Lakeland Evening Telegram Newspaper, April 15, 1914, Page 9

ein a while some one qsows nothing about the gper business .and. less the newspaper situat bnd suggests the p .- of 2 morning newspaper in tv. The Telegram has its L'on the pulse of this hnity and knows positive- there is no demand for a hg paper in Lakeland, no or it, and no shadow of for it to exist until the at least double its present ere was the slightest rea- r the existence of a morn- per in Lakeland, the prop- of the Evening Telegram supply such an edition. a duplicate plant—two pes, two large presses, two b machines,and ample other Marshall & Sanders General Contractors Estimates Cheerfully THE BUSINESS OFFICE EN LAKELAND IS READY FOR A MORNING PAPER WE WILL BE HERE T accessories, to say nothing of the Associated Press franchise, this office, without the expendi- ture of a single dollar for addi- tional equipment, could put a morning paper on our streets in twenty-four hours’ notice. We have always been con- siderate of the business interests oi the city, and have never asked the merchants to incur unneces- sary or useless advertising ex- pense, and we do not wish them to be forced to assume the bur- den of maintaining a morning newspaper. Should there be any demand for it, however, w2 may be relied upon to furnish it, because we could issue such a paper at one-quarter the expense that another plant would have to incur, and could make it pay when an independent conceri O FURNISH IT would be starved out. Having created the newspaper situation here, we are determined to pro- tect 1t, if it be necessary to issue an edition morning, noon andc night. This does not mean that we desire to hold a permanent monopoly on the newspaper situation but until the city gets large enough to support more than one newspaper concern, we ere determined to be the one it supports. o The face brick used in the Telegram building has been much admired. It was furnish- ed by A. C. Conyers, of Jack- ‘sonville, and this paper feels that it can recommend this firm to any one contemplating the pur- chase of brick of any quality or Aor any purpose. Erected by G Furnished WWW’*” PR S L L gé-%swg@e.-sv(s»mw«a»i»s»w»sg'g : b3 This Building 3 ) 3 » 3 3 ) 3 ) » ) » 3 ) s s s % 4@&'&0%“@% B Bifode P HOQS P frdodpdonordoofechrcfocooosdosdo oo oo Soeboafosfodpofoafodoortod oo fosfoodefocdoolrdd This Building and others in Lakeland tell the story of our ability to carry out our contracts fefodecds PpBd 3 i e Gt G ool % THE S o P 'i"i“i: & e e o e G oo Fixtures FoogrGoce oo B Furnished by PP PP DB S IDDRDID PPirdid BB dpdd & Sash, Doors ke M G0, : ; i Srfecgooge Erdeeedpfodede e G Bosfd feecdedodede Jeedrcfeade e and @ Wood Work For this Building 3 : re——— : The Best of Everything : in Building Material i M@M'%M*"i'é"!'%*ww%&bi”l’*%&iflb****%i‘%*fl’*w THE BUSINESS OFFICE, LOOKING FROM THE LOBBY (The cups displayed on the counter were won at the Tampa Gasparilla Carnival—one by the city of Lakelang . for the best industrial float, and one by the Lakelang Elks, for best marching club.) LAKELAND NEWSPAPER FIELD THOROUGHLY GOVERED. Surprise has sometimes been cver been a day when any per- help build and develop the :ity. expressed, by those not informed'son claimed that the newspaper ¢¢ to the newspaper situation service of Lakeland was not here, that there has been no|fully abreast of its progress in competition 1n the newspaper;all other lines. When the Lake- business in Lakeland for so long land News, though the largest, a p{:rliorl. 5 ;nd consligered by m[;:nyS the When the writer came to best weekly paper in the State, Lakeland some nine years agu:('id not seem to the propriztcr there were two small weekly t; cover the field adequately, he L?Pcrs" }Ele;e. The I{akclnnflg']'aur:fc}[ul:d t?{e I(:jv;ntl‘rllg Telegram Sun, wit t e.prestlgco twent)!m gII. He di 1S co_mrary vears behind it, was opposed to to the advice of many of his best the Lakeland News, then a com-'friends, who did not think the parative youngster, Neither of town was yet ready for a daily the two papers were making a|paper, and who feared that it decent living, and neither were{could not live. Had the prop- a credit to the town—as is a.l- rietor 'dcpcnded ‘ent.lrely upon ways the case when the field is|the daily paper, it is possible cverctowded. There came the|that the predictions of disaster imevitable test of the survival of [might have been realized; but by the fittest, and notwithsmuding’rcachinz out and getting large the Sun wa‘s at the time ‘)\\'n(’:rlluutsirlc printing' 'contracts. I1g by the most popular man in|was enabled to give the people of \Flu}'ida and one of the most Lakelland a daily paper beAfore {brainy, Gov. Park Trammel!, it its size and population justified ’tirc«l of the struggle, and was'such a venture. It has been 2 merged into the News in 1907. |wonderful advertisement for | "Since that time there The merchants and busiaess interests of Lakeland are not lacking in appreciation of the work that this paper has done, and it is this responsivengss and spirit of co-operation between the newspaper and the other builders of the town that have prevented any ill-advised at- tempts at competition. Time an? again, some adventurer, with lit- tle to lose, has canvassed the situation with a view; to starting another newspaper, but has found the field so thoroughly covered by the Evening Tele- gramy and the Lakeland News that no standing room could be found. Especially has this been the case when the merchants have been interviewed, because they realize that another news- paper means nothing more than a double tax upon them to get their advertising before the pub- lic, with no improvement in the newspaper service, which is al- has, Lakeland, and has done much to{ready all that they desire. =