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4 When you are down town :.nopping, drop im for a cup of beef tea or hot chocolate. We know just how to make It so The art of being chic is entirely summed up in the few words, “Atten- tion to detail.” It is here that the French woman excels. The American woman who has ac- quired it will tell you that she will take longer, perhaps, to settle a collar or fasten a tle than another woman will to put on a whole gown. There is only one way of wearing a thing—the right way. Womankind can definitely be divid- ed into two classes—women who dress and the women who merely clothe themselves. The former are those who have the bhappy knack of putting on thelr clothes with just the small finishing touch that makes for perfection, Costly or wonderful of style or materials their garments need not be, for whatever # is, plain or elaborate, high priced or inexpensive, they al- ways succeed in looking well turned out, well finished and ‘“chic” to the least little item. The average American woman to- . day most certainly dresses well. One realizes that the subtle art of “finish” {8 far more widespread than that you will call again. See for rourself if this is not a fact. formerly, and that today there are few women who do not achieve an at~ tractive appearance. Some women still make the mistake of thinking that elaborateness of con- struction and a general “fussy” effect stand for good dressing, but most now fully understand the value of sim- plicity—that chic simplicity that is the most elusive of all qualities to ob- tain, and that is in itself a guaranty of good taste and perfection. ey ice lake Pharmacy MARCH 13th and MARCH 13th and 14th We take pleasure in announcing to our patrons and the general public that we will have with us on ABOVE DATES ONLY An Expert Optician REPRESENTING THE CELEBRATED FIRM OF A. K. HAWKES CO. ATLANTA, GEORGIA The Largest and Most Favorably Known Optical Establishment in the South HE WILL TEST EYE-SIGHT AND FIT GLASSES REMEMBER we have arranged this engagement and secured the service of a man of ability and reputation, and that we personally guarantee his work. All examinations are FREE, and ONLY REGULAR PRICES will be charged for Glasses. YOU CAN SAVE MONEY Ang obtain the Highest Classof Professional Services in this line by taking advantage of this opportunity BEAR IN MIND THE DATES CAUTION HAWKES' GLASSES are NEVER ——————————— PEDDLED. Sold only at our SPELLED ONLY H-A-W-K-E-S FOR A FEW PER CENT Dealer’s Store DAYS ONLY 15 DISCOUNT On Belding and Eddy Refrigerators and Chests Sold on Liberal Terms or 10 per cent Extra Discount for Cash. @ Manufacturers of these Refrigerators offer us this Special Discount, so we are passing it along to you. Write for Cataiogue No. 4 EMPIRE SCALES AND FIXTURES COMPANY Liberal Terms JACKSONVILLE, FLA. Liberal Terms The Loss by Fire in the U. g During a Recent Year Amounted to Almost One-Half the Cost Of All New Buildings Constructed During the Entire Twelve Months!> When Buying or Building We represent the following reli- able companies: Fidelity Underwriterl, . 4,750,000 Provide the Means Springfield Fire and Marine ringhe amce 107 ReDUlding! MANN & DEEN| Room 7, Raymondo B. ng '|MME. MERRI'S ADVICE IDEAS FOR SIMPLE Tuousn| PLEASANT ENTERTAINMENT. Gypsy Party May Be Recommended | as Most Enjoyable — Venerable Game of “Buzz” Is Good—*“Lady Jane” for Children. If any of you have any bits of birch bark or can get paper in the imita- tion of wood use it for invitations to a gypsy party. Ask the guests to come in costume. You may word the cards something like this: “There will be a meeting of the Rye” two hours after sundown: at (Give place, day, date). Please come wearing the costume of your tribe.” Read up on gypsies and have the time of your life at this very pic- turesque party. Beads, buckles, brace- lets, white walists, gay skirts and vel- vet bodies may be worn by the girls with low shoes and hose to match the dress skirt. A broad brimmed hat or a red and yellow kerchief on the head with hair loose or in braids down the back. Boys should wear high crowned hats with quills and maybe a feather, | gayly striped shirts, velvet jackets, long walst coats; full trousers with long stockings and buckled shoes. | Bright ties or handkerchiefs knotted | | “Romany ’ around collarless necks. A gypsy kettle may be the center- | plece with wee kettles for individual