permanent, operating . manufacturing exhibit in the United States; to be mantained at a yearly cost of about $50,000. It is estimated that buyers from all over the world may find not only samples of Seattle products and cales organizations prepared to quote prices and give shipping information, but in many cases a miniature factory, in which all the stag: of the manu- facture from raw material to finished product will be shown. It is predicted that out of town merchants will be able to come to Seattle and transact more business and buy more “Made in ‘Washington'' goods in half a day on this exchange floor, then would be possible in a weeks’ time under con- ditions that call for trips to all parts of the city. The pessimist, who persists in wor- ng over the European conflict, should have his-attention called to the things that have been done to little Belgium without causing her to think | of quitting. Just remind him that no | matter what happens in Europe, the United States, on May 4, will accord- encouraging | our trade in | another side other $1 razors Doctor’s Breakfast “My breakfast”—says a physician—‘‘consists of a dish of Grape-Nuts, one | Farewell ! time took N it Positive Relief : For Constipation The progress of modern medical sclence is, perhaps, no more force- fully evident than in the simplify- ing of many of the old-time rem- edies of past generations. For in- stance, the harsh cathartics and violent purgatives used by ouls forefathers to relieve .nmnpauon) are now known to be not only un- necessary but really harmful. Con- stipation can be more effectively ( relieved without the discomfort/ and pain these old-time remedies) occasion. A combination of simple laxative herbs with pepsin, sold in drug stores under the name of Dr. Cald- well's Syrup Pepsin is most effect- ive, yet mild and pleasant. It is ab- solutely free from opiates and nar- cotics and equally as desirable a remedy for the tiniest babe as for rugged manhood. A free trial bot- tle can be obtained by writing to Dr. W. B. Caldwell, 452 Washing- ton St., Monticello, Ills. ing to the statisticians, hold a popula-~ tion of 100,000,000; that we turn out a manufactured product amounting to twenty-five billions every year; that we take ten billions 6f wealth out of the ground each twelve months; thgt our national wealth is 130 billions; and that in the past twenty-five vears the industries of New Britain have done their share toward increasing our exports of manufacturers of iron and steel from $30,000,000 to $300,- 000,000. Tell him that ten fold in- crease may be duplicated in the next generation, if everyone would stop moaning and get down to brass tacks. Speaker Has Local Connection. It is said that Major O'Keefe's fam- iliarity with conditions in New Britain is due to the fact that for some time he has handled the advertising of sev- eral New Britain manufacturers, in- cluding Landers, Frary & Clark and the American Hardware Corporation. He was introduced by President E. W. Christ as “a wizard.” Major O'Keefe spoke briefly on the organization and the purposes of the Pilgrim publicity association and described the work it has done in promoting advanced prin- ciples of publicity President Christ explained that regular meetings of the bureaus were omitted this cause the committees have not vet progressed far enough in their inves- tigations to make report. Secretary Andrews was called upon for a brief report of the work that is being at- tempted by the different committees The work done by the committees is the most important in the entire Chamber of Commerce, said Mr. An- drews. The committees are not called together to decide what is best to do or what ought to be done. The com- mittees of the various bureaus are pointed to investigate subjects ferred to them and report back to the various bureaus, making recommend- ations based upon facts, not upon opinions. As a result method of procedure., the directors and the people always feel sat- isfied that sufficient facts have been gathered to justify the conclusion rived at. The committees of the Mercantile bureau those on co-operative de- livery, on trade conditions and exten- sion, and uniform hours and prac- tices. A satisfactory co-operative de- livery system will not be worked the committee for some time, a satisfactory schedule will be ported shortly by the committee uniform hours and practices. Under the Civic bureau, mittee is at work on laws to restrict the movement tubercular persons, another work on street railway extension, other is investigating fourth has under matter of public utilities, and a making a study