place favors. A picnic lunch may be served. “BUZZ." Sometime ago I wae !nitiated lnto' the good old game of “Buzz,” much to the amusement of the kiddies who thought it was great to find a pastime | with which I was, not familiar. Here is the way to play it: The players sit in a circle and the one designated begins to count, his | neighbor says the next number and so on until seven is reached when, in- stead of giving the number the play- er says “buzz.” The next says “eight,” and so it goes until fourteen brings | 7 another “buzz,” anc so om, for every number having a seven or a multiple of seven the word duzz {s substituted. The player who forgets 18 left out of it or must pay a forfeit. The thing to remember is seven or the multiple like 14, 21, 28, 35, etc. The one who holde out the longest may receive a prize. “Lady Jane."” Do you know her If not intro- duce her to the children the next time they ask you “what to play.” It s done by forming a circle, then give each child the name of an article of &' woman’s belongings, a parasol, a fan, a hat, slippers and so on. Another player spins a plate in the middle ot the floor and says “Lady Jane is go- ing a-visiting and needs her hat,” or some other article, and the person to whom the hat wae given must seize the plate before it ceases to spin, us- ing as he twirls it the name of an- other one of Lady Jane's possessions. MME. MERRI. I OF SILK POPLIN \This frock has just been completed by one of the best known designers as a bridge and afternoon costume for one of the society brides of the win- ter. Silk poplin was chosen for the material, fashioned on the simple dra- pery lines that give the new figure effect and with just a tiny slash at the feet—for the slash is still in the mode. The balero opens over a vest and lower sleeves of the softest batiste machine embroidered in imi- tation of hand work. The button strap sandals are most French and very stylish. —_— Fox That Is Hare. The evening wraps of the moment are nearly all for trimmed, but here, too, it is not necessary to expend a small fortune on real peltry. Many of the prettiest velvet and stamped bro- cade models have wide edging collars and cuffs of sumptuous looking gray, white or black fox that in its orig- Inal form was only Russian hare, DON'T LET THAT COUGH “HANG ON" Stop 1t now before it gets a hold. Use GE-RAR-DY LUNG BALSAM ! It’s a speedy remedy for all colds, " bronchitis, ete. Price only 25 cts. If your druggist does not keep it write to us for sample. The Phil P. Cresap Co., Ltd., New Orleans,La, For sale in Lakeland by Henley & SEVEPE FUN:SHMENT Of Mrs. Chappell, of Five Years’ Standing, Relieved by Cardui, Mt. Airy, N. C.—Mrs. Sarah M. Chap- ell of this town, says: *I suffered for F ive years with womanly troubles, also i stomach troubles, and my dpumshment was more than any one could tell I tried most every kind of medicine, , but none did me any good. | read one day about Cardui, the wo- man s tonic, and | decided to try it. | had not taken but about six bottles until I was almost cured. It did me more ood than all the other medicines I had ied, put together. My friends began askin, g me why | looked so well, and I told them about Cardui. Several are now taking it.” Do you, lady reader, suffer from any of the ailments due to womanly trouble, such as headache, backache, sideache, sleeplessness, and that everlastmgly tired feeling? If so, let us urge you to give Cardui.a trial. We feel conhx nt it will help you, lust as it has a million other women in he past half century. Begm faking Cardui to-day. won't regret it. All druggists. Write to: Chattanooga Medicine Co., Ladies’ Advisory Dept.,, Chattanooga, Tenn., for Special Instructions on“your case and 64-page book, ““Home Treatment for Women,” in plain wrapper. N.C. 134 DRIVE THEM 0UT THE FOREIGN CONCERNS CALLED "BUlLDl\G ASSOCIATIONS,” that you say "have deceived, and despoiled’ of thousands of dollars, scores of the most enterprising men in Lakeland; for you can do it, as has been You done in Minnesota, Ohlo and other States, | % their Legislatures co-operating, by means of | % a local co-operative Savings-Loan company, handled by yourselves and others whom you know, and confined to Polk county. You would have had one already in opera- tion, but that these men feared this was the same fire that had burned them before. But now you and they are investigating, and will find that the right (local) sort do only good to hundreds and thousands, and no harm to | ( any one. And that, controlled by a good local board, and a competent secretary, un- der bonds, it will soon become the greatest financial and moral force here for home and town building, and for creating a vast army of savers ambitious te accumulate for some noble purpose. Here are plenty of good men you know ! whom you can trust for directors, and if you do not know him well enough to be sure the proposed secretary is both honest and com- petent, then please read below what two of t he best men in southern Minnesota, who have known him well for over 30 years, write as to this in their letters, below. Then, with a will, let us “get together,” each dnlng a little to help, and we will soon make Lakeland FIRST in this coming great movement for the upbuilding of our city, and from us of all Florida_ These letters to your mayor follow: Mankato State Bank, Mankato, Minn. March 5, 1913, Mr. Mayor:— One of our Mankato men, Mr. M. G. Wil- lard, is in your city for the winter, and likes it there. He was there last winter, also, I believe. We are sorry to lose Mr. Willard, for that {3 what his absence means. He will finally settle down there, Mr. Willard is an old resident of Mankato. He came here about forty years ago, and has been identified with a great many undertak- ings, all of them good. He is a good attor- ney, and correct in his dealings, honest and straightforward. His magnanimity gave to this city one of its most beautiful plats of ground, and his interests here are stiil large. Should Mr. Willard decide to remain in your city, and undertake anything, all will find him a trusted and honest, capable fellow. worker. 1 was mayor of this city for four years. Very truly yours, Edward Weaver, Prest. HUBBARD MILLING CO., Capacity 2,000 Barrels G. M. Palmer, President President’s Office, Mankato, Minn, January 30, 1914, Hon. 0. M. Eaton, Lakeland, Fla.: Dear Sir—Mr. M. G. Willard has asked me to write yeu in regard to his ability, integ- rity and experience in various business mat- ters in our city, especlally in connection with his experience with our building and loan associatoin, I have known Mr. Willard for about thir- ty-five years and during all this time he has been a man of character and integrity in ev- ery respect. Mr. Willard has had large busi- ness experfence here, having been conuected with varieus business enterprises, and was also connected quite closely with the Build- ing and Loan Assoclation for many years. He has had large experience in real estate matters, and I consider him especially well qualified to undertake the organizing and bullding up a Building and Loan Associa- tion. For many years he practiced law in this city, which, of course, is a valuable asset in this connection. I take pleasure in rec- ommending him to your careful consideration if anything of this kind should be undertaken in your city. Mr. Willard is intelligent and energetic, and fully qualified to undertake anything of this kind, and I recommend him to_your favorable consideratien. Yours truly, G. M. PALMER. M.G. WILLARD 17 Ky. Bldg., Phone 102 Lakeland. Dalry I’roducts Milk ang cream put up in sani- tary, kleen kup . packages No bottles te be washed or re- turned. Sour milk, buttermilk and cream. Sweet (Clover Farm Phone 323 Red I % o 8 k4 § FOR SALE AT LYRT TR PP "*"HF Alligator Goods Are interesting,Juseful’znd durable’ Sotive, We carry Handbags, Purses, Belts, 1° NOVELTIES ey The Lakeland Book Stof Benford &YSteitz 0bg 4 I The Lace Front Corset . with the Ventillo Sack 3 B P M A d N s 4 I Owens Dry Goods Compar 120 SOUTH KENTUCKY AVENUE E I N, T L CEE Ao Growers, Afttentio! I have just finished a‘ thorough trip of in- spection around Lakeland—I am “stuck on” the town and your beautiful groves— hereafter I shall bring -my buyers to your city. My people come prepared to buy and I'll have a party of the “wholesome kind” down here about March 6th to 15th. Get busy, list your stuff with me NOW! Will be at Kibler Hotel until March 15th. Write or call if you mean business. “The Florida Land ¥ From lowa”— L. B. Rand Formely Selling East Coast Groves Latest Spring Styles Arriving DAILY Always go to Dutton-Harris C¢ i[or the newest things in Footwe It’s a pleasure to show our goods Come ia and and see | €0 Dutton-Harris Co. Footfitters , 124|Kentucky Ave, The Store'of Qv We Repair Shoos while you Wait ostt]