the different month. he- ap- re- merely of this may are out but re- on of of the matter is at an- charities, a congideration the ownership of public fifth committee 1s of city charters Mr. Andrews announced that work of compiling information the use of various committees progressing rapidly. He spoke thusiastically of the privilege of working with such enthusiastic’ men and willing workers and said he be- | lieved there was no doubt of the ul- timate success of the chamber’s work. the for is en- TEACHERS HAVE SOCIAL. and Welcome Combined at Smalley School. Reception | | welcome reception | A farewell and was held yesterday afternoon at one com- | school. The the occasion to hid farewell to the Misses Ryan and Perkins who Smalley teachers at this | or two eggs, or fruit.’ that, A good breakfast, with the cereal part so|; nourishing—so full of the || rich food value of prime | wheat and barley. Grape-Nuts is remark- || ably easy of digestion-- || about one hour as against || 2V to 3 hours for ordi- nary bread. Comes ready to eat, crisp, delicious, eco- nomical. Good at any meal. “There’s a Reason” for Grape-Nuts| —sold by Grocers | of are to leave and also to welcome Miss Anderson and Miss Conlon who are to be their cessors. Miss Melntyre the DBurritt school, formerly of the | Smalley, was honorary zuest | The affair held in the garten of the school which w tically decorated for the Games were plaved while dancing were enjoyed. freshments consisting of ake cream and served was kinder- artis- sion and | re- | occ mus Later home ecandy made | ice an were EIGHTH FATALITY. Firemen Aboard San Diego Dies Wounds Received in Explosion. of On Board U. Paz, Mex., San Diego, S. 8. san by 28.— of Wis., of injurfes suffered In a explosion on board the Diego, January 21. 1o His death makes the The tive other to be Improving The Sun Diego with Thomas B. Howard, chief of the Pacific fleet, for San Diegg, Cal. Diego, La Wireless, via Charles W. Jan. cal., 27, Jan Peterson Racine, died today tube San sman 1ty said boiler cruiser was a fir elghth fut men injured are Itear Admiral commander-in- | sailed today | TO VISIT BAVARIAN TROOPS. Amster 9:15 a. accompanied by Kressenstein, left today, newspapers, the war spend Essen NO CAUSE Tokin, | today S o, PatrioticD American Dress Cottor Old Glory Waving i in’ Breeze. Come and see the finest exhibit Fabrics in Spring colors and successful American cotton gool ufacturers have become’ TAILEUR FROCKS FROCKS OF TAFFI FLOWERS NOW SEE THE CHIC CREPE AND THE DANCING FASHIONED BOUQUETS OF SPECIAL PRICES Chic New Neckwear f Winter and Sp T COLLARS, CHEM 'TES AND CUFF S POPULAR PRICES. The approach of a new season ig reflected at the by the appearance of many new styles and designs, correct modes for the coming months, Be amo wearing the new styles. Prices popular EMPIRE CHEMISE w HAND EMBROIDERED COLLARS—Very new, made of organdy and cotton voile, very attractive in shape and finish- and they launder perfectly Prices 75c to $3.75 each low neck, color, plain net and emb Plain net, hij w0 $1.00, EMBROIDE ETTES, $1.7956 SHADOW LACE COLLARS. We show a splendid assortment of shadow lace wired collars in white and cream. Dainty pat- COLL. terns. Prices 25¢ to $2.00 o in hand emb and noveltly SILK gandy rri Middy Suits, SQUARES for the or Peter Thompson $1.00 and $1.75. Crepe de sole WINDS leading shads New Boys' plain and fang SILK SCARVES for a splendid assortment designs at 50¢ ench, NEW men in of new Dage Allen & Hartiord Conn CLEARING SALE OF MERCHANDISE HIGH GRADE HATS, CO FURS for Woman, Miss or less than cost. 300 Silk Veivet Hats, 25¢- COHEN’S flomes 223 Main Street Specially Low Prices HOT WATER B( For This Week but our guarantee o whatever, accidents I Jjudgment Rubber may disappoint, and dated. From any cause bottle inside of a ye Depend on our rather than on looks, Red Water Boutle, 2 Special Red Water Special White and Red Water and S$1. Your choice, qt. Regular $1.50. Botule, 3 qt. Regular $1. Bottles, 2 and 3 gquart, Re 25. Special 'Clark 8 Brain DRUG STORI The Rexall Siore 181 MAIN RELT Japan and C clared that “hanges “contal to disturb the | China, or any] the spheres of by other powi am, via ~King London, Jan. 28, | Ludwig of Bavaria General Baron Von the Bavarian minister, according to the Berlin on a two weeks visit to Bavarian troops on the western front. The king will afterwards some time at the Krupp Works | m BELGIAN ED A msterdam, 9:10 A m,—8 editors h and two | the latest se tary court in | asninst them per TFOR D RBANCY one 28 —The foreign office statement concerning negotiations between Jan, issued a present